Music Trade Review
Issue: 1919 Vol. 69 N. 6 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
12
OUR TECHNICAL DEPARTMENT
(Continued from page 11)
research, and, although few pianists seemed able
to accomplish as much as he himself could with
his mechanism, there is no doubt whatever in
my mind that he had at least laid his finger upon
a secret and had pointed unerringly the direc-
tion in which his successors must go.
The Clavichord
Anybody who has ever had the opportunity
to play upon that charming instrument, the
clavichord, which was the home companion of
Sebastian Bach and of his contemporaries,
knows that, although its tone is but a whisper,
the skilful performer can control it marvel-
ously.
With skill derived from practice the
clavichordist can produce an actual sustained
tone, by simply rocking the light key with
the ball of the finger. The action consists mere-
ly of a brass tangent stuck in the end of the
key, which touches the string directly. Indeed,
it. not only touches it, but also at the moment of
its contact divides the string into two parts,
one of which is damped by a bit of cloth, while
the other is vibrated to produce the tone. This,
of course, requires a very thin, light string.
Now it is obvious that we cannot reproduce
the conditions of the clavichord in the modern
piano. But I think that we can perhaps at-
tain to something like this direct attack, with
its correlative rapid repetition at pianissimo.
This is a matter for the action and must be
considered from that standpoint. That is to
say, we must attack this problem of sustaining
tone from the side of the action, primarily at
least.
There are other aspects of the question, all
ot which are more or less purely acoustical and
of which all were at least mentioned during the
preceding articles. I shall have to mention them
again.
The object of the present inquiry is to elicit
facts and I shall have something more to say
on the present division thereof.
{To be continued)
Communications for this department should
be addressed to William Braid White, care The
Music Trade Review, 373 Fourth avenue, New
York.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
MILTON CO-OPERATIVE CAMPAIGN
Milton Piano Co. Supplying Dealers With Ad-
vertising Matter to Stimulate Sales
Notable among the new features developed
in the co-operative movement between piano
manufacturers and dealers for putting their
mutual shoulders to the wheel of trade is the
AUGUST 9, 1919
millions and conveying the hearty invitation to
"come in and hear" them played on the Milton
piano, and a scries of carefully conceived and
artistically
illustrated
newspaper
advertise-
ments with accompanying matrix service, all
ready for the dealer's local use.
All in all, the dealer who numbers in his line
the products of the Milton factory is supplied,
without effort or expense to himself, an clabo-
Witt
s^a^.
& rli
,ii.
i)^>
11.,,
Unrtj a r'•»
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u 4ul»r p tiHi
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f
I
Hi
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pi,, 1
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tmni
III
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-it , . h II,H ,..m
( ,|,
, i V « w. II t,,dav n /
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/
i l n rti< .
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in 1
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«',
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l . . l > Il«- U MJhrf
T/, JS
s
Pace
Want
for
your
adv.
L
Specimens of Various Publicity Aids Issued by the Milton Piano Co.
rate and extremely attractive system of sales?
system inaugurated by President John H. Parn-
promoting devices of varied character, which
ham, of the Milton Piano Co. As a cash sales
he could not produce for his individual use ax*
stimulator, no less than as a big business getter,
it should be a winner, as it contains elements cept by the expenditure of thousands of dol
of attractiveness in three distinct forms of pub- lars and a great deal of his valuable time.
licity that would be hard to excel.
The Milton system is one of the most striking
examples of co-operative effort yet devised for
These include a mailing system of beautifully
furtherance of business generally and for draw-
designed folders featuring some of the latest
popular songs of a size convenient for enclosing ing closer the bonds of mutual interest between
manufacturer and dealer—a movement which
in business envelopes and with back-page space
bc-ars such potent possibilities in fostering and
for the dealer's own advertisement; a handsome
solidifying the music trade as a whole. It dis-
poster service for window display, also featur-
plays a fine spirit of hearty helpfulness and de-
ing the timely melodies that are entrancing the
votion, to the common cause, for in all such ef-
forts the direct and immediate benefit is to the
dealer, the manufacturer relying on the reflect-
ed advantages to himself which come only
through the merchant's increased prosperity.
Agency of a
nationally-known line
Ludwig Pianos and Players are known from
Maine to Frisco, and from Canada to Mexico.
And many dealers have handled them since
we turned out our first piano. Think that
over, there's something to it.
And remember that the Ludwig Grand
stands "right up there" with the best
of them, and that we have been making
our own exclusive player actions since
the beginning of the player industry.
LUDWIG & CO.
136th St. and Willow Ave., New York
MUSIC TRADE SINCE THE CREATION
The Book of Genesis Refers to Those Who
Handle the Harp and Fife
According to George W. Pound, who ranks
as an authority upon the history of music and
instruments, the music industry dates back prac-
tically to the beginning of things. In proof of
the statement Mr. Pound offers the result of a
recent evening's reading, to wit: "And his
brother's name was Jubal: he was the father
of such as handle the harp and life." Genesis 4,
21. Inasmuch as Genesis happens to be the first
book in the Bible, with the fourth chapter
naturally well up in front, it would appear that
Adam escaped being a music dealer himself
by only a narrow margin.
>.&
WHERE SALESMEN MAY GET ORDERS
Julius Burnstine, talking machine and piano
dealer, at 127 North Tenth street, Philadelphia,
desires to announce to salesmen and representa-
tives of manufacturers generally that all the
buying for his branch stores in Beverly and
Riverside, N. J., is done through his head-
quarters in Philadelphia.
THE MUSIC TRADE REVIEW
12
OUR TECHNICAL DEPARTMENT
(Continued from page 11)
research, and, although few pianists seemed able
to accomplish as much as he himself could with
his mechanism, there is no doubt whatever in
my mind that he had at least laid his finger upon
a secret and had pointed unerringly the direc-
tion in which his successors must go.
The Clavichord
Anybody who has ever had the opportunity
to play upon that charming instrument, the
clavichord, which was the home companion of
Sebastian Bach and of his contemporaries,
knows that, although its tone is but a whisper,
the skilful performer can control it marvel-
ously.
With skill derived from practice the
clavichordist can produce an actual sustained
tone, by simply rocking the light key with
the ball of the finger. The action consists mere-
ly of a brass tangent stuck in the end of the
key, which touches the string directly. Indeed,
it. not only touches it, but also at the moment of
its contact divides the string into two parts,
one of which is damped by a bit of cloth, while
the other is vibrated to produce the tone. This,
of course, requires a very thin, light string.
Now it is obvious that we cannot reproduce
the conditions of the clavichord in the modern
piano. But I think that we can perhaps at-
tain to something like this direct attack, with
its correlative rapid repetition at pianissimo.
This is a matter for the action and must be
considered from that standpoint. That is to
say, we must attack this problem of sustaining
tone from the side of the action, primarily at
least.
There are other aspects of the question, all
ot which are more or less purely acoustical and
of which all were at least mentioned during the
preceding articles. I shall have to mention them
again.
The object of the present inquiry is to elicit
facts and I shall have something more to say
on the present division thereof.
{To be continued)
Communications for this department should
be addressed to William Braid White, care The
Music Trade Review, 373 Fourth avenue, New
York.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
MILTON CO-OPERATIVE CAMPAIGN
Milton Piano Co. Supplying Dealers With Ad-
vertising Matter to Stimulate Sales
Notable among the new features developed
in the co-operative movement between piano
manufacturers and dealers for putting their
mutual shoulders to the wheel of trade is the
AUGUST 9, 1919
millions and conveying the hearty invitation to
"come in and hear" them played on the Milton
piano, and a scries of carefully conceived and
artistically
illustrated
newspaper
advertise-
ments with accompanying matrix service, all
ready for the dealer's local use.
All in all, the dealer who numbers in his line
the products of the Milton factory is supplied,
without effort or expense to himself, an clabo-
Witt
s^a^.
& rli
,ii.
i)^>
11.,,
Unrtj a r'•»
I ,,,„
I,
M 11 1 • 1
V | l«.l>
•.-1
|l
n..i, h u*
v'vr,,
,<;
.M
, » t .t lu M.ur
! iii
Mitiw
[ i
l>
4
u 4ul»r p tiHi
.1 l\lil
•
f
I
Hi
•H
pi,, 1
I"'
tmni
III
jr< hit
jr.
hi-in m ivcn
-it , . h II,H ,..m
( ,|,
, i V « w. II t,,dav n /
.v t if d. l.vuiv>(
/
i l n rti< .
>l (.,,.
in 1
Ihil h
m v
funnJ
jfin-O :
1 \1 ll,-tl|ll.lKT
#i"
lu-nliti^
I ,,1 , Pimi,,i«
«',
u
v. nrur lu.l .i
^n l, E :k UMIIF ni rhtm
I
i .""""
1 K- • ,f |i«i«.m l r , m v/
l . . l > Il«- U MJhrf
T/, JS
s
Pace
Want
for
your
adv.
L
Specimens of Various Publicity Aids Issued by the Milton Piano Co.
rate and extremely attractive system of sales?
system inaugurated by President John H. Parn-
promoting devices of varied character, which
ham, of the Milton Piano Co. As a cash sales
he could not produce for his individual use ax*
stimulator, no less than as a big business getter,
it should be a winner, as it contains elements cept by the expenditure of thousands of dol
of attractiveness in three distinct forms of pub- lars and a great deal of his valuable time.
licity that would be hard to excel.
The Milton system is one of the most striking
examples of co-operative effort yet devised for
These include a mailing system of beautifully
furtherance of business generally and for draw-
designed folders featuring some of the latest
popular songs of a size convenient for enclosing ing closer the bonds of mutual interest between
manufacturer and dealer—a movement which
in business envelopes and with back-page space
bc-ars such potent possibilities in fostering and
for the dealer's own advertisement; a handsome
solidifying the music trade as a whole. It dis-
poster service for window display, also featur-
plays a fine spirit of hearty helpfulness and de-
ing the timely melodies that are entrancing the
votion, to the common cause, for in all such ef-
forts the direct and immediate benefit is to the
dealer, the manufacturer relying on the reflect-
ed advantages to himself which come only
through the merchant's increased prosperity.
Agency of a
nationally-known line
Ludwig Pianos and Players are known from
Maine to Frisco, and from Canada to Mexico.
And many dealers have handled them since
we turned out our first piano. Think that
over, there's something to it.
And remember that the Ludwig Grand
stands "right up there" with the best
of them, and that we have been making
our own exclusive player actions since
the beginning of the player industry.
LUDWIG & CO.
136th St. and Willow Ave., New York
MUSIC TRADE SINCE THE CREATION
The Book of Genesis Refers to Those Who
Handle the Harp and Fife
According to George W. Pound, who ranks
as an authority upon the history of music and
instruments, the music industry dates back prac-
tically to the beginning of things. In proof of
the statement Mr. Pound offers the result of a
recent evening's reading, to wit: "And his
brother's name was Jubal: he was the father
of such as handle the harp and life." Genesis 4,
21. Inasmuch as Genesis happens to be the first
book in the Bible, with the fourth chapter
naturally well up in front, it would appear that
Adam escaped being a music dealer himself
by only a narrow margin.
>.&
WHERE SALESMEN MAY GET ORDERS
Julius Burnstine, talking machine and piano
dealer, at 127 North Tenth street, Philadelphia,
desires to announce to salesmen and representa-
tives of manufacturers generally that all the
buying for his branch stores in Beverly and
Riverside, N. J., is done through his head-
quarters in Philadelphia.
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