Music Trade Review
Issue: 1921 Vol. 72 N. 1 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 1, 1921
THE
MUSIC
TRADE
REVIEW
43
BEAUTIFUL PATHE FLOAT IN PARADE
MEETING PROBLEMS SQUARELY
TO CONFER ON TONE-TEST PROGRAM
Elaborate Phonograph Display Carries Off the
Honors in Stirring California Pageant
E. O. Rockwood, Columbia Credit Manager,
Finds Business Men Ready to Work Together
to Further Best Interests of the Trade
Over Seventy-five Edison Artists to Meet in
New York on January 1 to Discuss and De-
cide Upon Plans for Tone-Test Concerts
K. (). Rockwood, general credit manager of
Columbia Graphophone Co., whose return from
a trip through the West
was reported in last
week's Review, spoke as
follows about conditions
in the territory which he
visited:
"My trip covered the
sections of the country
where the
company's
business comes in clos-
est contact with those
who produce from the
soil and who at this
time are the cause of a
tremendous amount of
frozen credit by their
failure to move the last
crop that they produced.
The result of holding
back the crops for higher
prices is observable in
many directions and its
effect is generally well
understood. The effect is
probably temporary. The
Pathe Float in Armistice Anniversary Parade
the varied and beautiful features none attracted credit situation is essentially sound, as there are
more favorable attention than the float of Koland assets in view to liquidate outstanding credits.
"The situation, however, has given occasion
B. Ingram, the progressive Pathe dealer of
Anaheim.
for another demonstration of the red-blooded
As will be seen by the photograph herewith way in which the agricultural and banking inter-
shown, the float was an extensive affair, being ests of the country look a situation in the face
thirty-eight feet in length, and it was the largest and refuse to be either discouraged or de-
one in a parade two miles in length. The float pressed. I consider it a wonderful demonstra-
was drawn by a runabout car artistically deco- tion of the courage, strength and sagacity of
rated with streamers and bunting, and at the our farming and financial interests and a factor
helm was perched a magnificent Red Rooster, of tremendous constructive importance that the
representing the famous Pathe trade-mark, two farmers and bankers are getting together for
charming little girls surrounded by Old Glory conference, for mutual understanding by each
standing in the rear.
of the other's position, requirements and ouit-
But the float proper was really the piece de look, and seeking by conference to arrive at a
resistance of the parade. On the expansive plat- practical policy that will relieve present condi-
form was arranged one of the magnificent tions to the greatest advantage of all con-
twenty-four-sheet posters done in colors, with cerned and with protection to those most likely
an ensemble group of the celebrated Pathe artists to be hurt.
and stars of the opera, concert and theatre
"The extent and effect of these conferences are
stage. A handsome period model stood in the very great and will be felt in a short time. The
rear center and the sides and arches of the float 'state of mind' most to be desired having been
were festooned with garlands, flags, flowers, effected results are bound to follow quickly. The
pictures and other decorations, the whole ar- spirit is permeating to the most remote com-
tistic conception being carried out in a most de- munities. Some conspicuous examples of this
lightful manner.
'get-together' effort may be seen in the recent
movement to form a hundred-million-dollar
corporation to foster exports, now under way in
Chicago, and a similar ten-million-dollar asso-
Branch Managers Will Defer Meeting Until ciation started at Dallas with the cotton crop
New Offices Are Ready
specifically in view. The spirit of construction
and not destruction is at work and there is no
The 1921 Convention of Columbia Branch situation, financial, commercial or economic,
Managers, which was scheduled for the early that is not being faced squarely with a view to
part of January, has been postponed. At the remove what is unfavorable or unsatisfactory."
time the January date was set the lease which
puts the Columbia executive offices in the
NEW JERSEY SONORA WHOLESALER
Gotham National Bank Building, Columbus
Circle, New York City, had not been closed. In Griffith Piano Co. Given Territory of Whole of
New Jersey
view of this lease having been closed, it was
decided to defer the convention until the new
The Griffith Piano Co., Newark, N. J., which
executive quarters are ready to receive the
bianch managers. This means that an inspec- has hitherto acted as a Sonora wholesaler for
tion of the new executive home will be a feature part of New Jersey, will cover the entire State as
a Sonora distributor, effective January 1, 1921.
of the 1921 convention.
This company has made a big success with the
The Salvee Reproducer Co., Pittsburgh, Pa., Sonora line to date, and looks forward to a big-
has been incorporated to do business in talk- ger year for 1921.
ing machines. The capital of the new company
If that fabled golden fleece existed to-day, it
is $50,000 and the incorporators are F. Ccntrobi,
would be worth its weight in wool.
Grafton; L. Salvi and A. Segreto, Ingram.
More than seventy-five Edison artists, in-
cluding members of the Metropolitan Opera
Co. and others prominent on the concert stage,
will meet with officials of the Edison Labora-
tories at the Princess Theatre, New York, on
January 4, to confer on plans for Edison tone-
test recital work for 1921.
So far as is known this is the first time in
the history of the profession that a . similar
aggregation of artists have come together in a
body for the purpose of taking an active part
in formulating the sales plans of a business
enterprise. All of the artists who have been
ii.vited to the conference have had extensive
experience in Edison tone-test recital work in
various parts of the United States and Canada.
William Maxwell, vice-president of the Edison
Laboratories, will preside at the conference,
assisted by Arthur L. Walsh, director of the
Edison tone-test recital department and in en-
tire charge of this work.
All of the companies on tour closed in time
to return home to spend the holidays and none
will leave New York until after the confer-
ence. It is understood that bookings for a
large number of Spring tours have already
been completed and everywhere dealers are
planning to work all the harder, in the face of
the period of readjustment, to make 1921 a ban-
ner Edison year.
ANAHEIM, CAI... January 3.—The anniversary of
Armistice Day in this city was celebrated with
an elaborate pageant and parade and among
COLUMBIA CONVENTION POSTPONED
EDISON DISC JOBBERS TO CONVENE
Association to Hold Annual Convention in
Montreal on February 10 and 11
Preliminary announcement has been made to
the effect that the annual convention of the
Edison Disc Jobbers' Association will be held
in Montreal on February 10 and 11. It is un-
derstood that the Edison Laboratories will be
represented as usual.
This will be the first time in the history of
the Edison jobbers' organization that their an-
nual convention will be held outside of New
York City, all former conventions having been
held at the once famous Knickerbocker Hotel,
which was closed permanently several months
ago. Just where the next convention will be
held in Montreal has not yet been disclosed.
HEADS RECORDING DEPARTMENT
Geo. Sheffield Takes Important Post in Vocalion
Recording Room—T. P. Ratcliff's New Work
—F. J. Johns Joins Recording Staff
George Sheffield, for some time connected
with the recording department of the Aeolian
Co. in an official capacity, has recently taken
entire charge of the recording room, and F. J.
Johns, for a number of years connected with
the Berliner Gramophone Co., in Montreal, Can-
ada, has joined the 1 Vocalion staff as head
recorder. T. P. Ratcliff, who has been doing
some important work for the Vocalion during
the past few months, has taken charge of the
wholesale record department.
SONORA DEALERS' BIG HARVEST
The 1920 Christmas season has proved good
for New York City Sonora dealers, from whom
reports have already been received. Friday,
December 17, one Sonora dealer reported as the
largest day in the history of his business. The
sales on 1 his date included two Sonora Period
models of over $1,500 each.
JANUARY 1, 1921
THE
MUSIC
TRADE
REVIEW
43
BEAUTIFUL PATHE FLOAT IN PARADE
MEETING PROBLEMS SQUARELY
TO CONFER ON TONE-TEST PROGRAM
Elaborate Phonograph Display Carries Off the
Honors in Stirring California Pageant
E. O. Rockwood, Columbia Credit Manager,
Finds Business Men Ready to Work Together
to Further Best Interests of the Trade
Over Seventy-five Edison Artists to Meet in
New York on January 1 to Discuss and De-
cide Upon Plans for Tone-Test Concerts
K. (). Rockwood, general credit manager of
Columbia Graphophone Co., whose return from
a trip through the West
was reported in last
week's Review, spoke as
follows about conditions
in the territory which he
visited:
"My trip covered the
sections of the country
where the
company's
business comes in clos-
est contact with those
who produce from the
soil and who at this
time are the cause of a
tremendous amount of
frozen credit by their
failure to move the last
crop that they produced.
The result of holding
back the crops for higher
prices is observable in
many directions and its
effect is generally well
understood. The effect is
probably temporary. The
Pathe Float in Armistice Anniversary Parade
the varied and beautiful features none attracted credit situation is essentially sound, as there are
more favorable attention than the float of Koland assets in view to liquidate outstanding credits.
"The situation, however, has given occasion
B. Ingram, the progressive Pathe dealer of
Anaheim.
for another demonstration of the red-blooded
As will be seen by the photograph herewith way in which the agricultural and banking inter-
shown, the float was an extensive affair, being ests of the country look a situation in the face
thirty-eight feet in length, and it was the largest and refuse to be either discouraged or de-
one in a parade two miles in length. The float pressed. I consider it a wonderful demonstra-
was drawn by a runabout car artistically deco- tion of the courage, strength and sagacity of
rated with streamers and bunting, and at the our farming and financial interests and a factor
helm was perched a magnificent Red Rooster, of tremendous constructive importance that the
representing the famous Pathe trade-mark, two farmers and bankers are getting together for
charming little girls surrounded by Old Glory conference, for mutual understanding by each
standing in the rear.
of the other's position, requirements and ouit-
But the float proper was really the piece de look, and seeking by conference to arrive at a
resistance of the parade. On the expansive plat- practical policy that will relieve present condi-
form was arranged one of the magnificent tions to the greatest advantage of all con-
twenty-four-sheet posters done in colors, with cerned and with protection to those most likely
an ensemble group of the celebrated Pathe artists to be hurt.
and stars of the opera, concert and theatre
"The extent and effect of these conferences are
stage. A handsome period model stood in the very great and will be felt in a short time. The
rear center and the sides and arches of the float 'state of mind' most to be desired having been
were festooned with garlands, flags, flowers, effected results are bound to follow quickly. The
pictures and other decorations, the whole ar- spirit is permeating to the most remote com-
tistic conception being carried out in a most de- munities. Some conspicuous examples of this
lightful manner.
'get-together' effort may be seen in the recent
movement to form a hundred-million-dollar
corporation to foster exports, now under way in
Chicago, and a similar ten-million-dollar asso-
Branch Managers Will Defer Meeting Until ciation started at Dallas with the cotton crop
New Offices Are Ready
specifically in view. The spirit of construction
and not destruction is at work and there is no
The 1921 Convention of Columbia Branch situation, financial, commercial or economic,
Managers, which was scheduled for the early that is not being faced squarely with a view to
part of January, has been postponed. At the remove what is unfavorable or unsatisfactory."
time the January date was set the lease which
puts the Columbia executive offices in the
NEW JERSEY SONORA WHOLESALER
Gotham National Bank Building, Columbus
Circle, New York City, had not been closed. In Griffith Piano Co. Given Territory of Whole of
New Jersey
view of this lease having been closed, it was
decided to defer the convention until the new
The Griffith Piano Co., Newark, N. J., which
executive quarters are ready to receive the
bianch managers. This means that an inspec- has hitherto acted as a Sonora wholesaler for
tion of the new executive home will be a feature part of New Jersey, will cover the entire State as
a Sonora distributor, effective January 1, 1921.
of the 1921 convention.
This company has made a big success with the
The Salvee Reproducer Co., Pittsburgh, Pa., Sonora line to date, and looks forward to a big-
has been incorporated to do business in talk- ger year for 1921.
ing machines. The capital of the new company
If that fabled golden fleece existed to-day, it
is $50,000 and the incorporators are F. Ccntrobi,
would be worth its weight in wool.
Grafton; L. Salvi and A. Segreto, Ingram.
More than seventy-five Edison artists, in-
cluding members of the Metropolitan Opera
Co. and others prominent on the concert stage,
will meet with officials of the Edison Labora-
tories at the Princess Theatre, New York, on
January 4, to confer on plans for Edison tone-
test recital work for 1921.
So far as is known this is the first time in
the history of the profession that a . similar
aggregation of artists have come together in a
body for the purpose of taking an active part
in formulating the sales plans of a business
enterprise. All of the artists who have been
ii.vited to the conference have had extensive
experience in Edison tone-test recital work in
various parts of the United States and Canada.
William Maxwell, vice-president of the Edison
Laboratories, will preside at the conference,
assisted by Arthur L. Walsh, director of the
Edison tone-test recital department and in en-
tire charge of this work.
All of the companies on tour closed in time
to return home to spend the holidays and none
will leave New York until after the confer-
ence. It is understood that bookings for a
large number of Spring tours have already
been completed and everywhere dealers are
planning to work all the harder, in the face of
the period of readjustment, to make 1921 a ban-
ner Edison year.
ANAHEIM, CAI... January 3.—The anniversary of
Armistice Day in this city was celebrated with
an elaborate pageant and parade and among
COLUMBIA CONVENTION POSTPONED
EDISON DISC JOBBERS TO CONVENE
Association to Hold Annual Convention in
Montreal on February 10 and 11
Preliminary announcement has been made to
the effect that the annual convention of the
Edison Disc Jobbers' Association will be held
in Montreal on February 10 and 11. It is un-
derstood that the Edison Laboratories will be
represented as usual.
This will be the first time in the history of
the Edison jobbers' organization that their an-
nual convention will be held outside of New
York City, all former conventions having been
held at the once famous Knickerbocker Hotel,
which was closed permanently several months
ago. Just where the next convention will be
held in Montreal has not yet been disclosed.
HEADS RECORDING DEPARTMENT
Geo. Sheffield Takes Important Post in Vocalion
Recording Room—T. P. Ratcliff's New Work
—F. J. Johns Joins Recording Staff
George Sheffield, for some time connected
with the recording department of the Aeolian
Co. in an official capacity, has recently taken
entire charge of the recording room, and F. J.
Johns, for a number of years connected with
the Berliner Gramophone Co., in Montreal, Can-
ada, has joined the 1 Vocalion staff as head
recorder. T. P. Ratcliff, who has been doing
some important work for the Vocalion during
the past few months, has taken charge of the
wholesale record department.
SONORA DEALERS' BIG HARVEST
The 1920 Christmas season has proved good
for New York City Sonora dealers, from whom
reports have already been received. Friday,
December 17, one Sonora dealer reported as the
largest day in the history of his business. The
sales on 1 his date included two Sonora Period
models of over $1,500 each.
Future scanning projects are planned by the International Arcade Museum Library (IAML).