Music Trade Review
Issue: 1919 Vol. 68 N. 17 - Page 15
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THE MUSIC TRADE
L 26, 1919
15
REVIEW
UMUHMIOI^OiUfflUa&^ffl^^
The general condition of the music roll busi-
ness continues to be good, a statement which
no one will be likely to dispute.
But this,
nevertheless, is not a normal condition. We
are not doing the kind of business we should
expect to do in normal times or under the con-
ditions we had become accustomed to in the
years previous to 1917. We face an abnormal
relation between demand, and ability to supply
it
This abnormal relation is, of course, arti-
ficial, and must in due time stabilize itself.
Our present condition is that we cannot get
either the supply of skilled help in our fac-
tories or the manufacturing facilities which the
immediate needs of business imperatively de-
mand. Consequently, we find that the market
lias become for the time a sellers' market, with
the buyer willing to agree to any reasonable
terms, and even putting up with terms very
unreasonable if thereby he may secure goods
he so badly needs. But in the end it must be
confessed that the existence of the much and
often desired "sellers' market" has turned out
to be less of an unmixed blessing than might
have been expected. The truth, of course, is
that you cannot have your cake and simulta-
neously eat it. It is all very well to have more
orders than you can fill. But if there is no
way of increasing your output in face of the
increase in orders, where do you get off? In
fact, you don't get off, you fall off.
One of the most interesting of recent develop-
ments in the music roll field is concerned with
the adaptation of large player-organs to the reg-
ular 88-note hand-played or regular cut roll, if
it would not be better to talk of adapting the
roll to the instrument. The matter of produc-
ing a sufficient quantity of salable music to fit
Here Are Three
C0NN0R1ZED
Song Word Rolls
FOR MAY
—All Hits—
R495 EYES That Say "I Love You." One-
Step. Fred Fisher. Played by Hilly
Munson assisted by II. S.
6490 ALABAMA LULLABY. Rag Waltz.
Cal De Voll. Played by S. A. Perry
assisted by II. R.
4686 SO LONG, OLD PAI Not Good-
Bye. Ballad with Waltz chorus.
Marimba effects. O'Dounell and Bar-
ron. Played by S. A. Perry assisted
by II. R.
There are many others.
Send for List and
order early.
Connorized Music Co.
144th St. and Austin Place, NEW YORK
1234 Olive Street
ST. LOUIS, MO.
the various types of motion picture instruments
has been by no means a simple one, because the
multiplicity of tracker bar arrangements plus
the comparatively small market has made the
cutting of special rolls an expensive process.
Experiments have now been carried on for some
time past, of which the intention has been to
adapt the tracker bars of motion picture players
to the regular 88-note roll. This can be done
in various ways once a standard tracker bar has
been secured corresponding to the requirements
of the standard roll; that is to say, of the same
type as the tracker bar used on the piano. The
means to be adopted in bringing-the compass
of the organ into line with that of the roll will
readily occur to any one who is familiar with
the ordinary player-piano and who knows what
arrangements were made in building combina-
tion 65-88-note tracker bars and actions. The
advantage which will come about through adapt-
ing the player-organ and motion picture organ-
piano to the ordinary piano roll can hardly be
exaggerated. We shall hope that the manu-
facturers of rolls will do their best to encour-
age the movement.
The launching of the Republic roll by a cor-
poration which becomes a division of the Koh-
ler & Campbell Industries is a further indica-
tion, if any were needed, of a present most
healthy condition in the player business. Of
course, no one who is acquainted with the facts
can believe that the present equipment in plant
and capacity of the roll industry is sufficient
for even present needs, not mentioning possible,
and indeed quite certain, expansion throughout
the ensuing years. We are in this industry
very much undersupplied, in spite of the fact
that every roll manufacturer has during the last
year largely increased his plant capacity. The
experiences of the last eighteen months, of
course, have shown plainly that the demand has
never been intelligently enough anticipated. In
a word, the possible output of rolls stimulated
by intelligent merchandising methods has not
been provided for.
We shall soon need the
utmost probable expansion of output by the ex-
isting manufacturers, and there will remain
plenty of space still for new blood to come
into the game. The fact is just beginning to
be realized in this conservative business of ours
that there is really no limit to the consuming
powers of the American people, whilst the pop-
ulation of the enormous continental territory
which is ours still remains sparsely distributed.
The day will come when three hundred million
people will live within the area of the U. S. A.
Then we shall know what national consumption
of any product can look like, in quantity any-
way. The man who imagines limits based on
any present ideas he may have is not a very
wise man. Wonders, in fact, do not cease, and
only a fool supposes they ever will.
AEOLIAN CO.
A new service is inaugurated by this company
for May, whereby certain of the numbers ex-
pected to be most called for during the month
will be shipped within twenty-four hours after
(Continued on page 16)
PLAYER--ORGAN--PIANO
LEATHERS
A Specialty of Pneumatic
Leather*
Watch this column for latest music!
Arto—Sing A— Perfection
MUSIC ROLLS
NEW WORD ROLLS
FOR MAY, 1919
(Pianists' Names in Parentheses)
58l5*Alahania Lullaby.
Waltz Soup..
Key
"f G.
(Goodwin) De Voll
5825*Ah-ohollc Blurs. The. Fox Trot.
Key of P.
(Gardner) Aon Tiller
5832*And That Ain't All. Jazz-Hag Fox Trot.
Key of E Flat.
(Howley) Stept
5830*Blue» My Naughty Sweetie Gave to Me,
The. Fox Trot. Key of II Flat.
(Morton) Morgan
583:r< ry lluliy. Fox Trot. Key of E Flat.
(Mnckey) Siegel
5834'DreamK One Step. Key of C.
(Goodwin) Von Tilzer
5831*Eyes That Say I T.ove You. One Step.
Key of B Flat.
(Gardner) Fisher
J5827*Kren<-h.v Come to Yankeeland. One Step.
Key of F.
(Hallnii) Conrad
58:'5*llawaiian Nights. Waltz Song. Key of F.
(I>anlels) Roberts
5823'Heart Breaking Baby Doll. Fox Trot.
Key of G.
(Hallan) Hess
,->H3ri Want My Old Girl Bm-k Again. Fox
Trot. Key of C.
(Rowley) Burtnett
5836*ln the <>1 Key of A Flat.
(Walter) Story
5826*1 iidian Blue*. Fox T r o t Key of H Flat.
(Weston) Perillo
58'i9*Mammy o'Mine.
Saxophone Fox Trot.
Key of <;.
(Walter) Pinkard
5K'M'Memory-I
(Daniel's) Straight
5838'N'aomi. Waltz Song. Key of F.
(Trigger) Vandersloot
822*KuK]ittna. Jazz-Rag Fox Trot.
Key of F.
(Rowley) Karl
821'Sweet Slamene. Jazz-Rag Fox Trot.
Key of (\
(Goodwin) Karl
5839*SunNhine. Saxophone Fox Trot.
Key of C.
(Gardner) Moret
,%828'What Will We Do on Saturday Night
When the Town (Joes Dry. One Slep.
Key of E Flat.
(Woston) Kuby
5840*When the Been Make Honey Down in
Sunny Alabam*. Fox Trot. Key of
F, Flat.
(Morton) Donaldson
58U*You're Making a Miser of Me. Wu.lt/.
Song. Key of C.
(Daniels) Ball
Manufactured by
STANDARD MUSIC ROLL CO.
Makers of Music
Orange. N. J
BUY FROM YOUR NEAREST JOBBER
NEW YORK CITY
Crown Music Co., 1437 Broadway
Plaza Music Co., 18 West 20th St.
Enterprise Music Supply Co., 145 West 45th St.
PHILADELPHIA
Standard Music Roll Co.. 514 Market St.
BOSTON
New England Music Co., 597 Washington St.
RICHMOND
J. G. Corley- Company.
THE MUSIC TRADE
L 26, 1919
15
REVIEW
UMUHMIOI^OiUfflUa&^ffl^^
The general condition of the music roll busi-
ness continues to be good, a statement which
no one will be likely to dispute.
But this,
nevertheless, is not a normal condition. We
are not doing the kind of business we should
expect to do in normal times or under the con-
ditions we had become accustomed to in the
years previous to 1917. We face an abnormal
relation between demand, and ability to supply
it
This abnormal relation is, of course, arti-
ficial, and must in due time stabilize itself.
Our present condition is that we cannot get
either the supply of skilled help in our fac-
tories or the manufacturing facilities which the
immediate needs of business imperatively de-
mand. Consequently, we find that the market
lias become for the time a sellers' market, with
the buyer willing to agree to any reasonable
terms, and even putting up with terms very
unreasonable if thereby he may secure goods
he so badly needs. But in the end it must be
confessed that the existence of the much and
often desired "sellers' market" has turned out
to be less of an unmixed blessing than might
have been expected. The truth, of course, is
that you cannot have your cake and simulta-
neously eat it. It is all very well to have more
orders than you can fill. But if there is no
way of increasing your output in face of the
increase in orders, where do you get off? In
fact, you don't get off, you fall off.
One of the most interesting of recent develop-
ments in the music roll field is concerned with
the adaptation of large player-organs to the reg-
ular 88-note hand-played or regular cut roll, if
it would not be better to talk of adapting the
roll to the instrument. The matter of produc-
ing a sufficient quantity of salable music to fit
Here Are Three
C0NN0R1ZED
Song Word Rolls
FOR MAY
—All Hits—
R495 EYES That Say "I Love You." One-
Step. Fred Fisher. Played by Hilly
Munson assisted by II. S.
6490 ALABAMA LULLABY. Rag Waltz.
Cal De Voll. Played by S. A. Perry
assisted by II. R.
4686 SO LONG, OLD PAI Not Good-
Bye. Ballad with Waltz chorus.
Marimba effects. O'Dounell and Bar-
ron. Played by S. A. Perry assisted
by II. R.
There are many others.
Send for List and
order early.
Connorized Music Co.
144th St. and Austin Place, NEW YORK
1234 Olive Street
ST. LOUIS, MO.
the various types of motion picture instruments
has been by no means a simple one, because the
multiplicity of tracker bar arrangements plus
the comparatively small market has made the
cutting of special rolls an expensive process.
Experiments have now been carried on for some
time past, of which the intention has been to
adapt the tracker bars of motion picture players
to the regular 88-note roll. This can be done
in various ways once a standard tracker bar has
been secured corresponding to the requirements
of the standard roll; that is to say, of the same
type as the tracker bar used on the piano. The
means to be adopted in bringing-the compass
of the organ into line with that of the roll will
readily occur to any one who is familiar with
the ordinary player-piano and who knows what
arrangements were made in building combina-
tion 65-88-note tracker bars and actions. The
advantage which will come about through adapt-
ing the player-organ and motion picture organ-
piano to the ordinary piano roll can hardly be
exaggerated. We shall hope that the manu-
facturers of rolls will do their best to encour-
age the movement.
The launching of the Republic roll by a cor-
poration which becomes a division of the Koh-
ler & Campbell Industries is a further indica-
tion, if any were needed, of a present most
healthy condition in the player business. Of
course, no one who is acquainted with the facts
can believe that the present equipment in plant
and capacity of the roll industry is sufficient
for even present needs, not mentioning possible,
and indeed quite certain, expansion throughout
the ensuing years. We are in this industry
very much undersupplied, in spite of the fact
that every roll manufacturer has during the last
year largely increased his plant capacity. The
experiences of the last eighteen months, of
course, have shown plainly that the demand has
never been intelligently enough anticipated. In
a word, the possible output of rolls stimulated
by intelligent merchandising methods has not
been provided for.
We shall soon need the
utmost probable expansion of output by the ex-
isting manufacturers, and there will remain
plenty of space still for new blood to come
into the game. The fact is just beginning to
be realized in this conservative business of ours
that there is really no limit to the consuming
powers of the American people, whilst the pop-
ulation of the enormous continental territory
which is ours still remains sparsely distributed.
The day will come when three hundred million
people will live within the area of the U. S. A.
Then we shall know what national consumption
of any product can look like, in quantity any-
way. The man who imagines limits based on
any present ideas he may have is not a very
wise man. Wonders, in fact, do not cease, and
only a fool supposes they ever will.
AEOLIAN CO.
A new service is inaugurated by this company
for May, whereby certain of the numbers ex-
pected to be most called for during the month
will be shipped within twenty-four hours after
(Continued on page 16)
PLAYER--ORGAN--PIANO
LEATHERS
A Specialty of Pneumatic
Leather*
Watch this column for latest music!
Arto—Sing A— Perfection
MUSIC ROLLS
NEW WORD ROLLS
FOR MAY, 1919
(Pianists' Names in Parentheses)
58l5*Alahania Lullaby.
Waltz Soup..
Key
"f G.
(Goodwin) De Voll
5825*Ah-ohollc Blurs. The. Fox Trot.
Key of P.
(Gardner) Aon Tiller
5832*And That Ain't All. Jazz-Hag Fox Trot.
Key of E Flat.
(Howley) Stept
5830*Blue» My Naughty Sweetie Gave to Me,
The. Fox Trot. Key of II Flat.
(Morton) Morgan
583:r< ry lluliy. Fox Trot. Key of E Flat.
(Mnckey) Siegel
5834'DreamK One Step. Key of C.
(Goodwin) Von Tilzer
5831*Eyes That Say I T.ove You. One Step.
Key of B Flat.
(Gardner) Fisher
J5827*Kren<-h.v Come to Yankeeland. One Step.
Key of F.
(Hallnii) Conrad
58:'5*llawaiian Nights. Waltz Song. Key of F.
(I>anlels) Roberts
5823'Heart Breaking Baby Doll. Fox Trot.
Key of G.
(Hallan) Hess
,->H3ri Want My Old Girl Bm-k Again. Fox
Trot. Key of C.
(Rowley) Burtnett
5836*ln the <>1 Key of A Flat.
(Walter) Story
5826*1 iidian Blue*. Fox T r o t Key of H Flat.
(Weston) Perillo
58'i9*Mammy o'Mine.
Saxophone Fox Trot.
Key of <;.
(Walter) Pinkard
5K'M'Memory-I
(Daniel's) Straight
5838'N'aomi. Waltz Song. Key of F.
(Trigger) Vandersloot
822*KuK]ittna. Jazz-Rag Fox Trot.
Key of F.
(Rowley) Karl
821'Sweet Slamene. Jazz-Rag Fox Trot.
Key of (\
(Goodwin) Karl
5839*SunNhine. Saxophone Fox Trot.
Key of C.
(Gardner) Moret
,%828'What Will We Do on Saturday Night
When the Town (Joes Dry. One Slep.
Key of E Flat.
(Woston) Kuby
5840*When the Been Make Honey Down in
Sunny Alabam*. Fox Trot. Key of
F, Flat.
(Morton) Donaldson
58U*You're Making a Miser of Me. Wu.lt/.
Song. Key of C.
(Daniels) Ball
Manufactured by
STANDARD MUSIC ROLL CO.
Makers of Music
Orange. N. J
BUY FROM YOUR NEAREST JOBBER
NEW YORK CITY
Crown Music Co., 1437 Broadway
Plaza Music Co., 18 West 20th St.
Enterprise Music Supply Co., 145 West 45th St.
PHILADELPHIA
Standard Music Roll Co.. 514 Market St.
BOSTON
New England Music Co., 597 Washington St.
RICHMOND
J. G. Corley- Company.
Future scanning projects are planned by the International Arcade Museum Library (IAML).