Music Trade Review
Issue: 1918 Vol. 67 N. 25 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 21,
1918
45
THE MUSIC TRADE REVIEW
MREVIEWflEARS
Harvest Time!
DEALERS who are co-operating with us
shoulder to shoulder to make this greatest of
all Advertising Campaigns a success, are reap-
ing an abundant harvest of Century Dimes!
This "up-to-the-minute" method of merchan-
dising is paying a big reward in profits and
laying new and lasting roads into broader
fields of trade, from which these dealers will
benefit for years to come!
Send today for the FREE AD. CUTS we have
ready to mail you.
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
DEATH OF MONROE H. ROSENFELD
Had Written a Number of Successful Songs in
His Earlier Days
Monroe H. Rosenfeld, who some years ago
enjoyed a reputation as a song writer, died on
Friday of last week of acute indigestion at his
home, 64 West 107th street, at the age of fifty-
six years. Born in Richmond, Va., he had made
his home in this city for the last thirty years.
He was at one time a reporter on The World
and later New York representative of several
Chicago papers. For the last twenty years he
had directed the Rosenfeld Musical Press Bu-
reau at 1547 Broadway. Among the popular
songs he composed are "Johnnie, Get Your
Gun," "With All Her Faults I Love Her Still,"
"Hush, Little Baby, Don't You Cry" and "I'm
the Man That Broke the Bank at Monte Carlo."
A POPULAR SONG NUMBER
"The Worst Is Yet to Come," one of the live
numbers from the catalog of Waterson, Berlin
& Snyder, is so popular at the present time that
there is hardly a vaudeville bill but has at least
one singer using the song.
THAT even the Salvation Army now has its
war song in "That Salvation Angel of Mine,"
by Jack Caddigan, writer of "The Rose of No
Man's Land."
THAT it would seem that the prospects, for the
song would have been much better some months
ago.
THAT now we have the revival of old-time
songs as peace songs, the latest among them
being Harry Von Tilzer's "Take Me Back to
New York Town."
THAT if the idea is carried out generally we
should soon see quite a flood of new-old "come
back" songs.
THAT "Every Day Will Be Sunday When the
Town Goes Dry," a new song by Wm. Jerome
(Feist), is being featured in the production
"Gloriana."
THAT, despite the signing of the armistice,
they are still holding war song contests in the-
atres.
THAT Gilbert & Friedland, Inc., have opened a
branch office in Minneapolis with Moe Thomp-
son in charge.
THAT if the printers continue to raise prices
the publishers will have to take them into part-
nership to save money.
THAT Jack Mahoney, the song writer, is now
making talking machine records with much suc-
cess.
THAT "Tears" indicate grief, and when there
are two "Tears" much grief. More later.
HANDLING HEAVY BUSINESS
Maurice Richmond, general manager of the
Enterprise Music Supply Co., recently stated
that the fall sales of his company were heavier
than in many seasons past. The company has
had to make extensive alterations in the shipping
department during the past few weeks in order
to care for the ever-growing business.
ARMY SONG STILL POPULAR
It seems that Irving Berlin's "Oh, How I
Hate to Get Up in the Morning" will not die as
rapidly as some were led to think at the signing
of the armistice. Reports from some of the
big trade centers show that its sale is quite
heavy at the present time, this despite the enor-
mous demand during the past few months.
For Camp, Fireside, Liberty
and Community Singing
Here it is—the song book of America—a Pocket
Book of Songs—the soul of America's war-time spirit
expressed in songs of cheer. Here are the songs our
buys sing when they march away—the choruses they
sing In trench and dugout over there-—the Rongs
they'll sing when they conn- marching home from
victory. All of them are songs of cheer, that you
love tn hear, and sing and play.
64 PAGES of Patriotic
Love and Cheer SONGS
$7.00 a Hundred
DEALERS-Writm for Bulletin
and Price*
LEO.
F E I S T , Inc., FEIST Bidg., New York
SEEKS-TO END SHORTAGE EVIL
F. J. A. Forster Co. Asks Music Publishers to
Co-operate in Effort to Put an End to the
Difficulties Arising Therefrom
The F. J. A. Forster Co., Chicago, music job-
bers and publishers, have addressed a circular
letter to the music publishers generally asking
that they co-operate in an effort to eliminate the
shortage evil, which is steadily becoming more
serious. As it is now, bundles of music wrapped
loosely and shipped by express frequently ar-
rive with several numbers missing, and the
shortage is somewhat difficult to check until
invoices are received, particularly where one or-
der is divided into several bundles for conveni-
ence. It is suggested that every bundle sent
by express should bear on the outside notice
of exactly how many copies are contained in the
package so that any shortage can be discovered
immediately.
IT'S A R A G " IF YOU SAY SO
IT'S A BALLAD-IF YOU SAY so
AND WHAT A ' D A N C E D INSTRUMENTAL
WEIL SAT 50
McKinley's New Song Success
GREATEST "JAZZ" SONG EVER PUBLISHED
"SONGS OF CHEER"
SECULAR
Ring Out, Sweet Bells of Peace
Songs of Dawn and Twilight
Spring's a Lovable Lad ye
Freedom for All Forever
My Rosary for You
Sorter Miss You
Mother Machree
Who Knows?
Values
Can't Yo' Heah Me Callln', Caroline
Evening Brings Best and You
There's a Long, Long Trail
The Magic of Your Eve*
Dear Little Boy of Mine
In Flanders Fields
Smilin* Through
Kiss Me Again
SACRED
Teach Me to Pray
I Come to Thee
A Little While
It Was for Me
Ever at Rest
AND MANY OTHERS
HUNDREDS OF LIVE DEALE
LINE — DO
DECEMBER 21,
1918
45
THE MUSIC TRADE REVIEW
MREVIEWflEARS
Harvest Time!
DEALERS who are co-operating with us
shoulder to shoulder to make this greatest of
all Advertising Campaigns a success, are reap-
ing an abundant harvest of Century Dimes!
This "up-to-the-minute" method of merchan-
dising is paying a big reward in profits and
laying new and lasting roads into broader
fields of trade, from which these dealers will
benefit for years to come!
Send today for the FREE AD. CUTS we have
ready to mail you.
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
DEATH OF MONROE H. ROSENFELD
Had Written a Number of Successful Songs in
His Earlier Days
Monroe H. Rosenfeld, who some years ago
enjoyed a reputation as a song writer, died on
Friday of last week of acute indigestion at his
home, 64 West 107th street, at the age of fifty-
six years. Born in Richmond, Va., he had made
his home in this city for the last thirty years.
He was at one time a reporter on The World
and later New York representative of several
Chicago papers. For the last twenty years he
had directed the Rosenfeld Musical Press Bu-
reau at 1547 Broadway. Among the popular
songs he composed are "Johnnie, Get Your
Gun," "With All Her Faults I Love Her Still,"
"Hush, Little Baby, Don't You Cry" and "I'm
the Man That Broke the Bank at Monte Carlo."
A POPULAR SONG NUMBER
"The Worst Is Yet to Come," one of the live
numbers from the catalog of Waterson, Berlin
& Snyder, is so popular at the present time that
there is hardly a vaudeville bill but has at least
one singer using the song.
THAT even the Salvation Army now has its
war song in "That Salvation Angel of Mine,"
by Jack Caddigan, writer of "The Rose of No
Man's Land."
THAT it would seem that the prospects, for the
song would have been much better some months
ago.
THAT now we have the revival of old-time
songs as peace songs, the latest among them
being Harry Von Tilzer's "Take Me Back to
New York Town."
THAT if the idea is carried out generally we
should soon see quite a flood of new-old "come
back" songs.
THAT "Every Day Will Be Sunday When the
Town Goes Dry," a new song by Wm. Jerome
(Feist), is being featured in the production
"Gloriana."
THAT, despite the signing of the armistice,
they are still holding war song contests in the-
atres.
THAT Gilbert & Friedland, Inc., have opened a
branch office in Minneapolis with Moe Thomp-
son in charge.
THAT if the printers continue to raise prices
the publishers will have to take them into part-
nership to save money.
THAT Jack Mahoney, the song writer, is now
making talking machine records with much suc-
cess.
THAT "Tears" indicate grief, and when there
are two "Tears" much grief. More later.
HANDLING HEAVY BUSINESS
Maurice Richmond, general manager of the
Enterprise Music Supply Co., recently stated
that the fall sales of his company were heavier
than in many seasons past. The company has
had to make extensive alterations in the shipping
department during the past few weeks in order
to care for the ever-growing business.
ARMY SONG STILL POPULAR
It seems that Irving Berlin's "Oh, How I
Hate to Get Up in the Morning" will not die as
rapidly as some were led to think at the signing
of the armistice. Reports from some of the
big trade centers show that its sale is quite
heavy at the present time, this despite the enor-
mous demand during the past few months.
For Camp, Fireside, Liberty
and Community Singing
Here it is—the song book of America—a Pocket
Book of Songs—the soul of America's war-time spirit
expressed in songs of cheer. Here are the songs our
buys sing when they march away—the choruses they
sing In trench and dugout over there-—the Rongs
they'll sing when they conn- marching home from
victory. All of them are songs of cheer, that you
love tn hear, and sing and play.
64 PAGES of Patriotic
Love and Cheer SONGS
$7.00 a Hundred
DEALERS-Writm for Bulletin
and Price*
LEO.
F E I S T , Inc., FEIST Bidg., New York
SEEKS-TO END SHORTAGE EVIL
F. J. A. Forster Co. Asks Music Publishers to
Co-operate in Effort to Put an End to the
Difficulties Arising Therefrom
The F. J. A. Forster Co., Chicago, music job-
bers and publishers, have addressed a circular
letter to the music publishers generally asking
that they co-operate in an effort to eliminate the
shortage evil, which is steadily becoming more
serious. As it is now, bundles of music wrapped
loosely and shipped by express frequently ar-
rive with several numbers missing, and the
shortage is somewhat difficult to check until
invoices are received, particularly where one or-
der is divided into several bundles for conveni-
ence. It is suggested that every bundle sent
by express should bear on the outside notice
of exactly how many copies are contained in the
package so that any shortage can be discovered
immediately.
IT'S A R A G " IF YOU SAY SO
IT'S A BALLAD-IF YOU SAY so
AND WHAT A ' D A N C E D INSTRUMENTAL
WEIL SAT 50
McKinley's New Song Success
GREATEST "JAZZ" SONG EVER PUBLISHED
"SONGS OF CHEER"
SECULAR
Ring Out, Sweet Bells of Peace
Songs of Dawn and Twilight
Spring's a Lovable Lad ye
Freedom for All Forever
My Rosary for You
Sorter Miss You
Mother Machree
Who Knows?
Values
Can't Yo' Heah Me Callln', Caroline
Evening Brings Best and You
There's a Long, Long Trail
The Magic of Your Eve*
Dear Little Boy of Mine
In Flanders Fields
Smilin* Through
Kiss Me Again
SACRED
Teach Me to Pray
I Come to Thee
A Little While
It Was for Me
Ever at Rest
AND MANY OTHERS
HUNDREDS OF LIVE DEALE
LINE — DO
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