Music Trade Review

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OCTOBER
THE MUSIC TRADE
16, 1920
REVIEW
EDISON ARTISTS AT JENNY LIND CENTENNIAL CONCERT
Frieda Hempel and Arthur Middleton Reproduce Original Program Rendered by Famous Diva at
Her First American Concert at Anniversary Celebration Held at Carnegie Hall Last Week
Frieda Hempel and Arthur Middleton, both
of the Metropolitan Opera Co. and both noted
Edison artists, scored a great success at Car-
negie Hall on October 6, where was celebrated
garlanded with flowers. Arthur Middleton, who
represented the baritone, Signor Belletti, ap-
peared in a colored dress coat, high collar and
stock.
The actual program was an exact copy, even
to the artists' names, of that of the concert in
Castle Garden in 1850. Miss Hempel sang bril-
liant airs by Bellini, Rossini and Benedict, with
finished art and spontaneous ease. Mr. Middle-
ton did extremely well in the florid air from
"Maometto Secundo," and was also heard in
Rossini's "Sorgette" and "Largo al Factotum."
Following the concert it was announced from
the stage that the prima donna had received a
message of congratulation from the King of
Sweden, who was represented at the concert by
the Swedish Ambassador.
59
Altogether, Jenny Lind gave nearly 100 con-
certs in this country. Everywhere audiences
fought like angry mobs to gain entrance to the
concert hall and extra concerts had to be given
to satisfy the throngs—and Jenny Lind added
more extra concerts for charity herself. In-
cidentally, the proceeds of the centennial con-
cert are to go to the same charitable institu-
tions which Jenny Lind, on the advice of the
mayor of New York, selected as the beneficiaries
of her first American concert.
There is no record of Jenny Lind's voice—
nothing to perpetuate it for the coming genera-
tions—and no one can tell whether Miss Hempel
approached Jenny Lind in her airs and songs.
Fortunately, the same is not true of the voice
of either Frieda Hempel or Arthur Middleton.
Both have sung for the New Edison repeatedly,
and it is exceedingly gratifying to know that
their Re-creations will cause delight to future
generations, even as it does to those of the
present day.
were L. S. Blythe and E. R. Smith of the
Kansas City, Mo., sales staff.
In San Francisco last week a conference was
Columbia Co. Notifies Dealers That No Decrease
in Grafonola Prices is Apparent at the Present held by the three Columbia branch managers on
the Pacific Coast, and as a result of this meet-
Time—Branch Managers in Town
ing intensive plans will be inaugurated for giving
Columbia dealers were notified recently by the the dealers maximum service and co-operation
general sales department of the Columbia Grapho- during the Fall and holiday season. The man-
phone Co. that there was no prospect of any agers who attended this conference were W. F.
change in the price of Grafonolas, at least up to Stidham, Los Angeles; N. J. Wilcox, San Fran-
January
1. This information was given to the cisco, and L. C. Ackley, Seattle.
Frieda Hempel as Jenny Lind
trade in response to inquiries received regarding
Lester L. Leverich, advertising manager of
the one hundredth anniversary of the birth of
the
company's
plans
for
the
future,
and
the
pres-
the
Columbia Co., returned recently from a visit
Jenny Lind, the famous Swedish soprano.
So far as it was possible to make it so, the ent cost of labor and raw material makes any to the Toronto branch of the company, where
he conferred with A. E. Landon, Canadian branch
concert was an exact replica of the first concert price reduction unlikely.
During the past few days several of the Co- manager, regarding publicity plans for the com-
given by Jenny Lind in America in 1850 in
Castle Garden, the program being repeated in lumbia branch managers visited the executive ing year.
every detail, with the exception of one number, offices, and conferred with Geo. W. Hopkins,
the music of which at present seemed to be un- general sales manager, as to the business situa- READER GIVES EDISON T0NE-TESTS
obtainable. Miss Hempel was chosen to repre- tion in their respective territories. Among these
sent Jenny Lind because her voice, her art and callers, all of whom were optimistic in their Novelty of Virginia Powell's Performance
Makes Strong Impression on Audiences
her personality most strikingly resemble those predictions for the future, were A. B. Creel, New
of the earlier Queen of Song. She was a Orleans; J. L. DuBreuil, Cleveland; W. S. Parks,
Excellent success is attending the series of
golden-haired vision, very much like the of Baltimore, and Westervelt Terhune, Atlanta.
Swedish Nightingale, in white satin crinoline, Other callers at the executive offices this week unique Edison tone-test recitals being given by
NO PRICE REDUCTIONS
Established 1864
Manufacturers, and
Wholesale Distributor*
WEYMAHH
1108 Chestnut Street
Philadelphia, Pa.
World famous
Weymann
"Keystone State"
String; Instruments
and "W&S" brand
Musical Merchan-
dise.
H. A. Weymann & Son, Inc.
FOR EXTRA
PROFITS
to the dealer we heartily
recommend a Musical In-
strument Department.
Success is practically
assured dealers who spe-
cialize in quality goods of
known merit for which a
demand has been created.
Write for catalogue
and trade discounts
Miss Virginia Powell
Virginia Powell, the well-known reader, accord-
ing to reports received by the Edison Labora-
tories from dealers located in towns where she
has appeared.
Giving an Edison tone-test, stripped of its
natural color by the absence of flowing tones of
music, presents a remarkable accomplishment
and never fails to make an indelible impression
upon an audience. Her recitations and piano-
logues also add a distinct novelty to the recitals.