Music Trade Review
Issue: 1918 Vol. 67 N. 5 - Page 10
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10
THE MUSIC TRADE
REVIEW
AUGUST 3, 1918
EMPHASIZE THE PART MUSIC IS PLAYING IN WINNING THE WAR—(Continued from page 9)
States Army. In Europe and in every mili-
tary cantonment within the borders of the
United States, especial instructors in the art of
unison singing have been introduced by official
order—and this because the military experts
have determined beyond a doubt that music
is a powerful factor in stimulating the morale
of the men who do the fighting. Take the
United States Navy.
Here again we find
those in authority evincing marked interest in
the matter of supplying music for the sailors
and in teaching them to sing. Lieutenant John
Philip Sousa's great band, organized at the Great
Lakes Naval Training Station, is but one con-
crete example of that to which we refer. Take
those great organizations of mercy and comfort,
such as the American Red Cross, Y. M. C. A.,
Y. M. H. A. and the K. of C. In the course of
investigations conducted by this publication we
have been told by leaders in these organizations
of the great efforts which are being expended
to put talking machines and pianos and player-
pianos in every canteen, hospital and "hut"
erected for the benefit of the American soldiers
and sailors in France, in Italy, and in the United
States. A further evidence of how close these
organizations are bringing music to the front
line may be gained by following the export re-
ports of goods shipped to France, as given out
in the bulletins of these different organizations.
Take again the pictures released by the Com-
mittee on Public Information.
Innumerable
cases may be found where this committee has
syndicated throughout the country pictures
which show music being enjoyed by the soldiers
c —» —r—c—t —c
110th Regiment Infantry at Philadelphia en
route to Camp Hancock, Georgia.
Italian troops enjoy a Victrola concert on the
snow-clad Alps.
and sailors in every branch of the service and
on both sides of the Atlantic.
Any one who still may doubt that music is a
prime essential we respectfully refer, as the
court of final resort, to any soldier or sailor
now enrolled in active service. Ask him, who-
ever he may be, if "the boys" need music. From
experiments The Music Trade Review has con-
ducted along this line we can predict a unani-
mous answer from the man in service to this ef-
fect, "Yes, we need lots of music."
These are only a few of many reasons why
music will help win the war. In each case
these reasons have been expressed by people and
by organizations who would not be interested in
the slightest in the utilization of music during
wartime were it not for the fact that music has
demonstrated its essential character in the very
work that each one of these classes of people
and organizations is endeavoring to accomplish.
The answer, therefore, to the question, "Will
music help win the war?" is overwhelmingly
"Yes," and music is proving its value so effec-
tively with those who are engaged in the direct
promulgation of the war, that the lesson for
those who compose the great civilian element
of the country must be obvious. If the men who
are fighting need music for the inspiration,
comfort and entertainment it affords, it is trebly
true that the fathers, mothers and sisters and
other dear relatives of those who have "gone
across" will have even greater need for the in-
spiration, dignified entertainment and wonderful
solace and comfort that God offers to His peo-
ple through the great universal language—Music.
umbia
onola
\J. S. Jackies, U.S. S. "Delaware," entertaining
themselves with the Victrola.
in France**
Th.it w.is the slogan of the United States Marine Corps — and they
m.ide (jniid. And with the first marines to tail lor France sailed the
Columbia (Jr.ifonola — to give them song and cheer on the voyage
through the stihnuirine danger zone, to pass the time in camp and
cantonmciit, to help them laugh in trench and dugout under shell-fire.
British Tank officers of the "Iron Cavalry" and
their Victrola somewhere in France.
I In manm s ilia! -.liii-J t,>r Ir.inc,
h.iii t<>. >.! tlicit i M f w ; : * ' ' ' " » » i" !'•"<
n r t o - i t u - . , hut no i.in: ever itre.iim-d
<.! U .mi.,; tin <,MI.,.),,I.-»,
l-.,,r uffi.t-rs
as u t l l .1- men kn.m- him- real is the
m . i l !.>r iiiusii- in the -itiv-s ami strain
day in tin- V M ( A
of Coli.nnt.il> l i n t s ,.i
American arm-, c.mt|i
111.' Ctn.iiha.i ",.w-rsea>
hmnlreils i.t Loliiniljia (.iraf.-n.-i.i- ami
thousands ot G'hunlna Ki-oud.-. a l -
ways in active service in camps, caiv
lontnunls and at the front.
ami Knight*
t-vi-ry great
rii.it is win
a r m u s h;m
is a war of (Copies, a war of en
than in the IIVIKIKS.
[I i^ no'
t h i n g t h a t -one, ami m u s i c
•IiMiilt! cheer the Cm- |K.-OI,!.-«. of tin*
t o tij;l)t lor libl.-fty
All.! it is
;uali
jiiratiim that tin- ('..luinl
COU.MHIA CiRAPHOPHONK COMPANY, NEW YORK
Listening to the Victrola at Camp Dix,
New- Jersey.
i iii
A merry hour at Fort Jay, Governor's Island,
New York.
Timely Victor Co. Advertising
A Columbia Co. Wartime Advertisement
10
THE MUSIC TRADE
REVIEW
AUGUST 3, 1918
EMPHASIZE THE PART MUSIC IS PLAYING IN WINNING THE WAR—(Continued from page 9)
States Army. In Europe and in every mili-
tary cantonment within the borders of the
United States, especial instructors in the art of
unison singing have been introduced by official
order—and this because the military experts
have determined beyond a doubt that music
is a powerful factor in stimulating the morale
of the men who do the fighting. Take the
United States Navy.
Here again we find
those in authority evincing marked interest in
the matter of supplying music for the sailors
and in teaching them to sing. Lieutenant John
Philip Sousa's great band, organized at the Great
Lakes Naval Training Station, is but one con-
crete example of that to which we refer. Take
those great organizations of mercy and comfort,
such as the American Red Cross, Y. M. C. A.,
Y. M. H. A. and the K. of C. In the course of
investigations conducted by this publication we
have been told by leaders in these organizations
of the great efforts which are being expended
to put talking machines and pianos and player-
pianos in every canteen, hospital and "hut"
erected for the benefit of the American soldiers
and sailors in France, in Italy, and in the United
States. A further evidence of how close these
organizations are bringing music to the front
line may be gained by following the export re-
ports of goods shipped to France, as given out
in the bulletins of these different organizations.
Take again the pictures released by the Com-
mittee on Public Information.
Innumerable
cases may be found where this committee has
syndicated throughout the country pictures
which show music being enjoyed by the soldiers
c —» —r—c—t —c
110th Regiment Infantry at Philadelphia en
route to Camp Hancock, Georgia.
Italian troops enjoy a Victrola concert on the
snow-clad Alps.
and sailors in every branch of the service and
on both sides of the Atlantic.
Any one who still may doubt that music is a
prime essential we respectfully refer, as the
court of final resort, to any soldier or sailor
now enrolled in active service. Ask him, who-
ever he may be, if "the boys" need music. From
experiments The Music Trade Review has con-
ducted along this line we can predict a unani-
mous answer from the man in service to this ef-
fect, "Yes, we need lots of music."
These are only a few of many reasons why
music will help win the war. In each case
these reasons have been expressed by people and
by organizations who would not be interested in
the slightest in the utilization of music during
wartime were it not for the fact that music has
demonstrated its essential character in the very
work that each one of these classes of people
and organizations is endeavoring to accomplish.
The answer, therefore, to the question, "Will
music help win the war?" is overwhelmingly
"Yes," and music is proving its value so effec-
tively with those who are engaged in the direct
promulgation of the war, that the lesson for
those who compose the great civilian element
of the country must be obvious. If the men who
are fighting need music for the inspiration,
comfort and entertainment it affords, it is trebly
true that the fathers, mothers and sisters and
other dear relatives of those who have "gone
across" will have even greater need for the in-
spiration, dignified entertainment and wonderful
solace and comfort that God offers to His peo-
ple through the great universal language—Music.
umbia
onola
\J. S. Jackies, U.S. S. "Delaware," entertaining
themselves with the Victrola.
in France**
Th.it w.is the slogan of the United States Marine Corps — and they
m.ide (jniid. And with the first marines to tail lor France sailed the
Columbia (Jr.ifonola — to give them song and cheer on the voyage
through the stihnuirine danger zone, to pass the time in camp and
cantonmciit, to help them laugh in trench and dugout under shell-fire.
British Tank officers of the "Iron Cavalry" and
their Victrola somewhere in France.
I In manm s ilia! -.liii-J t,>r Ir.inc,
h.iii t<>. >.! tlicit i M f w ; : * ' ' ' " » » i" !'•"<
n r t o - i t u - . , hut no i.in: ever itre.iim-d
<.! U .mi.,; tin <,MI.,.),,I.-»,
l-.,,r uffi.t-rs
as u t l l .1- men kn.m- him- real is the
m . i l !.>r iiiusii- in the -itiv-s ami strain
day in tin- V M ( A
of Coli.nnt.il> l i n t s ,.i
American arm-, c.mt|i
111.' Ctn.iiha.i ",.w-rsea>
hmnlreils i.t Loliiniljia (.iraf.-n.-i.i- ami
thousands ot G'hunlna Ki-oud.-. a l -
ways in active service in camps, caiv
lontnunls and at the front.
ami Knight*
t-vi-ry great
rii.it is win
a r m u s h;m
is a war of (Copies, a war of en
than in the IIVIKIKS.
[I i^ no'
t h i n g t h a t -one, ami m u s i c
•IiMiilt! cheer the Cm- |K.-OI,!.-«. of tin*
t o tij;l)t lor libl.-fty
All.! it is
;uali
jiiratiim that tin- ('..luinl
COU.MHIA CiRAPHOPHONK COMPANY, NEW YORK
Listening to the Victrola at Camp Dix,
New- Jersey.
i iii
A merry hour at Fort Jay, Governor's Island,
New York.
Timely Victor Co. Advertising
A Columbia Co. Wartime Advertisement
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