Music Trade Review
Issue: 1918 Vol. 67 N. 14 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
EDISON JOBBERS HOLD CONVENTION IN NEW ORLEANS
Herewith is shown a photograph of the re-
cent Edison convention in New Orleans, held
at the headquarters of the Diamond Music Co.,
talked on several subjects of pertinent interest.
After the afternoon session, the visiting dealers
were taken on a sight-seeing trip through the
Edison Jobbers in Attendance at Convention in New Orleans
Edison jobbers in that city. The convention city, and the affair closed with a banquet at
was opened by Manager Donnelly, of the Dia- La Louisianne, one of the famous New Orleans
mond Music Co., and A. P. Burns, assistant restaurants. Mr. Burns was most enthusiastic
general sales manager of Thomas A. Edison, over the convention, and reports excellent pros-
Inc., who represented the Edison organization, pects for the New Edison in that territory.
FEATURING GEN. PERSHING RECORDS
B. Lowenstein & Bros., Memphis, Get Excellent
Results From Special Window Display
MEMPHIS, TENN., September 30.—B. Lowenstein
& Bros., Inc., who maintain a large Columbia
Grafonola department in their store here under
the management of Jack Hofheinz, have been
featuring the General Pershing records recently
issued by the Columbia Co. with unusual suc-
cess. The bulk of the sales of records is attrib-
TWO NEW BRUNO WINDOW CARDS
C. Bruno & Son, Inc., New York, Victor
wholesalers, have received a number of com-
mendatory letters from Victor dealers in this
territory, referring to the artistic conception of
two new window cards recently issued by this
house. These cards feature the popular hit from
"Yip, Yip, Yaphank" entitled "Oh, How I Hate
to Get Up in the Morning," and the successful
ballad, "Dear Old Pal of Mine." The former is
sung by Arthur Fields and the latter by John
McCormack. The cards presenting these rec-
ords are unusually attractive and can be used to
excellent advantage by Victor dealers.
KEEP TAB ON YOUR COMPETITORS
"In business watch your competitors. No one
man or concern has a monopoly of all the best
brains and methods. Let competition be an
incentive to your energy and ambition. Give
the other fellow a fair, square deal and beat him
out on your merits."—Walter H. Cottingham.
Lowenstein & Bros.' Pershing Window
uted to the elaborate window display recently
arranged by the company, and which is illus-
trated herewith. The display was arranged by
the store's chief window decorator, T. J. Twen-
tymen, with the assistance of Manager Hofheiiiz.
A large figure of General Pershing was drawn
and painted by Mr. Twentymen, as were the fig-
ures of the soldiers and sailors. The display
not only featured the Pershing records, but also
called attention to other hits through the me-
dium of special posters.
Mr. Hofheinz, manager of the department, has
met with considerable success here. He took
charge about a year ago, coming from the
Maison Blanche store in New Orleans. He is
very enthusiastic over fall prospects.
Sure, you love your country. But how many
Liberty Bonds can you prove it with?
OCTOBER 5,
1918
DEVELOPING EXPORT TRADE
Otto Heineman Phonograph Supply Co. Inau-
gurate Active Trade Campaign
In response to the encouraging attitude of the
Government regarding the exporting of mer-
chandise that is not made of raw materials
which are classed as essential to the winning
of the war, the Otto Heineman Phonograph
Supply Co. has inaugurated an active campaign
in behalf of its export trade. This campaign
has proved remarkably successful, and R. C.
Ackerman, manager of this department, has been
working day and night in order to render effi-
cient service to the Heineman export clientele.
In addition to using effective means of sales
stimulation, the Otto Heineman Co. has con-
ducted an educational campaign presenting the
possibilities of export trade. In this connection
it has sent out many letters featuring extracts
from the New York Times and other well-
known newspapers referring to the advisability
of booming export trade during wartimes, par-
ticularly where the articles are not manufac-
tured from materials considered essential for
war purposes.
All of the Heineman products have been in-
cluded in this export campaign, and Dean needles
in particular have shared in this fast increasing
trade. Prior to the war Germany exported bil-
lions of phonograph needles, but judging from
the orders already received by the Otto Heine-
man Co. for Dean needles, practically all of this
business has been diverted into American trade
channels, and will remain here even when the
war is over.
TRADE MUST HUSBAND RESOURCES
Dealers Should Get Good Terms on Their Sales,
Declares Lambert Friedl
In a chat this week with the Review, Lam-
bert Friedl, manager of the New York branch of
the Columbia Graphophone Co., stated as fol-
lows: "I have a message for the Columbia deal-
ers in this territory, which is becoming more
timely day by day. I would urge them that
in view of present manufacturing and transpor-
tation conditions, they husband their resources
in every possible way, and not sell goods on
ridiculous terms. There is no doubt but that
there will be plenty of profitable business this
fall for every Columbia dealer, and as the short-
age of goods is certain to become worse month
after month it behooves the dealers to sell
their goods at a profit and not try to handle
business on terms that are unbusiness-like and
unprofitable.
"Our own business the past month has been
excellent and has been limited only by the
available supply of merchandise. The demand
for Columbia products is far in advance of the
supply, but we are doing our utmost to give our
dealers the goods that they require."
PROMINENT MEN ACCOMPANY EDISON ON CAMPING TRIP
BECOMES MANAGERWDEPARTMENT
E. G. Bryson, who was formerly connected
with the New York offices of the Brunswick-
Balke-Collender Co., has joined the forces of
Koch & Co., New York department store, where
he has been made manager of the phonograph
department which carries the Brunswick line.
Left to Right: Edward H. Hurley, Director, U. S. Shipping Board; John Burroughs, Famous Nat-
uralist; Thomas A. Edison, Henry Ford, Harvey Firestone and Prof. De Loches
44
THE MUSIC TRADE REVIEW
EDISON JOBBERS HOLD CONVENTION IN NEW ORLEANS
Herewith is shown a photograph of the re-
cent Edison convention in New Orleans, held
at the headquarters of the Diamond Music Co.,
talked on several subjects of pertinent interest.
After the afternoon session, the visiting dealers
were taken on a sight-seeing trip through the
Edison Jobbers in Attendance at Convention in New Orleans
Edison jobbers in that city. The convention city, and the affair closed with a banquet at
was opened by Manager Donnelly, of the Dia- La Louisianne, one of the famous New Orleans
mond Music Co., and A. P. Burns, assistant restaurants. Mr. Burns was most enthusiastic
general sales manager of Thomas A. Edison, over the convention, and reports excellent pros-
Inc., who represented the Edison organization, pects for the New Edison in that territory.
FEATURING GEN. PERSHING RECORDS
B. Lowenstein & Bros., Memphis, Get Excellent
Results From Special Window Display
MEMPHIS, TENN., September 30.—B. Lowenstein
& Bros., Inc., who maintain a large Columbia
Grafonola department in their store here under
the management of Jack Hofheinz, have been
featuring the General Pershing records recently
issued by the Columbia Co. with unusual suc-
cess. The bulk of the sales of records is attrib-
TWO NEW BRUNO WINDOW CARDS
C. Bruno & Son, Inc., New York, Victor
wholesalers, have received a number of com-
mendatory letters from Victor dealers in this
territory, referring to the artistic conception of
two new window cards recently issued by this
house. These cards feature the popular hit from
"Yip, Yip, Yaphank" entitled "Oh, How I Hate
to Get Up in the Morning," and the successful
ballad, "Dear Old Pal of Mine." The former is
sung by Arthur Fields and the latter by John
McCormack. The cards presenting these rec-
ords are unusually attractive and can be used to
excellent advantage by Victor dealers.
KEEP TAB ON YOUR COMPETITORS
"In business watch your competitors. No one
man or concern has a monopoly of all the best
brains and methods. Let competition be an
incentive to your energy and ambition. Give
the other fellow a fair, square deal and beat him
out on your merits."—Walter H. Cottingham.
Lowenstein & Bros.' Pershing Window
uted to the elaborate window display recently
arranged by the company, and which is illus-
trated herewith. The display was arranged by
the store's chief window decorator, T. J. Twen-
tymen, with the assistance of Manager Hofheiiiz.
A large figure of General Pershing was drawn
and painted by Mr. Twentymen, as were the fig-
ures of the soldiers and sailors. The display
not only featured the Pershing records, but also
called attention to other hits through the me-
dium of special posters.
Mr. Hofheinz, manager of the department, has
met with considerable success here. He took
charge about a year ago, coming from the
Maison Blanche store in New Orleans. He is
very enthusiastic over fall prospects.
Sure, you love your country. But how many
Liberty Bonds can you prove it with?
OCTOBER 5,
1918
DEVELOPING EXPORT TRADE
Otto Heineman Phonograph Supply Co. Inau-
gurate Active Trade Campaign
In response to the encouraging attitude of the
Government regarding the exporting of mer-
chandise that is not made of raw materials
which are classed as essential to the winning
of the war, the Otto Heineman Phonograph
Supply Co. has inaugurated an active campaign
in behalf of its export trade. This campaign
has proved remarkably successful, and R. C.
Ackerman, manager of this department, has been
working day and night in order to render effi-
cient service to the Heineman export clientele.
In addition to using effective means of sales
stimulation, the Otto Heineman Co. has con-
ducted an educational campaign presenting the
possibilities of export trade. In this connection
it has sent out many letters featuring extracts
from the New York Times and other well-
known newspapers referring to the advisability
of booming export trade during wartimes, par-
ticularly where the articles are not manufac-
tured from materials considered essential for
war purposes.
All of the Heineman products have been in-
cluded in this export campaign, and Dean needles
in particular have shared in this fast increasing
trade. Prior to the war Germany exported bil-
lions of phonograph needles, but judging from
the orders already received by the Otto Heine-
man Co. for Dean needles, practically all of this
business has been diverted into American trade
channels, and will remain here even when the
war is over.
TRADE MUST HUSBAND RESOURCES
Dealers Should Get Good Terms on Their Sales,
Declares Lambert Friedl
In a chat this week with the Review, Lam-
bert Friedl, manager of the New York branch of
the Columbia Graphophone Co., stated as fol-
lows: "I have a message for the Columbia deal-
ers in this territory, which is becoming more
timely day by day. I would urge them that
in view of present manufacturing and transpor-
tation conditions, they husband their resources
in every possible way, and not sell goods on
ridiculous terms. There is no doubt but that
there will be plenty of profitable business this
fall for every Columbia dealer, and as the short-
age of goods is certain to become worse month
after month it behooves the dealers to sell
their goods at a profit and not try to handle
business on terms that are unbusiness-like and
unprofitable.
"Our own business the past month has been
excellent and has been limited only by the
available supply of merchandise. The demand
for Columbia products is far in advance of the
supply, but we are doing our utmost to give our
dealers the goods that they require."
PROMINENT MEN ACCOMPANY EDISON ON CAMPING TRIP
BECOMES MANAGERWDEPARTMENT
E. G. Bryson, who was formerly connected
with the New York offices of the Brunswick-
Balke-Collender Co., has joined the forces of
Koch & Co., New York department store, where
he has been made manager of the phonograph
department which carries the Brunswick line.
Left to Right: Edward H. Hurley, Director, U. S. Shipping Board; John Burroughs, Famous Nat-
uralist; Thomas A. Edison, Henry Ford, Harvey Firestone and Prof. De Loches
Future scanning projects are planned by the International Arcade Museum Library (IAML).