Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
rea
utter Furl
HE bread-and-butter end of the piano
business" is a simple proposition,
though many dealers seem to find it
difficult.
Many dealers seem never to grasp it.
Half the battle involved in making money, in the
piano business, consists in the selection of one's line.
If a dealer has selling ability and other business
qualities necessary to success, his success can be
either furthered or hindered by the piano he sells.
iii
With a line like the Conway a merchant can easily
do eighty-five per cent, of his total business. In
other words, out of every one hundred instruments
sold eighty-five can be Conways.
This being so, it is clearly to be seen that the cumu-
lative force of such a line becomes a tremendous
power in a few years of selling and publicity, in
making it easier and easier and less expensive to sell.
And, in addition, a piano like the Conway becomes
doubly valuable to "hook up with" when backed, as
it is, by practically unlimited resources and a will-
ingness on the part of its manufacturers to assist
their dealers to merchandise their business.
Money making in the piano business thus becomes
assured.
r'.''.*'v>, >-'.'y
' ••*,,.•>.•. : -'->'-r