Music Trade Review

Issue: 1918 Vol. 67 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE REVIEW
EDISON "ROYAL PURPLE" ARTISTS
OcroiiER 26, 1918
NO WONDER THE DACHSHUND SHAKES
HE HEARS THE WILSON REPLY RECORD
Taurino Parvis and P. A. Asselin Make First
of a Series of Records for the Edison Ara-
berola—Both Have Achieved Wide Fame
.
/ •
1
m
In the November supplement of Edison Am-
berol records are two "Royal Purple" numbers
sung by artists new to the Edison Co.
Taurino Pan-is, the prominent Italian oper-
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HIS MASTERS V<
How You Can
Safely Increase
Your Income
A Timely Cartoon From the Montreal Star
HEINEMAN EMPLOYES SCORE RECORD
Every Employe in Otto Heineman Phonograph
Supply Co. Buys Liberty Bonds—100 Per
Cent. Flag for the House Ordered
Taurino Parvis, Italian Baritone
atic baritone, has had a wonderful musical his-
tory. He is now singing at the Metropolitan
()pera House in New York City and looks back
upon his long and successful engagements at
Covent Garden, London, La Scala, Milan, for
Every employe in the Otto Heineman Phono-
graph Supply Co. is now wearing a Fourth Lib-
erty Loan button, indicating that this house has
achieved a 100 per cent, record in the Fourth
Liberty Loan drive. A 100 per cent, flag has
been ordered, and Otto Heineman, president of
the company, is naturally delighted to have the
honor of displaying this flag.
The company, in order to evidence its appre-
ciation of the service rendered by its employes,
has made arrangements whereby the employe
in purchasing these Liberty Bonds will pay a
stipulated amount one week and the company
will pay the same amount on alternate weeks.
In other words, a $50 bond will cost the employe
only $25, and larger bonds in proportion. This
generous spirit is greatly appreciated by the
Heineman employes, who subscribed to the limit.
AEOLIAN-VOCALION PUBLICITY
Series of Newspaper Advertisements Prepared
for Dealers Just Issued
The advertising department of the Aeolian
Co., New York, has prepared for the use of
Aeolian-Vocalion dealers a splendid series of
newspaper advertisements that can be featured
to excellent advantage during the fall season.
Before being offered to the dealers these ad-
vertisements were carefully tested in the local
newspapers, and Aeolian-Vocalion representa-
tives can use this series with the assurance that
this publicity has "made good" under difficult
conditions.
The Aeolian-Vocalion phonograph, because
of its many distinctive features, adapts itself
admirably to newspaper advertising, and the
different advertisements offered to the trade
combine prestige text with effective sales ar-
gument. Cuts are furnished free of charge to
the dealers in any size that is desired, and there
is no doubt but that the proper use of this
advertising will act as an impetus to the sale
of the Aeolian-Vocalion phonograph.
P. A. Asselin, French Tenor
six seasons, Teatro Colon, Buenos Aires, and
seven seasons in Petrdgrad.
P. A. Asselin was born in Canada.
After
finishing his musical education he entered upon
a concert career and made a brilliant success.
It is the Edison policy to present only the
most famous voices on the Royal Purple rec-
ords. The selections this month are quite in
line with this purpose.
CURTAIL NEEDLE PRODUCTION
C. H. RICHARDSON ENTERS SERVICE
Manager of Talking Machine Department of
Clark Music Co., Syracuse, Joins the U. S.
Tank Division—Tenth Employe to Go
Charles H. Richardson, for some time man-
ager of the talking machine department of the
Clark Music Co., Syracuse, N. Y., has left to
join the United States Tank Service. He is the
tenth employe of the Clark Music Co. to enter
the service, most of the men now being in
France, and if he can fight like he can sell,
look out German}*-."
The War Industries Board has just issued an
order curtailing the production of sixteen in-
dustries for the purpose of saving fuel, labor,
capital, material and transportation for essen-
The Coeola Phonograph & Cabinet Corp., of
tial war work. Among those enumerated are
New York, was incorporated at Albany this
the manufacture of talking machine needles, the
week with a capital stock of $10,000. Those in-
curtailment being 50 per cent, of the 1917 pro- terested are A. Posen, II. Rotlistein and J. A.
duction.
Kohn.
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
OCTOBER 26, 1918
MUSIC
TRADE
51
REVIEW
THE REAL AMERICAN INSTRUMENT
SOME HOLIDAY SPECIALTIES
DEATH OF MICHAEL E. SCHOENING
The Banjo Was Invented in America, and Has
Always Been Associated With American
Music—How Its Popularity Has Developed
C. Bruno & Son, Inc., Featuring Toy Pianos
and Music Boxes for Holiday Trade
Pioneer Musical Merchandise Importer Passes
Away After a Brief Illness
It has long been the custom of musicians (the
high-brows) to look askance at the mandolin,
the banjo, the guitar and all kindred instru-
ments, but this great war in which we are en-
gaged has brought to light the fact that the
instruments that really appeal to the boys who
need amusement are not flutes, piccolos, clari-
nets or saxophones, almost all of which would
be easier to carry about, but are the fretted in-
struments.
These instruments have, of course, been the
favorites of college boys for years, but recent
years have seen a remarkable development both
in the manufacture and in general standard of
the music and playing of the instruments.
The only real American instrument is the
banjo—the instrument that was first made pop-
ular by negro minstrels and was for a long time
supposed to be the negro's instrument. This
instrument is said to have been invented by one
Sweeney, a Southerner, in the days before the
Civil War.
Whether this be true or not its development
has at least been due to Americans. There
have been many excellent players, but the one
name that stands out above them all as an artist
is that of Alfred A. Farland. He it was who
proved, by his marvelous technic, his musical
insight and his untiring devotion to the best in
music (which is still unabated) that the banjo
was not merely an instrument suited to jigs
and breakdowns, but was really capable of tak-
ing its place in the sun as a musical instrument.
He was the first to adapt and really play such
masterpieces as the Mendelssohn violin con-
certo, Beethoven sonatas, the Liszt arrangement
of Paganini's "Campanella," and dozens of sim-
ilar works. That the banjo is loved by thou-
sands of people from all corners of the land is
shown by the enormous sale of phonograph
records made on the instrument.
PERFECTS SNARE DRUM MECHANISM
WASHINGTON*, 1). C, October 21.—John E.
Winne, Troy, N. Y., was last week granted Pat-
ent Xo. 1,279,627 for a snare-drum, one-half of
which he has assigned to Frederick C. Claessens,
same place. The principal object of the inven-
tion is to facilitate adjusting the snare-mecha-
nism and rendering the same operative or in-
operative at will.
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music House,
Utica, N. Y.
RUNQ
THE OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
INAMERICA
Exclusively Wholesale
ESTABLISHED 1634
Michael E. Schoening, head of the firm of M. H.
During the past few weeks C. P.runo & Son,
Inc., 351 Fourth avenue, New York, musical Schoening, 26 East Twenty-second street, New
York, musical merchandise importer and whole-
saler, died at his home, 568 West 112th street,
New York, last Thursday after a short illness.
Mr. Schoening, who was sixty-three years of age
at the time of his death, was one of the pioneers
of the musical merchandise industry in New
York and numbered among his personal friends
music dealers and jobbers from coast to coast.
A solemn requiem mass was celebrated at the
Church of St. Ignatius Loyola, New York, on
Monday morning, which was attended by a large
number of friends of the deceased.
Attractive Bruno & Son Music Box
merchandise wholesalers, have received large
H. L. HUNT GETS HUN HELMET
orders from their dealers for toy pianos and
musical boxes. The dealers, realizing the tre-
H. Iy. Hunt, manager of the musical merchan-
mendous shortage of musical merchandise,
placed their orders well in advance of require- dise department of C. II. Ditson & Co., is the
proud possessor of a genuine Hun helmet fresh
from the battlefields. The helmet is inscribed
"To H. L. Hunt from Sergt. R. Hinckley," and
was captured at one of the recent offensives in
which the Yanks played a considerable part.
Sergt. Hinckley is a member of one of the mili-
tary bands and plays a double B helicon. The
trophy was sent in appreciation of the many
courtesies that C. II. Ditson & Co. have ex-
tended to the boys.
DAMPING DEVICE FOR SNARE DRUMS
WASHINGTON, I). C, October 21.—Harold A.
Van Yalkenburg, of Oakland, Cal., has just been
granted Patent No. 1,281,107 on a damping de-
vice for snare drums. This invention relates to
Toy Piano Featured by Bruno & Son
means for preventing any vibrations when the
ments in order to receive merchandise in time drum is not in use, the principal object being
for the fall and holiday season.
to provide a vacuum bellows for damping the
In order to take care of the demands of its snares whereby rapid changes in the vacuum
trade it was necessary for the House of Bruno supply wilF not affect the position of the damp-
to scour the market for toy pianos and mu- ing device. Another object of the invention is
sical boxes, but fair-sized shipments were re- to flexibly mount the damping pad whereby the
ceived last week, and deliveries are now being same may be always in uniform contact through-
made to the dealers. There is always an active out the length of the snares.
holiday trade for this class of merchandise, as
these instruments always please the children.
No quarter for the foe, but many quarters for
Thrift Stamps. Buy some to-day.
JOHNFRIEDRfCH&BRO.
SEND FOR
OUR
CATALOGUES
OLIVER DITSON GO.
Largest Wholesale
Musical Merchandise
House in America
BOSTON, MASS.
Buegeleisen & Jacobson
M anutacturera
Importers and Jobber* of
MUSICAL
MERCHANDISE
Attractive Specialties
M o d e r n Service
ESTABLISHED ISM
WEWANN
Sprier Quality MUSICAL INSTRUMENTS
Victor Distributer*
Victor Distributors
DURRO
AND
STEWART
Chestnut Stre.t, Philadelphia, Pa.
Established over half a century
113 University Place
NEW
YORK
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
N e v Brunswick, N. J.

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