Classic Mode

Music Trade Review

Issue: 1918 Vol. 67 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 12,
11
THE MUSIC TRADE REVIEW
1918
MUSIC TRADE A FACTOR IN SAN FRANCISCO LOAN DRIVE
Piano Men and Their Entire Staffs Concentrate Their Efforts to Make Drive a Success—Mauzy
Conceives Novel Method of Selling Bonds—Sells Small Goods Department
SAN FRANCISCO, CAL., October 5.—Business of
all kinds came to a pause this week while the
attention of all citizens was turned to the work
of raising as quickly as possible San Francisco's
quota of the Fourth Liberty Loan. The work
has proceeded but a few days as yet, but the
music houses declare that nearly all of them will
be rated at 100 per cent, before the drive is over.
In some of the large establishments there are a
number of young women who have just been
employed. They are learning the business, and
for the present are not receiving a salary that
warrants subscription. With these exceptions,
however, the whole of the trade is doing its full
duty in helping the war. Even at this date, with
the drive in its seventh day, Liberty Loan but-
tons are in evidence on the breast of everyone
the public may meet in the music stores. This
condition prevails to a great extent all over the
city and in every line. In fact, the man with-
out a button is already becoming conspicuous
by its absence. Naturally this concentration of
interest is holding up the music business, but
the various houses feel that it is but a brief
pause, for the people must have music.
Novel Advertising Campaign
In connection with the drive the house of
Byron Mauzy has adopted a novel advertising
campaign. A very attractive window display
has been designed for the benefit of the sale of
bonds, and in addition an advertisement is run
in the daily papers offering a credit of $50 to
bond purchasers to apply upon the purchase
price of any new upright piano purchased dur-
ing the drive and a credit of $100 to apply upon
the regular retail price of any new player-piano
or grand piano purchased during the drive. The
bonds may be purchased anywhere and the
credit is extended upon proof of puchase. This
was the Mauzy way of helping sell bonds, and
the plan has attracted a great deal of attention
among prospective purchasers.
The Soloelle Heard in Recital
Kohler & Chase report a very successful con-
cert at the auditorium in Oakland on October
1. The Soloelle was used exclusively as the
accompanying instrument for Madame Jeanne
Jomelli, soloist; Signor Di Grassi, violinist, and
Signor Malpica, baritone. Zura Bells, of the
CHARACTER
"Admirable Quality; Acknowledged Reputation"
—(Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, W».
Chicago, 111.
OFFICE
1872 Clybonnr Avenue
Chicago, 111.
Kohler & Chase organization, played the Solo-
elle, and the 2,000 people present are reported to
have gone wild with enthusiasm. After the
concert both Jomelli and Malpica pronounced
the accompaniment absolute perfect. The in-
strument used on this occasion was a Soloelle
grand, the first to be received on this Coast and
directly as a result of the concert one of these
grands was sold the following day. Mr. Bells
says that the company has several more concerts
in prospect.
W. J. Sanchez, salesman, with Kohler &
Chase, who a few weeks ago decided tlfat his
country needed him in the shipyards, has
changed his mind and has returned to Kohler &
Chase, where he is continuing his career as a
piano salesman.
Buy Mauzy Small Goods
The California Band Instrument Co., of Oak-
land, which has been conducting its independ-
ent store in the East Bay City for several years
and which some, time ago purchased the small
goods department of Byron Mauzy in that city
and has been conducting this department for
Mauzy in Oakland since that time, has invaded
San Francisco. According to Zura Bells, of
Kohler & Chase, the Oakland company has
bought the band instruments formerly handled
by Byron Mauzy in San Francisco and has
moved them to the third floor of Kohler &
Chase, where, under the management of Knox
Sims, the Band company will conduct its busi-
ness and make a bid for that line of trade in
San Francisco. Only a part of the third floor
of Kohler & Chase will be used for this pur-
pose, but by this arrangement it gives this old
music house all the advantages of a small goods
department without any of the worry and ex-
pense. With the taking over of the Pathe talk-
ing machine and the rejuvenation of the sheet
music department in the location formerly used
by band instruments, together with the estab-
lishment of the player roll department on an
upper floor, the Kohler & Chase Co. again be-
comes a general music house.
American Photo Player Co. News
11. J. Werner; president of the American
Photo Player Co., has left for an extended trip
throughout the East, stopping en route to visit
various branches of the organization and in-
cidentally to be present at the dedication of two
Robert Morton organs installed in Ohio terri-
tory.
E. F. Tucker, representative of the American
Photo Player Co. in the Northwest, has re-
turned to the home office in San Francisco for
a conference and inspection of several innova-
tions, including the base pedal attachment to
the Fotoplayer.
Geo. Burdue Visiting the Coast
George Burdue, representing the A. B. Chase
Co., Norwalk, O., was a recent visitor in San
Francisco, spending his time while here with
Sherman, Clay & Co., whose retail houses han-
dle this piano exclusively on the Coast, wher-
ever they are located. Before coming to the
Bay City Mr. Burdue visited Bartlett Bros., and
on leaving here he visited the Sacramento and
Stockton houses of Sherman, Clay & Co. On
this trip he was accompanied by Leon M. Land,
sales manager of the organization. Later Mr.
Burdue will visit the Northwest.
Enlarge Their Quarters
The Q R S Co., which recently enlarged its
quarters in the Wiley B. Allen Building to take
up half of the fourth floor, is now enlarging the
space of its office room to double its former ca-
pacity. The company reports that every month
this year has shown an increase of from one-
third to one-half over the same period last year.
To Represent the Stradivara
Fred Christianer, who has been long handling
the Cote piano in this territory, has taken over
the wholesaling of the Stradivara talking ma-
chine for the entire Coast.
SOLVED
W
The Problem
of the
Small
Pipe Organ
For churches,
lodges, halls,
motion picture
shows and even
private resi-
dences. The RE-
P R O D U C O is
the thing—
Marvelous as a
manually played
instrument.
Automatic if you
wish it.
Coinola coin-oper-
ated pianos are un-
excelled. T h e y ' r e
discord-proof be-
cause
they're
trouble-proof.
OPERATORS
PIANO CO.
LOUIS M. SEVERSON, Prmm.
16 South Peoria Street
CHICAGO, ILL.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW
TALKING MACHINE MEN HOLD LIBERTY LOAN MEETING
Members of the Industry in New York City Hold Meeting to Plan Greater Activity on Behalf of
Fourth Loan—R. J. Keith Acts as Chairman—Campbell and Blackman Among the Speakers
More than seventy-five members of the talk-
ing machine industry assembled in the meeting
rooms of the Merchants' Association on Mon-
day afternoon to attend a meeting which was
called by the Allied Music Committee to form
a volunteer army to work in behalf of the talk-
ing machine division for the Fourth Liberty
Loan. Roy J. Keith, chairman of the whole-
salers' division of the Talking Machine Com-
mittee, arranged the details for the meeting,
which was successful beyond expectations.
Mr. Keith presided as chairman and intro-
duced Morris K. Parker, of the Liberty Loan
Committee, who is. directly responsible for the
success achieved by the members of the Rain-
bow Division. Mr. Parker gave an interesting
talk regarding the different features of the loan
and emphasized the fact that the members of
the industry in securing subscriptions for the
Fourth Liberty Loan should "do it and do it
now" and "keep the bonds sold," and that every
volunteer should impress upon the purchaser of
bonds in this loan the importance of keeping
the bonds and not disposing of them unless ab-
solutely necessary.
Lieutenant Gitz-Rice, of the Canadian Army,
who spent three years in the trenches "over
there" as a member of the First Canadian con-
tingent, gave an interesting talk regarding the
work of the boys in the trenches. Lieutenant
Gitz-Rice, who is also well known in musical
and theatrical circles, made a stirring appeal
in behalf of the loan and favored the audi-
ence with the rendition of his famous popular
song, "Keep Your Head Down, Fritzie Boy."
Marie P. Campbell, chairman of the Allied
Music Committee for the Fourth Liberty Loan,
was the next talker and gave one of his usual
straight-from-the-shoulder addresses, telling the
members of the talking machine industry that
the Liberty Loan Committee had adopted as a
slogan "Music Maintains Morale" and suggest-
ing that this slogan be used wherever possible.
The surprise of the afternoon was the intro-
duction of Private Shay, of the Fifty-ninth Regi-
ment, Brooklyn, N. Y., who returned from
abroad a few weeks ago in order to help the
Liberty Loan Committee put this loan "over
the top." Private Shay, who is one of Gen-
eral Pershing's veterans, participated in the
fighting at Chateau-Thierry and Soissons, and,
although wounded several times, persisted in re-
turning to the front until he was finally ordered
to a base hospital, from which he left for New
York to help the Liberty Loan officials.
lie
spoke at length upon the tremendous value of
music to the boys at the front, giving numerous
instances which indicated that music certainly
maintains morale among the lighting men and
keeps the boys in good spirit. His address was
enthusiastically received by the members of the
industry, who, after listening to some of the
atrocities committed by the Huns, were in a
mood-to go out and solicit subscriptions for the
Fourth Liberty Loan that would complete the
PATRIOTIC PICTURE BY BLACKMORE
Head of Art Department of Steinway & Sons
Paints Picture for Fourth Liberty Loan
Arthur K. Blackmore, head of the art depart-
ment of Steinway & Sons, New York, and
prominent in art circles throughout the country,
has not only been "doing his bit" for the Fourth
Liberty Loan by subscribing to the limit, but
OCTOBER 12,
1918
industry's entire quota within twenty-four hours.
J. Newcomb Blackman, vice-chairman of the
Allied Music Committee and directly in charge
of the talking machine division, gave a splendid
talk on the details of the Liberty Loan work
being done by the talking machine division, and
asked the members of the trade to get together
and co-operate efficiently in order that the in-
dustry may go on record in Washington as 100
per cent, plus in the Fourth Loan. Mr. Black-
man gave full details regarding the work cut
out for the volunteers and his talk was heartily
applauded.
Harry McClaskey, well-known tenor, who re-
cords for many of the leading talking machine
companies, was a guest at this meeting and fa-
vored the audience with several selections, the
meeting coming to a close with the singing of
the "Star Spangled Banner."
typify the majesty and strength of our country
by including in his design different phases of
our country's activities together with some of
nature's beauties. In the foreground is shown
the battleship "Indiana" saluting the Presidential
yacht "Mayflower." Nearby stands a collier,
while a hospital ship is in the distance. The
sunset and the beautiful Palisades in the back-
ground complete this picture, which has been
admired by thousands who have had an oppor-
tunity to visit the store in Mt. Vernon, where it
is on display.
UNIQUE HARDMAN DISPLAY
Hardman, Peck & Co. Show One of the Airplane
Propellers Made in Their Factory
"Our Defenders," by Arthur E. Blackmore
has also contributed to the general publicity in
behalf of this campaign by painting a splendid
picture that is now on display in one of the larg-
est stores in Mt. Vernon, N. Y. A photograph
of this painting is shown herewith, although the
illustration hardly does justice to the beautiful
conception and design of this painting, the orig-
inal of which measures five by six feet.
I n his painting Mr. Blackmore has tried to
Every American Home
Should Have a Piano Now
This is the piano man's golden opportunity.
Every family in the land can afford a piano
or player now, either for cash or on good terms.
Sell them a good one while you are at it—a
piano or player that will help you in the
future sales. The Ludwig invariably does that.
Some dealers have handled
the Ludwig ever since we
have been making them.
Hardman, Tcck & Co. are displaying in the
show window at Hardmau House, 433 Fifth ave-
nue, one of the airplane propellers that arc being
manufactured in the Hardman factories. This
propeller bears the name "Hardman" and an ac-
companying card states that this is one of the
many thousand propellers being manufactured
at the Hardman plant. This propeller, which is
made of oak, will be used on an airplane at the
training camps. Another product produced by
Hardman, Peck & Co. for the Government con-
sists of a fan for the radiator of an airplane and
one of these fans is also shown in the window
at Hardman House.
Hardman, Peck & Co. have been manufac-
turing these propellers and fans for some time
past, and the fact that many of the instructors
at the training camps specify Hardman prod-
ucts indicates that this company is doing splen-
did work for the Government.
SOHMER LIBERTY LOAN DISPLAY
Very Striking Patriotic Window Wins Admira-
tion of General Public
Sohmer & Co., New York, have on display in
their show windows at 315 Fifth avenue, New
York, a Liberty Loan display which is attract-
ing considerable attention from passers-by. In
the center of this display is presented a hand-
some oil painting of Rear Admiral Cleaves, who
is commander of all of the U. S. transports and
whp is responsible in a considerable measure
for the wonderful record achieved by the U. S.
Navy in carrying our boys across the Atlantic.
Adjoining Rear Admiral Cleaves' portrait is a
100 per cent, honor flag, which was awarded
Sohmer & Co. by the Liberty Loan Committee
in recognition of the fact that every employe at
the Sohmer executive offices and warerooms has
subscribed to the Fourth Liberty Loan. Other
interesting factors in this display are French
shells, German souvenirs from the front, etc.
TALKING MACHINE MEN TO MEET
LUDWIG & CO.
136th St. and Willow Ave., New York
The regular monthly meeting of the Talking
Machine Men, Inc., will be held in the assembly
rooms of the Bush Terminal Building, 130 West
Forty-second street, at 2 p. m., on Wednesday,
October 16.

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