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60
THE
MUSIC TRADE REVIEW
OCTOBER 16,
1920
TED LEWIS IN INDIANAPOLIS
bia artist to use extensive publicity in the news-
papers. Several concerts were held in Columbia
Columbia Dealers Take Advantage of Appear- establishments, and this timely publicity pro-
ance of Famous Jazz Aggregation to Feature duced splendid results.
Records Made by the Band Grafonola.
The Indianapolis News contained a full-page
advertisement featuring Ted Lewis' Jazz Band
INDIANAPOLIS, IND., October 11.—The Ted Lewis and the Columbia records made by this interna-
Jazz Band, which appeared recently at the Shubert tionally famous organization. On one after-
Murat Theatre in this city, has been making history noon during his engagement at the Shubert
, ^
Murat Theatre, Widener's
*. • o
Grafonola Shops secured
\
the services of Ted Lewis'
Jazz Band and gave a con-
cert at their store which
attracted a very large crowd
and which succeeded in sell-
ing a large quantity of Co-
lumbia records made by this
band. In addition this en-
terprising Columbia dealer
carried a special advertise-
ment in the Indianapolis
News featuring the Ted
Lewis concert to be held in
his store.
All of the Columbia deal-
ers in Indianapolis pre-
sented a special Ted Lewis
window display during the
week of .his engagement in
this city, and this concen-
Ted Lewis and His Jazz Band
trated advertising stimulated
for Columbia dealers, who took advantage of the the sale of Ted Lewis records far beyond all
appearance of this popular and exclusive Colum- expectations.
NO PRICE CUT ON EDISON PRODUCTS
COLUMBIA DEALERS IN NEW YORK
Wm. Maxwell, Vice-President, Announces That
Present Prices Will Be Maintained
Chicago Representatives of Columbia Grapho-
phone Co. Visit Eastern Headquarters—Enter-
tained at Banquet and Theatre Party
The attitude of Thomas A. Edison, Inc., to-
ward any reduction in prices on Edison phono-
graphs is set forth in no urrcertain manner in a
telegram sent to K. R. Moses, sales manager of
Shultz Bros., Edison jobbers of Omaha, Nebr.,
by William Maxwell, vice-president of the Edi-
son Laboratories, just made public.
Mr. Moses wired the Edison Laboratories from
Omaha on September 25, as follows:
"Enough dealers have indicated a belief that
there may possibly be a reduction in Edison
phonograph prices to indicate that possibly more
think the same way about it and have not given
voice to their thoughts. If in harmony with
your policies, will you please send me a telegram
which I can incorporate into a bulletin which
will indicate or assure dealers that there will be
no decline in Edison prices within the next six
months?"
Mr. Maxwell, on behalf of the Edison Labora-
tories, replied:
"You can bet your life that the prices of Edi-
son phonographs are not going to be reduced
during the next six months. I will bet that none
of the present models will ever be reduced in
price. We are going to be lucky if we don't have
to increase our prices during the next six
months."
Edison phonograph prices have formed the
subject matter of a large part of the Edison
trade-magazine advertising for some time and,
quite recently, were introduced into the national
magazine advertising as well. Despite the pres-
ent trend of industrial conditions, therefore, Edi-
son dealers may feel confident over the future
Edison business and, in order that this confidence
may be conveyed to prospective Edison phono-
graph purchasers also, dealers have been fur-
nished with a large window sheet, on which is
printed a facsimile reproduction of the afore-
mentioned telegraphic correspondence.
Twenty-seven Columbia dealers from Chicago
territory, accompanied by, John McKJenna, man-
ager of the Columbia branch in Chicago; F.
Blimke, of the Chicago sales staff; L. Sebock,
who is in charge of the international records de-
partment in Chicago, and J. Kapp, head of the
record department, arrived in New York Tues-
day evening for a visit to the Columbia executive
offices, factory and recording laboratory.
The visitors spent Wednesday at the mammoth
Columbia plant in Bridgeport, and attended an
informal luncheon at the Hotel Stratficld at
which brief addresses were made by the factory
executives. The dealers were amazed at the tre-
mendous progress which has been made at the
Columbia factories during the past year, and
were deeply impressed with the efficiency which
characterizes each and every department of the
Columbia manufacturing organization.
Thursday was spent at the Columbia executive
offices, where George W. Hopkins, general sales
manager of the company, and the members of
his department conferred with the dealers anent
the sales and merchandising situation in their
respective localities. The dealers also visited
the recording laboratory, and called at Widener's
Columbia Shop, Fifth avenue and Thirty-seventh
street, one of the finest retail establishments in
the country.
On Thursday evening a banquet was held at
the Hotel Pennsylvania, at which Mr. Hopkins
gave one of his usual effective talks, which was
enthusiastically received by the dealers. A
theatre party on Thursday evening was the
closing number to the dealers' program, which
completed a visit that was replete with practical
value for every dealer who was able to make
the trip.
OPENS STORE IN DES MOINES, IA.
The most recent talking machine shop to open
its doors in Des Moines, la., is The Phono-
graph Shop, at 810 Walnut street. This shop
will handle the Brunswick exclusively and will
be under the management of Harry Woodward.
NEW CONCERN IN PASADENA
The Wyckoff-Verringer Co. is a new retail
talking machine house at 835 East Colorado
street, Pasadena, Cal., which is featuring the
Edison line in most attractive quarters. Ken-
neth Wyckoff, manager of the new company,
was formerly a member of the firm of Wyckoff
Bros., Colorado Springs, Col.
4o double
Vourlncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry. Now running over
250 pages per issue.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department.
Bill me $2 at yi>ur convenience to cover
cost of same.
Name
Firm
Street
Citv and State