Music Trade Review
Issue: 1918 Vol. 67 N. 15 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 12,
11
THE MUSIC TRADE REVIEW
1918
MUSIC TRADE A FACTOR IN SAN FRANCISCO LOAN DRIVE
Piano Men and Their Entire Staffs Concentrate Their Efforts to Make Drive a Success—Mauzy
Conceives Novel Method of Selling Bonds—Sells Small Goods Department
SAN FRANCISCO, CAL., October 5.—Business of
all kinds came to a pause this week while the
attention of all citizens was turned to the work
of raising as quickly as possible San Francisco's
quota of the Fourth Liberty Loan. The work
has proceeded but a few days as yet, but the
music houses declare that nearly all of them will
be rated at 100 per cent, before the drive is over.
In some of the large establishments there are a
number of young women who have just been
employed. They are learning the business, and
for the present are not receiving a salary that
warrants subscription. With these exceptions,
however, the whole of the trade is doing its full
duty in helping the war. Even at this date, with
the drive in its seventh day, Liberty Loan but-
tons are in evidence on the breast of everyone
the public may meet in the music stores. This
condition prevails to a great extent all over the
city and in every line. In fact, the man with-
out a button is already becoming conspicuous
by its absence. Naturally this concentration of
interest is holding up the music business, but
the various houses feel that it is but a brief
pause, for the people must have music.
Novel Advertising Campaign
In connection with the drive the house of
Byron Mauzy has adopted a novel advertising
campaign. A very attractive window display
has been designed for the benefit of the sale of
bonds, and in addition an advertisement is run
in the daily papers offering a credit of $50 to
bond purchasers to apply upon the purchase
price of any new upright piano purchased dur-
ing the drive and a credit of $100 to apply upon
the regular retail price of any new player-piano
or grand piano purchased during the drive. The
bonds may be purchased anywhere and the
credit is extended upon proof of puchase. This
was the Mauzy way of helping sell bonds, and
the plan has attracted a great deal of attention
among prospective purchasers.
The Soloelle Heard in Recital
Kohler & Chase report a very successful con-
cert at the auditorium in Oakland on October
1. The Soloelle was used exclusively as the
accompanying instrument for Madame Jeanne
Jomelli, soloist; Signor Di Grassi, violinist, and
Signor Malpica, baritone. Zura Bells, of the
CHARACTER
"Admirable Quality; Acknowledged Reputation"
—(Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, W».
Chicago, 111.
OFFICE
1872 Clybonnr Avenue
Chicago, 111.
Kohler & Chase organization, played the Solo-
elle, and the 2,000 people present are reported to
have gone wild with enthusiasm. After the
concert both Jomelli and Malpica pronounced
the accompaniment absolute perfect. The in-
strument used on this occasion was a Soloelle
grand, the first to be received on this Coast and
directly as a result of the concert one of these
grands was sold the following day. Mr. Bells
says that the company has several more concerts
in prospect.
W. J. Sanchez, salesman, with Kohler &
Chase, who a few weeks ago decided tlfat his
country needed him in the shipyards, has
changed his mind and has returned to Kohler &
Chase, where he is continuing his career as a
piano salesman.
Buy Mauzy Small Goods
The California Band Instrument Co., of Oak-
land, which has been conducting its independ-
ent store in the East Bay City for several years
and which some, time ago purchased the small
goods department of Byron Mauzy in that city
and has been conducting this department for
Mauzy in Oakland since that time, has invaded
San Francisco. According to Zura Bells, of
Kohler & Chase, the Oakland company has
bought the band instruments formerly handled
by Byron Mauzy in San Francisco and has
moved them to the third floor of Kohler &
Chase, where, under the management of Knox
Sims, the Band company will conduct its busi-
ness and make a bid for that line of trade in
San Francisco. Only a part of the third floor
of Kohler & Chase will be used for this pur-
pose, but by this arrangement it gives this old
music house all the advantages of a small goods
department without any of the worry and ex-
pense. With the taking over of the Pathe talk-
ing machine and the rejuvenation of the sheet
music department in the location formerly used
by band instruments, together with the estab-
lishment of the player roll department on an
upper floor, the Kohler & Chase Co. again be-
comes a general music house.
American Photo Player Co. News
11. J. Werner; president of the American
Photo Player Co., has left for an extended trip
throughout the East, stopping en route to visit
various branches of the organization and in-
cidentally to be present at the dedication of two
Robert Morton organs installed in Ohio terri-
tory.
E. F. Tucker, representative of the American
Photo Player Co. in the Northwest, has re-
turned to the home office in San Francisco for
a conference and inspection of several innova-
tions, including the base pedal attachment to
the Fotoplayer.
Geo. Burdue Visiting the Coast
George Burdue, representing the A. B. Chase
Co., Norwalk, O., was a recent visitor in San
Francisco, spending his time while here with
Sherman, Clay & Co., whose retail houses han-
dle this piano exclusively on the Coast, wher-
ever they are located. Before coming to the
Bay City Mr. Burdue visited Bartlett Bros., and
on leaving here he visited the Sacramento and
Stockton houses of Sherman, Clay & Co. On
this trip he was accompanied by Leon M. Land,
sales manager of the organization. Later Mr.
Burdue will visit the Northwest.
Enlarge Their Quarters
The Q R S Co., which recently enlarged its
quarters in the Wiley B. Allen Building to take
up half of the fourth floor, is now enlarging the
space of its office room to double its former ca-
pacity. The company reports that every month
this year has shown an increase of from one-
third to one-half over the same period last year.
To Represent the Stradivara
Fred Christianer, who has been long handling
the Cote piano in this territory, has taken over
the wholesaling of the Stradivara talking ma-
chine for the entire Coast.
SOLVED
W
The Problem
of the
Small
Pipe Organ
For churches,
lodges, halls,
motion picture
shows and even
private resi-
dences. The RE-
P R O D U C O is
the thing—
Marvelous as a
manually played
instrument.
Automatic if you
wish it.
Coinola coin-oper-
ated pianos are un-
excelled. T h e y ' r e
discord-proof be-
cause
they're
trouble-proof.
OPERATORS
PIANO CO.
LOUIS M. SEVERSON, Prmm.
16 South Peoria Street
CHICAGO, ILL.
OCTOBER 12,
11
THE MUSIC TRADE REVIEW
1918
MUSIC TRADE A FACTOR IN SAN FRANCISCO LOAN DRIVE
Piano Men and Their Entire Staffs Concentrate Their Efforts to Make Drive a Success—Mauzy
Conceives Novel Method of Selling Bonds—Sells Small Goods Department
SAN FRANCISCO, CAL., October 5.—Business of
all kinds came to a pause this week while the
attention of all citizens was turned to the work
of raising as quickly as possible San Francisco's
quota of the Fourth Liberty Loan. The work
has proceeded but a few days as yet, but the
music houses declare that nearly all of them will
be rated at 100 per cent, before the drive is over.
In some of the large establishments there are a
number of young women who have just been
employed. They are learning the business, and
for the present are not receiving a salary that
warrants subscription. With these exceptions,
however, the whole of the trade is doing its full
duty in helping the war. Even at this date, with
the drive in its seventh day, Liberty Loan but-
tons are in evidence on the breast of everyone
the public may meet in the music stores. This
condition prevails to a great extent all over the
city and in every line. In fact, the man with-
out a button is already becoming conspicuous
by its absence. Naturally this concentration of
interest is holding up the music business, but
the various houses feel that it is but a brief
pause, for the people must have music.
Novel Advertising Campaign
In connection with the drive the house of
Byron Mauzy has adopted a novel advertising
campaign. A very attractive window display
has been designed for the benefit of the sale of
bonds, and in addition an advertisement is run
in the daily papers offering a credit of $50 to
bond purchasers to apply upon the purchase
price of any new upright piano purchased dur-
ing the drive and a credit of $100 to apply upon
the regular retail price of any new player-piano
or grand piano purchased during the drive. The
bonds may be purchased anywhere and the
credit is extended upon proof of puchase. This
was the Mauzy way of helping sell bonds, and
the plan has attracted a great deal of attention
among prospective purchasers.
The Soloelle Heard in Recital
Kohler & Chase report a very successful con-
cert at the auditorium in Oakland on October
1. The Soloelle was used exclusively as the
accompanying instrument for Madame Jeanne
Jomelli, soloist; Signor Di Grassi, violinist, and
Signor Malpica, baritone. Zura Bells, of the
CHARACTER
"Admirable Quality; Acknowledged Reputation"
—(Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, W».
Chicago, 111.
OFFICE
1872 Clybonnr Avenue
Chicago, 111.
Kohler & Chase organization, played the Solo-
elle, and the 2,000 people present are reported to
have gone wild with enthusiasm. After the
concert both Jomelli and Malpica pronounced
the accompaniment absolute perfect. The in-
strument used on this occasion was a Soloelle
grand, the first to be received on this Coast and
directly as a result of the concert one of these
grands was sold the following day. Mr. Bells
says that the company has several more concerts
in prospect.
W. J. Sanchez, salesman, with Kohler &
Chase, who a few weeks ago decided tlfat his
country needed him in the shipyards, has
changed his mind and has returned to Kohler &
Chase, where he is continuing his career as a
piano salesman.
Buy Mauzy Small Goods
The California Band Instrument Co., of Oak-
land, which has been conducting its independ-
ent store in the East Bay City for several years
and which some, time ago purchased the small
goods department of Byron Mauzy in that city
and has been conducting this department for
Mauzy in Oakland since that time, has invaded
San Francisco. According to Zura Bells, of
Kohler & Chase, the Oakland company has
bought the band instruments formerly handled
by Byron Mauzy in San Francisco and has
moved them to the third floor of Kohler &
Chase, where, under the management of Knox
Sims, the Band company will conduct its busi-
ness and make a bid for that line of trade in
San Francisco. Only a part of the third floor
of Kohler & Chase will be used for this pur-
pose, but by this arrangement it gives this old
music house all the advantages of a small goods
department without any of the worry and ex-
pense. With the taking over of the Pathe talk-
ing machine and the rejuvenation of the sheet
music department in the location formerly used
by band instruments, together with the estab-
lishment of the player roll department on an
upper floor, the Kohler & Chase Co. again be-
comes a general music house.
American Photo Player Co. News
11. J. Werner; president of the American
Photo Player Co., has left for an extended trip
throughout the East, stopping en route to visit
various branches of the organization and in-
cidentally to be present at the dedication of two
Robert Morton organs installed in Ohio terri-
tory.
E. F. Tucker, representative of the American
Photo Player Co. in the Northwest, has re-
turned to the home office in San Francisco for
a conference and inspection of several innova-
tions, including the base pedal attachment to
the Fotoplayer.
Geo. Burdue Visiting the Coast
George Burdue, representing the A. B. Chase
Co., Norwalk, O., was a recent visitor in San
Francisco, spending his time while here with
Sherman, Clay & Co., whose retail houses han-
dle this piano exclusively on the Coast, wher-
ever they are located. Before coming to the
Bay City Mr. Burdue visited Bartlett Bros., and
on leaving here he visited the Sacramento and
Stockton houses of Sherman, Clay & Co. On
this trip he was accompanied by Leon M. Land,
sales manager of the organization. Later Mr.
Burdue will visit the Northwest.
Enlarge Their Quarters
The Q R S Co., which recently enlarged its
quarters in the Wiley B. Allen Building to take
up half of the fourth floor, is now enlarging the
space of its office room to double its former ca-
pacity. The company reports that every month
this year has shown an increase of from one-
third to one-half over the same period last year.
To Represent the Stradivara
Fred Christianer, who has been long handling
the Cote piano in this territory, has taken over
the wholesaling of the Stradivara talking ma-
chine for the entire Coast.
SOLVED
W
The Problem
of the
Small
Pipe Organ
For churches,
lodges, halls,
motion picture
shows and even
private resi-
dences. The RE-
P R O D U C O is
the thing—
Marvelous as a
manually played
instrument.
Automatic if you
wish it.
Coinola coin-oper-
ated pianos are un-
excelled. T h e y ' r e
discord-proof be-
cause
they're
trouble-proof.
OPERATORS
PIANO CO.
LOUIS M. SEVERSON, Prmm.
16 South Peoria Street
CHICAGO, ILL.
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