Music Trade Review

48
THE
MUSIC
TRADE
REVIEW
OUTING OF NEW YORK PUBLISHERS' AND DEALERS' ASS'N
Convention Visitors Entertained by Local Trade Interests at Pleasing Affair Held at Holly Anus
Inn, Long Island-Elaborate and Enjoyable Program Provided for Occasion
As a fitting finish to th e conventions of the
N ationa l Assoc iatio n of Sh ee t Music Dealers
and th e \1u sic Publis hers ' .'\ssoc iat ion of the
U ni ted Sta te s, th e r e was he ld o n T hur sda y
after noon of la s t week o ne o f th e 'm os t success-
The Crowd at the Outing of the Greater
ful outings in th e histor y of the Greater New
Yo rk Mu sic Publ ishers' and Dea lers' :\ssoc ia­
tio n, whi c h was attended by the majority o f
the out-of-town v isito rs as gllests of th e loca l
organization . A s pecial car attac h ed to the
3 o'clock train fr o m the P ennsylva ni a s tati on
carri ed the b iggest part of th e cr owd to the
H ew le t t stat io n o n Long Is land , wi thin a few
minut es' wa lk of th e Ho ll y .\rms Jnll, whe r e
th e pro g ram of sp o rt s and entertainment was
he ld during the afternoon and even ing.
The fi rst fea tur e on t h e aftern oo n' s program
was a ball gam e .between team s representin g the
pub li s hers and t h e d ea le r s, and after so me live­
ly pla ying, mo re co nspic uo us for its v im and
vigor tha n for th e amoun t of scienc e shown by
the various playe r s, t he publishers came o ut o n
to p with a score of 7 t o 6. T he high li ghts
we r e t he runnin g catches o f Foster and E lli s,
w ho s howed a litt le to uch o f profess io nal abil­
it y in th eir work. Saul Bornstein ac t ed as um ­
pire, and ha d a busy t im e of it in trying to
k ee p both sid es satisfied with hi s rulin gs and
off hi s nec k. Th e winnin g publishers' tea m
was made up of v\'. Fisc her, Frisch, Eas t wood ,
C rossma n. Ritter, Glassmacher, R ec k and We i­
pert, while the dealers' tea m was co mpos ed of
Pl oz na k, Duc lose, Mc i\a mar a, ,"da, Bon er, Bliss.
McGlue, Foster, Madd ock and E llis .
After a numb e r o f o ther athl eti c eve nts, in­
clu ding IOO- yard dashes a nd other things to
tr y men's mu scles, the enti r e party repaired to
th e dining r oom, where an elaborate dinner was
se rve d, th e va ri o ll s courses be ing int erspersed
with me lod ies exec uted by a jazz band and bit~
of en tertainment by a number of selec ted artists ,
J UNE
21, 1919
of th e all eged exper iences of E. P . Little, the
po pula r man age r of the sheet mus ic d e partment
o i S herm an , C lay & Co " San Francisco. It
took seve n ve rses to tell the story and it was
so m e s tory.
Everyth in g in conne ction with the o utin g we nt
ofT m os t smo o thly. July t he 1s t being still two
weeks off, th e r e was no lack of mater ial to
bl'ing cheer t o tho se who might o th erwise have
bee n morose, and it wa s w ith d ee p r eg ret that
New York Music Publishers' and Dealers' Association, Holly Arms Inn, June 12, 1919
T he entertain me nt appealed pa rticularly to th e
the ma j orit y heard t h e announc e m ent that it
vis itor s, w ho in some cases insisted up on re­
was t im e to break away a nd pile into the s pecial
pr.at ing enco res. a nd then wan ted to sec still
car hom ewa rd bound . P ublish ers and dea le rs
more of the a rtists.
from o ut o f town wer e parti cularly en thusiastic
In addition t o th e professional ente rta inment
over th e e l;terta inm en t provided by the N ew
seve ra l m embers of the party ob li ge d , nota bly
York Assoc iation, th e members of which are
Ceo rg e H. (Jack ) Bliss, famou s for his "W icked
ge tting qui t e expert from long ex perience in
p lan nin g and carryi n g out s llcce ssful soc ial af­
'vVoma n " song. B li ss had provided a special se t
fai rs.
o f lyri cs fo r t he occasion wh ich told of some
PLANNING FINE TITLE PAGES
STAS~Y
FORCES IN CONVENTION
Next Season to See a Race for the Greatest
Number of Colors Used
Make Elaborate Plans for Next Year's Cam­
paign-A Strong Advertising Program
I t is r epor ted that tw o of the larger popular
publishing ho uses are to is sue songs with six
and eight colo r ed title pages with the co m­
m e ncement of th e fall season, It is sa id one
o f t he h ouses wi ll make an effo rt t o have th ei r
songs retail at fifteen cents, so the addi ti ona l
amoll n t they w ill rece iv e will cover th e in­
cr eased cost of th (' colo r ed p rocess used in
prod ucin g th e numbers,
During th e past season two publishers is sued
so ngs with ti t le pages of many co lo rs and they
proved so a ttractive t ha t it ha s led othe r
ho us es to co n sid er t he poss ibiliti es in publishing
songs in that fo'r m ,
The branch offi ce mana g e rs a n d executives
of th e A. J. Stasny Mu sic Co, met in N ew
Yo rk r ece ntly to discu ss popular m us ic cond i­
ti o ns a nd a rrange th e plan s of the com pany
for th e co m ing seaso n. It was decided th a t a
la rge advert is ing campa ign wo uld be opened
early in the fal l of th e ye ar and during th e
su mm er mo nth s th e co mpany wou ld center its
e fforts on their song succe ss, "Girl of Mine ."
T he m e mbers o f th e N ew York ga the r in g
were ent e rtained by th e ir firm w hile in New
York, whic h included a din ne r a t Lorbe r's Res­
taurant. T he meetin gs were among t he mo st
succe ssf ul in the his tory of th e company and
all th e m em be rs of th e organi za tion from out
of t own w h o atte nd ed ret urned to t heir sta­
. tio n s wit h new enthus iasm.
M. A. MURRA Y AGAIN WITH SCHIRMER
M. A. Murra y, who dur in g the' past few
m on ths has been the manager o f the Toro nt o
store of Boosey & Co., has again joi ned the
sa le s s taff of G. Sc hirmer, Inc, Mr. Murray is
o ne of the best-known salesme n in th e music
tr ade an d hi s ' r e turn to the Sc hirm er orga ni ­
zat io n w ill be heartily welcome d thr oug ho ut
th e tra de.
The Eb erha I'd t & Ha ys Mu s ic S t o r e, 132
No rth Main s tr eet, W ich ita , Kan" h as signed
a five -ye ar lease on t he bu ilding it now occ u­
pi es, to get he r with t he adj o inin g stru ctur e, to
p rov ide mu c h-n ee ded roo m for its rapidl y in­
creas ing bu si nes s.
We Are the Publishers
of the Terrific
Song Success
Roses 01 Picardy
Featured by JOHN McCORMACK
CHAPPELL &
co., ­Ltd.
41 East 34th Street
347 Yonge Street
NEW YORK
TORONTO, CAN.