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THE MUSIC TRADE REVIEW
60
MARCH 26, 1921
TO CELEBRATE " 'MY MAMMY' WEEK" BEGINNING APRIL 2 SOME HITS IN "THE RIGHT GIRL"
Big Exploitation. Campaign Planned by Irving Berlin, Inc., for First Week in April Promises to
Be a Big Success—Attractive Advertising Material Ready for Dealers
New Musical Comedy Produced at Times
Square Theatre a Real Summer Show
A new musical comedy entitled "The Right
Girl" and produced by the Gleerich Productions,
Inc., opened at the Times Square Theatre, New
York, on Tuesday evening of last week.
The book and lyrics are by Raymond W. Peck,
and Percy Wenrich composed the music. Caro-
lyn Thomson as Dora Darcy, playing the part
of "The Right Girl," and Dolly Connolly as
Molly Darcy, a cousin of the girl, head the cast,
ably assisted by Robert Woolsey, who plays
effectively a genuine comedy role, and Rapley
Holmes and Helen Montrose.
The local critics invariably describe it as a
Summer show and predict that it is to be with
u& for many months. The music comes in for
particular mention and there are at least three
of the songs that will have more than the
average popularity.
In describing the musical numbers one of the
New York papers says: "The opening chorus,
'Cocktail Hour,' is a delightful number and
brings back many memories of the days before
prohibition. Another excellent chorus number,
which ought to become popular in every club,
is called 'The Rockingham Chair Fleet.' Mr.
Benham has several good songs in 'Girls All
Cut-out Display Card Featuring the Latest Berlin Hit
Around Me,' 'Old Flames' and an entrancing
the celebration of " 'My Mammy' Week" Sat- and in connection with the song itself has a duet with Miss Thomson, called 'Lovingly
urday, April 2, to Saturday, April 9, is receiv- wide appeal.
Yours.' Miss Connolly, who has a clear and
ing unusual co-operation from the trade not
" 'My Mammy' Week" campaign is one of the pleasing contralto voice, is heard in 'You'll Get
only in the sheet music field, but in player roll most intensively planned and carried out cam- Nothing From Me,' 'Love's Little Journey,'
and record channels as well.
Orchestras paigns ever arranged by a music publishing really the big hit of the piece, and 'Aladdin.'
throughout the country have also planned to house. There is no channel of musical activity With Miss Thomson she charms in 'Oriental
feature the number exclusively and in addition that has been left uncovered and the success of
Serenade.'
theatres, motion picture houses and a very the week is already assured.
"Miss Thomson's two big numbers, which
long list of vaudeville acts will program the
show off her excellent soprano voice, are 'Call
number.
of Love' and 'A Girl in Your Arms.' 'Things I
Orders are constantly arriving at the office of
Learned in Jersey' and 'Look for the Girl' are
Irving Berlin, Inc., requesting advertising and
Sponsored by Mrs. E. H. Harriman, the made decidedly funny by Mr. Woolsey."
other display material in the way of cut-outs,
"Love's Little Journey" is, without doubt, the
American Orchestral Society has been formed
hangers and window strips. The cut-out seem-
for the purpose of developing musical talent in hit of the show and is put over by the chorus
ingly is particularly popular with the trade, as it
America through the establishment in New York iu a most unique manner. Leo Feist, Inc., is
lends itself to window, counter and other con-
of a central training orchestra and the forma- the publisher of the music.
tion of neighborhood musical groups working
in conjunction with it.
The program of the society provides for the
founding of a central orchestra of fifty or sixty
musicians, under the leadership of Dirk Foch,
the formation of neighborhood groups of ama-
teur musicians and co-operation with local mu-
sical organizations already in existence. Prom-
ising members of these groups will be given an
A HIT
opportunity to play in the central orchestra, to
MELODY
study conducting under its leader and to receive
the training which such practical work and as- IJ!T : B. HARMS,
sociation will afford.
The big exploitation campaign planned by
Irving Berlin, Inc., on behalf of its success,
"My Mammy," which will reach its height with
spicuous positions for display purposes. It is
produced in ten colors and depicts a young man
returning home, all of which carries a story,
TO DEVELOP MUSICAL TALENT
CARBEN
MAZIE
SWEET MAMMA
CUBAN MOON
TO
I LOST MY HEART YOU
MAMMY'S TEARS
MANYANA
CALLING
WELCOME STRANGER
HEART OF MINE
STRUT ™*s LIZZIE
"HALF
HOUR"
Teaching
(Sheet
Edition
Music)
Waltz Song
Success
International
"LOVE IN LILAC TIME"
NEW MELODY FOX-TROT
"PINING"
BY THE AUTHORS OF "BIBBLKS"
GEORGIE PRICE'S
Music Publishers
152-54 W. 45th St., NEW YORK
HIT
"MOON BEAMS"
MELODY FOX-TROT
NEW NOVELTY FOX-TROT
"THE ARABIAN YOGI-MAN"
* Dcfifru Ever Think of Me'
successor
Wandering Home'
Ballad Hit o£ the Year
Coral Sea* —
Novelty Tax Trot Hit
Art Hickman's Great Pox Trot Hit
BY THE AUTHORS OF "PINING"
"HI-YO"
CHINESE ROMANCE
JACK MILLS
SUPER
Four Songs "^bu are Having*
Calls For.
(FOX-TROT)
EDW. B. MARKS
102-104 W 38th S t . , N e w York
"HALF-HOURS" WITH o THE
BEST COMPOSERS (f 0 vo O L S .)
All of these songs are out on,
most Records ancL Player Rolls
Sherman play & Co.
SariFra_ncisco