Music Trade Review
Issue: 1918 Vol. 67 N. 6 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 10,
1918
THE MUSIC TRADE REVIEW
AGRICULTURAL PROSPERITY AND THE PIANO TRADE
{Continued from page 3)
But this is only one side. A word will show the significance of the other.
This great mass of prosperity is workable. The money is there and the work is waiting to be done. Why
do our dealers complain? The fields lie white for the harvest. If the laborers are not too few, they seem
certainly to be too inactive.
The education and intensive cultivation of the country districts is one of the most significant problems
before the retail trade at the present moment, and one whose solution will mean much in the way of profit and
future prosperity to the entire industry.
the wage that competitive bidding for his services and the power
of his union may give, it is only to deny him what is being de-
nied his employer. These, too, are the incidents of service.
"A survey of the situation in its largest aspects shows many
new and strange forces at work in bringing about these readjust-
ments. Governmental and legislative power are conspicuous,
but not less interesting is the general willingness to surrender
personal advantage or benefit, once the way is cleared of in-
equities. There is, in fact, no difficulty quite commensurate ^th.-.
that of getting exact justice into the new adjustment. Nobody^
objects to taxes provided everybody is equitably taxed. Ft has
been the inequities of the tax scheme that have caused the com-
plaint. The spirit of those charged with making the new tax
bill is different and better and the product of their efforts will
be better for that reason.
"It is a slow process by which the multifarious activities are
brought inta new relationships and given a new purpose, but
slow only in contemplation of the speed desired. In reality
the changes are coming with remarkable swiftness and they are
being accepted with remarkable unanimity. When the first im-
pulse and the final desire of everybody is to serve, the gain of a
living will still be assured, but there will be neither waste nor
extravagance."
the "No Christmas Present" propaganda now being spread
I F broadcast
by the Council of National Defense at Washington
obtains the desired object, it may have a serious effect on many lines
of industry, but it is very doubtful if it will interfere to any great
extent with the sale of pianos, player-pianos or other musical instru-
ments at holiday time.
There has been advocated for some years a movement to do
away with the giving of useless Christmas presents, in other words,
articles manufactured especially for holiday gifts having practically
no utilitarian value. The piano, however, is not a special holiday
product designed only for sale at that particular season, but is
favored as a Christmas present by those who, opposed to the practice
of useless giving, desire to present to their loved ones some gift that
is permanent in character.
In the case of the piano, or for that matter any other musical
instrument, it is merely a question whether it will be presented at
any other season of the year or at Christmas time. In other words,
pianos are not bought because it happens to be Christmas, but are
given.at that time for sentimental reasons. The "No Christmas
Present"' propaganda, therefore, is to be viewed by the music trade
more for its reflection of the attitude of the Council of National
Defense, rather than for its possible effect on the selling of musical
instruments.
HOLLAND
PIANOS AND PLAYER-PIANOS
An upstanding, honestly made, scientifically correct line,
produced by a concern of unquestioned financial standing
with factory facilities famous for their efficiency.
The
aggressive, reliable dealer finds in the Holland line a
source of both profit and prestige.
HOLLAND PIANO MFG. CO.
Main Offices
Metropolitan National Bank Building
Minneapolis, Minn.
AUGUST 10,
1918
THE MUSIC TRADE REVIEW
AGRICULTURAL PROSPERITY AND THE PIANO TRADE
{Continued from page 3)
But this is only one side. A word will show the significance of the other.
This great mass of prosperity is workable. The money is there and the work is waiting to be done. Why
do our dealers complain? The fields lie white for the harvest. If the laborers are not too few, they seem
certainly to be too inactive.
The education and intensive cultivation of the country districts is one of the most significant problems
before the retail trade at the present moment, and one whose solution will mean much in the way of profit and
future prosperity to the entire industry.
the wage that competitive bidding for his services and the power
of his union may give, it is only to deny him what is being de-
nied his employer. These, too, are the incidents of service.
"A survey of the situation in its largest aspects shows many
new and strange forces at work in bringing about these readjust-
ments. Governmental and legislative power are conspicuous,
but not less interesting is the general willingness to surrender
personal advantage or benefit, once the way is cleared of in-
equities. There is, in fact, no difficulty quite commensurate ^th.-.
that of getting exact justice into the new adjustment. Nobody^
objects to taxes provided everybody is equitably taxed. Ft has
been the inequities of the tax scheme that have caused the com-
plaint. The spirit of those charged with making the new tax
bill is different and better and the product of their efforts will
be better for that reason.
"It is a slow process by which the multifarious activities are
brought inta new relationships and given a new purpose, but
slow only in contemplation of the speed desired. In reality
the changes are coming with remarkable swiftness and they are
being accepted with remarkable unanimity. When the first im-
pulse and the final desire of everybody is to serve, the gain of a
living will still be assured, but there will be neither waste nor
extravagance."
the "No Christmas Present" propaganda now being spread
I F broadcast
by the Council of National Defense at Washington
obtains the desired object, it may have a serious effect on many lines
of industry, but it is very doubtful if it will interfere to any great
extent with the sale of pianos, player-pianos or other musical instru-
ments at holiday time.
There has been advocated for some years a movement to do
away with the giving of useless Christmas presents, in other words,
articles manufactured especially for holiday gifts having practically
no utilitarian value. The piano, however, is not a special holiday
product designed only for sale at that particular season, but is
favored as a Christmas present by those who, opposed to the practice
of useless giving, desire to present to their loved ones some gift that
is permanent in character.
In the case of the piano, or for that matter any other musical
instrument, it is merely a question whether it will be presented at
any other season of the year or at Christmas time. In other words,
pianos are not bought because it happens to be Christmas, but are
given.at that time for sentimental reasons. The "No Christmas
Present"' propaganda, therefore, is to be viewed by the music trade
more for its reflection of the attitude of the Council of National
Defense, rather than for its possible effect on the selling of musical
instruments.
HOLLAND
PIANOS AND PLAYER-PIANOS
An upstanding, honestly made, scientifically correct line,
produced by a concern of unquestioned financial standing
with factory facilities famous for their efficiency.
The
aggressive, reliable dealer finds in the Holland line a
source of both profit and prestige.
HOLLAND PIANO MFG. CO.
Main Offices
Metropolitan National Bank Building
Minneapolis, Minn.
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