Music Trade Review
Issue: 1919 Vol. 68 N. 17 - Page 70
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
70
THE MUSIC TRADE REVIEW
BRIGHT FUTURE
FOR u. S. GOODS
A. Burdwise Predicts American Manufacturers
Will Soon Be Able to Supply Our N e e d s -
Extensive Preparations Now Being Made
BALTIMORE, MD., April 21.—A. Burdwise, the
head of the firm of A. Burdwise, musical instru-
ment jobbers of this city, recently completed an
extensive buying trip in the interest of the com-
pany. Mr. -Burdwise took special interest in
A. Burdwise
visiting American manufacturers of harmonicas,
an industry which has recently greatly ex-
panded. He was greatly enthused over his ob-
servations in this line and the outlook for the
future. He reported that while their facilities
foi manufacturing harmonicas at present are
limited, the preparations being made are so ex-
tensive that the future American productive ca-
pacity in harmonicas would astonish the world.
He also predicts that in a very short time the
American jobber will be able to procure all brass
instruments, whether high or popular priced,
with no trouble from the American manufac-
turers.
VIOLIN WITH CYLINDRICAL BODY
A decidedly novel violin has been patented,
having a cylindrical body which can be fash-
ioned with much less work than that of an ordi-
nary violin. The head, neck and tailpiece re-
semble those of usual design and are attached
to the side of the body by means of a suitable
frame. One end of the cylindrical body is cov-
ered with a sounding board and the other is
closed except for a small central opening. Spe-
cial supports are provided for the bridge, in-
cluding a rod, or post, extending down into the
body and resting on an adjustable bracket.
RONQ
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
INAMERICA
SxcJusJve/y Wholesale
•STASUSHCD
18*4
f
351-53 JtoiTH AYE. NtvYoHKCtn
Victor Distrihutora
APRIL 26,
1919
PUBLICITY FOR AMERICAN-MADE INSTRUMENTS NEEDED
A Co-operative Advertising Campaign Supported by American Manufacturers of Musical Merchan-
dise Would Strengthen the Position of These Goods in the U. S. f and Increase the Retail Demand
All the comment regarding the upbuilding of
the post-war trade in American musical instru-
ments, both in this country and in foreign mar-
kets, applies with special strength to the mu-
sical merchandise and band instrument field.
Before the war the bulk of the musical merchan-
dise and likewise most of the band instruments
were imported from Europe. Since that market
was cut off American manufacturers have had
a chance to spring up and develop until now
they are in a position to take care of normal de-
mands for practically all types of musical in-
struments. Having been established in many
instances for the purpose of filling the gaps left
by the cutting off of imports, the question is
whether or not they are going to be encouraged
to stay in business and expand, or whether
many of them are going to be thrown overboard
as the result of an influx of foreign products
The musical merchandise men now have theii
own association, and this question, it would
seem, is one that should receive the considera-
tion of that body just now.
One member of the trade has suggested very
strongly that American musical merchandise and
band instrument men get together and raise
funds for conducting a general advertising cam-
paign to win-public support for American mu-
sical instruments of that type. This man points
out that numerous other industries have fol-
lowed the plan and endeavored to create a more
general interest in their product.
Even the
manufacturers of the humble macaroni have
seen the light, and the newspapers, magazines
and street car cards have carried some excellent
copy setting forth the food value of macaroni
and emphasizing its low price in comparison
with other goods of less stable qualities. No
name is signed to the announcement, the adver-
tisement being in the nature of propaganda in-
stead of containing selling arguments.
Musical merchandise and band instrument
men could very well follow out the same plan
at an expense that, although impressive in the
aggregate, would place very little burden on any
one concern when properly apportioned. The
idea would be to emphasize the superior mu-
sical and structural qualities of American-made
goods, offering legitimate reasons for their se-
lection in preference to foreign products, and
making only an incidental appeal to patriotism.
if
i m
Businesslike arguments just now will receive
more consideration than any argument based on
patriotism, because patriotism has been per-
verted to straight commercial uses to such an
extent that thinking men are sick of it.
Co-operative advertising campaigns have been
carried on to a greater or less extent in con-
nection with pianos and talking machines, and
with the use of general copy, under the auspices
of the National Bureau for the Advancement of
Music, and the idea has already met with suc-
cess. The time to consider the co-operative ad-
vertising plan in the interests of American-
made instruments is right now while the actual
opportunity exists for making such a campaign
effective.
It is a matter that should receive
consideration at least.
TRADE RUNS TO NATIONALITIES
C. A. Dovas, 351 West Forty-second street,
New York, says the trade in musical merchan-
dise this spring is unusually good. In his sec-
tion of the city he says that business seems to
run to different nationalities on certain days, at
times his customers being Greeks almost en-
tirely, and again being Poles or others. He has
recently enlarged his line.
JOHNFRIEDRICH&BRO
DURRO
AND
SMART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Ptace
NEW YORK
A. BURDWISE
WHOLESALE MUSICAL MERCHANDISE
EnAVMlhEihnntt
BALTIMORE, MD.
OLIVER DITSON CO.
BOSTON. MASS.
D Black Diamond
Manufacturer*
Importer* and Jebben et
Strings
MUSICAL
MERCHANDISE
THE WORLD'S BEST
Attract!™ Specialties
Modern Service
ESTABLISHED ISM
National Musical String Co.
Net/ Brunswick, N. J.
WEYMANN
Superior Quality MUSICAL INSTRUMENTS
Victor Distributors
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music Hous«,
Utica, N. Y.
70
THE MUSIC TRADE REVIEW
BRIGHT FUTURE
FOR u. S. GOODS
A. Burdwise Predicts American Manufacturers
Will Soon Be Able to Supply Our N e e d s -
Extensive Preparations Now Being Made
BALTIMORE, MD., April 21.—A. Burdwise, the
head of the firm of A. Burdwise, musical instru-
ment jobbers of this city, recently completed an
extensive buying trip in the interest of the com-
pany. Mr. -Burdwise took special interest in
A. Burdwise
visiting American manufacturers of harmonicas,
an industry which has recently greatly ex-
panded. He was greatly enthused over his ob-
servations in this line and the outlook for the
future. He reported that while their facilities
foi manufacturing harmonicas at present are
limited, the preparations being made are so ex-
tensive that the future American productive ca-
pacity in harmonicas would astonish the world.
He also predicts that in a very short time the
American jobber will be able to procure all brass
instruments, whether high or popular priced,
with no trouble from the American manufac-
turers.
VIOLIN WITH CYLINDRICAL BODY
A decidedly novel violin has been patented,
having a cylindrical body which can be fash-
ioned with much less work than that of an ordi-
nary violin. The head, neck and tailpiece re-
semble those of usual design and are attached
to the side of the body by means of a suitable
frame. One end of the cylindrical body is cov-
ered with a sounding board and the other is
closed except for a small central opening. Spe-
cial supports are provided for the bridge, in-
cluding a rod, or post, extending down into the
body and resting on an adjustable bracket.
RONQ
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
INAMERICA
SxcJusJve/y Wholesale
•STASUSHCD
18*4
f
351-53 JtoiTH AYE. NtvYoHKCtn
Victor Distrihutora
APRIL 26,
1919
PUBLICITY FOR AMERICAN-MADE INSTRUMENTS NEEDED
A Co-operative Advertising Campaign Supported by American Manufacturers of Musical Merchan-
dise Would Strengthen the Position of These Goods in the U. S. f and Increase the Retail Demand
All the comment regarding the upbuilding of
the post-war trade in American musical instru-
ments, both in this country and in foreign mar-
kets, applies with special strength to the mu-
sical merchandise and band instrument field.
Before the war the bulk of the musical merchan-
dise and likewise most of the band instruments
were imported from Europe. Since that market
was cut off American manufacturers have had
a chance to spring up and develop until now
they are in a position to take care of normal de-
mands for practically all types of musical in-
struments. Having been established in many
instances for the purpose of filling the gaps left
by the cutting off of imports, the question is
whether or not they are going to be encouraged
to stay in business and expand, or whether
many of them are going to be thrown overboard
as the result of an influx of foreign products
The musical merchandise men now have theii
own association, and this question, it would
seem, is one that should receive the considera-
tion of that body just now.
One member of the trade has suggested very
strongly that American musical merchandise and
band instrument men get together and raise
funds for conducting a general advertising cam-
paign to win-public support for American mu-
sical instruments of that type. This man points
out that numerous other industries have fol-
lowed the plan and endeavored to create a more
general interest in their product.
Even the
manufacturers of the humble macaroni have
seen the light, and the newspapers, magazines
and street car cards have carried some excellent
copy setting forth the food value of macaroni
and emphasizing its low price in comparison
with other goods of less stable qualities. No
name is signed to the announcement, the adver-
tisement being in the nature of propaganda in-
stead of containing selling arguments.
Musical merchandise and band instrument
men could very well follow out the same plan
at an expense that, although impressive in the
aggregate, would place very little burden on any
one concern when properly apportioned. The
idea would be to emphasize the superior mu-
sical and structural qualities of American-made
goods, offering legitimate reasons for their se-
lection in preference to foreign products, and
making only an incidental appeal to patriotism.
if
i m
Businesslike arguments just now will receive
more consideration than any argument based on
patriotism, because patriotism has been per-
verted to straight commercial uses to such an
extent that thinking men are sick of it.
Co-operative advertising campaigns have been
carried on to a greater or less extent in con-
nection with pianos and talking machines, and
with the use of general copy, under the auspices
of the National Bureau for the Advancement of
Music, and the idea has already met with suc-
cess. The time to consider the co-operative ad-
vertising plan in the interests of American-
made instruments is right now while the actual
opportunity exists for making such a campaign
effective.
It is a matter that should receive
consideration at least.
TRADE RUNS TO NATIONALITIES
C. A. Dovas, 351 West Forty-second street,
New York, says the trade in musical merchan-
dise this spring is unusually good. In his sec-
tion of the city he says that business seems to
run to different nationalities on certain days, at
times his customers being Greeks almost en-
tirely, and again being Poles or others. He has
recently enlarged his line.
JOHNFRIEDRICH&BRO
DURRO
AND
SMART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Ptace
NEW YORK
A. BURDWISE
WHOLESALE MUSICAL MERCHANDISE
EnAVMlhEihnntt
BALTIMORE, MD.
OLIVER DITSON CO.
BOSTON. MASS.
D Black Diamond
Manufacturer*
Importer* and Jebben et
Strings
MUSICAL
MERCHANDISE
THE WORLD'S BEST
Attract!™ Specialties
Modern Service
ESTABLISHED ISM
National Musical String Co.
Net/ Brunswick, N. J.
WEYMANN
Superior Quality MUSICAL INSTRUMENTS
Victor Distributors
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music Hous«,
Utica, N. Y.
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