Music Trade Review

Issue: 1918 Vol. 67 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE
REVIEW
AUGUST 10, 1918
FEIST WAR EDITION
OF
Popular Sheet Music
IT SIMPLY
HAD TO BE DONE
THE GOVERNMENT has asked us to help in conserving paper the manufacture of which requires
valuable material which is necessary in helping to win the war, in addition to the tremendous quantities of
coal, etc. Therefore, the birth of the "FEIST WAR EDITION."
FEIST ALSO ORIGINATED (about two years ago) the two-page complete-song-at-a-glance style of
sheet music which has now been universally adopted by practically all popular publishers, and which has
saved many hundreds of thousands of pounds of paper during the time it has been in use.
THIS WAS NOT ENOUGH. It was necessary to conserve further in order to save additional paper,
in order to save space for transportation, in order to save money to the dealer on express and freight charges,
etc.—hence the new "FEIST WAR EDITION" of popular sheet music which is now ready for the market.
AS A CONSERVATION MEASURE alone, this edition of sheet music uses just one-half the quantity
of paper which was used previously on the two-page style, effecting a tremendous saving in paper alone, not
to count the saving to the dealer on display space and storage room, etc., and the saving of space to the
Government on mail and express shipments, using just one-half as much space as formerly.
FREIGHT SHIPMENTS UNNECESSARY. This edition will entirely eliminate the necessity of send-
ing popular sheet music by freight even to the most distant points, as the freight service has been universally
slow, as all dealers who have used it are aware. It makes it possible to ship sheet music by express to even
as far a distant point as the Pacific Coast for approximately one-fourth of a cent per copy and other nearer
points at a proportionate saving—in practically every instance just cutting express charges in half.
ALL FEIST POPULAR SONGS in the future will be issued in this size and as fast as practicable all
of our big selling Popular Hits will be converted to the new form such as:
"I'M SORRY I MADE YOU CRY"
"ALICE, I'M IN WONDERLAND"
"IF HE CAN FIGHT LIKE HE CAN
LOVE, GOOD NIGHT, GERMANY"
"MY BELGIAN ROSE"
"GOOD MORNING,MR.ZIP,ZIP,ZIP"
"GOD SPARE OUR BOYS OVER
THERE"
"KK-KKATY"
"WE'RE ALL GOING CALLING ON
THE KAISER '
"EVERYTHING IS PEACHES DOWN
IN GEORGIA"
"WHEN I GET BACK TO MY AMER-
ICAN BLIGHTY"
"I'M SO GLAD MY MAMMA DON'T
KNOW WHERE I'M AT"
"IF I'M NOT AT THE ROLL CALL "
MOST OF THE ABOVE TITLES ARE READY NOW IN THE NEW WAR EDITION SIZE.
IN ASKING THE DEALER'S CO-OPERATION for the New Feist War Edition, we do so in the as-
surance that each and every dealer will be just as anxious to help the Government in the conservation of
paper and necessary materials to win the war as we are, and we do not anticipate even one unpatriotic
complaint.
THE CONSUMER we know will highly appreciate the War Edition, as it is a much more convenient
size for them than was the size which has been in use for so many years. This edition will, of course, neces-
sitate a slight re-arrangement in the display bins of the dealer, which can be done at a very nominal cost, as
the saving on express charges alone will in a short time more than compensate him for this small expense.
While the idea deserves a Patent, we dedicate it to the Public—Freely, Gladly—because Uncle Sam wants
everybody to save Paper—and the Feist War Edition saves just 50 per cent.
If the "FEIST WAR EDITION" size is later adopted by the other publishers as was the "FEIST
TWO-PAGE STYLE," it will only be a matter of a short time until practically all popular music will be is-
sued in this style.
Respectfully submitted to all Patriotic Dealers by
LEO FEIST, Inc., Feist Bldg., New York
it
%w^m*w*wmmmr^i\^^
You Can't Go Wrong With Any 'Feist Song'
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 10, 1918
THE
MUSIC TRADE
REVIEW
49
MREVIEWflEARS
THAT Jack Dohme, of the auditing department
of Waterson, Berlin & Snyder, has in captivity
several "Goopie" fish from Guatamala, which he
declares display in their intimate habits many
very human characteristics or ambitions.
THAT Mr. Dohme further declares that he de-
rives great inspiration through studying closely
Another Beautiful Ballad by the
the domestic habits of these tiny representatives
Composer of " Love's Lullaby"
of the finny tribe, although personally he is un-
able to imitate them successfully.
THAT at a recent convention of the deaf and
dumb the delegates sang the words of "The
Century's National Ads. enroll
Star Spangled Banner" in the sign language.
hundreds of new customers for
THAT the plan might be adopted by many of
CENTURY DEALERS every sell-
our citizens to avoid embarrassment when the
ing day of the year.
The title page is a work of art
high notes are reached.
by the famous Henry Hutt. Ideal
Are you getting your share of the
THAT J. A. Decatur, assistant general man-
for displays.
big profits that come from these
ager of Leo Feist, Inc., will return Monday after
Century sales?
a two weeks' vacation spent to a great extent
SPECIAL PRICE TO DEALERS
ih trying to persuade the elusive fish to leave its
You will be serving your cus-
native habitat.
^y
a copy if you attach this
tomers' best interests by urging
# C
Advt. to your order
THAT the man who said he would rather write
all to buy it!
the nation's songs than its laws would to-day
LEO. FEIST, Inc., FEIST BWg., New York
probably be referring to George M. Cohan and
his "Over There."
THAT at the British-Canadian recruiting rally
231-235 West 40th Street, NEW YORK
held on Thursday evening of last week at the
TWO LIVE WITMARK NUMBERS
Stadium five thousand people rose to their feet
when
the
Police
Band
played
"Over
There,"
and
CANADIANS DISCUSS DISCOUNTS
That tuneful song by Ernest R. Ball and J.
some of the boys in service were seen to stand
Keirn
Brennan, "Dear Little Boy of Mine,"
at salute.
MONTREAL, CAN., August 3.—Following the re-
THAT Irving Berlin will shortly put on a show makes a hit wherever it is sung. George E.
cent convention of the Sheet Music Dealers of
the United States in New York, during the in the Century Theatre with a cast and "girl" Heim, who is singing in Albany, writes that
the song was favorably received during his stay
course of which it was decided to favor the chorus composed of Camp Upton soldiers.
there. "Little George and His Carnation" has
marking of sheet music net with no discount,
THAT it is said there will be introduced a num-
a meeting of the Montreal Sheet Music Dealers ber of songs in the show that will without doubt added George M. Cohan's new hit, "When You
Come Back," to his list of sure-fire things.
was called to consider the same question.
be conceded hits.
Both these are Witmark numbers and are among
At the meeting the question of discounts was
the biggest favorites of the successes this firm
discussed at length, but no decision was ar-
JAMES R. ELLIOTT WITH BOOSEY
has this season. Another team that is using
rived at, and it was decided to take up the mat-
both these songs with considerable success is
ter again at a later meeting in an endeavor to Weil-Known Music Salesman to Travel for That that of Manning, Feeney and Knoll, who add
have it settled for the Canadian trade.
Prominent House
a third Witmark favorite to their list in the
shape of "Somewhere In Ireland."
Boosey & Co. announced late last week that
McCORMACK'S VIEW OF 'OVER THERE'
James R. Elliott, one of the best known men
A NEW PICKANINNY LULLABY
John McCormack has the following to say re- in the music publishing field, had joined their
garding "Over There" in the August issue of
staff. Mr. Elliott has for a number of years
Frederick W. Vanderpool and Louis Weslyn
the Red Cross Magazine:
been connected with Chappell & Co. and annu- have written a new high-class song entitled
" 'Over There' is another fine example. I ally made several visits to the trade in all parts "Ma Little Sun Flow'r."
The number may
can assure you I have cursed it in my time, but
of the country. He knows practically every be described as a Pickaninny lullaby, the
'Over There' now has the significance of a buyer and dealer" in the industry and is one words being the song of a darky mother who
nation behind. It isn't a song—it's a defiance. of the best liked members of the trade. The in picturesque style sings her little one to
And every woman who ever heard her soldier
house of Boosey can be congratulated upon sleep. The melody blends well with the story
sing it, whether he was at Plattsburg or Up- securing his services. Mr. Elliott contemplates and the combination gives promise of becoming
ton, has put the power of her prayer and her
making an immediate trip visiting the trade.
quite popular.
determination into it."
The T r a d e - M a r k
That Stands (or the Best
Possible in Sheet Music
"ALICE, FM IN
WONDERLAND"
Century Music Pub. Co.
McKinley's New Song Success
AN EXQUISITE SONG
Dedicated to John McCormack
THE SONG THAT TOUCHES EVERY HEART
THE GREATEST POPULAR BALLAD THE
WAR HAS YET PRODUCED
«£ S COT THOSE BIG BLUE £ DADDy
j
SIMP*
ro,HAYDLN/iELIlRE116t,lNf.?yiSLI3t1tRS,N£WYor\ROn > . ^
Programmed^ln concert by America's
Foremost Artists
NEW
M.WITMARK&SONS YORK

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