Classic Mode

Music Trade Review

Issue: 1918 Vol. 67 N. 6

Page 48 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
44
AUGUST 10,
1918
SUGGEST GROUPING OF RECORDS
EQUIP THE WONDER-
FUL "RESURRECTONE"
on all makes of machine!
and attachments ior Edisons. Improve their
tone and increase the value oi records.
Send for our Special Propotition
HOFFAY TALKING MACHINE CO.. Inc.
3 Weit 29th St.
New York City
Talking Machine Dealers' Association of Buf-
falo at Recent Meeting Discuss and Act Upon
Many Matters of General Interest to Trade
BUFFALO, N. Y., August 5.—At a recently held
meeting of the Talking Machine Dealers' Asso-
ciation of Buffalo there was considerable dis-
TOM AND JERRY IN ALABAMA
cussion regarding ways and means for keeping
They Are Dogs, Not Refreshments, and They mailing lists alive and up to date, and it was
decided that dealers be requested to limit their
Help Sell Edison Phonographs
mailing lists as much as possible. In the fall
there
will be taken up the question of sending
As far as we can find out, Tom and Jerry
are the only four-footed salesmen in the e'ntire out to all those on the mailing list a question-
naire in postcard form in order to ascertain the
Edison organization. They are in the employ
number who are anxious to receive the lists and
of Luttrell Hardware Co. at Brewton, Ala., and
other literature sent out by the dealers.
J. W. Adkisson, president of this thriving con-
The secretary was instructed to write to the
Victor Talking Machine Co. and present the
following suggestions regarding the grouping of
records:
1. That in grouping records in the catalog the
numbers of the records be added. For instance,
if one wishes to look up "Old-Time Ballads,"
or "Popular Songs," one must look up each song
in order to get the number. In the case of
"Marches" this has been done and is a great
time-saver to the clerks and the public.
2. That the pages of the catalog be numbered,
thus aiding the clerk to tell a customer just
where to find a record.
3. That the German titles of records be
changed into English both on the record and in
the catalog as far as possible, and that they
be cross-indexed in the catalog so that the Ger-
man title would simply refer to the English title,
Tom, the Terrier
cern, informs us that the best in the butcher for instance, under "Traumerei" see "Dreaming."
It was suggested at the meeting that the sec-
shop is none too good for Tom and Jerry.
Tom is a full-blooded fox terrier, who has retaries of the various associations of talking
been a student of salesmanship ever since he machine dealers throughout the country keep
in touch with each other and exchange reports
was tumbling about on four spindly legs. Jerry
on actions taken at the various meetings in or-
der to bring about closer co-operation between
the organizations.
NEW REPRESENTATIVE FOR LONG CO.
W. S. Eitler Now Handling Long Cabinet Co.
Line in the East
And Jerry, the Spitz
is a thoroughbred Eskimo spitz. There is no
liquid significance in their names. Both are
teetotalers, and, besides, Alabama is absolutely
bone-dry.
According to Mr. Adkisson: "Tom and Jerry
are featured in our local newspaper each week
in a dialogue about some particular line we
wish to bring to public attention. They have
made many Edison sales for us and sold many
records. Each has his desk in our store, and
they are well known throughout the county.
A gentleman recently advised us that if Tom
and Jerry kept up they would soon be selling
more goods than any individual connected with
our sales force. Jerry's favorite Edison Re-
Creation is 'The Pussy Cat Rag.' It makes
the hair stand up on his spine."
DISPLAY THE CHENEY PHONOGRAPH
The Welte-Mignon studios on Fifth avenue
at Fifty-third street, New York, have on dis-
play a number of models of the Cheney phono-
graph. The Welte-Mignon studios form a very
fitting background for the several handsome
Cheney models.
W. S. .Eitler, formerly a manager for C. J.
Heppe & Son, Philadelphia, Pa., has been ap-
pointed representative of the Geo. A. Long Cab-
inet Co., Hanover, Pa., for New York City,
Brooklyn, the State of New Jersey, Philadelphia,
Baltimore and Washington. He assumed his
duties the first of the month, and is making ar-
rangements whereby talking machine dealers
will receive more efficient service and hearty co-
operation.
Mr. Eitler is well known in talking machine
circles, and is thoroughly conversant with the
most important questions of the industry.
The Geo. A. Long Cabinet Co. have just com-
pleted a new executive building; have also in-
stalled a new and modern engine and other ma-
chinery to take care of the increased demand
for their cabinets. Long cabinets are known
throughout the trade for their high-class finish
thoroughly in harmony with the machine.
Mr. Eitler will visit the dealers throughout
the East and a series of valuable dealer's helps
are in preparation.
SHIPPING TONS OF NEEDLES
The Brilliantone Steel Needle Co. are now
measuring some of their shipments in tons. A
recent order which left their headquarters in
the Marbridge Building, New York City,
weighed five tons. A duplicate of this order is
scheduled to leave within a week. L. Unger,
formerly connected with Joseph W. Stern &
Co., was recently added to the sales staff of
the organization and is already sending in fa-
vorable and acceptable communications from
the Middle West, where he is now traveling.
He sent in an order for four million needJes
on the first day out, and has been sending in
substantial orders ever since. A
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK

Page 49 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 10, 1918
EXCELLENT DEMAND FOR DRUMS
MUSIC TRADE
NO SECRET IN VIOLIN VARNISH
C. Bruno & Son, Inc., Report Activity in Mar- Writer Takes Exception to the General Belief
That the Varnish on the Old Violins Had
ket for Drums—A Popular Model
Much to Do With Their Wonderful Tone
C. Bruno & Son, Inc., musical merchandise
According to a writer in Jacobs' Orchestra
wholesalers and importers, report an unusually
active demand for regulation model drums which Monthly, there is no secret connected with the
are being used by organizations throughout the making of the varnish which the old masters
country. Since the start of the war the call used on their violins. The general opinion has
long been that the varnish used on
the old Stradivarius a n d Cremona
violins had much to do with the won-
derful tone those instruments pos-
sess. The writer referred to differs
from this opinion, saying in part:
Chemists and violin makers are in-
cessantly experimenting with varnish
solutions, and they have devoted
much time to analyzing the ingre-
dients of the Cremona varnishes as
applied by the famous luthiers. 1
think it can be stated, however, that
it is now a commonly known fact
that the varnish we so much admire
on the old instruments is in many re-
spects duplicated by our best makers
of to-day as regards the use of ingre-
dients, but they seem to fail in fixing
the exact proportions and do not ap-
ply it with quite the same skill.
Honest and competent investigators
tell us that there was no secret con-
nected with the composition of varnish in the
Bruno No. 5 Regulation Model Drum
for drums has steadily increased, and C. Bruno days of Stradivarius, excepting as concerning
& Son have left nothing undone to co-operate the little variations chosen by individuals. The
with their dealers and give them efficient serv- same gums, oils and coloring matter were com-
mon property. In all probability we should all
ice in filling their orders.
One of the most popular drums in the various be astonished could we now see any one of
lines handled by the house of Bruno is the No. those famous violins as it appeared when leav-
5 regulation model drum shown in the accom- ing the maker's hands, for it would look new,
panying illustration. This drum measures 15J/4 flashy, overbright and even crude in coloring.
bj 10 inches and has a mahogany shell, plain Our modern makers who use a fine, slow-drying
hoops, two calfskin heads, Italian hemp oil varnish are probably equaling the skill of
rope with metal bound leather ears, long shank the old masters, and when these violins have
snare strainer, waterproof silk snares and rose- aged sufficiently to allow the. colors to blend,
wood sticks. This model is also known as No. as they are known to do in an old oil painting,
10, which is constructed the same as No. 5, ex- we may rest assured that the present new in-
cept that it has a mahogany shell with fancy struments will take on a like beautiful appear-
inlaid star and fancy hoops.
ance as the old.
We cannot overestimate the marvelous work-
ing
power of age and usage upon a good varnish.
WARER00MS BEING REDECORATED
The unusual, subdued, velvety rich hues are due
The warerooms of Charles M. Stieff, Inc., not a little to the influences of light and atmos-
Baltimore, Md. T are being entirely redecorated, phere, but in this connection old Father "Time"
and when complete will be one of the most is the principal actor in maturing the tones and
attractive headquarters for musical instruments tints—as much so as he is instrumental in im-
in that city.
proving a good wine vintage. The slight differ-
ences in the varnish mixtures may be compared
to those obtaining to-day in the preparation of
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music House,
Utica, N. Y.
RUNQ
T H E OLDEST AND
LARGEST MUSICAL
OLIVER DITSON CO.
BOJTON, MASS.
INAMERICA
ESTABLISHED 1834
C.BRV.NO $
351-53FOURTH AYE. NEWYORKCICTC
Victor Distributors
the various brands of rosin for the violin bow.
The general supposition is that the Cremonese
makers all bought and used the same ingredients
for their varnish, which also is thought to be
that used in other communities—as in Brescia,
Rome, the Austrian Tyrol, etc. Mixtures which
were very like the violin varnish were also com-
monly used by painters and maker* of furniture.
In conclusion, it is the generally accepted belief
that the better grade of varnish now used by
our violin makers is quite as good as that found
on old Italian violins, and that it requires but
the magic touch of age to stain the wood and
bring out the color blend to a degree equaling
any example known to-day among the antiques.
After all that has been said, written and read
upon the importance of a good varnish, and the
credit given to the virtues of Cremona varnish in
particular, from certain well-known instrument
makers comes swiftly the statement that the
contention that varnish is in any wise respon-
sible for the tonal qualities of Stradivarius or
Guarnerius and other Italian instruments is a
distinct myth. Is not this enough to stagger
the beliefs, theories and most confirmed convic-
tions of varnish champions?
BRISTOL & BARBER INCORPORATED
A certificate of incorporation was issued this
week by the Secretary of State at Albany, N. Y.,
to the Bristol & Barber Co., Inc., of Manhattan.
The capitalization of the concern is $100,000,
the incorporators being C. L. Johnson, E. D.
Bristol, and N. G. Barber, of New York City.
The firm of Bristol & Barber has long been
familiar to the trade as one of the leaders in
the small goods line. The incorporation papers
permit the concern to engage in the manufac-
ture and sale of pianos and talking machines.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
rbLD&NEW
VIOLINS t ^ — 6 R « D PRIZES^
fBEST STRINGS^^™ 0 0 0 1 " 3 •*w*«o*i
JOHNFRIEDRICH&BRO.
SEND FOR ^ _ ? 279 FirTH AVE
OUR
£
NEW YOR*
TALOGUES
DURRO
AND
STEWART
Largest Wholesale
Musical Merchandise
HouMm in America
Buegeleisen & Jacob son
Manufacturer*
I m p o r t m and J*bb«n ol
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED ISM
MERCHANDISE HOUSE
Exclusively Wholesale
45
REVIEW
HEMMMir s=r=
Qua? Victor
MUSICAL
INSTRUMENTS
Distributors
W 08 Chestnut Streat, Philadelphia, Pa.
Established OTM half a eaaturr
113 University Place
NEW
YORK
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.

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