Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 26,
1919
9
THE MUSIC TRADE REVIEW
OLL SENSATION
Wordless" Word Rolls
erfect in Execution
What the New Rolls Do
CAN BE
SOLD AT
They offer talking and selling points to the live dealer that
should double or treble his music roll business.
35c
They reduce his stock expense and tied-up capital from 50%
to 75%. They increase his sheet music sales, if he conducts
such a department. They appeal to the player-piano owner
who hesitates to pay $1.00 for a word roll, but who will not
hesitate to purchase three rolls for the same money and then
investing 30 cents more in sheet music.
They have:
(1) The price appeal
(2) The quality appeal
(3) The appeal to logic
and a score of other arguments in their favor.
A sample roll—for the asking—is our final selling argument.
RETAIL
More Sales
for the
Music Roll
Dealer
ECONOMICAL—SALABLE
Ideal Music Roll Makers
THE ROSE VALLEY CO.
55th Street and Hunter Avenue
PHILADELPHIA, PA.
NOTE NEW
ADDRESS