Music Trade Review
Issue: 1918 Vol. 67 N. 6 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
44
AUGUST 10,
1918
SUGGEST GROUPING OF RECORDS
EQUIP THE WONDER-
FUL "RESURRECTONE"
on all makes of machine!
and attachments ior Edisons. Improve their
tone and increase the value oi records.
Send for our Special Propotition
HOFFAY TALKING MACHINE CO.. Inc.
3 Weit 29th St.
New York City
Talking Machine Dealers' Association of Buf-
falo at Recent Meeting Discuss and Act Upon
Many Matters of General Interest to Trade
BUFFALO, N. Y., August 5.—At a recently held
meeting of the Talking Machine Dealers' Asso-
ciation of Buffalo there was considerable dis-
TOM AND JERRY IN ALABAMA
cussion regarding ways and means for keeping
They Are Dogs, Not Refreshments, and They mailing lists alive and up to date, and it was
decided that dealers be requested to limit their
Help Sell Edison Phonographs
mailing lists as much as possible. In the fall
there
will be taken up the question of sending
As far as we can find out, Tom and Jerry
are the only four-footed salesmen in the e'ntire out to all those on the mailing list a question-
naire in postcard form in order to ascertain the
Edison organization. They are in the employ
number who are anxious to receive the lists and
of Luttrell Hardware Co. at Brewton, Ala., and
other literature sent out by the dealers.
J. W. Adkisson, president of this thriving con-
The secretary was instructed to write to the
Victor Talking Machine Co. and present the
following suggestions regarding the grouping of
records:
1. That in grouping records in the catalog the
numbers of the records be added. For instance,
if one wishes to look up "Old-Time Ballads,"
or "Popular Songs," one must look up each song
in order to get the number. In the case of
"Marches" this has been done and is a great
time-saver to the clerks and the public.
2. That the pages of the catalog be numbered,
thus aiding the clerk to tell a customer just
where to find a record.
3. That the German titles of records be
changed into English both on the record and in
the catalog as far as possible, and that they
be cross-indexed in the catalog so that the Ger-
man title would simply refer to the English title,
Tom, the Terrier
cern, informs us that the best in the butcher for instance, under "Traumerei" see "Dreaming."
It was suggested at the meeting that the sec-
shop is none too good for Tom and Jerry.
Tom is a full-blooded fox terrier, who has retaries of the various associations of talking
been a student of salesmanship ever since he machine dealers throughout the country keep
in touch with each other and exchange reports
was tumbling about on four spindly legs. Jerry
on actions taken at the various meetings in or-
der to bring about closer co-operation between
the organizations.
NEW REPRESENTATIVE FOR LONG CO.
W. S. Eitler Now Handling Long Cabinet Co.
Line in the East
And Jerry, the Spitz
is a thoroughbred Eskimo spitz. There is no
liquid significance in their names. Both are
teetotalers, and, besides, Alabama is absolutely
bone-dry.
According to Mr. Adkisson: "Tom and Jerry
are featured in our local newspaper each week
in a dialogue about some particular line we
wish to bring to public attention. They have
made many Edison sales for us and sold many
records. Each has his desk in our store, and
they are well known throughout the county.
A gentleman recently advised us that if Tom
and Jerry kept up they would soon be selling
more goods than any individual connected with
our sales force. Jerry's favorite Edison Re-
Creation is 'The Pussy Cat Rag.' It makes
the hair stand up on his spine."
DISPLAY THE CHENEY PHONOGRAPH
The Welte-Mignon studios on Fifth avenue
at Fifty-third street, New York, have on dis-
play a number of models of the Cheney phono-
graph. The Welte-Mignon studios form a very
fitting background for the several handsome
Cheney models.
W. S. .Eitler, formerly a manager for C. J.
Heppe & Son, Philadelphia, Pa., has been ap-
pointed representative of the Geo. A. Long Cab-
inet Co., Hanover, Pa., for New York City,
Brooklyn, the State of New Jersey, Philadelphia,
Baltimore and Washington. He assumed his
duties the first of the month, and is making ar-
rangements whereby talking machine dealers
will receive more efficient service and hearty co-
operation.
Mr. Eitler is well known in talking machine
circles, and is thoroughly conversant with the
most important questions of the industry.
The Geo. A. Long Cabinet Co. have just com-
pleted a new executive building; have also in-
stalled a new and modern engine and other ma-
chinery to take care of the increased demand
for their cabinets. Long cabinets are known
throughout the trade for their high-class finish
thoroughly in harmony with the machine.
Mr. Eitler will visit the dealers throughout
the East and a series of valuable dealer's helps
are in preparation.
SHIPPING TONS OF NEEDLES
The Brilliantone Steel Needle Co. are now
measuring some of their shipments in tons. A
recent order which left their headquarters in
the Marbridge Building, New York City,
weighed five tons. A duplicate of this order is
scheduled to leave within a week. L. Unger,
formerly connected with Joseph W. Stern &
Co., was recently added to the sales staff of
the organization and is already sending in fa-
vorable and acceptable communications from
the Middle West, where he is now traveling.
He sent in an order for four million needJes
on the first day out, and has been sending in
substantial orders ever since. A
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK
THE MUSIC TRADE REVIEW
44
AUGUST 10,
1918
SUGGEST GROUPING OF RECORDS
EQUIP THE WONDER-
FUL "RESURRECTONE"
on all makes of machine!
and attachments ior Edisons. Improve their
tone and increase the value oi records.
Send for our Special Propotition
HOFFAY TALKING MACHINE CO.. Inc.
3 Weit 29th St.
New York City
Talking Machine Dealers' Association of Buf-
falo at Recent Meeting Discuss and Act Upon
Many Matters of General Interest to Trade
BUFFALO, N. Y., August 5.—At a recently held
meeting of the Talking Machine Dealers' Asso-
ciation of Buffalo there was considerable dis-
TOM AND JERRY IN ALABAMA
cussion regarding ways and means for keeping
They Are Dogs, Not Refreshments, and They mailing lists alive and up to date, and it was
decided that dealers be requested to limit their
Help Sell Edison Phonographs
mailing lists as much as possible. In the fall
there
will be taken up the question of sending
As far as we can find out, Tom and Jerry
are the only four-footed salesmen in the e'ntire out to all those on the mailing list a question-
naire in postcard form in order to ascertain the
Edison organization. They are in the employ
number who are anxious to receive the lists and
of Luttrell Hardware Co. at Brewton, Ala., and
other literature sent out by the dealers.
J. W. Adkisson, president of this thriving con-
The secretary was instructed to write to the
Victor Talking Machine Co. and present the
following suggestions regarding the grouping of
records:
1. That in grouping records in the catalog the
numbers of the records be added. For instance,
if one wishes to look up "Old-Time Ballads,"
or "Popular Songs," one must look up each song
in order to get the number. In the case of
"Marches" this has been done and is a great
time-saver to the clerks and the public.
2. That the pages of the catalog be numbered,
thus aiding the clerk to tell a customer just
where to find a record.
3. That the German titles of records be
changed into English both on the record and in
the catalog as far as possible, and that they
be cross-indexed in the catalog so that the Ger-
man title would simply refer to the English title,
Tom, the Terrier
cern, informs us that the best in the butcher for instance, under "Traumerei" see "Dreaming."
It was suggested at the meeting that the sec-
shop is none too good for Tom and Jerry.
Tom is a full-blooded fox terrier, who has retaries of the various associations of talking
been a student of salesmanship ever since he machine dealers throughout the country keep
in touch with each other and exchange reports
was tumbling about on four spindly legs. Jerry
on actions taken at the various meetings in or-
der to bring about closer co-operation between
the organizations.
NEW REPRESENTATIVE FOR LONG CO.
W. S. Eitler Now Handling Long Cabinet Co.
Line in the East
And Jerry, the Spitz
is a thoroughbred Eskimo spitz. There is no
liquid significance in their names. Both are
teetotalers, and, besides, Alabama is absolutely
bone-dry.
According to Mr. Adkisson: "Tom and Jerry
are featured in our local newspaper each week
in a dialogue about some particular line we
wish to bring to public attention. They have
made many Edison sales for us and sold many
records. Each has his desk in our store, and
they are well known throughout the county.
A gentleman recently advised us that if Tom
and Jerry kept up they would soon be selling
more goods than any individual connected with
our sales force. Jerry's favorite Edison Re-
Creation is 'The Pussy Cat Rag.' It makes
the hair stand up on his spine."
DISPLAY THE CHENEY PHONOGRAPH
The Welte-Mignon studios on Fifth avenue
at Fifty-third street, New York, have on dis-
play a number of models of the Cheney phono-
graph. The Welte-Mignon studios form a very
fitting background for the several handsome
Cheney models.
W. S. .Eitler, formerly a manager for C. J.
Heppe & Son, Philadelphia, Pa., has been ap-
pointed representative of the Geo. A. Long Cab-
inet Co., Hanover, Pa., for New York City,
Brooklyn, the State of New Jersey, Philadelphia,
Baltimore and Washington. He assumed his
duties the first of the month, and is making ar-
rangements whereby talking machine dealers
will receive more efficient service and hearty co-
operation.
Mr. Eitler is well known in talking machine
circles, and is thoroughly conversant with the
most important questions of the industry.
The Geo. A. Long Cabinet Co. have just com-
pleted a new executive building; have also in-
stalled a new and modern engine and other ma-
chinery to take care of the increased demand
for their cabinets. Long cabinets are known
throughout the trade for their high-class finish
thoroughly in harmony with the machine.
Mr. Eitler will visit the dealers throughout
the East and a series of valuable dealer's helps
are in preparation.
SHIPPING TONS OF NEEDLES
The Brilliantone Steel Needle Co. are now
measuring some of their shipments in tons. A
recent order which left their headquarters in
the Marbridge Building, New York City,
weighed five tons. A duplicate of this order is
scheduled to leave within a week. L. Unger,
formerly connected with Joseph W. Stern &
Co., was recently added to the sales staff of
the organization and is already sending in fa-
vorable and acceptable communications from
the Middle West, where he is now traveling.
He sent in an order for four million needJes
on the first day out, and has been sending in
substantial orders ever since. A
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK
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