Music Trade Review
Issue: 1920 Vol. 71 N. 4 - Page 39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
35
THE MUSIC TRADE REVIEW
JULY 24, 1920
I 1ST
%^ *^f ^w* ^ ^ "^^—^^ ^ ^ " " ^ ^ — ^ & ^ " ^ ^ ^ 8 ^
^
MUSICAL MERCHANDISE
?8^—-^£&^
^ & b ^ ^58k^ ^ & > ^ ^^S^. ~-^&>-^
^^N^
^ < ^ ^ ^^O^^ ^Hftb^
^ ?
NEW P1N=LOCKING ATTACHMENT
QRETSCH PLANS FALL CAMPAIGN
WAS WELL-KNOWN VIOLIN EXPERT
Muller & Kaplan Introduce Device Designed to
Do Away With E String Troubles
Sales Manager Apatow Sends Out Letter Out-
lining Co-operative Dealer Plan
Eugene J. Albert Dies in Philadelphia at Age
of Sixty-eight—Possessed a Fine Collection
The death occurred in Philadelphia last week
The Fred Gretsch Mfg. Co., Brooklyn, N. Y.,
has begun an active campaign to secure as much of Eugene J. Albert, a well-known expert on
as possible of the Fall trade for the Gretsch matters pertaining to the violin. He had con-
factory. J. J. Apatow, sales promotion man- ducted a small goods business in the Quaker
ager, has prepared and sent out a letter outlining City for many years. He died at the age of
the extensive plans of the Gretsch Co. for co- sixty-eight after several months' illness at his
operating with the dealer to secure the greatest home, 124 South Ninth street, which was in the
same building as his violin and small goods
possible returns for both.
The letter bears the caption, "The biggest store.
Mr. Albert was born in Germany, but came
thing in our life is the business of making
friends. That means that we have to put super- to this country as a boy with his father, who
lative quality into our merchandise, of course." founded the business. He had traveled exten-
It goes on to speak of the necessity for co- sively and was familiar with nearly every noted
operation and team-work between manufacturer collection in Europe and America. He also pos-
and retailer and describes the Gretsch plan for sessed a fine collection of his own.
bringing this co-operation about.
QUICK
The Fall catalog which is now nearly ready is
NEW FRIEDRlCfl CATALOG OUT
ATTACHABLE
so prepared that it can be distributed by the re-
The Eagle Metal String Trade-mark
An attractive folder has been mailed to deal-
tailer in his own community. The Gretsch Co.
of an ordinary wire string to the violin peg. has in preparation a series of newspaper ad- ers in musical merchandise by John Friedrich
Owing to the thinness and springiness of the vertisements which will boost the dealer's busi- & Bro., New York City. The folder emphasizes
Mring, which makes it extremely awkward to ness and not that of the manufacturer. A series their large stock of European violins, strings and
handle and which somehow or other always of consumer letters, circulars and pamphlets has their own grade of rosin. A special offer is made
makes it difficult to guide in the way it should also been prepared for use in following up se- for the months of July and August in violin
go, there is always the danger of accidentally lected lists of names. Colored lantern slides for cases. John Friedrich & Bro. report the con-
pricking the fingers with the exposed end of the motion picture theatres are also to be supplied tinuance of the exceptionally fine business which
string.
to the dealer without extra expense. A series of they enjoyed during last Spring and Winter.
These annoyances have been happily overcome window show cards will also be prepared.
by this simple pin-locking attachment, which is
WILL H. LEVIS VISITS NEW YORK
fastened to the end of every string by mechan-
RINQEN
BUYS
"JAZBO"
INTERESTS
Will H. Levis, president of the Levis Music
ical means. The string comes ready to use.
The pin-locking attachment is simply inserted New Instruments Appear in Department of San House, Rochester, N. Y., has returned to Ro-
Chester after a business trip to New York City,
into the hole in the violin peg, and the string is
Francisco Store
The Levis Co. is New York's largest up-State
tuned up to pitch. It is only the work of a mo-
small goods jobbing house and is preparing now
ment.
SAN FRANCISCO, CAL., July 10.—William M.
Another desirable feature is that the end of Ringen states that he has had a steady demand for an unusually heavy trade expected in the
the string containing the pin-locking attachment for saxophones and that business in the other Fall months.
and that portion which is wound around the band instruments he handles has exceeded his
violin peg is covered with several layers of floss expectations. Mr. Ringen has bought out the
silk. This prevents the wire from cutting into others interested in the manufacture and sale
Letters have been received by the New Eng-
the violin peg, thus assuring a long life to the of the "Jazbo" cornet mutes, and lowered the
peg. Where the ordinary wire string is used the price. J. A. Bolander, who conducts the repair land trade announcing the first annual conven-
department for Mr. Ringen, and who invented tion of the music industries in New England to
peg has to be renewed frequently.
The demand for these strings for the short the banjo-ukulele, has invented a saxophone be held in Boston September IS and 16. It is
time they have been upon the market has been jazbo, of which Ringen will have the exclusive planned to have nearly every small goods dealer
phenomenal. This is positive proof that an im- handling. The attachment is said to multiply and jobber in New England in attendance. The
New York houses will also be well represented.
the volume of the instrument about ten times.
proved wire string was urgently needed.
Of interest to the violinist is the newly in-
vented pin-locking attachment to the metal E
string, recently placed upon the market by Mul-
ler & Kaplan, New York. Violinists all know
the difficulty encountered in attaching the end
SMALL GOODS MEN TO ATTEND
AKADEMIE & ETERNELLE
Victory Musical Case
Company
Silk Strings
LA FAVORITA & ELITE
Gut Strings
u . ni..nhot»™
Sole D..tnb»tor»
- E . SCHOENING CO., I n c .
2(J
M
^
N
^
Manufacturer of canvas and duck cases for
all kinds of musical instruments.
We are prepared to furnish any quantity for
immediate delivery.
y
MAIN OFFICE
Supply Branch
1006 Carson St., Pittsburgh, Pa.
Manufacturer a
Lutherle-Artistique
ALBERT F. MOGLIE
Largest and Most Re-
liable Violin Shop in
America
Weymann *' Keystone State 1
STRING MUSICAL INSTRUMENTS
Complete collection of rare old violins; also own make
and imported strings and supplies.
1431 BROADWAY
-
-
-
NEW YORK CITY
QRS
Distributors
MYMANN
Victor
Wholesalers
1108 Chestnut Street, Philadelphia, Pa.
CARL FISCHER
If It's Music Leave It To Us
Largest specialty house in Musical Instruments, Merchandise and Publications. We represent the
leading manufacturers of the various European Countries. Complete catalogue upon application.
COOPER SQUARE
NEW YORK
MULLER & KAPLAN, 509 East 76th St., N. Y.
THE FRED. GRETSCH MFG. CO.
" l h e Largest Musical Instrument* Mfr. in the U. f."
45 First Avenue, New York City
Boston
for
Violin, Viola,
'Cello and Bass
LOUIS A. MITCHNICK, Prop.
For Sale by Leading Importers and Jobbers
M
SEND FOR TRADE PRICE LIST OF
Chicago
REX
Banjos—Mandolins—Guitars
Violin Cases—20th Century Drums
60 BROADWAY, Brooklyn, N. Y.
DURRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
5-7-9 Union Square
NEW
YORK
35
THE MUSIC TRADE REVIEW
JULY 24, 1920
I 1ST
%^ *^f ^w* ^ ^ "^^—^^ ^ ^ " " ^ ^ — ^ & ^ " ^ ^ ^ 8 ^
^
MUSICAL MERCHANDISE
?8^—-^£&^
^ & b ^ ^58k^ ^ & > ^ ^^S^. ~-^&>-^
^^N^
^ < ^ ^ ^^O^^ ^Hftb^
^ ?
NEW P1N=LOCKING ATTACHMENT
QRETSCH PLANS FALL CAMPAIGN
WAS WELL-KNOWN VIOLIN EXPERT
Muller & Kaplan Introduce Device Designed to
Do Away With E String Troubles
Sales Manager Apatow Sends Out Letter Out-
lining Co-operative Dealer Plan
Eugene J. Albert Dies in Philadelphia at Age
of Sixty-eight—Possessed a Fine Collection
The death occurred in Philadelphia last week
The Fred Gretsch Mfg. Co., Brooklyn, N. Y.,
has begun an active campaign to secure as much of Eugene J. Albert, a well-known expert on
as possible of the Fall trade for the Gretsch matters pertaining to the violin. He had con-
factory. J. J. Apatow, sales promotion man- ducted a small goods business in the Quaker
ager, has prepared and sent out a letter outlining City for many years. He died at the age of
the extensive plans of the Gretsch Co. for co- sixty-eight after several months' illness at his
operating with the dealer to secure the greatest home, 124 South Ninth street, which was in the
same building as his violin and small goods
possible returns for both.
The letter bears the caption, "The biggest store.
Mr. Albert was born in Germany, but came
thing in our life is the business of making
friends. That means that we have to put super- to this country as a boy with his father, who
lative quality into our merchandise, of course." founded the business. He had traveled exten-
It goes on to speak of the necessity for co- sively and was familiar with nearly every noted
operation and team-work between manufacturer collection in Europe and America. He also pos-
and retailer and describes the Gretsch plan for sessed a fine collection of his own.
bringing this co-operation about.
QUICK
The Fall catalog which is now nearly ready is
NEW FRIEDRlCfl CATALOG OUT
ATTACHABLE
so prepared that it can be distributed by the re-
The Eagle Metal String Trade-mark
An attractive folder has been mailed to deal-
tailer in his own community. The Gretsch Co.
of an ordinary wire string to the violin peg. has in preparation a series of newspaper ad- ers in musical merchandise by John Friedrich
Owing to the thinness and springiness of the vertisements which will boost the dealer's busi- & Bro., New York City. The folder emphasizes
Mring, which makes it extremely awkward to ness and not that of the manufacturer. A series their large stock of European violins, strings and
handle and which somehow or other always of consumer letters, circulars and pamphlets has their own grade of rosin. A special offer is made
makes it difficult to guide in the way it should also been prepared for use in following up se- for the months of July and August in violin
go, there is always the danger of accidentally lected lists of names. Colored lantern slides for cases. John Friedrich & Bro. report the con-
pricking the fingers with the exposed end of the motion picture theatres are also to be supplied tinuance of the exceptionally fine business which
string.
to the dealer without extra expense. A series of they enjoyed during last Spring and Winter.
These annoyances have been happily overcome window show cards will also be prepared.
by this simple pin-locking attachment, which is
WILL H. LEVIS VISITS NEW YORK
fastened to the end of every string by mechan-
RINQEN
BUYS
"JAZBO"
INTERESTS
Will H. Levis, president of the Levis Music
ical means. The string comes ready to use.
The pin-locking attachment is simply inserted New Instruments Appear in Department of San House, Rochester, N. Y., has returned to Ro-
Chester after a business trip to New York City,
into the hole in the violin peg, and the string is
Francisco Store
The Levis Co. is New York's largest up-State
tuned up to pitch. It is only the work of a mo-
small goods jobbing house and is preparing now
ment.
SAN FRANCISCO, CAL., July 10.—William M.
Another desirable feature is that the end of Ringen states that he has had a steady demand for an unusually heavy trade expected in the
the string containing the pin-locking attachment for saxophones and that business in the other Fall months.
and that portion which is wound around the band instruments he handles has exceeded his
violin peg is covered with several layers of floss expectations. Mr. Ringen has bought out the
silk. This prevents the wire from cutting into others interested in the manufacture and sale
Letters have been received by the New Eng-
the violin peg, thus assuring a long life to the of the "Jazbo" cornet mutes, and lowered the
peg. Where the ordinary wire string is used the price. J. A. Bolander, who conducts the repair land trade announcing the first annual conven-
department for Mr. Ringen, and who invented tion of the music industries in New England to
peg has to be renewed frequently.
The demand for these strings for the short the banjo-ukulele, has invented a saxophone be held in Boston September IS and 16. It is
time they have been upon the market has been jazbo, of which Ringen will have the exclusive planned to have nearly every small goods dealer
phenomenal. This is positive proof that an im- handling. The attachment is said to multiply and jobber in New England in attendance. The
New York houses will also be well represented.
the volume of the instrument about ten times.
proved wire string was urgently needed.
Of interest to the violinist is the newly in-
vented pin-locking attachment to the metal E
string, recently placed upon the market by Mul-
ler & Kaplan, New York. Violinists all know
the difficulty encountered in attaching the end
SMALL GOODS MEN TO ATTEND
AKADEMIE & ETERNELLE
Victory Musical Case
Company
Silk Strings
LA FAVORITA & ELITE
Gut Strings
u . ni..nhot»™
Sole D..tnb»tor»
- E . SCHOENING CO., I n c .
2(J
M
^
N
^
Manufacturer of canvas and duck cases for
all kinds of musical instruments.
We are prepared to furnish any quantity for
immediate delivery.
y
MAIN OFFICE
Supply Branch
1006 Carson St., Pittsburgh, Pa.
Manufacturer a
Lutherle-Artistique
ALBERT F. MOGLIE
Largest and Most Re-
liable Violin Shop in
America
Weymann *' Keystone State 1
STRING MUSICAL INSTRUMENTS
Complete collection of rare old violins; also own make
and imported strings and supplies.
1431 BROADWAY
-
-
-
NEW YORK CITY
QRS
Distributors
MYMANN
Victor
Wholesalers
1108 Chestnut Street, Philadelphia, Pa.
CARL FISCHER
If It's Music Leave It To Us
Largest specialty house in Musical Instruments, Merchandise and Publications. We represent the
leading manufacturers of the various European Countries. Complete catalogue upon application.
COOPER SQUARE
NEW YORK
MULLER & KAPLAN, 509 East 76th St., N. Y.
THE FRED. GRETSCH MFG. CO.
" l h e Largest Musical Instrument* Mfr. in the U. f."
45 First Avenue, New York City
Boston
for
Violin, Viola,
'Cello and Bass
LOUIS A. MITCHNICK, Prop.
For Sale by Leading Importers and Jobbers
M
SEND FOR TRADE PRICE LIST OF
Chicago
REX
Banjos—Mandolins—Guitars
Violin Cases—20th Century Drums
60 BROADWAY, Brooklyn, N. Y.
DURRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
5-7-9 Union Square
NEW
YORK
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