Music Trade Review
Issue: 1920 Vol. 71 N. 19 - Page 9
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NOVEMBER 6,
THE
1920
MUSIC
TRADE
REVIEW
9
IMPRESSIVE MUSIC SUPPLEMENT FOR TEXAS STATE FAIR
1
Fourteen-page Section Devoted Exclusively to Pianos and Talking Machines a Notable Feature
of Dallas Daily Times Herald—Music Merchants Make Most of Opportunity to Advertise
v
As for the talking- machine side of this sup-
One of the best music supplements we have
seen in some time is that which appeared in the plement, the Victor line was advertised by the
Dallas Daily Times Herald in its Sunday edition Bush & Gerts Piano Co. of Texas, the W. A.
of October 10. A copy of this supplement has Green Co., the Lester Gunst Co., the Field-Lipp-
been received from J. C. Phelps, Southwestern man Piano Stores and Sanger Bros. The New
manager of the Field-Lippman Piano Stores in Edison is to be found at the Edison Shop and
Dallas. The Texas State Fair, which opened on Texas-Oklahoma Phonograph Co., wholesale
October 10 and lasted until October 24, was distributors. Among the houses advertising the
the occasion for which this supplement was is- Columbia were the Riddle Phonograph Co. and
sued. Fourteen full pages were devoted ex- the Leyhe Piano Co. The Brunswick phono-
clusively to things musical, a goodly part being- graph is carried by the Riddle Phonograph Co.
advertisements of the various talking machine and Thos. Goggan & Bros, A full page was
and piano houses in the city. The front page of used by the Sonora Distributing Co. of Texas,
the supplement contained a handsome illustra- wholesale and retail distributors of Sonoras and
tion similar to those used by the New York Okeh records, setting forth the merits of their
papers during their special music sections at the product. The Sonora Shop advertised musical
time of the National Music Show and Music events arranged for in the near future. The
Week last February. A gla«ce through the Vitanola Distributing Agency of Texas also
pages of this supplement is sufficient to make it took a full page for the Vitanola. The D. L.
easy to see why Dallas has won such a prom- Whittle Music Co. took a page in advertising a
inent place in the musical world. The music sale of player-pianos and musical instruments.
The reading matter in this supplement was
merchants of that Texas city are awake to the
possibilities of their industry and lose no oppor- devoted entirely to musical topics and a fea-
tunity to spread their message to the public at ture was made of the growing realization of the
value of music in industry.
large.
As for the lines advertised in this supple-
ment, they are many, and include the best in PIANO TUNER HERO IN NEW NOVEL
musical instruments. While the majority of the
advertisements are devoted to talking machines, Member of the Profession Depicted as a Distinct
pianos are also much in evidence. The Bush &
Superman in "Mary Wollaston"
Qerts Piano Co., of Texas, had a special display
of their own instruments as well as the Mason
Those members of the trade who are cham-
& Hamlin, Hardman, Jesse French and Milton pions of the cause of the piano tuner, and feel
pianos and players. G. H. Jackson, wholesale that these exponents of the perfect tone are
distributor for the Starr Piano Co., displayed members of a profession that is deserving of
the Starr pianos and the Starr phonographs and more consideration than it has been receiving
Gcnnett records. The Baldwin line was featured in the past, will no doubt be interested to learn
by the Leyhe Piano Co., mention being made that the piano tuner has come into his own in
of the Baldwin, Ellington, Hamilton, Howard one field at least. *
and the Manualo player-piano.
In a new novel, "Mary Wollasiton," by Henry
The Will A. Watkin Co. devoted its adver- Kitchell Webster, and published by the Bobbs-
tising to the Ampico in the Chickering and em- Merrill Co., the hero is a piano tuner, and in
phasized the Ampico concerts held at the store every sense is depicted as a superman. The
during the time of the fair. Thos. Goggan & heroine's father is a surgeon, and her step-
Bros., Steinway representatives, featured this mother an opera singer, which shows that the
instrument and the Emerson, Vose and Bram- piano tuner is traveling in good company. Judg-
bach baby grand. The Ampico in the Knabe ing from the illustrations in the novel the piano
occupied the center of the advertisement of the tuner-hero is commanding in physique, as weli
Sanger Bros, and other lines displayed included as in intellect, quite capable of wrestling with
A. B. Chase and Shoninger.
a concert grand un-til it is brought to perfect
concert pitch.
CHARACTER
"Admirable Quality; Acknowledged Reputation"
—{Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, Wit.
Chicago, 111.
OFFICE
1872 Clybourn Avenue
Chicago, III.
PIANOS BEAR JANSSEN CREED
Each Instrument Shipped From Janssen Factory
Has Decalcomania Stating Janssen Ideals
B. H. Janssen, the well-known New York
piano manufacturer, who has won a reputation
throughout the trade for original ideas, has re-
cently placed upon the inside of the top of each
Janssen piano and player-piano a decalcomania
upon which is printed the Janssen creed as
follows:
"This is my creed, and on it I have built my
piano and reputation! To give you as nearly
as possible a dollar's value for every dollar you
give me.
"To treat you as I want to be treated—Con-
siderately, Fairly and Justly.
"Since you may possibly know little or noth-
ing about the material that goes into the piano
you bought, you must naturally rely on me.
"I want you to do that—and I promise that
your confidence shall not be misplaced.
"I work to producff a perfect article. If it
turns out differently and I or my people are
to blame, I make good.
"Following this creed for a lifetime has earned
a Janssen reputation that my product and
methods must maintain.
"I want to be right and do right. If I fail
in any one thing, it will never be because 1
wanted to."
This is signed in facsimile by B. H. Janssen.
BUSINESS FOUNDED IN
EIGHTEEN rimr-six
DECKER
U
EST. 1856 5. SON
Pianos and
Player-Pianos
"Made by a
DECKER
Since 1856"
A l w a y s found
among the leading
instruments of the
world, their position
has been maintained
by a strict adherence
to the principles up-
on which they were
founded, the pro-
ducing of an artistic
instrument embody-
ing superior tone
and material and
workmanship of the
highest grade.
DECKER & SON, INC
697-701 East 135th Street
NEW YORK
NOVEMBER 6,
THE
1920
MUSIC
TRADE
REVIEW
9
IMPRESSIVE MUSIC SUPPLEMENT FOR TEXAS STATE FAIR
1
Fourteen-page Section Devoted Exclusively to Pianos and Talking Machines a Notable Feature
of Dallas Daily Times Herald—Music Merchants Make Most of Opportunity to Advertise
v
As for the talking- machine side of this sup-
One of the best music supplements we have
seen in some time is that which appeared in the plement, the Victor line was advertised by the
Dallas Daily Times Herald in its Sunday edition Bush & Gerts Piano Co. of Texas, the W. A.
of October 10. A copy of this supplement has Green Co., the Lester Gunst Co., the Field-Lipp-
been received from J. C. Phelps, Southwestern man Piano Stores and Sanger Bros. The New
manager of the Field-Lippman Piano Stores in Edison is to be found at the Edison Shop and
Dallas. The Texas State Fair, which opened on Texas-Oklahoma Phonograph Co., wholesale
October 10 and lasted until October 24, was distributors. Among the houses advertising the
the occasion for which this supplement was is- Columbia were the Riddle Phonograph Co. and
sued. Fourteen full pages were devoted ex- the Leyhe Piano Co. The Brunswick phono-
clusively to things musical, a goodly part being- graph is carried by the Riddle Phonograph Co.
advertisements of the various talking machine and Thos. Goggan & Bros, A full page was
and piano houses in the city. The front page of used by the Sonora Distributing Co. of Texas,
the supplement contained a handsome illustra- wholesale and retail distributors of Sonoras and
tion similar to those used by the New York Okeh records, setting forth the merits of their
papers during their special music sections at the product. The Sonora Shop advertised musical
time of the National Music Show and Music events arranged for in the near future. The
Week last February. A gla«ce through the Vitanola Distributing Agency of Texas also
pages of this supplement is sufficient to make it took a full page for the Vitanola. The D. L.
easy to see why Dallas has won such a prom- Whittle Music Co. took a page in advertising a
inent place in the musical world. The music sale of player-pianos and musical instruments.
The reading matter in this supplement was
merchants of that Texas city are awake to the
possibilities of their industry and lose no oppor- devoted entirely to musical topics and a fea-
tunity to spread their message to the public at ture was made of the growing realization of the
value of music in industry.
large.
As for the lines advertised in this supple-
ment, they are many, and include the best in PIANO TUNER HERO IN NEW NOVEL
musical instruments. While the majority of the
advertisements are devoted to talking machines, Member of the Profession Depicted as a Distinct
pianos are also much in evidence. The Bush &
Superman in "Mary Wollaston"
Qerts Piano Co., of Texas, had a special display
of their own instruments as well as the Mason
Those members of the trade who are cham-
& Hamlin, Hardman, Jesse French and Milton pions of the cause of the piano tuner, and feel
pianos and players. G. H. Jackson, wholesale that these exponents of the perfect tone are
distributor for the Starr Piano Co., displayed members of a profession that is deserving of
the Starr pianos and the Starr phonographs and more consideration than it has been receiving
Gcnnett records. The Baldwin line was featured in the past, will no doubt be interested to learn
by the Leyhe Piano Co., mention being made that the piano tuner has come into his own in
of the Baldwin, Ellington, Hamilton, Howard one field at least. *
and the Manualo player-piano.
In a new novel, "Mary Wollasiton," by Henry
The Will A. Watkin Co. devoted its adver- Kitchell Webster, and published by the Bobbs-
tising to the Ampico in the Chickering and em- Merrill Co., the hero is a piano tuner, and in
phasized the Ampico concerts held at the store every sense is depicted as a superman. The
during the time of the fair. Thos. Goggan & heroine's father is a surgeon, and her step-
Bros., Steinway representatives, featured this mother an opera singer, which shows that the
instrument and the Emerson, Vose and Bram- piano tuner is traveling in good company. Judg-
bach baby grand. The Ampico in the Knabe ing from the illustrations in the novel the piano
occupied the center of the advertisement of the tuner-hero is commanding in physique, as weli
Sanger Bros, and other lines displayed included as in intellect, quite capable of wrestling with
A. B. Chase and Shoninger.
a concert grand un-til it is brought to perfect
concert pitch.
CHARACTER
"Admirable Quality; Acknowledged Reputation"
—{Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, Wit.
Chicago, 111.
OFFICE
1872 Clybourn Avenue
Chicago, III.
PIANOS BEAR JANSSEN CREED
Each Instrument Shipped From Janssen Factory
Has Decalcomania Stating Janssen Ideals
B. H. Janssen, the well-known New York
piano manufacturer, who has won a reputation
throughout the trade for original ideas, has re-
cently placed upon the inside of the top of each
Janssen piano and player-piano a decalcomania
upon which is printed the Janssen creed as
follows:
"This is my creed, and on it I have built my
piano and reputation! To give you as nearly
as possible a dollar's value for every dollar you
give me.
"To treat you as I want to be treated—Con-
siderately, Fairly and Justly.
"Since you may possibly know little or noth-
ing about the material that goes into the piano
you bought, you must naturally rely on me.
"I want you to do that—and I promise that
your confidence shall not be misplaced.
"I work to producff a perfect article. If it
turns out differently and I or my people are
to blame, I make good.
"Following this creed for a lifetime has earned
a Janssen reputation that my product and
methods must maintain.
"I want to be right and do right. If I fail
in any one thing, it will never be because 1
wanted to."
This is signed in facsimile by B. H. Janssen.
BUSINESS FOUNDED IN
EIGHTEEN rimr-six
DECKER
U
EST. 1856 5. SON
Pianos and
Player-Pianos
"Made by a
DECKER
Since 1856"
A l w a y s found
among the leading
instruments of the
world, their position
has been maintained
by a strict adherence
to the principles up-
on which they were
founded, the pro-
ducing of an artistic
instrument embody-
ing superior tone
and material and
workmanship of the
highest grade.
DECKER & SON, INC
697-701 East 135th Street
NEW YORK
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