Music Trade Review

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THE MUSIC TRADE REVIEW
JULY 13, 1918
ANNUAL OUTING OF THE TALKING MACHINE MEN, INC. VOCALION CHANGE IN PROVIDENCE
Annual Red Letter Event Takes Place on Wednesday, August 7—Bear Mountain Will Be the
Rendezvous and Every Talking Machine Man Should Keep the Date in Mind
Mark 1 the date on your calendar now with a
big red circle, Wednesday, August 7, the date
of the annual outing of the Talking Machine
Men, Inc.
According to information already obtainable
regarding the plans for the affair it will be a
genuine trade event, and the member of the
local trade who -is unfortunate enough to miss
it will be cheating himself out of some real en-
joyment.
The outing will be held at the Bear Mountain
Inn, the popular up-the-Hudson resort, and ar-
rangements have been made for the party to
sail up the river on the Albany Day Line, leav-
ing the foot of West Forty-second street at 9
a. m.
In order to prevent the trip from becoming
monotonous in any sense J. J. Davin, of the
New York Talking Machine Co., has arranged
for the original Dixie Land Jazz Band from
Reisenweber's to accompany the party and fill
the air with sweet melodies on frequent occa-
sions during the sail and at the park. The
band has donated its services for the occasion,
in appreciation of efforts put forth by Mr.
Davin in its behalf. There will also be other
surprises in the way of entertainment during
the day.
At Bear Mountain there will be a baseball
game as the chief sporting event. There will
also be races of various sorts and other games
in sufficient variety to suit all manner of
tastes.
An elaborate dinner will be served at the Bear
Mountain Inn at 1 o'clock.
Those in charge of the arrangements urge
that jobbers and dealers not only attend them-
selves, but arrange to let as many of their em-
ployes off as possible, in order to make the af-
fair successful in every way. It is felt that with
employes called upon to do much extra work
through shortage of help, a little recreation is
really due them.
The committee in charge of the outing con-
sists of Sol. Lazarus, E. Leins, J. E. Hunt, J. T.
Coughlin, Saul Birns and J. J. Davin. Informa-
tion regarding the outing, as well as tickets,
may be obtained from A. Galuchi, treasurer of
the Talking Machine Men, Inc., 724 Bergen
avenue, Jersey City, N. J.
THE JULY "COLUMBIA RECORD"
RECORDINGS BY GIULIO CRIMI
Many Valuable Hints for Dealers in Latest
Issue of Columbia Co. Publication
Aeolian Co. Features Selections by Prominent
Tenor in Advertising Last Sunday
The July issue of the "Columbia Record," the
house organ published monthly by the Columbia
Graphophone Co., made its appearance this
week, and as usual contains many interesting
and timely items for the use of Columbia dealers
throughout the country. These items are based
on the practical experiences of Columbia repre-
sentatives and therefore furnish valuable infor-
mation for the development of Columbia Grafo-
nola and record business.
This month's "Columbia Record" calls atten-
tion to several new moving picture slides that
were recently prepared for the use of Columbia
dealers, and there are the usual number of attrac-
tive window displays prepared by Columbia
dealers in different sections. The service de-
partment contributes its quota of suggestions,
which contain a summer appeal for the benefit of
Columbia representatives.
The Aeolian Co., New York, featured in its
advertising last Sunday a Vocalion record made
by the distinguished operatic tenor, Giulio
Crimi. This well-known artist has recorded
several selections for the Vocalion library, in-
cluding numbers from "Cavalleria Rusticana"
and "Pagliacci."
Giulio Crimi has won international success as
one of the foremost tenors of the present gen-
eration. His Vocalion records have been dem-
onstrated the past week at Aeolian Hall, and
have won unlimited praise from critics and
music-lovers, who believe these records will
meet with a ready sale throughout the country.
This famous tenor will record exclusively for
the Aeolian-Vocalion record library.
NEW POST FOR A. E. LANDON
Appointed a Member of the Columbia Whole-
sale Organization in Canada
A. E. Landon, formerly assistant manager of
the Philadelphia branch of the Columbia Co.,
has been appointed a member of the Columbia
Canadian wholesale organization, with head-
quarters in Toronto. Mr. Landon will work
under the direction of James P. Bradt, general
manager of the Columbia Co.'s Canadian inter-
ests, and judging from the success that he has
already achieved as a member of the Columbia
sales staff he will be a welcome addition to the
Canadian organization.
INSTALL FULLWCTOR LINE
WORCESTER, MASS., July 8.—The firm of Bar-
nard, Sumner & Putnam Co., Main street, has
lately installed a complete line of Victor Vic-
trolas and records, having bought out the Vic-
tor stock held by the Worcester Phonograph
Co. at 11 Trumbull street. This is one of Wor-
cester's leading department stores, and judging
by the way it has begun to interest the lovers
of the Victor there is a big success ahead.
AVIATORS SEND PLEA FOR RECORDS
Fliers at West Point, Miss., Have a Talking
Machine, But Lack Records
The aviators who are in training at West
Point, Miss., have written the New York Eve-
ning Journal stating that they have a talking
machine which they bought from their none too
generous salaries, but they are shy on discs,
particularly of patriotic songs, and that cheer-
ing jazz music stuff which set so many Broad-
way feet to tripping last winter. One of these
aviators suggested that perhaps through pub-
licity these much-needed records may come
their way, so the suggestion is passed along to
our readers.
ENLARGE VICTOR DEPARTMENT
Tilden-Thurber Corp. in That City Takes Over
Local Vocalion Co. and Opens Special Depart-
ment for Featuring That Line
PROVIDENCE, R. 1., July 8.—The Tilden-Thurber
Corp., of this city, has taken over the business
of the Vocalion Co. and will open a separate de-
partment devoted exclusively to the Aeolian-
Vocalion phonograph and the new Vocalion
records. The Vocalion Co., which operated its
branch in Providence from the main New Eng-
land store in Boston, has retired from the field
in this city; but the Vocalion products will re-
ceive splendid representation in the warerooms
of the Tilden-Thurber Corp. This company is
one of the best-known retail houses in New
England, and will institute an aggressive cam-
paign in behalf of Vocalion products.
Thos. W. Hindley, who has been manager at
Vocalion Hall since last winter, will join the
traveling staff of the Vocalion Co. in Boston,
with headquarters in that city. The Tilden-
Thurber Corp. will take over all the contracts,
etc., made by the Vocalion Co., and will con-
tinue collections and the other detail work inci-
dental to the business.
IMITATION RECORDS FOR WINDOWS
Dealer Service Department of Columbia Co. An-
nounces Unique Display Feature for Dealers
In response to requests from Columbia dealers
throughout the country, the dealer service de-
partment of the Columbia Graphophone Co. has
just announced that it is ready to supply Co-
lumbia representatives with an imitation record
lithographed on sheet steel. These records can
be utilized to excellent advantage, as the dealers
have hitherto been hampered in exhibiting rec-
ords in their display windows by the deteriora-
tion caused by the heat of the sun and the
gathering of dust in the record sound grooves,
rendering the records thus displayed unfit for
use, and a direct loss in money.
Many requests for the solution of this problem
actuated the experimentation with substitutes
that would withstand the extraordinary require-
ments of window display and still maintain the
appearance of actual records. Trials of card-
board, wooden and fiber substitutes proved un-
satisfactory for many reasons, and after lengthy
tests of various materials, an imitation record
lithographed on sheet steel was perfected.
Imitations of Columbia records have been
manufactured in ten and twelve-inch diameters,
single-faced, with regular blue and symphony
labels. Record edges are round-rolled giving
the appearance of actual record thickness. Each
imitation is punched with a hole in the center so
they may be substituted wherever the others
may be displayed.
These records are furnished to the dealers in
sets of twelve assorted, comprising three of each
type of record. There has also been issued for
use with these imitations a record display easel
consisting of a sheet steel and wire record
holder with easel adjustable to any angle. This
easel holds ten-inch or twelve-inch records and
a metal pin inserted through the record hole
keeps the record in display position.
TERRE HAUTE, IND., July 8.—Four new and at-
tractive soundproof demonstration rooms have
just been completed for the enlargement of the
Victrola department of the Herz store. The
rearrangement of the department also provides
for more attractive display parlors and more
convenient record stock files. The enlarged de-
partment was formally opened on Wednesday,
Thursday and Friday, June 5, 6 and 7, with
special musical programs which pleased the
large audiences in attendance.
RESIGNS TO ENTER THE SERVICE
Donald Martin, who for some time past has
been Edison supervisor for the Dominion of
Canada, has handed in his resignation from
that position, which took effect on July 1,
for the purpose of entering the military service
of the United States. No successor to Mr.
Martin in the Canadian territory has yet been
announced.