Classic Mode

Music Trade Review

Issue: 1918 Vol. 67 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 7,
1918
THE MUSIC TRADE REVIEW
VOLUME OF BUSINESS IS EXCELLENT IN SAN FRANCISCO
Piano Trade Prospering on the Pacific Coast, and an Unusual Demand for Player Rolls and Talking
Machines Is a Feature—New Store for Clark Wise & Co.—Other News
SAN FRANCISCO, CAL., November 29.—Thanks-
giving week was expeeted to be a dull one in
the music trade. In fact, the entire months of
November and December both were expected to
be more or less dull. The people had been
spending money freely in all the war drives, and
they had subscribed heavily in the Liberty Loan
drives. -So, the astute music dealers decided,
there will be a let up in the holiday trade this
year, and we must content ourselves with the
good business of the first ten months of the
year. It was generally conceded that many peo-
ple had pledged themselves to pay for bonds in
amounts which were really beyond their means.
Thus it was reasonable to expect that the music
trade would suffer. However, the opposite has
been the case. Business has kept right along at
the same high speed of the earlier months of
the year. Where the money is coming from is
more or less of a mystery. In fact, it appears
to come from people who in the past were not
in the reckoning of the music dealers. But the
main fact remains that the money is coming out
in exceptional volume. Pianos as well as talk-
ing machines are having a good sale, and the
high-priced goods seem in greater demand than
the cheap stuff.
Kohler & Chase report that there is no let up
in the demand for the Soloelle and so all along
the line the dealers are expressing their satis-
faction.
Excellent Business Reported
It is not only in pianos that business is good,
however. Talking machines are being bought
as freely as ever, and the fact that many stocks
are shy some of their best advertised styles
seems to make no difference. Band instruments
and small goods are also in good demand, al-
though they are somewhat hampered in sales by
shortage of goods.
When it comes to records and music rolls the
public is buying as never before. To accommo-
date its record business Byron Mauzy has added
another demonstration room for records in or-
der to take care of the demands to hear the new
music and the Q R S Co. is thinking of put-
ting on a night shift to take care of business.
Reports Steadily Increasing Business
The American Photo Player Co. reports that
its business is constantly increasing. This
company recently installed one of its Robert
Mortons in the new Coliseum Theatre in this
city and the instrument has received favorable
mention in all the local papers for its vibrant
tones and satisfying qualities. The company is
constantly donating its hall fo>r patriotic pur-
poses. The most recent use of this kind was a
meeting held in the studio by the State Council
of Defense to review motion pictures taken
under its auspices.
Death of Miss Lank
Mrs. L. Schneider, who is better known under
her maiden name of Lank, died in this city re-
cently from brain trouble after a comparatively
brief illness. Miss Lank had long been con-
nected with the Q R S Co. in this city and was
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut St».
Philadelphia, Pa.
well known to all patrons of that establishment.
She was married early this year to Carl Schnei-
der, who was connected with the Quartermas-
ter's Department of the army. Her husband at
present is in France. Miss Lank was a woman
of the highest character and was greatly be-
loved by all who were privileged to know her.
Cannot Now Enter War Activities
Charles Mauzy, son of Byron Mauzy, had been
quietly studying for several months past with
the intention of entering an officers' training
camp. While he rejoices with the rest of the
world that hostilities have come to a close in
Pvurope he feels that he has been cheated out
of an opportunity of service, and regrets that
he did not undertake the training earlier.
Moving to New Quarters
Clark Wise & Co. are now conducting a re-
moval sale and have cut the price of all goods in
their establishment in order to reduce stock as
much as possible before they must seek another
location. Their lease has expired and the own-
ers of the building have leased the greater part
of the building, including the portion formerly
occupied by the music house, to the Western
Union Telegraph Co.
Recent Visitors to the City
Adolph Winter, the Richmond music dealer,
was a visitor to San Francisco this week. He
says that business has picked up wonderfully in
his city since the influenza has been conquered.
During its prevalence he said there was prac-
tically no business in the music line to be had
in his locality.
E. Burnett, representing A. J. Stasny, of New
York, arrived in San Francisco to-day and at
once established himself at Sherman, Clay &
Co. for several weeks' stay. He says that
the song "It's Never Too Late to Be Sorry" has
taken hold of the country with a firm grip and
is going big everywhere.
To Establish New Branch
F. W. Winter, who conducts the Maze Music
Co., at Petaluma, is preparing to establish a
branch on Fillmore street in San Francisco un-
der the name of the Maze. He has been in busi-
ness in this city before and has many friends
in the district of the new store.
New Officers Elected
The Talking Machine Dealers' Association of
San Francisco has just elected the following
officers to conduct its business for the next year:
President, F. A. Levy, of the California Phono-
graph Co.; vice-president, F. L. Valentine, man-
ager of Hauschildt Music Co., and secretary-
treasurer, A. A. White, of the White Music Co.,
Berkeley. William Morton and Benj. Scott, of
Sherman, Clay & Co., will have charge of the
"good of the order" committee and will provide
the entertainment for the organization.
Y. W. C. A. Adopts New Song
The Fisk Publishing Co., San Francisco, has
just brought out the song "Get Behind the Girls
Behind the Boys," by Nat Goldstein and Anita
Day Downing, under the backing of the Young
Women's Christian Association, which has
adopted the music as its official song.
Ernest Ball on Orpheum Circuit
The song composer and singer Ernest Ball is
scheduled to appear on the Orpheum circuit in
this city next month and will also visit other
points on the same circuit throughout the Coast.
The Coast music dealers are featuring the singer
who records only on the Vocalstyle music rolls
and expect to reap a harvest from his presence.
Some Personalities
Byron Mauzy, who startled the trade last
week by advertising pianos at pre-war prices,
says that the people have been coming to his
establishment in such crowds that he cannot
take care of them.
L. S. Sherman, of Sherman, Clay & Co., says
that he has been surprised at the volume of busi-
ness that continues to flow through his estab-
lishment.
m
:. v£«*^i*Eu^;we^
Victrola XVII, $275
Victrola XVII, electric, $332.50
Mahogany or oak
Other styles $25 to $950
"Will there be a
Victrola in your home
this Christmas?"
This important ques-
tion is confronting the
people of the whole
country.
It is the key-note of our
nation-wide holiday ad-
vertising campaign, and
its force is sending thou-
sands of customers into
the stores of Victor re-
tailers everywhere.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
" V i c t r o l a " i, the Registered Trade-mark of
th< Victor Talking Machine Company designating
the products of this Company only.
W a r n i n g : The use of the word VictroU
upon or in the promotion or sale of any other
Talking Machine or Phonograph products is mil-
leading and illegal.
I m p o r t a n t N o t i c e . Victor Records and
Victor Machines are scientifically co-ordinated
and synchronized in the processes of manufacture,
and their use, one with the other, is absolutely
essential to a perfect reproduction.
il
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
DECEMBER 7, 1918
FOERSCHNER HEADS EXPORT DEPT.
Former Wasle & Co. Representative Now Ex-
port Manager of the Stager Co.—Thoroughly
Conversant With Exporting Problems
Announcement was made this week of the
appointment of Leonard Foerschner as export
manager of the Stager Co., Inc., 29 West Thirty-
fourth street, New York. The Stager Co., as it
is now becoming well
known throughout the
industry, specializes in
metals, woods, textiles
and other materials en-
A particular customer cares little
tering into t h e con-
what he pays if he knows he is getting
s t r u c t i o n of pianos,
the quality he desires. Bjur Bros.'
player-pianos and talk-
dealers have .found this to be true.
ing machines.
T h e export depart-
Legget and Whitlock Avenues
ment will be developed
NEW YORK
in such a way t h a t
p i a n o manufacturers,
who are now doing an
export business and as- Leonard Foerschner
CINCINNATI PIANO SALES UNPRECEDENTED IN VOLUME pire to increase that business, may depend upon
Business for Month Just Passed Sets New Record for Cincinnati Piano Dealers—Shortage of Stocks the Stager Co. for the handling of export ship-
ments.
the Only Drawback for Future Trade—Werner Industries Co. Activities
It is this department of which Mr. Foerschner
CINCINNATI, ()., December 3.—Some of the sistant manager of the Cincinnati office. He re- will have direct supervision. Most recently Mr.
Foerschner has been known to the piano in-
piano concerns in the Cincinnati district on Sat- ported for duty Saturday morning.
Kenneth Curtis, of the Milton Piano Co., was dustry throughout the country as traveling rep-
urday closed the books on the greatest Novem-
resentative for Wasle & Co., but previous to his
ber volume of business in the history of these in Cincinnati last week.
houses. So marked is the contrast over the
Former employes of the Werner Industries connection with the piano industry he was for
same period of last year that the merchants do Co. are returning to the Cincinnati factory, ac- years in the general export business, being con-
not attempt to describe it. In its place they cording to H. J. Werner, president, who has nected with a house which handled over 50 per
compare the month with other years. Most of just returned from a short business trip. "We cent, of the exports to Brazil. Owing to this
the houses stated that from a November stand- are looking forward," he said, "to better deliv- experience he has a very keen insight into the
point the month just closed will carry off all eries. Manufacturers are notifying us that they requirements which arise from the exporting of
honors.
are getting out material. Our two retail stores merchandise to foreign countries, and his occu-
pation in that capacity will no doubt be hailed
Tn view of the enormous business transacted had a wonderful business in November."
with satisfaction by many piano manufacturers
last month the big worry of the trade to-day is
who will be glad to avail themselves of his ex-
the lack of stock to carry them over until Feb-
"THE AEOLIAN" FOR DECEMBER
perience in having their goods shipped to for-
ruary. As is generally known, none is to be
eign countries.
had, and while each and every merchant realizes Many Articles of Interest Appear in This Pub-
Mr. Foerschner assumed his new duties on No-
lication That Make a Wide Appeal
this situation it does not prevent them from
vember 25.
trying to figure where they could lay their
hands on an unexpected supply.
The December issue of "The Aeolian," the
Manager De Vine, of the Aeolian Co., who is house organ published monthly by the Aeolian
GEO. P. BENT ACTS AS HOST
not given to expressions, appeared so elated Employes' Association, reached Aeolianites this
over the outcome of November that he summed week, and received careful attention from the Entertains Large Party of His Boyhood Friends
up the situation with one word. That was "fine." members of the Aeolian organization throughout
at Thanksgiving Dinner in Minneapolis
E. E. Roberts, of the Baldwin Co., said: "It the country. This issue has a number of excel-
was a great November. You must remember lent articles, the feature article being entitled
MINNEAPOLIS, MINN., November 30.—George P.
that we did not have a full month, for the ces- "The Stars and Stripes Forever," consisting of Bent, who is by common consent one of the
sation of fighting only happened on November a timely discourse on Aeolian export activities luminaries of the piano firmament, passed
11. Yet the volume was a great one. Just written by Miss Lucy A. Goldsmith, head of the Thanksgiving week in Minneapolis, but not for
think what the trade might be able to do with Aeolian export department. A note of welcome business purposes. Mr. Bent undoubtedly is a
is extended to Frank W. Hessin, who arrived in big man in the industrial world, but he is far
unlimited supplies for the rest of the year."
The Otto Grau Piano Co. declares November America recently after being interned four years from being a mere money grubber. He loves
in a German prison camp. Mr. Hessin was for- poetry and song, he enjoys association with his
was the greatest in the history of the house.
At the Church-Beinkamp Co. quite a dent merly manager of the Aeolian Co.'s Berlin fellow man, he is wholly and truly human.
was put into the surplus stock, according to branch, and has been associated with the com-
Mr. Bent was born and reared in Minnesota,
Manager Faulconer. "People," he said, "sim- pany for majiy years.
although Chicago has claimed him for upward
In this issue of "The Aeolian" there are pre- of forty years. Quite a number of his boyhood
ply bought because of the opportunity of buy-
sented many interesting items from the different friends live in and about Minneapolis. It was
ing."
Many of the buyers made a good part of their Aeolian branches in this country and abroad, quite natural and wholly characteristic that he
first payments in Liberty Bonds, showing that and the center spread of the December issue fea- should gather the "old gang" about him at
r
the people are not inclined to regard Secretary tures seven excellent cartoons by Herbert W . Thanksgiving time and live over the good old
McAdoo's caution about retaining their Govern- Weise, of the Aeolian wholesale Vocation de- days over a festive board. The party was con-
ment bonds. This situation is not wholly con- partment, who has achieved considerable local vened at the Radisson Hotel and their number
With George P. Bent as
fined to the piano trade, for several instances of fame as a cartoonist. In these cartoons Mr. was about sixty.
bonds being used in the' purchase of real estate Weise gives his impressions of a few popular host and toastmaster it may be accepted as a
developed during the past week.
Aeolianites celebrating Peace Day, and these certainty that there was nothing lacking that
What holds good with the piano trade will cartoons have won the enthusiastic commenda- would contribute to thorough enjoyment on this
occasion.
also pertain to the talking machine field. F. F. tion of the Aeolian organization.
Among the "Personals and What-Knots" is a
Dawson, of the Columbia Graphophone Co., who
has just returned from New York City, said congratulatory message 'to C. C. Applegate, of
HANGS UP A NEW RECORD
that under the apportionment plan adopted at the Aeolian Co.'s advertising department, who
headquarters the Cincinnati district will be shy recently became the father of a baby boy. With
Manager Max, of the piano department of
2,000 machines with the close of the fiscal year, his usual modesty Mr. Applegate failed to let Gimbel Bros. New York store, is enthusiastic
January 1. The branch has orders on hand, and many of his friends know of this happy event, over the showing of his sales staff during No-
in addition demands from new sources. The but the editor of "The Aeolian" evidently vember. He points with pride to the fact that
latter, under,the circumstances, cannot be enter- thought that it was important enough to call no instruments were sold on longer time than
tained at this time. G. H. Williams, manager to the attention of all Aeolianites, who are twenty-four months, and that $40,000 of the $63,-
of the Seattle branch, has been appointed as- showering Mr. Applegate with congratulations.
000 total were sold on a twelve months' basis.
BJUR BROS. CO.
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PIANOS
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PIANO COMPANY NEW YORK CITY
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prodacerfgrthe
dealer intheTrade.

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