Music Trade Review
Issue: 1920 Vol. 71 N. 21 - Page 60
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
60
NOVEMBER 20, 1920
This year, however, the sales department has
introduced a Christmas gift envelope which is an
Artists Appearing in Many Cities in Concert— Holiday Gift Envelope Prepared for Use of Co- exceptionally attractive work of art. The envelope
itself, however, is only secondary to the sales plan
lumbia Grafonola Dealers
Actuelle Concerts by Wireless in Rock Island
behind it, for every piece of Columbia literature
Heard for One Hundred Miles
The sales department of the Columbia Grapho- and advertising copy in the national magazines
Pathe dealers throughout the entire country phone Co. has announced a Christmas gift en- prior to the holidays will be hammering at the
report increased activity as the Christmas season velope which is offered to Columbia dealers as a Christmas gift record idea.
The Columbia sales division points out that
approaches. As many as 1,800 clippings of ads stimulant to record sales during the Christmas
have been received at the headquarters of the
Pathe Freres Phonograph Co., Brooklyn, N. Y.,
in one day from dealers who are advertising the
special offer of records in conjunction with the
sales of the Pathe phonographs. In the No-
vember issue of Pathe News, live excellent sug-
gestions in the way of newspaper advertising
are given for the beneiit of the dealer which may
be set up by the local newspaper without the
use of cuts or matrixes. Mme. Margaret Mat-
zenauer, Claudia Muzio, Helen Yorke, Hans
"Kronold, Paul Althouse, Percy Hemus, Gladys
Craven and other Pathe stars are appearing in
the various musical centers of the country as
the zenith of the musical season approaches.
The Churchill Drug Co., of Burlington and
Cedar Rapids, la., and Peoria, 111., is featuring
the Pathe line in a novel way. Arrangements
were made with Young & McCombs, of Rock
Island, whereby an Actuelle concert is given
every Thursday from eight to nine at a wireless
station in Rock Island, 111. Amateur wireless
operators within a radius of 100 miles from this
given point may listen in and enjoy the reper-
toire of the large list of Pathe stars given on the
Actuelle.
PATHE SPECIAL OFFER POPULAR
COLUMBIA CHRISTMAS ENVELOPE
DEATH OF LOUIS POULAIN
Louis Poulain, for more than sixteen years
an Edison dealer in Clarion, Pa., passed away on
October 29, following a short illness. He en-
tered the Edison retail business back in 1904,
when he became a dealer in Edison cylinder
phonographs and records, later taking on the
disc, upon its introduction, and was active in
the phonograph business until a few days prior
to hi^ death.
Established 1864
Manufacturers and
Wholesale Distributors
WEYMAHH
1108 Chestnut Street
.Philadelphia, Pa.
World famous
Weymann
"Keystone State"
String Instruments
and "W&S" brand
Musical Merchan-
dise.
The Columbia Christmas Gift Record Envelope
season. For many years past the Columbia every regular record customer is a prospect for
Graphophone Co. has issued a Christmas gift box, an additional record in a gift envelope, and after
but this did not accomplish more than ordinary selling the regular customers their quota of rec-
results because it was a box similar to other ords, it is suggested that the dealers bring out the
Christmas containers and because no especial sell- gift envelope with a Christmas Columbia record
enclosed and explain its purposes in detail. The
ing plan was put behind it.
plan is meeting with enthusiasm and favor, and
will undoubtedly prove a practical help to Co-
lumbia dealers.
H. A. Weymann & Son, Inc.
FOR EXTRA
PROFITS
to the dealer we heartily
recommend a Musical In-
strument Department.
Success is practically
assured dealers who spe-
cialize in quality goods of
known merit for which a
demand has been created.
Write for catalogue
and trade discounts
EDISON IN EAST ORANGE THEATRE
Albert Spalding's Record of "Humoresque"
Used to Accompany Film of That Name
Tying up a performance of the New Edison
with the performance of a much-advertised mo-
tion picture, and repeating the performance to
audiences aggregating many thousands of peo-
ple, is the latest exploit of George Smith, man-
ager of the Edison Shop, East Orange, N. J.
Permission to place the New Edison on the
stage of the Palace Theatre, East Orange, and
to let it assist in the performance, was quickly
granted when it was discovered that the Edi-
son Re-creation of Dvorak's "Humoresque,"
played by Albert Spalding, America's celebrated
violinist, could be synchronized wonderfully well
with the motion picture adaptation of Fannie
Hurst's story of the same name, one of the big-
gest drawing cards in the motion picture field
this season, which was playing at that theatre.
Inasmuch as the Palace Theatre boasts of a
very select patronage, the Edison Shop was
afforded a good opportunity to gain some wide
and effective publicity. The performance also
proved to be a convincing demonstration of the
perfect realism of the New Edison, brought out
quite forcibly in the fact that several members
of the audience were moved to compliment the
management of the theatre upon the engagement
of so remarkable a violinist for the occasion.
THE MUSIC TRADE REVIEW
60
NOVEMBER 20, 1920
This year, however, the sales department has
introduced a Christmas gift envelope which is an
Artists Appearing in Many Cities in Concert— Holiday Gift Envelope Prepared for Use of Co- exceptionally attractive work of art. The envelope
itself, however, is only secondary to the sales plan
lumbia Grafonola Dealers
Actuelle Concerts by Wireless in Rock Island
behind it, for every piece of Columbia literature
Heard for One Hundred Miles
The sales department of the Columbia Grapho- and advertising copy in the national magazines
Pathe dealers throughout the entire country phone Co. has announced a Christmas gift en- prior to the holidays will be hammering at the
report increased activity as the Christmas season velope which is offered to Columbia dealers as a Christmas gift record idea.
The Columbia sales division points out that
approaches. As many as 1,800 clippings of ads stimulant to record sales during the Christmas
have been received at the headquarters of the
Pathe Freres Phonograph Co., Brooklyn, N. Y.,
in one day from dealers who are advertising the
special offer of records in conjunction with the
sales of the Pathe phonographs. In the No-
vember issue of Pathe News, live excellent sug-
gestions in the way of newspaper advertising
are given for the beneiit of the dealer which may
be set up by the local newspaper without the
use of cuts or matrixes. Mme. Margaret Mat-
zenauer, Claudia Muzio, Helen Yorke, Hans
"Kronold, Paul Althouse, Percy Hemus, Gladys
Craven and other Pathe stars are appearing in
the various musical centers of the country as
the zenith of the musical season approaches.
The Churchill Drug Co., of Burlington and
Cedar Rapids, la., and Peoria, 111., is featuring
the Pathe line in a novel way. Arrangements
were made with Young & McCombs, of Rock
Island, whereby an Actuelle concert is given
every Thursday from eight to nine at a wireless
station in Rock Island, 111. Amateur wireless
operators within a radius of 100 miles from this
given point may listen in and enjoy the reper-
toire of the large list of Pathe stars given on the
Actuelle.
PATHE SPECIAL OFFER POPULAR
COLUMBIA CHRISTMAS ENVELOPE
DEATH OF LOUIS POULAIN
Louis Poulain, for more than sixteen years
an Edison dealer in Clarion, Pa., passed away on
October 29, following a short illness. He en-
tered the Edison retail business back in 1904,
when he became a dealer in Edison cylinder
phonographs and records, later taking on the
disc, upon its introduction, and was active in
the phonograph business until a few days prior
to hi^ death.
Established 1864
Manufacturers and
Wholesale Distributors
WEYMAHH
1108 Chestnut Street
.Philadelphia, Pa.
World famous
Weymann
"Keystone State"
String Instruments
and "W&S" brand
Musical Merchan-
dise.
The Columbia Christmas Gift Record Envelope
season. For many years past the Columbia every regular record customer is a prospect for
Graphophone Co. has issued a Christmas gift box, an additional record in a gift envelope, and after
but this did not accomplish more than ordinary selling the regular customers their quota of rec-
results because it was a box similar to other ords, it is suggested that the dealers bring out the
Christmas containers and because no especial sell- gift envelope with a Christmas Columbia record
enclosed and explain its purposes in detail. The
ing plan was put behind it.
plan is meeting with enthusiasm and favor, and
will undoubtedly prove a practical help to Co-
lumbia dealers.
H. A. Weymann & Son, Inc.
FOR EXTRA
PROFITS
to the dealer we heartily
recommend a Musical In-
strument Department.
Success is practically
assured dealers who spe-
cialize in quality goods of
known merit for which a
demand has been created.
Write for catalogue
and trade discounts
EDISON IN EAST ORANGE THEATRE
Albert Spalding's Record of "Humoresque"
Used to Accompany Film of That Name
Tying up a performance of the New Edison
with the performance of a much-advertised mo-
tion picture, and repeating the performance to
audiences aggregating many thousands of peo-
ple, is the latest exploit of George Smith, man-
ager of the Edison Shop, East Orange, N. J.
Permission to place the New Edison on the
stage of the Palace Theatre, East Orange, and
to let it assist in the performance, was quickly
granted when it was discovered that the Edi-
son Re-creation of Dvorak's "Humoresque,"
played by Albert Spalding, America's celebrated
violinist, could be synchronized wonderfully well
with the motion picture adaptation of Fannie
Hurst's story of the same name, one of the big-
gest drawing cards in the motion picture field
this season, which was playing at that theatre.
Inasmuch as the Palace Theatre boasts of a
very select patronage, the Edison Shop was
afforded a good opportunity to gain some wide
and effective publicity. The performance also
proved to be a convincing demonstration of the
perfect realism of the New Edison, brought out
quite forcibly in the fact that several members
of the audience were moved to compliment the
management of the theatre upon the engagement
of so remarkable a violinist for the occasion.
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