Music Trade Review

Issue: 1920 Vol. 71 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
35
THE MUSIC TRADE REVIEW
JULY 24, 1920
I 1ST
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MUSICAL MERCHANDISE
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NEW P1N=LOCKING ATTACHMENT
QRETSCH PLANS FALL CAMPAIGN
WAS WELL-KNOWN VIOLIN EXPERT
Muller & Kaplan Introduce Device Designed to
Do Away With E String Troubles
Sales Manager Apatow Sends Out Letter Out-
lining Co-operative Dealer Plan
Eugene J. Albert Dies in Philadelphia at Age
of Sixty-eight—Possessed a Fine Collection
The death occurred in Philadelphia last week
The Fred Gretsch Mfg. Co., Brooklyn, N. Y.,
has begun an active campaign to secure as much of Eugene J. Albert, a well-known expert on
as possible of the Fall trade for the Gretsch matters pertaining to the violin. He had con-
factory. J. J. Apatow, sales promotion man- ducted a small goods business in the Quaker
ager, has prepared and sent out a letter outlining City for many years. He died at the age of
the extensive plans of the Gretsch Co. for co- sixty-eight after several months' illness at his
operating with the dealer to secure the greatest home, 124 South Ninth street, which was in the
same building as his violin and small goods
possible returns for both.
The letter bears the caption, "The biggest store.
Mr. Albert was born in Germany, but came
thing in our life is the business of making
friends. That means that we have to put super- to this country as a boy with his father, who
lative quality into our merchandise, of course." founded the business. He had traveled exten-
It goes on to speak of the necessity for co- sively and was familiar with nearly every noted
operation and team-work between manufacturer collection in Europe and America. He also pos-
and retailer and describes the Gretsch plan for sessed a fine collection of his own.
bringing this co-operation about.
QUICK
The Fall catalog which is now nearly ready is
NEW FRIEDRlCfl CATALOG OUT
ATTACHABLE
so prepared that it can be distributed by the re-
The Eagle Metal String Trade-mark
An attractive folder has been mailed to deal-
tailer in his own community. The Gretsch Co.
of an ordinary wire string to the violin peg. has in preparation a series of newspaper ad- ers in musical merchandise by John Friedrich
Owing to the thinness and springiness of the vertisements which will boost the dealer's busi- & Bro., New York City. The folder emphasizes
Mring, which makes it extremely awkward to ness and not that of the manufacturer. A series their large stock of European violins, strings and
handle and which somehow or other always of consumer letters, circulars and pamphlets has their own grade of rosin. A special offer is made
makes it difficult to guide in the way it should also been prepared for use in following up se- for the months of July and August in violin
go, there is always the danger of accidentally lected lists of names. Colored lantern slides for cases. John Friedrich & Bro. report the con-
pricking the fingers with the exposed end of the motion picture theatres are also to be supplied tinuance of the exceptionally fine business which
string.
to the dealer without extra expense. A series of they enjoyed during last Spring and Winter.
These annoyances have been happily overcome window show cards will also be prepared.
by this simple pin-locking attachment, which is
WILL H. LEVIS VISITS NEW YORK
fastened to the end of every string by mechan-
RINQEN
BUYS
"JAZBO"
INTERESTS
Will H. Levis, president of the Levis Music
ical means. The string comes ready to use.
The pin-locking attachment is simply inserted New Instruments Appear in Department of San House, Rochester, N. Y., has returned to Ro-
Chester after a business trip to New York City,
into the hole in the violin peg, and the string is
Francisco Store
The Levis Co. is New York's largest up-State
tuned up to pitch. It is only the work of a mo-
small goods jobbing house and is preparing now
ment.
SAN FRANCISCO, CAL., July 10.—William M.
Another desirable feature is that the end of Ringen states that he has had a steady demand for an unusually heavy trade expected in the
the string containing the pin-locking attachment for saxophones and that business in the other Fall months.
and that portion which is wound around the band instruments he handles has exceeded his
violin peg is covered with several layers of floss expectations. Mr. Ringen has bought out the
silk. This prevents the wire from cutting into others interested in the manufacture and sale
Letters have been received by the New Eng-
the violin peg, thus assuring a long life to the of the "Jazbo" cornet mutes, and lowered the
peg. Where the ordinary wire string is used the price. J. A. Bolander, who conducts the repair land trade announcing the first annual conven-
department for Mr. Ringen, and who invented tion of the music industries in New England to
peg has to be renewed frequently.
The demand for these strings for the short the banjo-ukulele, has invented a saxophone be held in Boston September IS and 16. It is
time they have been upon the market has been jazbo, of which Ringen will have the exclusive planned to have nearly every small goods dealer
phenomenal. This is positive proof that an im- handling. The attachment is said to multiply and jobber in New England in attendance. The
New York houses will also be well represented.
the volume of the instrument about ten times.
proved wire string was urgently needed.
Of interest to the violinist is the newly in-
vented pin-locking attachment to the metal E
string, recently placed upon the market by Mul-
ler & Kaplan, New York. Violinists all know
the difficulty encountered in attaching the end
SMALL GOODS MEN TO ATTEND
AKADEMIE & ETERNELLE
Victory Musical Case
Company
Silk Strings
LA FAVORITA & ELITE
Gut Strings
u . ni..nhot»™
Sole D..tnb»tor»
- E . SCHOENING CO., I n c .
2(J
M
^
N
^
Manufacturer of canvas and duck cases for
all kinds of musical instruments.
We are prepared to furnish any quantity for
immediate delivery.
y
MAIN OFFICE
Supply Branch
1006 Carson St., Pittsburgh, Pa.
Manufacturer a
Lutherle-Artistique
ALBERT F. MOGLIE
Largest and Most Re-
liable Violin Shop in
America
Weymann *' Keystone State 1
STRING MUSICAL INSTRUMENTS
Complete collection of rare old violins; also own make
and imported strings and supplies.
1431 BROADWAY
-
-
-
NEW YORK CITY
QRS
Distributors
MYMANN
Victor
Wholesalers
1108 Chestnut Street, Philadelphia, Pa.
CARL FISCHER
If It's Music Leave It To Us
Largest specialty house in Musical Instruments, Merchandise and Publications. We represent the
leading manufacturers of the various European Countries. Complete catalogue upon application.
COOPER SQUARE
NEW YORK
MULLER & KAPLAN, 509 East 76th St., N. Y.
THE FRED. GRETSCH MFG. CO.
" l h e Largest Musical Instrument* Mfr. in the U. f."
45 First Avenue, New York City
Boston
for
Violin, Viola,
'Cello and Bass
LOUIS A. MITCHNICK, Prop.
For Sale by Leading Importers and Jobbers
M
SEND FOR TRADE PRICE LIST OF
Chicago
REX
Banjos—Mandolins—Guitars
Violin Cases—20th Century Drums
60 BROADWAY, Brooklyn, N. Y.
DURRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
5-7-9 Union Square
NEW
YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
36
THE
MUSIC TRADE REVIEW
JULY 24, 1920
IN THE MUSICAL MERCHANDISE DOMAIN—(Continued from page 35)
AMERICAN JAZZ FOR CHUSAN FEW
STRING FASTENER AND ADJUSTER
RESPONSIBLE FOR MUCH JAZZ
Disciples of Buddha Welcome Melody-laden
Junk and Put Island on the Map
New Patent Refers Especially to Violin E
Strings—Allows Fine Adjustment
Worcester, Mass., Man Wins Success in the
Making of Jazz Instruments
Somewhere in the southern stretches of Hang
Chow Bay, off the East Coast of China, the fishes
swim shoreward of a Summer's evening to hear
melodious strains coming from a lone organ
which was shipped to the island of Chusan in
May. After a long journey from the United
States the instrument was loaded onto a Chinese
junk and set off on the last lap of its journey
to the Far East. The junk arrived safely—(we
mean the boat, not the instrument)—and thus
it comes about that the island of Chusan breaks
into print in the U. S. export statistics, even if
the compilers insist that the place is Chosen.
Although the information is utterly superfluous
we add that this same island is midway between
Chow Hing and Ning-po, is east of several un-
pronounceable provinces and west of so many
square miles of ocean that even a Government
statistician has not the time to figure out the
answer.
Since the month of May the musical appetite
of the Chosen few, or the Chusan few, if we
must be accurate, has increased amazingly and
experts are agog over .the fact. The natives
brought in one player-piano valued at $190, in
addition to the aforesaid organ valued at $500.
A piano of unknown form, worth, or rather
valued, at $310, also found it way into Chusan.
Chinese jazz enthusiasts prevailed upon Buddha
to let $358 worth of talking machines be im-
ported, together with $87 worth of records.
Special wireless reports tell us that since the
introduction of these instruments the natives
await eagerly the periodical arrival of the junk
—again, do not misunderstand—for who knows
what its burden may be?
WASHINGTON, D. C, July 19.—Patent No.
1 ; 331,863 was recently granted to Herman
Cohn, New York, for a string fastener and ad-
juster for musical instrument strings.
The present invention relates to improvements
in string fasteners and adjusters for musical
instrument strings, particularly a device espe-
cially desirable for violin wire E strings. Wire
strings as ordinarily used upon violins are very
difficult to adjust to the exact tone because the
wooden pegs employed for adjusting the string
would not permit of such fine adjustment as is
required to properly tune a wire string. It is
an object of the invention, therefore, to provide
means by which the string may be attached to
the tail piece of the violin with facility and by
means of which it may be adjusted to the very
finest degree, and slippage will be prevented. A
further object is to enable the loop of the string
to be readily secured to the device and easily
removed, that is, its removal will not be made
difficult by the tight binding of the loop caused
by the stretching of the string. Other objects
are to provide such means which will not be-
come loose and will not readily get out of or-
der, and which will be simple in construction
and inexpensive to manufacture.
WORCESTER, MASS., July 19.—Because a Wor-
cester man invented some noise producing in-
struments he gave a terrible impetus to that now
known as jazz. Furthermore, Bernard Walberg
admits that he is not over proud of having been
guilty of inventing and later manufacturing what
seem to be a considerable part of jazz or-
chestras.
In order to make a business a financial suc-
cess he says the popular demand must be catered
to and just now jazz is going very strong in this
country and in England and France, where the
American doughboys introduced it as a side
line while they were showing Heine how to re-
treat to the Fatherland.
No orders for jazz instruments have been re-
ceived from Germany as yet, owing to the fact
no doubt that the Germans are not in a jazzing
mood, but Mr. W r alberg believes the orders are
sure to come. Worcester's musical industry did
not start as manufacturers of jazz instruments
but as manufacturers of percussion musical in-
struments made in a small room in the old
Crompton block, now the Plaza Theatre. This
building has housed practically all the musical
instrument manufacturers in this city. First of
these was Isaac Fiske, in his day, a celebrated
maker of band instruments. A great many of
the band instruments used by the bands in the
Civil War came from the factory of Mr. Fiske
in Worcester.
C. G. Conn of Elkhart, Ind., who bought the
Fiske business, at that time was building the
foundation to what is now the largest band in-
strument factory in the world.
He continued the Fiske factory as an Eastern
branch until 1898, at which'time it was moved
to New York. Mr. Walberg, who was at that
time on the road as trombone soloist with the
Chicago Marine Band, under the leadership of
Thomas Preston Brooke, saw what he thought
was a good business opportunity and tried to
induce the manager of the Worcester branch to
stay in Worcester, a-nd with him to continue the
business. But in his proposition he was unsuc-
cessful.
After five years, when the firm of Walberg &
Auge was organized, A. L. Auge died in 1910 and
his interests in the business was bought from
his widow the same year, the firm name being
continued.
DISPLAY OF HORN INSTRUMENTS
A. R. Cummings, small goods manager for
Grinnell Bros.' Toledo store, reports good busi-
ness and is optimistic concerning Fall trade.
Grinnell Bros, featured a striking window dis-
play last week which included a line of horn
instruments. The demand for small goods is
on the increase in Ohio and many piano dealers
have recently added musical merchandise de-
partments.
BUFFALO DRUM DISPLAY WINDOW
Denton, Cottier & Daniels, Buffalo, N. Y., fea-
tured a line of drums in an interesting window
display last week. This company reports a good
demand for small goods and expects business
to be even better in a month or two. John F.
Huber, general manager, is on his vacation.
BEST STRINGS
JOHNFRIEDRICH&BRO.
~ 279 FlfT HAVE.
OSBORN SECURES NEW PROPERTY
Samuel Osborn Mfg. Co., Chicago small goods
manufacturers, last week secured the piece of
property adjoining their present factory on Sac-
ramento boulevard. It will be used for the
present as a lumber yard. The company have
also recently added an assembling room on the
top floor of their factory.
OPENS NEW STORE
A music store has been established at Fort
Laramie, Ohio, by William Danziger, who for-
merly conducted music stores at Minster and
Osgood in Ohio. The Fort Laramie store will
include an extensive line of, small goods.
SMALL GOODS IN DEMAND
Frank Howard, small goods manager for J.
W. Jenkins' Sons Music Co., Kansas City, Mo.,
is in Chicago, where he placed a number of
orders last week. He reports brisk business in
the Missouri city and is optimistic concerning
future business.
MARTEL'S MUSIC SHOP OPENED
J..*H. Marter has opened a music store known
as Martel's Music Shop in Leominster, Mass.
It carries a full line of musical merchandise and
its motto is "A Wonderful Place for Musical
People."
SECURES NEW POSITION
T. A. Curry, for several years with the small
goods department of the Stewart Store, Louis-
ville, Ky., has resigned to accept a position with
the Aromint Co., traveling Southern territory.
OLIVER DITSON CO.
BOSTON. MA8S.
T H E OLDEST AND
LAROEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Motor' Distributors
Manufacturers
I m p o r u n and iebban •*
MUSICAL
MERCHANDISE
B. & J. GETS 'CELLO COLLECTION
Buegeleisen & Jacobson, New York City mu-
sical merchandise jobbers, have just secured an-
other exceptionally fine collection of 'cellos.
The 'cellos are rare old instruments of the Strad
type and were secured from a collector in Ger-
many. That the acquisition fills a much needed
want in the trade is evidenced by the fact that
they are going fast, nearly every dealer who
visits tht' Union Square warerooms taking one
or two.
Carl Nelson, president of the Vega Co., Bos-
ton, Mass., called on the trade in Portland, Ore.,
last week.
Black Diamond
Strings
THE WORLD'S BEST
Attractive Specialties
Modern Service
National Musical String Co.
ESTABLISHED 1834
New Brunswick, N. J.

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