Music Trade Review
Issue: 1919 Vol. 68 N. 2 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 11, 1919
THE
MUSIC
TRADE
REVIEW
45
CENTURY CO. PUBLICITY CAMPAIGN
Three Months' Campaign Will Help Popularize
"Century Certified Music"
Meet Competition
BY CARRYING BEST IN MERCHANDISE
AND PLENTY OF IT!
BY SERVING YOUR CUSTOMERS' BEST
INTERESTS!
BY BEING COURTEOUS TO YOUR
TRADE!
By applying these three rules in your busi-
ness you need have no fear of your competitor.
Serve your Customers' BEST interests
by introducing the Nationally Advertised
"CENTURY" Certified Edition. Besides giv-
ing the best you are saving them money, thus
establishing a lasting confidence in your trade
methods and bringing the customers back
again and again.
Courteous treatment is one of the greatest
essentials in building up a successful business.
All three go hand in hand.
During February, March and April the Cen-
tury Music Co. will run advertisements in the
Ladies' Home Journal, Pictorial Review and the
Delineator, giving publicity to "Century Cer-
tified Music." It is estimated that over four
million people will read the announcements.
The above firm is sending out letters to the
trade asking them to co-operate, and as many
dealers have been doing this in the past cam-
paigns it is thought the list of those taking ad-
vantage of this free publicity will be quite large.
For local papers the Century Music Co. fur-
nishes cuts and it also has a window service
department that furnishes the material and sug-
gestions for window displays. Thus the dealers
can become associated with the campaign with
the use of a small amount of energy.
ou
CanH Go
Wrong
With a
eiftSo
The Comedy Song Hit of
"GLORIANNA"
Now playing Liberty Theatre
N. Y. City
"Every Day Will Be
Sunday When the
Town Goes Dry"
SINGING BOOSEY NUMBER
By Billy Jerome and Jack Mahoney
John McCormack Featuring "I Shall Meet You"
—Also Records It for Victor Co.
DEALERS-Writ*
for Bulletin
and Prices
LEO. FEIST, Inc., FEIST Bld«., New York
John McCormack recently introduced the
Boosey & Co. song "I Shall Meet You" (The
Homecoming) at one of his New York con-
231-235 West 40th Street, NEW YORK
certs and since that time has repeated it in Bos-
NEW HARRIS WALTZ NOW READY
ton. On Wednesday of this week he sang it in
Philadelphia, afterwards recording it for the
WRITERS HEED GOVERNOR'S CALL
Victor Talking Machine Co. in Camden, N. J. "Fireflies" Proving Popular With Band and Or-
chestra Leaders Generally
Seems As Though Half of Population of Penn- He is shortly to give another Sunday concert at
the New York Hippodrome and by popular re-
sylvania Have Ideas for State Song
Chas. K. Harris announces his new instru-
quest he will again sing "I Shall Meet You."
mental number "Fireflies" as now ready for the
In a misguided moment Governor Brumbaugh,
of Pennsylvania, suggested that the song writ- "KENTUCKY DREAM" INSPIRES PETS trade. This is a waltz number, which has al-
ready been received by the orchestras and pro-
ers of the State try their hand at writing a
fessional
dancers as one of the most timely ad-
State song, the final choice to remain with the
"Carl Emmey's Pets," who are one of the fa-
people. The Governor realized the error of vorite features on the big time vaudeville, are ditions to waltz music. Other numbers in the
his ways when manuscripts began to come in using "Kentucky Dream," by S. R. Henry and Harris catalog now showing up well are the
with every mail, and in such numbers as to D. Onivas, and it fits as if it were especially ballads "Why Did You Come Into My Life?"
upset the routine of his office. It seems that written for this act. The melodious themes of and "Will You Be There?" the jazz song, "I'm
everyone in the state, from farm and mill hand "Kentucky Dream" even seem to have their ef- Trying to Teach My Sweet Daddy Right From
to professional musicians, has taken the Gov- fect on the dogs, who work better under the Wrong," and, of course, the shimmie song,
ernor's call as a personal message and has re- charm of the strains. Joseph W. Stern & Co. "Ev'rybody Shimmies Now," which has been
sung by many of the leading acts in vaudeville,
plied with a song manuscript.
are the publishers.
including Sophie Tucker, May West, Trixie
Friganza, Gorman Bros., Adelaide and Hughes
"SOMEBODY'S SWEETHEART" SONGS
NEW STASNY NUMBER READY
and Jack Duffy.
Shortly to be released is a
song entitled "Cause Ev'rybody Lies to Me,"
Shapiro, Bernstein & Co., Inc., have several
The A. J. Stasny Music Co. will shortly pub-
which is said will surprise both the singers and
songs in the new Arthur Hammerstein musical lish a new song entitled "I'm Not Jealous."
the public with its very original and melodious
comedy, "Somebody's Sweetheart," and from The number has already been issued for the
appeal.
present indications the numbers, or at least the profession and among the stars of the vaude-
majority of them, wilt become quite popular. ville world who •are introducing it is Juliette
"It Gets Them All," "In the Old-Fashioned Dika. Harry Pease is the author of the words
Way" and "An American Beauty Rose" are the and Ed Nelson and Fred Mayo wrote the music.
titles of the songs.
Century Music Pub. Co.
McKinley's New Song Success
AN EXQUISITE SONG
Dedicated to John McCormack
ALWAYS IN DEMAND
SECULAR
Ring: Out, Sweet Bells of Peace
Songs of Dawn and Twilight
Spring's a Lovable Ladye
Freedom for All Forever
My Rosary for You
Sorter Miss You
Mother Machree
Who Knows?
Values
Can't Yo' Heah Me Callin', Caroline
Evening Brings Rest and You
There's a Long, Long Trail
The Magic of Your Eyes
Dear Little Boy of Mine
In Flanders Fields
Smllln' Through
'
Kiss Me Again
SACRED
Teach Me to Pray
I Come to Thee
A Little While
It Was for Me
Ever at Rest
AND MANY OTHERS
GREATEST "JAZZ" SONG EVER PUBLISHED
Programmed In concert by America's
Foremost Artists
JANUARY 11, 1919
THE
MUSIC
TRADE
REVIEW
45
CENTURY CO. PUBLICITY CAMPAIGN
Three Months' Campaign Will Help Popularize
"Century Certified Music"
Meet Competition
BY CARRYING BEST IN MERCHANDISE
AND PLENTY OF IT!
BY SERVING YOUR CUSTOMERS' BEST
INTERESTS!
BY BEING COURTEOUS TO YOUR
TRADE!
By applying these three rules in your busi-
ness you need have no fear of your competitor.
Serve your Customers' BEST interests
by introducing the Nationally Advertised
"CENTURY" Certified Edition. Besides giv-
ing the best you are saving them money, thus
establishing a lasting confidence in your trade
methods and bringing the customers back
again and again.
Courteous treatment is one of the greatest
essentials in building up a successful business.
All three go hand in hand.
During February, March and April the Cen-
tury Music Co. will run advertisements in the
Ladies' Home Journal, Pictorial Review and the
Delineator, giving publicity to "Century Cer-
tified Music." It is estimated that over four
million people will read the announcements.
The above firm is sending out letters to the
trade asking them to co-operate, and as many
dealers have been doing this in the past cam-
paigns it is thought the list of those taking ad-
vantage of this free publicity will be quite large.
For local papers the Century Music Co. fur-
nishes cuts and it also has a window service
department that furnishes the material and sug-
gestions for window displays. Thus the dealers
can become associated with the campaign with
the use of a small amount of energy.
ou
CanH Go
Wrong
With a
eiftSo
The Comedy Song Hit of
"GLORIANNA"
Now playing Liberty Theatre
N. Y. City
"Every Day Will Be
Sunday When the
Town Goes Dry"
SINGING BOOSEY NUMBER
By Billy Jerome and Jack Mahoney
John McCormack Featuring "I Shall Meet You"
—Also Records It for Victor Co.
DEALERS-Writ*
for Bulletin
and Prices
LEO. FEIST, Inc., FEIST Bld«., New York
John McCormack recently introduced the
Boosey & Co. song "I Shall Meet You" (The
Homecoming) at one of his New York con-
231-235 West 40th Street, NEW YORK
certs and since that time has repeated it in Bos-
NEW HARRIS WALTZ NOW READY
ton. On Wednesday of this week he sang it in
Philadelphia, afterwards recording it for the
WRITERS HEED GOVERNOR'S CALL
Victor Talking Machine Co. in Camden, N. J. "Fireflies" Proving Popular With Band and Or-
chestra Leaders Generally
Seems As Though Half of Population of Penn- He is shortly to give another Sunday concert at
the New York Hippodrome and by popular re-
sylvania Have Ideas for State Song
Chas. K. Harris announces his new instru-
quest he will again sing "I Shall Meet You."
mental number "Fireflies" as now ready for the
In a misguided moment Governor Brumbaugh,
of Pennsylvania, suggested that the song writ- "KENTUCKY DREAM" INSPIRES PETS trade. This is a waltz number, which has al-
ready been received by the orchestras and pro-
ers of the State try their hand at writing a
fessional
dancers as one of the most timely ad-
State song, the final choice to remain with the
"Carl Emmey's Pets," who are one of the fa-
people. The Governor realized the error of vorite features on the big time vaudeville, are ditions to waltz music. Other numbers in the
his ways when manuscripts began to come in using "Kentucky Dream," by S. R. Henry and Harris catalog now showing up well are the
with every mail, and in such numbers as to D. Onivas, and it fits as if it were especially ballads "Why Did You Come Into My Life?"
upset the routine of his office. It seems that written for this act. The melodious themes of and "Will You Be There?" the jazz song, "I'm
everyone in the state, from farm and mill hand "Kentucky Dream" even seem to have their ef- Trying to Teach My Sweet Daddy Right From
to professional musicians, has taken the Gov- fect on the dogs, who work better under the Wrong," and, of course, the shimmie song,
ernor's call as a personal message and has re- charm of the strains. Joseph W. Stern & Co. "Ev'rybody Shimmies Now," which has been
sung by many of the leading acts in vaudeville,
plied with a song manuscript.
are the publishers.
including Sophie Tucker, May West, Trixie
Friganza, Gorman Bros., Adelaide and Hughes
"SOMEBODY'S SWEETHEART" SONGS
NEW STASNY NUMBER READY
and Jack Duffy.
Shortly to be released is a
song entitled "Cause Ev'rybody Lies to Me,"
Shapiro, Bernstein & Co., Inc., have several
The A. J. Stasny Music Co. will shortly pub-
which is said will surprise both the singers and
songs in the new Arthur Hammerstein musical lish a new song entitled "I'm Not Jealous."
the public with its very original and melodious
comedy, "Somebody's Sweetheart," and from The number has already been issued for the
appeal.
present indications the numbers, or at least the profession and among the stars of the vaude-
majority of them, wilt become quite popular. ville world who •are introducing it is Juliette
"It Gets Them All," "In the Old-Fashioned Dika. Harry Pease is the author of the words
Way" and "An American Beauty Rose" are the and Ed Nelson and Fred Mayo wrote the music.
titles of the songs.
Century Music Pub. Co.
McKinley's New Song Success
AN EXQUISITE SONG
Dedicated to John McCormack
ALWAYS IN DEMAND
SECULAR
Ring: Out, Sweet Bells of Peace
Songs of Dawn and Twilight
Spring's a Lovable Ladye
Freedom for All Forever
My Rosary for You
Sorter Miss You
Mother Machree
Who Knows?
Values
Can't Yo' Heah Me Callin', Caroline
Evening Brings Rest and You
There's a Long, Long Trail
The Magic of Your Eyes
Dear Little Boy of Mine
In Flanders Fields
Smllln' Through
'
Kiss Me Again
SACRED
Teach Me to Pray
I Come to Thee
A Little While
It Was for Me
Ever at Rest
AND MANY OTHERS
GREATEST "JAZZ" SONG EVER PUBLISHED
Programmed In concert by America's
Foremost Artists
Future scanning projects are planned by the International Arcade Museum Library (IAML).