Music Trade Review
Issue: 1918 Vol. 67 N. 23 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 7,
1918
THE MUSIC TRADE REVIEW
VOLUME OF BUSINESS IS EXCELLENT IN SAN FRANCISCO
Piano Trade Prospering on the Pacific Coast, and an Unusual Demand for Player Rolls and Talking
Machines Is a Feature—New Store for Clark Wise & Co.—Other News
SAN FRANCISCO, CAL., November 29.—Thanks-
giving week was expeeted to be a dull one in
the music trade. In fact, the entire months of
November and December both were expected to
be more or less dull. The people had been
spending money freely in all the war drives, and
they had subscribed heavily in the Liberty Loan
drives. -So, the astute music dealers decided,
there will be a let up in the holiday trade this
year, and we must content ourselves with the
good business of the first ten months of the
year. It was generally conceded that many peo-
ple had pledged themselves to pay for bonds in
amounts which were really beyond their means.
Thus it was reasonable to expect that the music
trade would suffer. However, the opposite has
been the case. Business has kept right along at
the same high speed of the earlier months of
the year. Where the money is coming from is
more or less of a mystery. In fact, it appears
to come from people who in the past were not
in the reckoning of the music dealers. But the
main fact remains that the money is coming out
in exceptional volume. Pianos as well as talk-
ing machines are having a good sale, and the
high-priced goods seem in greater demand than
the cheap stuff.
Kohler & Chase report that there is no let up
in the demand for the Soloelle and so all along
the line the dealers are expressing their satis-
faction.
Excellent Business Reported
It is not only in pianos that business is good,
however. Talking machines are being bought
as freely as ever, and the fact that many stocks
are shy some of their best advertised styles
seems to make no difference. Band instruments
and small goods are also in good demand, al-
though they are somewhat hampered in sales by
shortage of goods.
When it comes to records and music rolls the
public is buying as never before. To accommo-
date its record business Byron Mauzy has added
another demonstration room for records in or-
der to take care of the demands to hear the new
music and the Q R S Co. is thinking of put-
ting on a night shift to take care of business.
Reports Steadily Increasing Business
The American Photo Player Co. reports that
its business is constantly increasing. This
company recently installed one of its Robert
Mortons in the new Coliseum Theatre in this
city and the instrument has received favorable
mention in all the local papers for its vibrant
tones and satisfying qualities. The company is
constantly donating its hall fo>r patriotic pur-
poses. The most recent use of this kind was a
meeting held in the studio by the State Council
of Defense to review motion pictures taken
under its auspices.
Death of Miss Lank
Mrs. L. Schneider, who is better known under
her maiden name of Lank, died in this city re-
cently from brain trouble after a comparatively
brief illness. Miss Lank had long been con-
nected with the Q R S Co. in this city and was
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut St».
Philadelphia, Pa.
well known to all patrons of that establishment.
She was married early this year to Carl Schnei-
der, who was connected with the Quartermas-
ter's Department of the army. Her husband at
present is in France. Miss Lank was a woman
of the highest character and was greatly be-
loved by all who were privileged to know her.
Cannot Now Enter War Activities
Charles Mauzy, son of Byron Mauzy, had been
quietly studying for several months past with
the intention of entering an officers' training
camp. While he rejoices with the rest of the
world that hostilities have come to a close in
Pvurope he feels that he has been cheated out
of an opportunity of service, and regrets that
he did not undertake the training earlier.
Moving to New Quarters
Clark Wise & Co. are now conducting a re-
moval sale and have cut the price of all goods in
their establishment in order to reduce stock as
much as possible before they must seek another
location. Their lease has expired and the own-
ers of the building have leased the greater part
of the building, including the portion formerly
occupied by the music house, to the Western
Union Telegraph Co.
Recent Visitors to the City
Adolph Winter, the Richmond music dealer,
was a visitor to San Francisco this week. He
says that business has picked up wonderfully in
his city since the influenza has been conquered.
During its prevalence he said there was prac-
tically no business in the music line to be had
in his locality.
E. Burnett, representing A. J. Stasny, of New
York, arrived in San Francisco to-day and at
once established himself at Sherman, Clay &
Co. for several weeks' stay. He says that
the song "It's Never Too Late to Be Sorry" has
taken hold of the country with a firm grip and
is going big everywhere.
To Establish New Branch
F. W. Winter, who conducts the Maze Music
Co., at Petaluma, is preparing to establish a
branch on Fillmore street in San Francisco un-
der the name of the Maze. He has been in busi-
ness in this city before and has many friends
in the district of the new store.
New Officers Elected
The Talking Machine Dealers' Association of
San Francisco has just elected the following
officers to conduct its business for the next year:
President, F. A. Levy, of the California Phono-
graph Co.; vice-president, F. L. Valentine, man-
ager of Hauschildt Music Co., and secretary-
treasurer, A. A. White, of the White Music Co.,
Berkeley. William Morton and Benj. Scott, of
Sherman, Clay & Co., will have charge of the
"good of the order" committee and will provide
the entertainment for the organization.
Y. W. C. A. Adopts New Song
The Fisk Publishing Co., San Francisco, has
just brought out the song "Get Behind the Girls
Behind the Boys," by Nat Goldstein and Anita
Day Downing, under the backing of the Young
Women's Christian Association, which has
adopted the music as its official song.
Ernest Ball on Orpheum Circuit
The song composer and singer Ernest Ball is
scheduled to appear on the Orpheum circuit in
this city next month and will also visit other
points on the same circuit throughout the Coast.
The Coast music dealers are featuring the singer
who records only on the Vocalstyle music rolls
and expect to reap a harvest from his presence.
Some Personalities
Byron Mauzy, who startled the trade last
week by advertising pianos at pre-war prices,
says that the people have been coming to his
establishment in such crowds that he cannot
take care of them.
L. S. Sherman, of Sherman, Clay & Co., says
that he has been surprised at the volume of busi-
ness that continues to flow through his estab-
lishment.
m
:. v£«*^i*Eu^;we^
Victrola XVII, $275
Victrola XVII, electric, $332.50
Mahogany or oak
Other styles $25 to $950
"Will there be a
Victrola in your home
this Christmas?"
This important ques-
tion is confronting the
people of the whole
country.
It is the key-note of our
nation-wide holiday ad-
vertising campaign, and
its force is sending thou-
sands of customers into
the stores of Victor re-
tailers everywhere.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
" V i c t r o l a " i, the Registered Trade-mark of
th< Victor Talking Machine Company designating
the products of this Company only.
W a r n i n g : The use of the word VictroU
upon or in the promotion or sale of any other
Talking Machine or Phonograph products is mil-
leading and illegal.
I m p o r t a n t N o t i c e . Victor Records and
Victor Machines are scientifically co-ordinated
and synchronized in the processes of manufacture,
and their use, one with the other, is absolutely
essential to a perfect reproduction.
il
DECEMBER 7,
1918
THE MUSIC TRADE REVIEW
VOLUME OF BUSINESS IS EXCELLENT IN SAN FRANCISCO
Piano Trade Prospering on the Pacific Coast, and an Unusual Demand for Player Rolls and Talking
Machines Is a Feature—New Store for Clark Wise & Co.—Other News
SAN FRANCISCO, CAL., November 29.—Thanks-
giving week was expeeted to be a dull one in
the music trade. In fact, the entire months of
November and December both were expected to
be more or less dull. The people had been
spending money freely in all the war drives, and
they had subscribed heavily in the Liberty Loan
drives. -So, the astute music dealers decided,
there will be a let up in the holiday trade this
year, and we must content ourselves with the
good business of the first ten months of the
year. It was generally conceded that many peo-
ple had pledged themselves to pay for bonds in
amounts which were really beyond their means.
Thus it was reasonable to expect that the music
trade would suffer. However, the opposite has
been the case. Business has kept right along at
the same high speed of the earlier months of
the year. Where the money is coming from is
more or less of a mystery. In fact, it appears
to come from people who in the past were not
in the reckoning of the music dealers. But the
main fact remains that the money is coming out
in exceptional volume. Pianos as well as talk-
ing machines are having a good sale, and the
high-priced goods seem in greater demand than
the cheap stuff.
Kohler & Chase report that there is no let up
in the demand for the Soloelle and so all along
the line the dealers are expressing their satis-
faction.
Excellent Business Reported
It is not only in pianos that business is good,
however. Talking machines are being bought
as freely as ever, and the fact that many stocks
are shy some of their best advertised styles
seems to make no difference. Band instruments
and small goods are also in good demand, al-
though they are somewhat hampered in sales by
shortage of goods.
When it comes to records and music rolls the
public is buying as never before. To accommo-
date its record business Byron Mauzy has added
another demonstration room for records in or-
der to take care of the demands to hear the new
music and the Q R S Co. is thinking of put-
ting on a night shift to take care of business.
Reports Steadily Increasing Business
The American Photo Player Co. reports that
its business is constantly increasing. This
company recently installed one of its Robert
Mortons in the new Coliseum Theatre in this
city and the instrument has received favorable
mention in all the local papers for its vibrant
tones and satisfying qualities. The company is
constantly donating its hall fo>r patriotic pur-
poses. The most recent use of this kind was a
meeting held in the studio by the State Council
of Defense to review motion pictures taken
under its auspices.
Death of Miss Lank
Mrs. L. Schneider, who is better known under
her maiden name of Lank, died in this city re-
cently from brain trouble after a comparatively
brief illness. Miss Lank had long been con-
nected with the Q R S Co. in this city and was
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut St».
Philadelphia, Pa.
well known to all patrons of that establishment.
She was married early this year to Carl Schnei-
der, who was connected with the Quartermas-
ter's Department of the army. Her husband at
present is in France. Miss Lank was a woman
of the highest character and was greatly be-
loved by all who were privileged to know her.
Cannot Now Enter War Activities
Charles Mauzy, son of Byron Mauzy, had been
quietly studying for several months past with
the intention of entering an officers' training
camp. While he rejoices with the rest of the
world that hostilities have come to a close in
Pvurope he feels that he has been cheated out
of an opportunity of service, and regrets that
he did not undertake the training earlier.
Moving to New Quarters
Clark Wise & Co. are now conducting a re-
moval sale and have cut the price of all goods in
their establishment in order to reduce stock as
much as possible before they must seek another
location. Their lease has expired and the own-
ers of the building have leased the greater part
of the building, including the portion formerly
occupied by the music house, to the Western
Union Telegraph Co.
Recent Visitors to the City
Adolph Winter, the Richmond music dealer,
was a visitor to San Francisco this week. He
says that business has picked up wonderfully in
his city since the influenza has been conquered.
During its prevalence he said there was prac-
tically no business in the music line to be had
in his locality.
E. Burnett, representing A. J. Stasny, of New
York, arrived in San Francisco to-day and at
once established himself at Sherman, Clay &
Co. for several weeks' stay. He says that
the song "It's Never Too Late to Be Sorry" has
taken hold of the country with a firm grip and
is going big everywhere.
To Establish New Branch
F. W. Winter, who conducts the Maze Music
Co., at Petaluma, is preparing to establish a
branch on Fillmore street in San Francisco un-
der the name of the Maze. He has been in busi-
ness in this city before and has many friends
in the district of the new store.
New Officers Elected
The Talking Machine Dealers' Association of
San Francisco has just elected the following
officers to conduct its business for the next year:
President, F. A. Levy, of the California Phono-
graph Co.; vice-president, F. L. Valentine, man-
ager of Hauschildt Music Co., and secretary-
treasurer, A. A. White, of the White Music Co.,
Berkeley. William Morton and Benj. Scott, of
Sherman, Clay & Co., will have charge of the
"good of the order" committee and will provide
the entertainment for the organization.
Y. W. C. A. Adopts New Song
The Fisk Publishing Co., San Francisco, has
just brought out the song "Get Behind the Girls
Behind the Boys," by Nat Goldstein and Anita
Day Downing, under the backing of the Young
Women's Christian Association, which has
adopted the music as its official song.
Ernest Ball on Orpheum Circuit
The song composer and singer Ernest Ball is
scheduled to appear on the Orpheum circuit in
this city next month and will also visit other
points on the same circuit throughout the Coast.
The Coast music dealers are featuring the singer
who records only on the Vocalstyle music rolls
and expect to reap a harvest from his presence.
Some Personalities
Byron Mauzy, who startled the trade last
week by advertising pianos at pre-war prices,
says that the people have been coming to his
establishment in such crowds that he cannot
take care of them.
L. S. Sherman, of Sherman, Clay & Co., says
that he has been surprised at the volume of busi-
ness that continues to flow through his estab-
lishment.
m
:. v£«*^i*Eu^;we^
Victrola XVII, $275
Victrola XVII, electric, $332.50
Mahogany or oak
Other styles $25 to $950
"Will there be a
Victrola in your home
this Christmas?"
This important ques-
tion is confronting the
people of the whole
country.
It is the key-note of our
nation-wide holiday ad-
vertising campaign, and
its force is sending thou-
sands of customers into
the stores of Victor re-
tailers everywhere.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
" V i c t r o l a " i, the Registered Trade-mark of
th< Victor Talking Machine Company designating
the products of this Company only.
W a r n i n g : The use of the word VictroU
upon or in the promotion or sale of any other
Talking Machine or Phonograph products is mil-
leading and illegal.
I m p o r t a n t N o t i c e . Victor Records and
Victor Machines are scientifically co-ordinated
and synchronized in the processes of manufacture,
and their use, one with the other, is absolutely
essential to a perfect reproduction.
il
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