Music Trade Review

Issue: 1919 Vol. 68 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
70
THE MUSIC TRADE REVIEW
BRIGHT FUTURE
FOR u. S. GOODS
A. Burdwise Predicts American Manufacturers
Will Soon Be Able to Supply Our N e e d s -
Extensive Preparations Now Being Made
BALTIMORE, MD., April 21.—A. Burdwise, the
head of the firm of A. Burdwise, musical instru-
ment jobbers of this city, recently completed an
extensive buying trip in the interest of the com-
pany. Mr. -Burdwise took special interest in
A. Burdwise
visiting American manufacturers of harmonicas,
an industry which has recently greatly ex-
panded. He was greatly enthused over his ob-
servations in this line and the outlook for the
future. He reported that while their facilities
foi manufacturing harmonicas at present are
limited, the preparations being made are so ex-
tensive that the future American productive ca-
pacity in harmonicas would astonish the world.
He also predicts that in a very short time the
American jobber will be able to procure all brass
instruments, whether high or popular priced,
with no trouble from the American manufac-
turers.
VIOLIN WITH CYLINDRICAL BODY
A decidedly novel violin has been patented,
having a cylindrical body which can be fash-
ioned with much less work than that of an ordi-
nary violin. The head, neck and tailpiece re-
semble those of usual design and are attached
to the side of the body by means of a suitable
frame. One end of the cylindrical body is cov-
ered with a sounding board and the other is
closed except for a small central opening. Spe-
cial supports are provided for the bridge, in-
cluding a rod, or post, extending down into the
body and resting on an adjustable bracket.
RONQ
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
INAMERICA
SxcJusJve/y Wholesale
•STASUSHCD
18*4
f
351-53 JtoiTH AYE. NtvYoHKCtn
Victor Distrihutora
APRIL 26,
1919
PUBLICITY FOR AMERICAN-MADE INSTRUMENTS NEEDED
A Co-operative Advertising Campaign Supported by American Manufacturers of Musical Merchan-
dise Would Strengthen the Position of These Goods in the U. S. f and Increase the Retail Demand
All the comment regarding the upbuilding of
the post-war trade in American musical instru-
ments, both in this country and in foreign mar-
kets, applies with special strength to the mu-
sical merchandise and band instrument field.
Before the war the bulk of the musical merchan-
dise and likewise most of the band instruments
were imported from Europe. Since that market
was cut off American manufacturers have had
a chance to spring up and develop until now
they are in a position to take care of normal de-
mands for practically all types of musical in-
struments. Having been established in many
instances for the purpose of filling the gaps left
by the cutting off of imports, the question is
whether or not they are going to be encouraged
to stay in business and expand, or whether
many of them are going to be thrown overboard
as the result of an influx of foreign products
The musical merchandise men now have theii
own association, and this question, it would
seem, is one that should receive the considera-
tion of that body just now.
One member of the trade has suggested very
strongly that American musical merchandise and
band instrument men get together and raise
funds for conducting a general advertising cam-
paign to win-public support for American mu-
sical instruments of that type. This man points
out that numerous other industries have fol-
lowed the plan and endeavored to create a more
general interest in their product.
Even the
manufacturers of the humble macaroni have
seen the light, and the newspapers, magazines
and street car cards have carried some excellent
copy setting forth the food value of macaroni
and emphasizing its low price in comparison
with other goods of less stable qualities. No
name is signed to the announcement, the adver-
tisement being in the nature of propaganda in-
stead of containing selling arguments.
Musical merchandise and band instrument
men could very well follow out the same plan
at an expense that, although impressive in the
aggregate, would place very little burden on any
one concern when properly apportioned. The
idea would be to emphasize the superior mu-
sical and structural qualities of American-made
goods, offering legitimate reasons for their se-
lection in preference to foreign products, and
making only an incidental appeal to patriotism.
if
i m
Businesslike arguments just now will receive
more consideration than any argument based on
patriotism, because patriotism has been per-
verted to straight commercial uses to such an
extent that thinking men are sick of it.
Co-operative advertising campaigns have been
carried on to a greater or less extent in con-
nection with pianos and talking machines, and
with the use of general copy, under the auspices
of the National Bureau for the Advancement of
Music, and the idea has already met with suc-
cess. The time to consider the co-operative ad-
vertising plan in the interests of American-
made instruments is right now while the actual
opportunity exists for making such a campaign
effective.
It is a matter that should receive
consideration at least.
TRADE RUNS TO NATIONALITIES
C. A. Dovas, 351 West Forty-second street,
New York, says the trade in musical merchan-
dise this spring is unusually good. In his sec-
tion of the city he says that business seems to
run to different nationalities on certain days, at
times his customers being Greeks almost en-
tirely, and again being Poles or others. He has
recently enlarged his line.
JOHNFRIEDRICH&BRO
DURRO
AND
SMART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Ptace
NEW YORK
A. BURDWISE
WHOLESALE MUSICAL MERCHANDISE
EnAVMlhEihnntt
BALTIMORE, MD.
OLIVER DITSON CO.
BOSTON. MASS.
D Black Diamond
Manufacturer*
Importer* and Jebben et
Strings
MUSICAL
MERCHANDISE
THE WORLD'S BEST
Attract!™ Specialties
Modern Service
ESTABLISHED ISM
National Musical String Co.
Net/ Brunswick, N. J.
WEYMANN
Superior Quality MUSICAL INSTRUMENTS
Victor Distributors
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music Hous«,
Utica, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
APRIL 26, 1919
MUSIC T R A D E
71
REVIEW
IMPORTATION J)F^SMALL GOODS
WOOD FOR VIOLINS IN AMERICA
TEACHERS NEEDED IN CANADA
Buegeleisen & Jacobson Receive Large Ship-
ment of Musical Merchandise From Abroad
S. Pfeiffer, Well-Known Violin Dealer, Says
Wood Is Being Used for Other Purposes
Golden Field for Instructors in All Forms of
Stringed Instruments Exists There
Samuel Buegeleisen, head of Buegeleisen &
Jacobson, New York, importers and whole-
salers of musical merchandise, announced this
week that his house had just received an im-
portation of accordeons, ocarinas, violins, vio-
lin bows, 'cello bows and violin and 'cello trim-
mings. ' This announcement is of much interest
to the trade, for Mr. Buegeleisen states that this
is the first imported merchandise that B. & J.
have received for several years. The quantity-
it limited, and judging- from the orders already
received from the dealers throughout the coun-
try this merchandise will find a ready market
in the dealers' establishments. Mr. Buegeleisen
has suggested to the trade that they place their
orders for this imported merchandise at the
earliest possible moment, and this suggestion
has been accepted by a great majority of the
concern's patrons.
Buegeleisen & Jacobson are making plans for
an active fall trade, as there is every reason to
believe that the demand for musical merchan-
dise this year will reach a record-breaking total.
Notwithstanding the tremendous difficulties un-
der which the house has worked during the
past four years, B. & J. have given their dealers
a high degree of service and co-operation that
is reflected in the fact that its clientele is stead-
ily increasing.
"There is plenty of wood in this country suit-
able for making violins," said S. Pfeiffer, violin
dealer, 145 West Forty-fourth street, New York,
"but at present it is being used for furniture
manufacturing." He went on to say that most
of the curly maple is being made into veneer-
ing, and if violin manufacturers made sufficient
effort they could secure this wood. The lumber
men themselves do not care what their wood is
used for, all they want is to sell it. He has in
his shop a large piece of curly maple which
would make at least fifty violin backs and
might be induced to part with it if some vio-
lin maker desired it.
After the reconstruction period he believes
that American manufacturers of musical instru-
ments will be able to compete with foreign
manufacturers if the labor situation becomes
settled once for all. It is this uncertainty that
causes so many manufacturers to hesitate in in-
creasing their interests.
VIOLIN MAKER WELL SUPPLIED
Shortage of materials does not worry Jo-
hannes Reichenbacher, the violin manufacturer
at 309 East Ninth street, New York, and he
says he has a supply of wood sufficient to last
him for some time. He has a very complete
workshop and likes to tell of the time when the
famous violinist, Mischa Elman, used to come
and make his own repairs on his favorite instru-
ments in this shop.
TORONTO, CAN., April 21.—Your correspondent
is in receipt of a very interesting communica-
tion from W. J. Stumpf, the well-known trav-
eler for Beare & Son, in which this correspond-
ent says: "I would take the liberty of drawing
your attention to the 'crying and urgent need'
existing just now for teachers for all lines of
stringed instruments throughout the towns of
Ontario, with population of one thousand or
more. I have in the past eight weeks been work-
ing Ontario, and in that time I have covered it,
especially from Toronto, north and west, very
thoroughly, and it has been brought to mind,
in a very forceful manner, what a 'golden op-
portunity' is waiting for almost any teacher who
has the executive ability, patience and person-
ality, and for such who would take hold of the
proposition I could personally state that to
my mind it would be a big thing.
"By way of an illustration, say, a teacher who
is competent to handle more than one line of
instruments could get a route consisting of six
towns, work one town a day and be back in
UKULELES STILL ARE POPULAR
Toronto for Sunday, starting out again Mon-
Manufacturers and Dealers Find a Substantial day. Furthermore, the teacher would be con-
fident of having the help and energy of every
Demand for That Instrument
local music dealer. I have talked with most
Four years ago, when the Hawaiian musical dealers, and they are very enthusiastic, and this
instruments were introduced into this country in itself would be of material benefit to any
and at once proved a sensation, many people teacher."
predicted that this new type of music was
merely a fad and would not last more than a
HARMONICAS SCARCE AT PRESENT
few months. But the demand for ukuleles and
steel guitars has been and continues to be
The harmonica, which in other days was a
greater than the supply. Evidently these in- part of the musical outfit of most minstrel shows,
struments, which give forth such haunting has become a scarce instrument.
It is said
melody, have come to stay. Manufacturers say that there is only one company in the United
that there is a steady demand for Hawaiian in- States making them at present. Before the war
struments and music, and if the materials were harmonicas were imported in large quantities
to be had they would be kept busy turning out from Germany and Switzerland, but now they
enough to fill all orders.
have all disappeared from the market.
ACCORDEONS
A Newly Arrived Importation
JUST WHAT THE TRADE HAS BEEN WAITING FOR
Accordeons
Ocarinas
OCARINAS
also
351, Italian model, 19 key, 4 bass.
327, Italian model:, 21 key, 8 bass.
3-24, Italian model, 21 key, 13 bass.
110, Stradella model, 21 key, 12 bass, steel reeds.
340, Italian model, 31 key, 12 bass, 3 row.
131, Stradella model, 31 key, 12 bass, steel reeds.
210, Stradella model, 31 key, 16 bass, steel reeds.
.134, Stradella, 31 key, 24 bass, steel reeds.
Violins
SOPRANO—C, Bb, A, G, F, E, Eb
ALTO—1>, C, Bb, A, Ab, O, F, Eb
BASS—D, C, Bb, A, Ab, G, F
Violin Bows, Cello Bows,
and High Grade Violin and Cello Trimmings
DO NOT DELAY—THE
QUANTITIES
ARE LIMITED AND THERE ARE NO MORE IN SIGHT
For Immediate Delivery
Prices quoted on Request
IMPORTERS AND WHOLESALERS OF
BUEGELEISEN & JACOBSON
World's Best Musical Merchandise
113 UNIVERSITY PLACE - NEW YORK

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