Music Trade Review

Issue: 1919 Vol. 69 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
12
OUR TECHNICAL DEPARTMENT
(Continued from page 11)
research, and, although few pianists seemed able
to accomplish as much as he himself could with
his mechanism, there is no doubt whatever in
my mind that he had at least laid his finger upon
a secret and had pointed unerringly the direc-
tion in which his successors must go.
The Clavichord
Anybody who has ever had the opportunity
to play upon that charming instrument, the
clavichord, which was the home companion of
Sebastian Bach and of his contemporaries,
knows that, although its tone is but a whisper,
the skilful performer can control it marvel-
ously.
With skill derived from practice the
clavichordist can produce an actual sustained
tone, by simply rocking the light key with
the ball of the finger. The action consists mere-
ly of a brass tangent stuck in the end of the
key, which touches the string directly. Indeed,
it. not only touches it, but also at the moment of
its contact divides the string into two parts,
one of which is damped by a bit of cloth, while
the other is vibrated to produce the tone. This,
of course, requires a very thin, light string.
Now it is obvious that we cannot reproduce
the conditions of the clavichord in the modern
piano. But I think that we can perhaps at-
tain to something like this direct attack, with
its correlative rapid repetition at pianissimo.
This is a matter for the action and must be
considered from that standpoint. That is to
say, we must attack this problem of sustaining
tone from the side of the action, primarily at
least.
There are other aspects of the question, all
ot which are more or less purely acoustical and
of which all were at least mentioned during the
preceding articles. I shall have to mention them
again.
The object of the present inquiry is to elicit
facts and I shall have something more to say
on the present division thereof.
{To be continued)
Communications for this department should
be addressed to William Braid White, care The
Music Trade Review, 373 Fourth avenue, New
York.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
MILTON CO-OPERATIVE CAMPAIGN
Milton Piano Co. Supplying Dealers With Ad-
vertising Matter to Stimulate Sales
Notable among the new features developed
in the co-operative movement between piano
manufacturers and dealers for putting their
mutual shoulders to the wheel of trade is the
AUGUST 9, 1919
millions and conveying the hearty invitation to
"come in and hear" them played on the Milton
piano, and a scries of carefully conceived and
artistically
illustrated
newspaper
advertise-
ments with accompanying matrix service, all
ready for the dealer's local use.
All in all, the dealer who numbers in his line
the products of the Milton factory is supplied,
without effort or expense to himself, an clabo-
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Specimens of Various Publicity Aids Issued by the Milton Piano Co.
rate and extremely attractive system of sales?
system inaugurated by President John H. Parn-
promoting devices of varied character, which
ham, of the Milton Piano Co. As a cash sales
he could not produce for his individual use ax*
stimulator, no less than as a big business getter,
it should be a winner, as it contains elements cept by the expenditure of thousands of dol
of attractiveness in three distinct forms of pub- lars and a great deal of his valuable time.
licity that would be hard to excel.
The Milton system is one of the most striking
examples of co-operative effort yet devised for
These include a mailing system of beautifully
furtherance of business generally and for draw-
designed folders featuring some of the latest
popular songs of a size convenient for enclosing ing closer the bonds of mutual interest between
manufacturer and dealer—a movement which
in business envelopes and with back-page space
bc-ars such potent possibilities in fostering and
for the dealer's own advertisement; a handsome
solidifying the music trade as a whole. It dis-
poster service for window display, also featur-
plays a fine spirit of hearty helpfulness and de-
ing the timely melodies that are entrancing the
votion, to the common cause, for in all such ef-
forts the direct and immediate benefit is to the
dealer, the manufacturer relying on the reflect-
ed advantages to himself which come only
through the merchant's increased prosperity.
Agency of a
nationally-known line
Ludwig Pianos and Players are known from
Maine to Frisco, and from Canada to Mexico.
And many dealers have handled them since
we turned out our first piano. Think that
over, there's something to it.
And remember that the Ludwig Grand
stands "right up there" with the best
of them, and that we have been making
our own exclusive player actions since
the beginning of the player industry.
LUDWIG & CO.
136th St. and Willow Ave., New York
MUSIC TRADE SINCE THE CREATION
The Book of Genesis Refers to Those Who
Handle the Harp and Fife
According to George W. Pound, who ranks
as an authority upon the history of music and
instruments, the music industry dates back prac-
tically to the beginning of things. In proof of
the statement Mr. Pound offers the result of a
recent evening's reading, to wit: "And his
brother's name was Jubal: he was the father
of such as handle the harp and life." Genesis 4,
21. Inasmuch as Genesis happens to be the first
book in the Bible, with the fourth chapter
naturally well up in front, it would appear that
Adam escaped being a music dealer himself
by only a narrow margin.
>.&
WHERE SALESMEN MAY GET ORDERS
Julius Burnstine, talking machine and piano
dealer, at 127 North Tenth street, Philadelphia,
desires to announce to salesmen and representa-
tives of manufacturers generally that all the
buying for his branch stores in Beverly and
Riverside, N. J., is done through his head-
quarters in Philadelphia.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
LUGUST 9,
THE MUSIC TRADE REVIEW
1919
ST. LOUIS DEALERS WORKING HARD TO GET INSTRUMENTS
Business Is Very Satisfactory, and With the Coming of Fall Local Piano Men Expect a Demand
-i«
Which Will Requisition Every Available Instrument—News of the Week
P
» ( ' ; S T . L O U I S , M O . , A u g u s t 4.—August opens w i t h
St. Louis piano men looking anxiously factory-
|vards, speculating on the number of pianos
they are likely to get before September, when
the fall rush is expected to set in. There is no
anxiety about August business. It is apparent,
from the way that July held up, in spite of hot
weather, that there is to be no slacking off that
need cause concern. The dealers expect to be
able to sell pretty nearly as many pianos and
players as they can get, just the same as in July,
and that will leave them with no great sup-
ply on hand for September unless production is
speeded up a great deal.
Managers spend most of their time dictating
powerful appeals to the factory men or jour-
neying to the factories in the hope of gaining
some advantage in the distribution. The factory
people make as fair promises as they can, but
il looks like they will not, even with the best
intentions, be able to fill all the St. Louis or-
ders. Kverybody expects a fall shortage and only
hopes that it will not be as bad as last year.
C. E. Storer, sales manager of the Baldwin
Co., expects relief from the new factory at
Cincinnati and the addition at Chicago.
Val Reis, president of the Smith-Reis Piano
Co., is back from Chicago, where he presented
the needs of the Smith-Reis institution.
When Charles LaGrave, of the Famous &
Barr Co. piano department, started East the
other day to visit the Chickering factory at
Boston he did not mention that there was a
romantic phase to his trip. He has written
back that he was married the day he left and
that he and his bride are now honeymooning in
I'oston.
Manager J. F. Ditzell, of the Famous & Barr
Co., who was Kast recently appealing for goods,
says the prospects for fall deliveries are not
brilliant, but he thinks he will have more than
last fall.
Charles Dusenberg, treasurer of the Concordia
I'iano Co., says fall stock is coming in fairly
well, but it is unlikely that it will be sufficient.
II. Dusenberg, secretary of the company, has
returned from a round of factories at Chicago,
Rockford and Freeport, 111., and Ft. Wayne,
Jnd. j . D. Barthel, president of the company,
i£i in Detroit.
J. M. Bradford and F. II. Brandt, of the Aeo-
lian Co., have returned from their vacations.
C. C. Preston is spending his in Minnesota.
Members of the Thiebes Piano Co. organiza-
tion are still on the anxious seat, awaiting the
fate which the Wurlitzer Co., new owners of the
business, have in store for them. No announce-
ment of the Wurlitzer plans has been made.
The Thiebes employes derive hope, however,
from a report that the Wurlitzer Co. may con-
tinue to operate both stores unless the lease
of the present Wurlitzer store can be dis-
posed of. it is expected, in any event, that
must of the Thiebes employes will be retained,
as a much larger organization will be needed
even if the business is concentrated at the
Thiebes store. Sales Manager Clancy, of the
Wurlitzer Co., is expected to arrive shortly and
end the suspense.
W. A. Lippman, manager of the Field-Lipp-
JANSSEN
The Most Talked About
Piano in the Trade
BEN H. JANSSEN
Manufacturer
82 Brown Place
New York
man Piano Co., and family returned a few days
ago from their automobile trip of almost two
months through the West, which extended as
far as Salt Lake City and Yellowstone Park.
They carried camp equipment in a trailer and
spurned hotels.
Charles Ruby is a new salesman with the
Lehman Piano Co. organization. He has been
in another line of business.
James T. Bristoe, secretary and treasurer of
the Price & Teeple Piano Co., Chicago, spent
three days of the past week in St. Louis. He
returned to Chicago Saturday night.
13
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9 •
9 •
• 9
Jones Got His
*p
*p
*p
And So Can You
By Handling
ANOTHER DEFENDER OF MUSIC
Champion of Cause Explains His Views in
the Columns of New York Sun in Answer to
Earlier Letter from "Jazz Mozart"
The average man is rushing to defend the
cause of music which he has only so recently
learned to appreciate, and in the columns of the
New York Sun Howard Feinberg welcomes
the opportunity to make some pertinent re-
marks, including the piano and talking machine
and their work. He says:
I have read the contentions of "Jazz Mozart,''
the man who would eliminate music from the
school. I am not particular whether it is
eliminated or not, but a consensus of the pupils'
opinion would be more valuable if their point
of view were to be accepted than any single
opinion.
Of course there is no intrinsic value in music;
that's why, maybe, there's a talking machine or
a piano or some other or additional musical
instrument to be found in about every home!
That is the reason why Caruso, Klman, Pader-
ewski and Galli-Curci have such a large and
profitable patronage!
Seriously, if there be born by chance a man
who has no feeling for music, such an oddity
should have no right to define the course of
education for the children of his normal, music-
loving fellow-citizens. Naturally, being com-
posed of a medley of people, our music has
not as yet individualized itself. To a large ex-
tent our music is humoresque. That may be
because it reflects our nature, jocular and happy.
Tchaikowsky, Cui and Borodini and Russia
are synonymous. Their music is sad, bleak,
hopeless, desolate, despairing. That is another
good example of a representative music.
It is to be hoped that within a few years our
symphony programs will see instead of the
familiar Brahms, Schubert, Beethoven, Wagner,
Schumann, Bach, Handel, Richard Strauss, etc.,
new names, names of American composers,
whose work shall be performed because they
are of as great a merit as those of the old
masters. To that end music in the school is a
good means.
BARNES MUSIC CO. INCORPORATES
Los ANGKI.ES, CAL., August 2.-~The Barnes
Music Co., of 231 South Broadway, this city,
heretofore a partnership concern, has been in-
corporated, with a capital stock of $15O,(XX).
The stock consists of 3,500 shares of preferred
and 11,500 shares of common, with a par value
of $10 per share. The incorporators and direc-
tors are George H. Barnes, president; E. W.
Klder, vice-president; A. S. Barnes, secretary
and treasurer; Earl Osborn, and Leslie Elliott.
The company will be conducted along the same
lines and with the same agencies as heretofore,
but the increase in its working capital will en-
able it to handle a larger stock. George H. and
A. S. Barnes have been identified with the com-
pany since its establishment; Mr. Elder was at
one time a vice-president of the Bartlett Music
Co. and Messrs. Osborn and Elliott are new to
the music field.
Seeburg's Style K
"Midget Orchestrion
(Coin-Operated)
All that's necessary is
to open your eyes and
take a walk through
your own town. You're
sure to find a lot of
good prospects just
itching to get hold of
an instrument like this
for their places of bus-
iness. Seeburg's Style
K "Midget Orchestrion"
(Coin-Operated) the
little ALL-IN-ONE or-
chestra that PAYS FOR
ITSELF is just the thing
for soft drink parlors,
restaurants, etc.
Write us today and
we'll tell you more.
J. P. S e e b u r g |
Piano Company |
Leaders in the Automatic Field
fg
Factories, Seeburg Building, 419 West Erie Street
Is
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CHICAGO
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