Music Trade Review

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THE MUSIC TRADE REVIEW
JANUARY 1, 1921
THE COLUMBIA CALENDAR
FAMOUS ARTISTS IN CONCERT
SPEND $25,000 ON EQUIPMENT
Artistic Holiday Souvenir Issued by Columbia
Graphophone Co.
Score Big Success in Uniontown, Pa.—Guests of
E. E. Gebhard During Visit
Special Rooms, Artistically Furnished, One of a
Number of Striking Features in the Establish-
ment of Geo. S. Dales, Akron, O.
The Columbia Graphophone Co. issued an ex-
ceedingly attractive holiday souvenir this year,
in the form of a 1921 calendar. A reproduction
of an oil painting of an elderly couple sitting
before the fire near a Grafonola is the main fea-
ture of the cover. Under this appears the music
score of the first line of "Be it ever so humble,
there is no place like home." The music extends
just far enough to cover this one world-famous
line. There is a page for each month of the year,
and on each month red and green backgrounds
indicate the dates of the month on which new
Columbia records are released, and in each month
the release of foreign records is distinguished
from the other releases.
There is also a reproduction in colors of a
beautiful painting for each month, which pictures
Columbia artists in action, ranging from wonder-
ful operatic scenes to jazz settings. These cal-
endars are being sent out by Columbia dealers
in a special envelope as a holiday present to
their present and prospective customers.
UNIONTOWN, PA., December 27.—The eight famous
Victor Artists, composed of Henry Burr, Billy
Murray, Fred Van Eps, Albert Campbell, Frank
Croxton, Frank Banta, Monroe Silver and John
Meyers, recently gave a concert in the play-
house in this city. They met with such success
THE SONORA CO. OF PHILADELPHIA
New Concern of That Name Chartered Under
the Laws of Delaware
PHILADELPHIA, PA., December 27.—The Sonora
Co. of Philadelphia has just been incorporated
under the laws of Delaware, with capital stock
of $500,000, for the purpose of manufacturing and
dealing in talking machines, the incorporators
being given as T. L. Croteau, M. A. Bruce and
S. E. Dill, all of Wilmington.
It is understood that the new corporation has
been formed for the purpose of taking up the
wholesaling of Sonora phonographs in the Phila-
delphia territory after the first of the year, when
existing arrangements have been dropped, but
no official statement to this effect has as yet been
issued.
A COLUMBIA ACROSTIC
Clever Advertising Copy Composed by Columbia
Dealer
An enterprising dealer handling Columbia
Grafonolas recently composed the following
acrostic for advertising purposes:
C olumbia records
• O nly way to hear the best
L eading Symphony Orchestras
U niform recordings
M ost exclusive artists
B est by comparison
I ncomparable reproductions
A all the best dance organizations
G rafonolas excel
R esults by experiments
A coustic design scientifically correct
F irst in the industry
O nly non-set automatic stop
N o variations in reproduction
O f national reputation
I- ines of distinction
A 11 the music of all the world
S ince 1886.
HANDY VOLUMEJOR DEALERS
The New York Talking Machine Co., Victor
wholesaler, has just announced for the trade a
very efficient dealers' order and stock book for
1921-1922. This book consists of two loose-leaf
volumes with space for domestic records and
space for foreign records and two pads for daily
sales sheets.
The feature of this book is that it will show a
dealer his sales for every day of the year. It
prevents over-buying and under-buying and will
help dealers to eliminate their dead stock. Deal-
ers everywhere who have used this book are
very enthusiastic about it.
George S. Dales, Victor dealer of Akron, O.,
recently expended more than $25,000 on the ex-
pansion and interior fittings of his store. Some
of the rooms included in the Dales establish-
ment are most unique and should prove very
wonderful places for prospective customers to
visit. They include a Japanese room, a recep-
tion room, a handsome salesroom, a number of
Victor parlors, a special Galli-Curci room, a
Harry Lauder room and a special Caruso room.
Each room is decorated in a manner highly ap-
propriate to its particular theme.
TALKER MUSIC IN THE SUBWAY
Dinner in Honor of Eight Famous Artists
that they remained in the city two evenings,
and on both occasions the audience jammed the
house while throngs outside had to be turned
away from the doors.
While in the city they were the guests of
E. E. Gebhard, manager of P. W. Simons Music
Store of this city, at dinner in Mr. Gebhard's
palatial home. In the accompanying photograph
may be seen the Eight Famous Victor Artists
seated at the table, while in the background to
the left stands P. W. Simons, manager of the
Famous Eight, with E. E. Gebhard, host, next
to him.
PASHAS ALL WANT VICTOR MUSIC
Period Models Desired for Luxurious Homes of
Wealthy Lords of Cairo
Cairo and the dreamy Nile and other place's on
the map of ancient Egypt, which are celebrated
with oboe obbligato in popular songs of the day,
are virgin territory for the sales of Victrolas,
according to L. Delanglade, who writes from
Cairo, Egypt, under date of September 28, says
the Stewart Talking Machine Co. of Indian-
apolis. Mr. Delanglade urges the establishment
of a Victor store among the bazaars of that
world-old city, saying that the "wealthy pashas"
are simply tearing their beards over lack of op-
portunity to furnish their palaces with Victrolas
of the elaborate period models.
"Nothing but old-fashioned machines that
screech and scratch are to be found in Egypt,"
says the writer. "These people are fond of dance
and opera music and Arabic tunes."
His petition for an agency was referred to the
Victor Co. with the hope that something could
be done to carry Victor happiness to the land
of the Pharaohs.
AND THE CHECK CAME BACK
An Obliging Music Dealer Loses Twenty-one
Dollars by Good Nature
PERU, IND., December 28.—Pleasant Bell, man-
ager of the Bell Music House, is anxious to learn
the whereabouts of a Herman Miller, who at one
time gave promise of being one of Bell's best
customers. Miller bought a talking machine and
paid a deposit of $10, saying he would return
later in the day after he had received his pay
check and would pay $40 more to make up the
required first instalment. He did return with a
check for $71.20, but said the banks were closed
and he had not been able to cash the check.
Bell, therefore, cashed the check and gave Miller
$31.20. The check came back to Bell, but Mil-
ler never did.
APPEAR IN EDISON TONE-TEST
COLUMBUS, IND., December 27.—Hardy William-
son, tenor, and the Fleming Sisters Trio, instru-
mentalists, were heard in concert at Crump's
Theatre recently, under the auspices of the Pear-
son Piano Co. The concert was given in con-
nection with tone-tests of the New Edison.
Enterprising Ticket Agent Utilizes Talking Ma-
chine as Happiness and Stimulating Factor
The other day patrons of the Intcrborough
subway station at the Brooklyn Museum paused
in delighted amazement, some of them missing
trains, to listen to strains coming from a talking
machine in the ticket booth.
The ticket agent had found that the clink of
nickels was an inadequate means of whiling
away the monotonies of his drab job. He hit
upon the talking machine idea. If it kept him
cheered up at home, why not on the job?
And the Interborough made no protest. For
it kept the worker happy. And a happy worker
does a happy bit of work. He shoves out change
with a smile. The patron, too, starts the trip
with a grin and forgives the Interborough its
sins.
In Brooklyn the B. R. T. and the Interbor-
ough in many sections parallel each other. Is
it amiss to suggest that some day when John
is starting for New York with Mrs. John and
about to enter one company's station, Mrs. John
will tug him away with the reminder, "Let's try
the other line, John. They've got better records
on this week."
NEW VICTOR STORE IN NEW CASTLE
Mather Bros. Open Attractive Talking Machine
Establishment in New Castle, Pa.
NEW CASTLE, PA., December 27.—Mather Bros.
held a formal opening of their new Victrola store
in this city late last month, marking the event
with a special musical program. Invitations
were sent out broadcast and several hundred
people took occasion to inspect the new prem-
ises during the opening.
The new department is most modern in every
particular, is equipped with soundproof demon-
stration booths handsomely furnished, and is
well lighted and ventilated. The department is
under the management of Louis C. Mather, who
has had much experience in the handling of
Victrolas and records, both in the wholesale and
retail fields. The new store is at 213 East
Washington street.
SONORA MEN TO GO ON TOUR
L. C. Lincoln Will Cover Pennsylvania and
J. W. Desbecker New York
L. C. Lincoln, advertising manager of Sonora
Phonograph Co., plans to make a trip through
parts of Pennsylvania in the early part of Janu-
ary. He will visit Sonora dealers in this terri-
tory and discuss v with them the problems of
advertising and retail merchandising for 1921.
J. W. Desbecker, of the Sonora advertising
department, will also make a trip through New
York State, and his purpose will be identical
with that of Mr. Lincoln.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.