Music Trade Review

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SEPTEMBER 6,
1919
THE MUSIC TRADE
WISCONSIN STATE ASSOCIATION TO HOLD CONVENTION
Annual Gathering of Music Industries of the State to Be Held in Milwaukee Next Week—
Music Festival to Be a Feature—George W. Pound to Attend—Elaborate Program Prepared
MILWAUKEE, WIS., September 3.—A big music
festival, under the direction of the Wisconsin
Federation of Music Clubs, and a State
convention of the Wisconsin music trade
are two of the principal events of this year's
Wisconsin State Fair, which will be held from
vSeptember 8 to 13 at Milwaukee. A decidedly
national aspect will be lent to the activities
by the presence of George W. Pound, general
counsel and manager of the Music Industries
Chamber of Commerce, who was to have come
to Milwaukee last spring, but was compelled
twice to forego the visit because of the press
of association business in legislative councils at
Washington.
The second State convention of the trade will
be held Wednesday, September 10, when the
Milwaukee Association of Music Industries will
entertain the State organization of similar name
and scope and besides talking over problems
of business will hear Mr. Pound at a noon
luncheon. Wednesday is Wisconsin Day at the
fair, making the time to meet particularly ad-
vantageous.
The holding of a State convention at this
time follows out the plan adopted by the Wis-
consin Association when it was first organized
on May 12, this year. It is hoped that an at-
tendance of at least 200 dealers will be on hand,
because of the numerous attractions and the
general recognition of the fact that the various
elements of the music industries must co-oper-
ate closely to make the most of the opportuni-
ties for commercial development at this time.
The non-commercial music activities in con-
nection with the State Fair are of exceptional
note, being outlined on a broad and comprehen-
sive basis, which will do much to stimulate de-
velopment of the music festival idea at future
fairs. While the commercial music interests,
represented by the local and State dealers' or-
ganizations, are financing the work, the effort
comes before the public as the labor of the
artistic side rather than the business aspect.
The Milwaukee dealers have raised a fund
of $1,000 by voluntary subscription to finance
the festival and the State dealers' convention
as well. The executive committee in charge con-
sists of Secretary C. L. Dennis, R. H. Zinke and
Paul F. Netzow. Mr. Zinke is president of both
local and State associations and Mr. Netzow is
vice-president of the local society.
The music festival at the fair grounds, which
are located about six miles west of Milwaukee
in West Allis, embraces a daily program of
community singing during the usual band con-
certs; a music memory contest on opening day,
September 8, which is Children's Day; a chil-
dren's chorus, and other features. The local
association of dealers has presented $100 to the
Wisconsin Federation of Music Clubs, to be dis-
tributed for the purposes of the music memory
competition. Tuesday is Overseas Day at the
fair and this provides ample opportunity for
community singing. As director of this fea-
ture the promoters have engaged Frederick
Carbcrry, of Milwaukee, who gained wide note
during the war through his work as sing leader
in various camps, theatres, etc.
"The State fair management welcomes the
music festival as an attraction that distinctly
favors our policy of developing the artistic and
cultural interest in the exposition," said Oliver
E. Rcmey, secretary and manager of the State
Fair. "By developing the idea which is being
introduced this year it is not unlikely that next
11
REVIEW
year one day will be set aside and designated
as 'Music Day,' in which the various musical
clubs, orchestras and singing societies will par-
ticipate. There is no doubt that later the fair
management will establish a temple of music on
the fair grounds, which will serve not only
for concerts, recitals and artistic activities, but
give the manufacturers and dealers in musical
goods an adequate exhibit building."
The local and State associations of dealers
expect to take steps at the convention next week
to induce the fair management to provide a
music temple. Edmund Gram, ex-president of
the National Association and one of the lead-
ing manufacturers and dealers in Milwaukee,
said:
"We have been forced to show at the State
fair under very unfavorable conditions in the
past. We have had to compete with the 'music'
of a corn sheller on the one side and a gasoline
engine on the other. I believe the new idea
has wonderful possibilities and 1 believe that a
temple of music will prove a welcome haven
to the music-loving public and to exhibitors and
artists."
Arrangements for the State convention in-
clude a business session at 10 o'clock Wednes-
day morning in the assembly room of the Mil-
waukee Athletic Club, to be followed by a
luncheon at which George W. Pound will be
the principal speaker. In the afternoon the
visiting music dealers will go in a body to the
State Fair.
Officers and directors of the Wisconsin As-
sociation of Music Industries are: President,
Richard H. Zinke, Milwaukee; vice-presidents,
Albert E. Smith, Madison, and Ralph E. Wil-
son, Oshkosh; secretary and treasurer, C. L.
Dennis, Milwaukee; directors, Adam J. Schnei-
der, Kenosha; Lambert Groenier, Lancaster, and
Fred Leithold, La Crosse.
MUSIC ADVANCEMENT BUREAU FEATURING NEW BOOKLET
National Child Welfare Association Publishes Pamphlet on the Influence of Music on the Child,
Which Is Being Distributed by the National Bureau for the Advancement of Music
As has often been said in these columns, the
Xational Bureau for the Advancement of
Music works in many channels and in many
directions. Its latest achievement is through
the National Child Welfare Association, whom
it has induced to publish a remarkable book-
let entitled "Music and Childhood," and which
is being sent out by C. M. Tremaine, director
of the bureau, to dealers generally.
There is no question but what this book
will be the means of closing a great number
of sales among those prospects who have chil-
dren and Mr. Tremaine's statement of a thou-
sand traceable sales would appear conserva-
tive. This book should sell a great many thou-
sand instruments.
The booklet is illustrated with half-tone re-
productions of the series of ten panels pre-
pared by the association at the behest of the
Xational Bureau for the Advancement of
Music which illustrate most forcibly the place
that music holds in the lives of children at
various stages from babyhood to maturity. The
panels in question have been exhibited in vari-
ous sections of the country by the Child Wel-
fare Association and have also been shown at
the National Music Show. The titles of the
panels are adapted as titles for chapters of de-
scriptive matter relating to the particular fit-
ness of music for the child at various ages.
First comes "The Musical Birthright," where-
in it is demonstrated that music for the baby is
not simply a fad, but fits into a real place in his
life. Next comes "Music in the Nursery," then
"What Music Means to Children." There are
also chapters on cultivating musical taste, music
at play, in the home, in the school and in the
community, the teaching of music and other im-
portant stages of the work.
The explanatory letter being sent to dealers
with the book by Mr. Tremaine reads in part:
"Enclosed you will find copies of a booklet
entitled 'Music and Childhood,' which I strong-
ly recommend your reading carefully. In my
judgment it will bring the trade a thousand or
more traceable sales of pianos or phonographs
during the next twelve months.
"This pamphlet is published by the National
Child Welfare Association, with headquarters
at 70 Fifth avenue, New York. Our bureau
so thoroughly convinced this association of the
great importance of music to the growing child
that the Welfare people were persuaded to pub-
lish a special booklet on the subject and to
accelerate matters we aided in financing it.
"In consideration of the assistance rendered
we secured for the music dealers the right to
purchase the books at cost as per price list
enclosed. If you will read the book you will
immediately see its great value in closing sales
wherever there are children in the household.
"This book should not be used for general cir-
cularization purposes, for this would suggest a
commercial interest of which the Child Wel-
fare Association has no thought.
"This purely philanthropic body has been
unqualifiedly convinced of music's value. You,
however, are at liberty to use this conviction
and testimony in closing sales among that ar-
ray of prospects who do not realize the impor-
tance of music and who need just this inllucnce
to swing them over.
"Your salesman will, of course, call upon the
prospect within a few days after he has had an
opportunity to read the booklet and by build-
ing upon the impression created by it should
have no difficulty in closing the sale.
"Books can be purchased either from our
bureau or the National Child Welfare Asso-
ciation, 70 Fifth avenue, New York. Money
orders or checks must accompany order so as
to avoid bookkeeping."
Mr. Tremaine also encloses a form of let-
ter to be sent by dealers to the prospect, which
suggests general methods of handling the book.
The Review believes this booklet, which was
instigated by the Music Advancement Bureau
and is being financed by it, is one of the most
valuable achievements of the bureau.
We sometimes hear the question asked,
"What benefit is the trade getting from the
Music Advancement work, or from the Music
Industries Chamber of Commerce?" This book
is only one of many answers, but this one book,
if properly used, will sell enough pianos to pay
for all the stamps the dealer will buy for five
years to come.
The National Child Welfare Association,
whose reputation is nationwide and is above
any suspicion of commercialism, has been con-
verted by Mr. Tremaine to an appreciation of
the value of music to the child to such an ex-
tent that it backs up the salesman's argument
with irresistible conclusiveness.
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