Music Trade Review
Issue: 1918 Vol. 67 N. 17 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE REVIEW
EDISON "ROYAL PURPLE" ARTISTS
OcroiiER 26, 1918
NO WONDER THE DACHSHUND SHAKES
HE HEARS THE WILSON REPLY RECORD
Taurino Parvis and P. A. Asselin Make First
of a Series of Records for the Edison Ara-
berola—Both Have Achieved Wide Fame
.
/ •
1
m
In the November supplement of Edison Am-
berol records are two "Royal Purple" numbers
sung by artists new to the Edison Co.
Taurino Pan-is, the prominent Italian oper-
X
\
•i
it^h
r
M
Ik
1
HIS MASTERS V<
How You Can
Safely Increase
Your Income
A Timely Cartoon From the Montreal Star
HEINEMAN EMPLOYES SCORE RECORD
Every Employe in Otto Heineman Phonograph
Supply Co. Buys Liberty Bonds—100 Per
Cent. Flag for the House Ordered
Taurino Parvis, Italian Baritone
atic baritone, has had a wonderful musical his-
tory. He is now singing at the Metropolitan
()pera House in New York City and looks back
upon his long and successful engagements at
Covent Garden, London, La Scala, Milan, for
Every employe in the Otto Heineman Phono-
graph Supply Co. is now wearing a Fourth Lib-
erty Loan button, indicating that this house has
achieved a 100 per cent, record in the Fourth
Liberty Loan drive. A 100 per cent, flag has
been ordered, and Otto Heineman, president of
the company, is naturally delighted to have the
honor of displaying this flag.
The company, in order to evidence its appre-
ciation of the service rendered by its employes,
has made arrangements whereby the employe
in purchasing these Liberty Bonds will pay a
stipulated amount one week and the company
will pay the same amount on alternate weeks.
In other words, a $50 bond will cost the employe
only $25, and larger bonds in proportion. This
generous spirit is greatly appreciated by the
Heineman employes, who subscribed to the limit.
AEOLIAN-VOCALION PUBLICITY
Series of Newspaper Advertisements Prepared
for Dealers Just Issued
The advertising department of the Aeolian
Co., New York, has prepared for the use of
Aeolian-Vocalion dealers a splendid series of
newspaper advertisements that can be featured
to excellent advantage during the fall season.
Before being offered to the dealers these ad-
vertisements were carefully tested in the local
newspapers, and Aeolian-Vocalion representa-
tives can use this series with the assurance that
this publicity has "made good" under difficult
conditions.
The Aeolian-Vocalion phonograph, because
of its many distinctive features, adapts itself
admirably to newspaper advertising, and the
different advertisements offered to the trade
combine prestige text with effective sales ar-
gument. Cuts are furnished free of charge to
the dealers in any size that is desired, and there
is no doubt but that the proper use of this
advertising will act as an impetus to the sale
of the Aeolian-Vocalion phonograph.
P. A. Asselin, French Tenor
six seasons, Teatro Colon, Buenos Aires, and
seven seasons in Petrdgrad.
P. A. Asselin was born in Canada.
After
finishing his musical education he entered upon
a concert career and made a brilliant success.
It is the Edison policy to present only the
most famous voices on the Royal Purple rec-
ords. The selections this month are quite in
line with this purpose.
CURTAIL NEEDLE PRODUCTION
C. H. RICHARDSON ENTERS SERVICE
Manager of Talking Machine Department of
Clark Music Co., Syracuse, Joins the U. S.
Tank Division—Tenth Employe to Go
Charles H. Richardson, for some time man-
ager of the talking machine department of the
Clark Music Co., Syracuse, N. Y., has left to
join the United States Tank Service. He is the
tenth employe of the Clark Music Co. to enter
the service, most of the men now being in
France, and if he can fight like he can sell,
look out German}*-."
The War Industries Board has just issued an
order curtailing the production of sixteen in-
dustries for the purpose of saving fuel, labor,
capital, material and transportation for essen-
The Coeola Phonograph & Cabinet Corp., of
tial war work. Among those enumerated are
New York, was incorporated at Albany this
the manufacture of talking machine needles, the
week with a capital stock of $10,000. Those in-
curtailment being 50 per cent, of the 1917 pro- terested are A. Posen, II. Rotlistein and J. A.
duction.
Kohn.
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK
50
THE MUSIC TRADE REVIEW
EDISON "ROYAL PURPLE" ARTISTS
OcroiiER 26, 1918
NO WONDER THE DACHSHUND SHAKES
HE HEARS THE WILSON REPLY RECORD
Taurino Parvis and P. A. Asselin Make First
of a Series of Records for the Edison Ara-
berola—Both Have Achieved Wide Fame
.
/ •
1
m
In the November supplement of Edison Am-
berol records are two "Royal Purple" numbers
sung by artists new to the Edison Co.
Taurino Pan-is, the prominent Italian oper-
X
\
•i
it^h
r
M
Ik
1
HIS MASTERS V<
How You Can
Safely Increase
Your Income
A Timely Cartoon From the Montreal Star
HEINEMAN EMPLOYES SCORE RECORD
Every Employe in Otto Heineman Phonograph
Supply Co. Buys Liberty Bonds—100 Per
Cent. Flag for the House Ordered
Taurino Parvis, Italian Baritone
atic baritone, has had a wonderful musical his-
tory. He is now singing at the Metropolitan
()pera House in New York City and looks back
upon his long and successful engagements at
Covent Garden, London, La Scala, Milan, for
Every employe in the Otto Heineman Phono-
graph Supply Co. is now wearing a Fourth Lib-
erty Loan button, indicating that this house has
achieved a 100 per cent, record in the Fourth
Liberty Loan drive. A 100 per cent, flag has
been ordered, and Otto Heineman, president of
the company, is naturally delighted to have the
honor of displaying this flag.
The company, in order to evidence its appre-
ciation of the service rendered by its employes,
has made arrangements whereby the employe
in purchasing these Liberty Bonds will pay a
stipulated amount one week and the company
will pay the same amount on alternate weeks.
In other words, a $50 bond will cost the employe
only $25, and larger bonds in proportion. This
generous spirit is greatly appreciated by the
Heineman employes, who subscribed to the limit.
AEOLIAN-VOCALION PUBLICITY
Series of Newspaper Advertisements Prepared
for Dealers Just Issued
The advertising department of the Aeolian
Co., New York, has prepared for the use of
Aeolian-Vocalion dealers a splendid series of
newspaper advertisements that can be featured
to excellent advantage during the fall season.
Before being offered to the dealers these ad-
vertisements were carefully tested in the local
newspapers, and Aeolian-Vocalion representa-
tives can use this series with the assurance that
this publicity has "made good" under difficult
conditions.
The Aeolian-Vocalion phonograph, because
of its many distinctive features, adapts itself
admirably to newspaper advertising, and the
different advertisements offered to the trade
combine prestige text with effective sales ar-
gument. Cuts are furnished free of charge to
the dealers in any size that is desired, and there
is no doubt but that the proper use of this
advertising will act as an impetus to the sale
of the Aeolian-Vocalion phonograph.
P. A. Asselin, French Tenor
six seasons, Teatro Colon, Buenos Aires, and
seven seasons in Petrdgrad.
P. A. Asselin was born in Canada.
After
finishing his musical education he entered upon
a concert career and made a brilliant success.
It is the Edison policy to present only the
most famous voices on the Royal Purple rec-
ords. The selections this month are quite in
line with this purpose.
CURTAIL NEEDLE PRODUCTION
C. H. RICHARDSON ENTERS SERVICE
Manager of Talking Machine Department of
Clark Music Co., Syracuse, Joins the U. S.
Tank Division—Tenth Employe to Go
Charles H. Richardson, for some time man-
ager of the talking machine department of the
Clark Music Co., Syracuse, N. Y., has left to
join the United States Tank Service. He is the
tenth employe of the Clark Music Co. to enter
the service, most of the men now being in
France, and if he can fight like he can sell,
look out German}*-."
The War Industries Board has just issued an
order curtailing the production of sixteen in-
dustries for the purpose of saving fuel, labor,
capital, material and transportation for essen-
The Coeola Phonograph & Cabinet Corp., of
tial war work. Among those enumerated are
New York, was incorporated at Albany this
the manufacture of talking machine needles, the
week with a capital stock of $10,000. Those in-
curtailment being 50 per cent, of the 1917 pro- terested are A. Posen, II. Rotlistein and J. A.
duction.
Kohn.
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK
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