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Music Trade Review

Issue: 1920 Vol. 71 N. 15 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 9,
1920
THE
MUSIC TRADE
REVIEW
G. M. OTT PIANO MFG. CO. MAKES PRICE REDUCTION
Cleveland Piano Manufacturing Concern Announces Reduction of 15 Per Cent in Players and
Uprights—Muehlhauser Bros, to Move to New Location—News of the Week
CLEVELAND, OHIO, October 5.—Though a con- with electric signs atop buildings at a dozen or
servative attitude generally has been adopted more prominent places about the city.
by the piano trade in this section as a whole
An unique olayer roll department has been
since the turn of the month, in at least one in- opened by the Wolfe Music Co. The main
stance a drastic step has been taken toward re- store of this company is at Prospect avenue and
duction of prices. The G. M. Ott Piano Manu- Taylor Arcade. As soon as the storeroom adja-
facturing Co. announces a cut of 15 per cent cent in the Arcade was vacated it was acquired
average in its players and straight pianos. This by Herman Wolfe for the player roll depart-
is the first intimation, dealers here assert, of ment. The big feature is that demonstrations
reductions in the piano industry, following the can be made without the sound penetrating to
price cutting in the automobile trade. The the main store, though double glass doors will
move made by the Ott firm here becomes effec- lead from one room to the other. Three dem-
tive at once.
onstration booths, in which Story & Clark play-
In explanation of the move Mr. Ott said: ers are used, have been built in. For the bene-
"We feel that losses must be taken before con- fit of persons passing through the Arcade, to
ditions can get back to anywhere near normal, the number of 10,000 a day, an electric Cable-
and that we might as well take them now as Nelson instrument is being used. The depart-
later. The piano industry cannot be expected ment also is distinctive for being probably the
to make the drastic reductions in prices that largest in this part of the country, carrying
have been and will be made in some other lines, 20,000 player rolls in stock at all times. The
but this is because the piano industry has not booths have been built in the center of the
increased its prices in the same proportion that room, with the roll stock ranging on three sides
some other commodities have been raised. In along the walls. Miss Edith McGilviroy, for-
satisfying the working man, who makes up the merly with the B. Dreher's Sons Co. player de-
greater part of the population in this section, partment for-the last eight years, has been
we feel that a better business will be created. appointed manager of the new department.
This because since the buying power of the
During a recent visit of piano trade celebrities
community has been reduced there is a slow- here the advertising plan of the National Bureau
ing down in demand, or at least a disposition to for the Advancement of Music was presented to
make long time payments on piano purchases, the Cleveland Music Trade Association by Di-
something the trade does not want, and should rector C. M. Tremaine. The plan calls for the
not go back to. While there may be a let-up use of a series of piano advertisements for
in demand for pianos, there is no let-up in de- twelve months. The local committee working
mand for music. People want music, and if it on the plan include O. C. Muehlhauser, the
is placed within their reach they will buy it." Muehlhauser Brothers Piano Co.; A. B. Bender,
Organ manufacturers from all parts of the the A. B. Smith Piano Co., and J. O. Koegel, of
country *ire expected to compete for the in- the Harmony Music Shoppe. Virtually the
stallation of the country's largest organ, per- entire membership here is in favor of the move-
haps the largest in the world, in the new Cleve- ment, but it has been decided to postpone the
• land Public Hall, corner-stone for which was campaign for a few weeks, according to Mr.
laid a week or so ago. B. H. Long, of the staff Muehlhauser.
of City Architect J. H. MacDowell, has sent
Tendency to let up in prompt payments on
letters to 100 organists and musical experts to time accounts is being noted by leading piano
all sections of the country, asking opinions on merchants here, largely, it is believed, due to
the kind of organ that would be best for the the price drop in different commodities fol-
hall. It is planned to spend $100,000 on this lowing the cut of automobile prices. So far
instrument. The hall will seat 13,000 persons, as can be learned there is no cut in wages in
and will be available to all forms of entertain- any line here, though several rumors of many
ment from grand opera to circuses and ex- persons having been laid off in manufacturing
positions.
establishments, which make up the bulk of busi-
One of the important changes in local piano ness here, are heard. Whether this is true or
circles is the plan for the removal of the Muehl- not, there will be no let-up in requiring prompt
hauser Brothers Piano Co., known as Cleve- payments by piano dealers; according to M. R.
land's better piano store, from its original lo- Slocum, chairman, publicity committee, the
cation. The company expects to announce its Cleveland Music Trade Association. It is
new location within a few weeks, when negotia- pointed out by leaders in the trade here that
tions now under way will have been com- the war and the big business and high wages
pleted. The company is forced to vacate to that followed it have taught the trade a lesson—
make way for the new Keith Theatre, which that there is no longer need for piano mer-
will occupy the Euclid-East Seventeenth street chants to carry instalment purchasers for many
corner where the Muehlhauser Co. is now. The months, sometimes years, any more than auto-
aim of the piano firm, according to O. C. Muehl- mobile dealers do. While it is not expected
hauser, general manager, is to locate in the there will be a preponderance of cash business,
immediate neighborhood, as the prestige a piano as there has been in the last year or so, it is
house would obtain from proximity to a theatre admitted that less time will be allowed to pur-
of the magnitude planned by the Keith inter- chasers in which to close their accounts.
ests is obvious. The company has recently
The M. R. Slocum Piano Co. has sold an
added the Ludwig piano, which, with the Price organ to a purchaser who has neither seen the
& Teeple, Mehlin and Hallet & Davis, is among organ nor members of the Slocum firm. The
leading lines featured'.
purchase was made through a friend of both
The Muehlhauser Brothers Piano Co. is who believed the organ would fill a need. The
among the newest firms in this section, though buyer is Rev. R. H. McKay, pastor of the
the members, Otto C, Fred and Adolph, are Methodist Church at Bramwell, W. Va., in the
not new to the business, having been identified Blue Field coal region. The organ is a B.
with the music industry practically all their Lehr & Co. product, made at Easton, Pa., sup-
lives. In the new quarters an enlarged talking posedly about twenty-five years ago, but in
machine department will be a feature. Already musical quality as excellent as the day it left
the Sonora, featured here, is being advertised the factory. Upon being informed of this in-
strument Rev. Mr. McKay sent a draft and
the instrument soon was on its way.
The B. Dreher's Sons Co. is completing plans
for an elaborate Duo-Art piano recital with
Sold in any quantity
Percy Grainger as the featured artist at Ma-
Cfi
1108 DeKalb Ave.
XAJ* Brooklyn, N. Y.
sonic Hall, October 11. The event is being put
Telephone Bailiwick 3054
on in conjunction with the Aeolian Company.
Victrola XVII, $350
Victrola XVII, electric, $415
Mahogany or oak
Other styles $25 to $1500
Victor
Supremacy
The supremacy of the
Victrola is as evident in
the prosperity of Victor
retailers as in the great
m u s i c a l accomplish-
ments of the instrument
itself.
Victor s u p r e m a c y
means retailer success.
" V i c t r o l a " i, the Registered Trade mark of
the Victor Talking Machine Company designating
the products of this Company only.
W a r n i n g : The use of the word VictroL
upon or in the promotion or sale of any other
Talking Machine or Phonograph product* is mis-
leading and illegal.
Important N o t i c e .
Victor Records and
Victor Machines are scientifically co-ordinated
and synchronized in the processes of manufacture,
and should be used together to secure a perfeel
reproduction.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
USED PIANOS J g S .
&
'I 11 '"
""'"in
ii

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