Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 20,
THE MUSIC TRADE REVIEW
1920
61
TOSCANINI AND ORCHESTRA TO RECORD FOR VICTOR CO. JOHNSON OFFERS CAMDEN $100,000
Famous La Scala Orchestra, Which Is Coming to the United States This Fall for a Concert Tour
With Toscanini as Director, Will Be Heard Later Through Medium of Victor Records
Through arrangements just concluded by of-
ficials of the Victor Talking Machine Co. with
the managers of Maestro Arturo Toscanini and
the La Scala Orchestra of Milan, Italy, it is
expected that a series of Victor records will be
made by these artists this Winter. Toscanini
and the La Scala Orchestra will tour the United
States this coming Winter and will appear in
all the principal musical centers. During this
visit a number of records will be made by the
La Scala Orchestra.
Few men have had a more brilliant career
than Signor Toscanini, who is recognized as one
of the foremost conductors of the day. Dur-
ing the time he was conductor of the Metropoli-
tan Opera Co. he gained an enviable reputation
both for the quality of the productions and the
rare skill displayed in interpreting and direct-
ing the musical masterpieces. His return to the
United States will be awaited with interest by
all lovers of music. Further announcements as
to the final details of the arrangements for
making these special records will be given in
the near future.
FEATURE LAZARO RECORDS
larity of the artists connected with the New Eng-
land Opera Association that every ticket was
sold. Mr. Interrante took personal charge of
the wonderful stage setting incidental to the
"Aida" performance and every detail in this
setting represented dignity and refinement. Mr.
Lazaro was accorded a tremendous ovation.
Columbia Dealers in New Haven Use Excellent
Publicity in Connection With Recent Ap-
pearance of This Exclusive Columbia Artist
NEW HAVEN, CONN., November 15.—The Columbia
dealers in this city took advantage of the recent
appearance of Hipolito Lazaro, the famous
tenor, in an outdoor appearance of "Aida," to
VICTOR CONTRACT FOR GIGLI
New Italian Tenor Coming for American Tour
and Will Record for Victor Records
Beniamino Gigli, a new Italian tenor, who has
made a wonderful success in Europe and South
America, and who will make his debut at the
Metropolitan Opera House in the early part of
the present season, is under contract to record
for the Gramophone Co., Ltd., London, .Eng-
land, in which the Victor Talking Machine Co.
has recently acquired a half interest. The terms
of the agreement with the new artist provide for
a certain amount of his services for recording in
this country. Consequently, the trade may ex-
pect some remarkable records to be added to
the Victor catalog this Winter or in the Spring.
Open Air Performance of "Aida"
use timely publicity in connection with the ap-
pearance of this famous and exclusive Columbia
artist. The opera was presented under the
auspices of the New England Opera Associa-
tion, G. Interrante, director, and the unique
feature of the performance was the fact that it
was given outdoors.
John P. Kramer, of Crown Point, Ind., has a
Weiss' Base Ball Park, with a seating capacity music store in Gary and has recently moved to
of over 10,000, was utilized for the presentation the latter city to give his entire time to the selling
of this opera, and it is a tribute to the popu- of musical instruments.
President of Victor Talking Machine Co. Wants
Civic Center for City and Makes Offer to
Chamber of Commerce at Its Last Meeting
PHILADELPHIA, PA., November 15.—The offer of a
gift of $100,000 as the nucleus of a fund to estab-
lish a civic center for Camden, made by El-
dridge R. Johnson, president of the Victor Talk-
ing Machine Co., at the last meeting of the
Camden Chamber of Commerce, has aroused the
members of this body to energetic action. Mr.
Johnson has already given Camden a $350,000
free library building in Johnson Park and in out-
lining the purposes for which his new gift is
intended he laid out a tentative program which
the chamber will promptly take up with vim.
President William J. Strandwitz announced that
a committee will be named at once to formu-
late the plans, of which nothing definite will be
determined until further consultation with the
donor.
Mr. Johnson made no specific suggestion ac-
companying his offer, which carried the mem-
bers almost by storm, except that he would like
to see organized a civic body as an auxiliary
to the chamber to take up purely civic matters
and to arouse the interest and co-operation of
all the citizens in projects for the general better-
ment and beautification of the municipality. He
believed it might be possible to purchase from
the Pennsylvania Railroad Co. the triangular
plot at the terminal, between Market and Fed-
eral streets, now in some dispute because of the
traffic congestion, upon which might be erected
an imposing and commodious building for the
use of the Chamber of Commerce and other
civic bodies as a community center. He said
visitors to Camden are now far from favorably
impressed by the first view they get of the town
as they enter from the ferries, and many de-
cline to make return calls. None of the other
approaches to the city have been embellished
with a view to making them attractive and all
the beauty is confined to sections removed from
these approaches.
CATALOGS OF FOREIGN RECORDS
WINDOW DISPLAY SERVICE FOR OKEH RECORD DEALERS
Eleven New Lists of Foreign Records Just Is-
sued by the Victor Talking Machine Co.
Beginning with the Christmas window display
of Okeh records, the General Phonograph Corp.
is inaugurating a greatly enlarged display serv-
Recent publicity from the Victor Talking Ma-
chine Co. includes beautifully illustrated cata-
logs of Bohemian, Greek, Hebrew-Yiddish, Hun-
garian, Italian, Mexican, Norwegian, Polish, Por-
tuguese, Swedish and Ukrainian records, both
vocal and instrumental. The records listed cover
a wide field and give a splendid opportunity to
dealers catering to the peoples of foreign birth or
ancestry in their locality who desire to hear their
old home songs.
ber of display units, whose combined area will
be almost double that of the old service. More
colors and the best art work, combined with an
WASHINGTON DEALERS ORGANIZE
H. C. Groves Heads Association of Columbia
Retailers in Capital—M. Philips Secretary
It's a (Dcrn?
f
with (jjUK, Records
WASHINGTON, D. C, November 15.—The Colum-
bia dealers of the District of Columbia are at
last organized and are known as the Columbia
Grafonola Retail Dealers' Association of Wash-
ington. Columbia dealers of the city without
exception have signified their willingness to
co-operate with the association and the trade
in general is on a more friendly basis than it
has been known in a long time. Four years
ago an attempt was made to form an association
but this did not mature.
H. C. Groves is president of the new asso-
ciation and M. Philips is secretary and treasurer.
Mr. Groves assures all sister organizations the
support of the Washington association and asks
their friendship and good will.
Holiday Window Display Featuring the Latest Okeh Records
ice to Okeh dealers. The new service, which, increased number of large cut-out cards, will
as heretofore, is to be created by Einson Litho, make the Okeh window display service of great
Inc., New York, will consist of a larger num- value to all Okeh record dealers.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.