Music Trade Review

Issue: 1920 Vol. 71 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 6,
THE
1920
MUSIC
TRADE
REVIEW
9
IMPRESSIVE MUSIC SUPPLEMENT FOR TEXAS STATE FAIR
1
Fourteen-page Section Devoted Exclusively to Pianos and Talking Machines a Notable Feature
of Dallas Daily Times Herald—Music Merchants Make Most of Opportunity to Advertise
v
As for the talking- machine side of this sup-
One of the best music supplements we have
seen in some time is that which appeared in the plement, the Victor line was advertised by the
Dallas Daily Times Herald in its Sunday edition Bush & Gerts Piano Co. of Texas, the W. A.
of October 10. A copy of this supplement has Green Co., the Lester Gunst Co., the Field-Lipp-
been received from J. C. Phelps, Southwestern man Piano Stores and Sanger Bros. The New
manager of the Field-Lippman Piano Stores in Edison is to be found at the Edison Shop and
Dallas. The Texas State Fair, which opened on Texas-Oklahoma Phonograph Co., wholesale
October 10 and lasted until October 24, was distributors. Among the houses advertising the
the occasion for which this supplement was is- Columbia were the Riddle Phonograph Co. and
sued. Fourteen full pages were devoted ex- the Leyhe Piano Co. The Brunswick phono-
clusively to things musical, a goodly part being- graph is carried by the Riddle Phonograph Co.
advertisements of the various talking machine and Thos. Goggan & Bros, A full page was
and piano houses in the city. The front page of used by the Sonora Distributing Co. of Texas,
the supplement contained a handsome illustra- wholesale and retail distributors of Sonoras and
tion similar to those used by the New York Okeh records, setting forth the merits of their
papers during their special music sections at the product. The Sonora Shop advertised musical
time of the National Music Show and Music events arranged for in the near future. The
Week last February. A gla«ce through the Vitanola Distributing Agency of Texas also
pages of this supplement is sufficient to make it took a full page for the Vitanola. The D. L.
easy to see why Dallas has won such a prom- Whittle Music Co. took a page in advertising a
inent place in the musical world. The music sale of player-pianos and musical instruments.
The reading matter in this supplement was
merchants of that Texas city are awake to the
possibilities of their industry and lose no oppor- devoted entirely to musical topics and a fea-
tunity to spread their message to the public at ture was made of the growing realization of the
value of music in industry.
large.
As for the lines advertised in this supple-
ment, they are many, and include the best in PIANO TUNER HERO IN NEW NOVEL
musical instruments. While the majority of the
advertisements are devoted to talking machines, Member of the Profession Depicted as a Distinct
pianos are also much in evidence. The Bush &
Superman in "Mary Wollaston"
Qerts Piano Co., of Texas, had a special display
of their own instruments as well as the Mason
Those members of the trade who are cham-
& Hamlin, Hardman, Jesse French and Milton pions of the cause of the piano tuner, and feel
pianos and players. G. H. Jackson, wholesale that these exponents of the perfect tone are
distributor for the Starr Piano Co., displayed members of a profession that is deserving of
the Starr pianos and the Starr phonographs and more consideration than it has been receiving
Gcnnett records. The Baldwin line was featured in the past, will no doubt be interested to learn
by the Leyhe Piano Co., mention being made that the piano tuner has come into his own in
of the Baldwin, Ellington, Hamilton, Howard one field at least. *
and the Manualo player-piano.
In a new novel, "Mary Wollasiton," by Henry
The Will A. Watkin Co. devoted its adver- Kitchell Webster, and published by the Bobbs-
tising to the Ampico in the Chickering and em- Merrill Co., the hero is a piano tuner, and in
phasized the Ampico concerts held at the store every sense is depicted as a superman. The
during the time of the fair. Thos. Goggan & heroine's father is a surgeon, and her step-
Bros., Steinway representatives, featured this mother an opera singer, which shows that the
instrument and the Emerson, Vose and Bram- piano tuner is traveling in good company. Judg-
bach baby grand. The Ampico in the Knabe ing from the illustrations in the novel the piano
occupied the center of the advertisement of the tuner-hero is commanding in physique, as weli
Sanger Bros, and other lines displayed included as in intellect, quite capable of wrestling with
A. B. Chase and Shoninger.
a concert grand un-til it is brought to perfect
concert pitch.
CHARACTER
"Admirable Quality; Acknowledged Reputation"
—{Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, Wit.
Chicago, 111.
OFFICE
1872 Clybourn Avenue
Chicago, III.
PIANOS BEAR JANSSEN CREED
Each Instrument Shipped From Janssen Factory
Has Decalcomania Stating Janssen Ideals
B. H. Janssen, the well-known New York
piano manufacturer, who has won a reputation
throughout the trade for original ideas, has re-
cently placed upon the inside of the top of each
Janssen piano and player-piano a decalcomania
upon which is printed the Janssen creed as
follows:
"This is my creed, and on it I have built my
piano and reputation! To give you as nearly
as possible a dollar's value for every dollar you
give me.
"To treat you as I want to be treated—Con-
siderately, Fairly and Justly.
"Since you may possibly know little or noth-
ing about the material that goes into the piano
you bought, you must naturally rely on me.
"I want you to do that—and I promise that
your confidence shall not be misplaced.
"I work to producff a perfect article. If it
turns out differently and I or my people are
to blame, I make good.
"Following this creed for a lifetime has earned
a Janssen reputation that my product and
methods must maintain.
"I want to be right and do right. If I fail
in any one thing, it will never be because 1
wanted to."
This is signed in facsimile by B. H. Janssen.
BUSINESS FOUNDED IN
EIGHTEEN rimr-six
DECKER
U
EST. 1856 5. SON
Pianos and
Player-Pianos
"Made by a
DECKER
Since 1856"
A l w a y s found
among the leading
instruments of the
world, their position
has been maintained
by a strict adherence
to the principles up-
on which they were
founded, the pro-
ducing of an artistic
instrument embody-
ing superior tone
and material and
workmanship of the
highest grade.
DECKER & SON, INC
697-701 East 135th Street
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
MUSIC
TRADE
REVIEW
NOVEMBER 6, 1920
Carrie Jacobs-Bond, the well-known Ameri-
can composer, who was the star attraction at
Business During October Materially Outstrips Figures for Same Period Last Year—Mellor Co. the Davis Theatre the past week, used a Mason
& Hamlin grand piano in her daily recitals at
Features Duo-Art in Connection With Comparison Recital of Dambois—Other News
the theatre. The S. Hamilton Co., Pittsburgh
PITTSBURGH, PA., November 1.—business condi- showed to the delighted audience the wonderful representative of the Mason & Hamlin, fur-
nished the piano for the use of the popular
tions in the piano trade of Pittsburgh for Octo- possibilities of the instrument.
W. C. Dierks and H. H. Fleer, of the C. C. artist.
ber showed a decided increase both in volume
H. P. Shearer, manager of the Rudolph Wur-
and in cash over the same month a year ago, Mellor Co., went to Washington, Pa., last Fri-
according to statements made by representa- day to inspect the new music house of the G. W T . litzef Co.'s local branch, entertained the sales
tives of the prominent music dealers here. One P. Jones Music Co. This is one of the most and office staff at a dinner at the Hotel An-
of the marked features of the month was the complete and modern music houses in western derson. Sales talks were made by Mr. Shearer
and Piano Sales Manager William P. Holden.
large initial payments that were made by cus- Pennsylvania.
tomers and also their seeming desire to reduce
Theodore Hoffmann, treasurer of the J. M. The W. F. Frederick Piano Co. furnished a
the monthly payments, where this style of sale Hoffmann Co., is spending part of this week Knabe grand piano for use of the opening meet-
was arranged, to as few as possible. The de- hunting in Butler County. "Teddy" said that if ing of the Brookline Civic Club at the Brook-
mand for high-grade pianos and players was he was successful in bagging some game he line School auditorium last Tuesday, when a
another feature of the month and some of the would invite his friends in the music fraternity pleasing musical program was rendered in con-
nection with the exercises.
dealers had difficulty in supplying certain lines to a dinner. Here's hoping!
of instruments.
There is a most optimistic feeling among the
Pittsburgh piano merchants as to the coming
Winter season relative to business conditions Prospects for Increasing Trade After Election Excitement Is Over Are Bright—Arthur Hellrieger
and with the Presidential election disposed of
Manager of Local Cable Co. Store—Metropolitan Store Nearing Completion
a new trend in business is looked for. There has
ST. PAUL and MINNEAPOLIS, MINN., November 2. to finance the grain movement as generously as
not been any hesitancy on the part of the public
buying pianos, as far as can be ascertained, —Fully 2,500 music lovers attended the concert in the past and the transportation difficulties
due to any fear as to the future, but the usual extraordinary at the Minneapolis Auditorium complicate the situation.
Presidential year bugaboo has prevailed in cer- last Thursday, October 27, at which the famous
Every music dealer in St. Paul and Minneap-
musical stars, Godowsky, Morovitch, Copeland olis is convinced that the customary Fall ac-
tain sections.
There is practical unanimity among the local and Namara, shone with their usual brilliancy. tivity will appear shortly after the elections
piano merchants that the unusual conditions Incidentally the Ampico sustained all the flatter- have become history and the readjustment, they
now obtaining are going to call into play bet- ing encomiums that have been showered upon believe, will not be long delayed. It seems to
ter salesmanship to sell musical merchandise and this remarkable instrument and won additional be the consensus that many prospective buyers
it will be the "best salesman that wins the day." recognition and favor. All the musical world will wait for lower prices, but even without such
Within the past few days the sales staffs of of Minneapolis and St. Paul were present, the an eventuality it is expected that there will be
some of the music houses have been called into teachers, students, dealers and the dilettanti, and a fair trade at least until after the holidays.
conference for the purpose of mapping out cam- each was pleased in his or her own individual Some industrial concerns have laid off consid-
paigns that will be productive of real business. way.
erable numbers of men and no one can say
Robert O. Foster, possibly, was the most de- whether it is a temporary matter or not. At
In honor of the presence in Pittsburgh last
Thursday evening of Maurice Dambois, the bril- lighted man in the house and had reason to be, the same time there is no danger that unem-
liant Belgian 'cellist and pianist, who gave a for he shared in the congratulations and lauda- ployment will become an acute problem in the
masterly recital in connection with the Duo-Art tions so liberally bestowed by those who at- Northwest.
reproducing piano, the C C. Mellor Co. had a tended.
Arthur Hellrieger, formerly salesman in the
October trade, as far as pianos and phono- Cable Piano Co.'s St. Paul store, returned last
very attractive window display. A handsome
Duo-Art piano was in the center of the show graphs are concerned, hardly measured up to week as manager. During the past five or six
window. It was a large and pleased crowd of expectations, as the volume of sales fell below years he has been manager of the Ashland,
music lovers who heard Dambois and the Duo- the September figures. There is no reason to Wis., branch, with which he has attained signal
Art play. The program was well arranged, with suspect that the slight slump for October has success. The Cable stores in Minneapolis, St.
a view to give the most discriminating musical any particular significance as to the future. Paul and Ashland are reported by Chief W. S.
critic ample opportunity to hear the wonderful Without doubt it may be attributed to two out- Collins to have had a satisfactory October, in
work of the Duo-Art. During the playing of standing conditions, namely, the general uncer- view of the numerous extraneous complications.
several numbers where Dambois and the Duo- tainty as to the outcome of the elections, which W. E. Guylee, vice-president of the Cable Co.,
Art alternated in playing, it was hard to distin- uncertainty is communicated to business, and was in the twin cities for several days last week
guish the point where one left off and the other the inability of the farmers to market their and expressed himself as pleased with the re-
began. The Duo-Art won new laurels and easily grain. In the latter matter hesitancy of bankers sults. The Minneapolis store suffered a consid-
erable water and smoke damage last week as a
result of a serious fire in a neighboring store,
but the loss is being satisfactorily adjusted and
there has been no interruption to the regular
trade thereby.
Everything is just fine with W. J. Dyer &
Bro, The piano department has not quite held
its own, but the total returns have been ex-
ceedingly gratifying. Last week a pipe organ
sold for $3,800 was installed in the Comet The-
atre, St. Paul.
The promise of the Metropolitan Music Co.
Among our representatives are numbered many of the
to produce the finest retail music house in the
largest and most progressive houses in the industry.
Northwest bids fair to become realized. The
work on the new front and the rearrangement
of the interior is about completed and the gen-
Wouldn't you like to know just wherein these represent-
eral effect is highly satisfying.
ative firms have found the Ludwig a valuable franchise?
The manufacturing houses, the Holland Piano
Manufacturing Co. and Raudenbush & Sons,
We can give you some detailed information that will
report the situation unchanged. Their trav-
elers do not report the usual number of orders,
be of tangible value to you in making a selection among
but promise that something will be doing after
a number of high-class pianofortes.
election.
PITTSBURGH PIANO TRADE SHOWS PLEASING INCREASE
BETTER BUSINESS IN TWIN CITIES AFTER ELECTION
The Largest Dealers
Choose The Ludwig Line
Ludwig & Co
Willow Avenue and 136th Street
New York
DEATH OF MRS. M. L. COTTRELL
The many friends in the trade of C. A. Cott-
rell, sales manager of B. H. Janssen, have been
extending their sympathy to him on account of
the death of his mother, Mrs. M. L. Cottrell,
which occurred at Waliingford, Conn., on Fri-
day, October 22.
Mrs. Cottrell is survived by W. J. Cottrell,
Mrs. A. B. Gerald, besides C. A. Cottrell.

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