Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
10
REVIEW
WAILfALESMAN
The man who gets signatures on the clotted line—he
is a wonderful fellow in more ways than one.
Among other things, he is usually gifted in the art
of speech—his words on jcountless occasions have
turned skeptical prospects into bona fide customers.
Considering both his ability by word of mouth and
his strategic position as regards contact with the
great American public, the retail salesman has an
unexcelled chance to propound the gospel of music.
We therefore suggest that every piano merchant see
that each member of his sales staff is fully posted
regarding the aims and methods of the National
Bureau for the Advancement of Music.
The numerical strength and the technical skill which
the retail salesmen can collectively marshal to strive
for the advancement of music are certain to have a
quick echo in increased sales for pianos and players.
Collective co-operation of this sort, moreover, will
mean increased sales for each individual retail sales-
man, and therefore prove a boon to his own personal
prosperity.
THE
ICKHAMIINITED
WCKHAN PIANO PLATE CO. t SPR/NGFIELD, 0
WCKHAM CO., OF NEW JERSEY, MATAWAN.NJ.
SEPTEMBER 18,
1920