Music Trade Review
Issue: 1920 Vol. 70 N. 11 - Page 65
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 13,
THE
1920
MUSIC
TRADE
65
REVIEW
DEALERS SHOULD WATCH COSTS
Steady Increase in Prices Makes Constant
Watchfulness Most Necessary
231-235 West 40th Street,°NEW YORK
Among the items used by music publishers
and dealers which to-day show a tremendous in-
crease in cost over the 1915 period is that of
wrapping paper, which, it is estimated, is 350
per cent higher than before the war. Such in-
creases in cost as shown are among the reasons
that have forced the popular publishers out of
the 10-cent publishing held.
As stated recently in these columns, the pub-
lishers of popular works have been able, by
wholesaling their issues at 15 cents or more,
to meet these increased costs and make their
bus.ness somewhat profitable.
The point, however, that we at present want
to impress upon the dealer is that with such
items as wrapping paper showing such a big
advance in cost, and with all other publishing
costs constantly increasing, it is well for the
dealer'to figure his own costs of doing business
at frequent intervals. The old days when it
was possible for one to say the cost of doing
bus.ness was 20 or 30 per cent are passe. At
the present time pr.ces are not sta.idardized
on anything and it would appear that the wise
dealer is tiie one who recognizes this fact and
computes the various costs at regular periods.
PUBLISHES A NEW WALTZ
NEW PUBLICATION ISSUED
Century's
Spring Campaign!
Don't let another sun set without "getting
behind" "CENTURY'S"- Biggest of all Na-
tional Advertising Campaigns.
It's a drive for larger Century Sales and
Bigger Profits for Y O VI
Nine of America's largest Magazines are
telling 30 million readers to go to their dealer
(that's you) for "CENTURY" at 15e, on which
your prottt is approximately 10c on every copy
sold.
Send for FREE ad. cuts and Window Dis-
play to-day !
Century Music Pub. Co.
The J. H. Reed Music Co., Austin, Tex., has
just issued a new waltz song, entitled "My
Love's Kisses." Lyrics of the number are by
V. A. Fenner and the music by John S. Cald-
well, writer of "Graveyard Blues," "Beautiful
Valley of Dreams" and "Sweet Hawaiian Maid."
Gilbert & Friedland, Inc., will shortly issue
a new song of the ballad order entitled "Dream
of Dreams," from the pen of Richard Howard.
Dear Heart
If You Would Care
for a Lonely Heart
You Know
My Castles in the Air
Are Tumbling Down
Sunshine Rose
Girl of My Dreams
Carmenela
Buddy
C. C. CHURCH AND COMPANY
Hartford
New York
London
P»ri»
Sydney
The Lyre, House Organ of Wm. Place, Jr.,
Music Co., a Live Publication
YOVL can't go
wrong with
any'Feist]
Song ~
See the full page ad in
Saturday Evening Post
and Colliers (this week)
Featuring
"Beautiful Hawaiian Love"
"There's Always Two
Sides to a Story"
"At the Moving Picture
Ball"
Write for Dealers' Prices
L E O . F E I S T , Inc., FEIST Bldg., New York
FAVORITE MARCHES
(Instrumental)
"On the Square" (Columbia Record)
"The American Red Cross"
"Mothers of Democracy"
Vocal
The William Place, Jr., Music Co., Inc., Prov-
idence, R. J., issu.e from time to time a news-
paper called The Lyre, described as "a musical
newspaper of fun and foolosophy, featuring the
truth, the whole truth, and then some." One
o[ the late issues has just been placed in The Re-
view's hands. It is a most readable publication
and is entertaining to the nth degree. There
is no attempt made to be serious, except in the
advertisement columns, of which they carry
a fair share. We reproduce herewith a small
item that may, or may not, give some idea of
what the editorial policy of this publication is:
Dear girl (about forty-nine summers young)
—-"I would like to hear some of the new rec-
ords."
Mr. Follett—"Have you Freckles?"
Dear girl—"Aever in the winter, and in the
summer 1 use honey and almond cream."
L>. B. Follett, by the way, is sales manager of
the company.
"GEMS" A PROMISING NEW NUMBER
"Gems" is the title of a new song and fox-
trot which Jos. W. Stern & Co. are at present
featuring as a dance number. It is shortly to be
placed in some leading vaudeville acts as a
song, and it is understood the publishers have
plans for a very big campaign for its exploita-
tion. The music of "Gems" is by . Ethel
Breaker, a young writer who appears very
much in the limelight this season. The words
are by Monte Carlo, one of the writers of
"Tumble Down Shack in Athlone." "Gems"
appears to be a number of much promise.
"On the Square"
A very pleasing song arr.
PAN ELLA MUSIC CO..
PITTSBURGH. PA.
ALWAYS IN DEMAND
SECULAR
Evening Brings Rest and You
There's A Long, Long Trail
The Magic of Your Eyes
My Rosary for You
Mother Machree
Kiss Me Again
Starlight Love
Can't Yo' Heah Me Callln', Caroline
Ring Out! Sweet Bells of Peace
Spring's a Lovable Ladye
Dear Little Boy of Mine
Sorter Miss You
Smilin' Through
Who Knows?
Values
SACRED
Teach Me To Pray
I Come To Thee
The Silent Voice
A Little While
It Was For Me
Ever At Best
AND MANY OTHERS
MARCH 13,
THE
1920
MUSIC
TRADE
65
REVIEW
DEALERS SHOULD WATCH COSTS
Steady Increase in Prices Makes Constant
Watchfulness Most Necessary
231-235 West 40th Street,°NEW YORK
Among the items used by music publishers
and dealers which to-day show a tremendous in-
crease in cost over the 1915 period is that of
wrapping paper, which, it is estimated, is 350
per cent higher than before the war. Such in-
creases in cost as shown are among the reasons
that have forced the popular publishers out of
the 10-cent publishing held.
As stated recently in these columns, the pub-
lishers of popular works have been able, by
wholesaling their issues at 15 cents or more,
to meet these increased costs and make their
bus.ness somewhat profitable.
The point, however, that we at present want
to impress upon the dealer is that with such
items as wrapping paper showing such a big
advance in cost, and with all other publishing
costs constantly increasing, it is well for the
dealer'to figure his own costs of doing business
at frequent intervals. The old days when it
was possible for one to say the cost of doing
bus.ness was 20 or 30 per cent are passe. At
the present time pr.ces are not sta.idardized
on anything and it would appear that the wise
dealer is tiie one who recognizes this fact and
computes the various costs at regular periods.
PUBLISHES A NEW WALTZ
NEW PUBLICATION ISSUED
Century's
Spring Campaign!
Don't let another sun set without "getting
behind" "CENTURY'S"- Biggest of all Na-
tional Advertising Campaigns.
It's a drive for larger Century Sales and
Bigger Profits for Y O VI
Nine of America's largest Magazines are
telling 30 million readers to go to their dealer
(that's you) for "CENTURY" at 15e, on which
your prottt is approximately 10c on every copy
sold.
Send for FREE ad. cuts and Window Dis-
play to-day !
Century Music Pub. Co.
The J. H. Reed Music Co., Austin, Tex., has
just issued a new waltz song, entitled "My
Love's Kisses." Lyrics of the number are by
V. A. Fenner and the music by John S. Cald-
well, writer of "Graveyard Blues," "Beautiful
Valley of Dreams" and "Sweet Hawaiian Maid."
Gilbert & Friedland, Inc., will shortly issue
a new song of the ballad order entitled "Dream
of Dreams," from the pen of Richard Howard.
Dear Heart
If You Would Care
for a Lonely Heart
You Know
My Castles in the Air
Are Tumbling Down
Sunshine Rose
Girl of My Dreams
Carmenela
Buddy
C. C. CHURCH AND COMPANY
Hartford
New York
London
P»ri»
Sydney
The Lyre, House Organ of Wm. Place, Jr.,
Music Co., a Live Publication
YOVL can't go
wrong with
any'Feist]
Song ~
See the full page ad in
Saturday Evening Post
and Colliers (this week)
Featuring
"Beautiful Hawaiian Love"
"There's Always Two
Sides to a Story"
"At the Moving Picture
Ball"
Write for Dealers' Prices
L E O . F E I S T , Inc., FEIST Bldg., New York
FAVORITE MARCHES
(Instrumental)
"On the Square" (Columbia Record)
"The American Red Cross"
"Mothers of Democracy"
Vocal
The William Place, Jr., Music Co., Inc., Prov-
idence, R. J., issu.e from time to time a news-
paper called The Lyre, described as "a musical
newspaper of fun and foolosophy, featuring the
truth, the whole truth, and then some." One
o[ the late issues has just been placed in The Re-
view's hands. It is a most readable publication
and is entertaining to the nth degree. There
is no attempt made to be serious, except in the
advertisement columns, of which they carry
a fair share. We reproduce herewith a small
item that may, or may not, give some idea of
what the editorial policy of this publication is:
Dear girl (about forty-nine summers young)
—-"I would like to hear some of the new rec-
ords."
Mr. Follett—"Have you Freckles?"
Dear girl—"Aever in the winter, and in the
summer 1 use honey and almond cream."
L>. B. Follett, by the way, is sales manager of
the company.
"GEMS" A PROMISING NEW NUMBER
"Gems" is the title of a new song and fox-
trot which Jos. W. Stern & Co. are at present
featuring as a dance number. It is shortly to be
placed in some leading vaudeville acts as a
song, and it is understood the publishers have
plans for a very big campaign for its exploita-
tion. The music of "Gems" is by . Ethel
Breaker, a young writer who appears very
much in the limelight this season. The words
are by Monte Carlo, one of the writers of
"Tumble Down Shack in Athlone." "Gems"
appears to be a number of much promise.
"On the Square"
A very pleasing song arr.
PAN ELLA MUSIC CO..
PITTSBURGH. PA.
ALWAYS IN DEMAND
SECULAR
Evening Brings Rest and You
There's A Long, Long Trail
The Magic of Your Eyes
My Rosary for You
Mother Machree
Kiss Me Again
Starlight Love
Can't Yo' Heah Me Callln', Caroline
Ring Out! Sweet Bells of Peace
Spring's a Lovable Ladye
Dear Little Boy of Mine
Sorter Miss You
Smilin' Through
Who Knows?
Values
SACRED
Teach Me To Pray
I Come To Thee
The Silent Voice
A Little While
It Was For Me
Ever At Best
AND MANY OTHERS
Future scanning projects are planned by the International Arcade Museum Library (IAML).