Music Trade Review
Issue: 1918 Vol. 67 N. 6 - Page 52
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE
REVIEW
AUGUST 10, 1918
FEIST WAR EDITION
OF
Popular Sheet Music
IT SIMPLY
HAD TO BE DONE
THE GOVERNMENT has asked us to help in conserving paper the manufacture of which requires
valuable material which is necessary in helping to win the war, in addition to the tremendous quantities of
coal, etc. Therefore, the birth of the "FEIST WAR EDITION."
FEIST ALSO ORIGINATED (about two years ago) the two-page complete-song-at-a-glance style of
sheet music which has now been universally adopted by practically all popular publishers, and which has
saved many hundreds of thousands of pounds of paper during the time it has been in use.
THIS WAS NOT ENOUGH. It was necessary to conserve further in order to save additional paper,
in order to save space for transportation, in order to save money to the dealer on express and freight charges,
etc.—hence the new "FEIST WAR EDITION" of popular sheet music which is now ready for the market.
AS A CONSERVATION MEASURE alone, this edition of sheet music uses just one-half the quantity
of paper which was used previously on the two-page style, effecting a tremendous saving in paper alone, not
to count the saving to the dealer on display space and storage room, etc., and the saving of space to the
Government on mail and express shipments, using just one-half as much space as formerly.
FREIGHT SHIPMENTS UNNECESSARY. This edition will entirely eliminate the necessity of send-
ing popular sheet music by freight even to the most distant points, as the freight service has been universally
slow, as all dealers who have used it are aware. It makes it possible to ship sheet music by express to even
as far a distant point as the Pacific Coast for approximately one-fourth of a cent per copy and other nearer
points at a proportionate saving—in practically every instance just cutting express charges in half.
ALL FEIST POPULAR SONGS in the future will be issued in this size and as fast as practicable all
of our big selling Popular Hits will be converted to the new form such as:
"I'M SORRY I MADE YOU CRY"
"ALICE, I'M IN WONDERLAND"
"IF HE CAN FIGHT LIKE HE CAN
LOVE, GOOD NIGHT, GERMANY"
"MY BELGIAN ROSE"
"GOOD MORNING,MR.ZIP,ZIP,ZIP"
"GOD SPARE OUR BOYS OVER
THERE"
"KK-KKATY"
"WE'RE ALL GOING CALLING ON
THE KAISER '
"EVERYTHING IS PEACHES DOWN
IN GEORGIA"
"WHEN I GET BACK TO MY AMER-
ICAN BLIGHTY"
"I'M SO GLAD MY MAMMA DON'T
KNOW WHERE I'M AT"
"IF I'M NOT AT THE ROLL CALL "
MOST OF THE ABOVE TITLES ARE READY NOW IN THE NEW WAR EDITION SIZE.
IN ASKING THE DEALER'S CO-OPERATION for the New Feist War Edition, we do so in the as-
surance that each and every dealer will be just as anxious to help the Government in the conservation of
paper and necessary materials to win the war as we are, and we do not anticipate even one unpatriotic
complaint.
THE CONSUMER we know will highly appreciate the War Edition, as it is a much more convenient
size for them than was the size which has been in use for so many years. This edition will, of course, neces-
sitate a slight re-arrangement in the display bins of the dealer, which can be done at a very nominal cost, as
the saving on express charges alone will in a short time more than compensate him for this small expense.
While the idea deserves a Patent, we dedicate it to the Public—Freely, Gladly—because Uncle Sam wants
everybody to save Paper—and the Feist War Edition saves just 50 per cent.
If the "FEIST WAR EDITION" size is later adopted by the other publishers as was the "FEIST
TWO-PAGE STYLE," it will only be a matter of a short time until practically all popular music will be is-
sued in this style.
Respectfully submitted to all Patriotic Dealers by
LEO FEIST, Inc., Feist Bldg., New York
it
%w^m*w*wmmmr^i\^^
You Can't Go Wrong With Any 'Feist Song'
48
THE MUSIC TRADE
REVIEW
AUGUST 10, 1918
FEIST WAR EDITION
OF
Popular Sheet Music
IT SIMPLY
HAD TO BE DONE
THE GOVERNMENT has asked us to help in conserving paper the manufacture of which requires
valuable material which is necessary in helping to win the war, in addition to the tremendous quantities of
coal, etc. Therefore, the birth of the "FEIST WAR EDITION."
FEIST ALSO ORIGINATED (about two years ago) the two-page complete-song-at-a-glance style of
sheet music which has now been universally adopted by practically all popular publishers, and which has
saved many hundreds of thousands of pounds of paper during the time it has been in use.
THIS WAS NOT ENOUGH. It was necessary to conserve further in order to save additional paper,
in order to save space for transportation, in order to save money to the dealer on express and freight charges,
etc.—hence the new "FEIST WAR EDITION" of popular sheet music which is now ready for the market.
AS A CONSERVATION MEASURE alone, this edition of sheet music uses just one-half the quantity
of paper which was used previously on the two-page style, effecting a tremendous saving in paper alone, not
to count the saving to the dealer on display space and storage room, etc., and the saving of space to the
Government on mail and express shipments, using just one-half as much space as formerly.
FREIGHT SHIPMENTS UNNECESSARY. This edition will entirely eliminate the necessity of send-
ing popular sheet music by freight even to the most distant points, as the freight service has been universally
slow, as all dealers who have used it are aware. It makes it possible to ship sheet music by express to even
as far a distant point as the Pacific Coast for approximately one-fourth of a cent per copy and other nearer
points at a proportionate saving—in practically every instance just cutting express charges in half.
ALL FEIST POPULAR SONGS in the future will be issued in this size and as fast as practicable all
of our big selling Popular Hits will be converted to the new form such as:
"I'M SORRY I MADE YOU CRY"
"ALICE, I'M IN WONDERLAND"
"IF HE CAN FIGHT LIKE HE CAN
LOVE, GOOD NIGHT, GERMANY"
"MY BELGIAN ROSE"
"GOOD MORNING,MR.ZIP,ZIP,ZIP"
"GOD SPARE OUR BOYS OVER
THERE"
"KK-KKATY"
"WE'RE ALL GOING CALLING ON
THE KAISER '
"EVERYTHING IS PEACHES DOWN
IN GEORGIA"
"WHEN I GET BACK TO MY AMER-
ICAN BLIGHTY"
"I'M SO GLAD MY MAMMA DON'T
KNOW WHERE I'M AT"
"IF I'M NOT AT THE ROLL CALL "
MOST OF THE ABOVE TITLES ARE READY NOW IN THE NEW WAR EDITION SIZE.
IN ASKING THE DEALER'S CO-OPERATION for the New Feist War Edition, we do so in the as-
surance that each and every dealer will be just as anxious to help the Government in the conservation of
paper and necessary materials to win the war as we are, and we do not anticipate even one unpatriotic
complaint.
THE CONSUMER we know will highly appreciate the War Edition, as it is a much more convenient
size for them than was the size which has been in use for so many years. This edition will, of course, neces-
sitate a slight re-arrangement in the display bins of the dealer, which can be done at a very nominal cost, as
the saving on express charges alone will in a short time more than compensate him for this small expense.
While the idea deserves a Patent, we dedicate it to the Public—Freely, Gladly—because Uncle Sam wants
everybody to save Paper—and the Feist War Edition saves just 50 per cent.
If the "FEIST WAR EDITION" size is later adopted by the other publishers as was the "FEIST
TWO-PAGE STYLE," it will only be a matter of a short time until practically all popular music will be is-
sued in this style.
Respectfully submitted to all Patriotic Dealers by
LEO FEIST, Inc., Feist Bldg., New York
it
%w^m*w*wmmmr^i\^^
You Can't Go Wrong With Any 'Feist Song'
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