Classic Mode

Music Trade Review

Issue: 1918 Vol. 67 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
EDISON JOBBERS HOLD CONVENTION IN NEW ORLEANS
Herewith is shown a photograph of the re-
cent Edison convention in New Orleans, held
at the headquarters of the Diamond Music Co.,
talked on several subjects of pertinent interest.
After the afternoon session, the visiting dealers
were taken on a sight-seeing trip through the
Edison Jobbers in Attendance at Convention in New Orleans
Edison jobbers in that city. The convention city, and the affair closed with a banquet at
was opened by Manager Donnelly, of the Dia- La Louisianne, one of the famous New Orleans
mond Music Co., and A. P. Burns, assistant restaurants. Mr. Burns was most enthusiastic
general sales manager of Thomas A. Edison, over the convention, and reports excellent pros-
Inc., who represented the Edison organization, pects for the New Edison in that territory.
FEATURING GEN. PERSHING RECORDS
B. Lowenstein & Bros., Memphis, Get Excellent
Results From Special Window Display
MEMPHIS, TENN., September 30.—B. Lowenstein
& Bros., Inc., who maintain a large Columbia
Grafonola department in their store here under
the management of Jack Hofheinz, have been
featuring the General Pershing records recently
issued by the Columbia Co. with unusual suc-
cess. The bulk of the sales of records is attrib-
TWO NEW BRUNO WINDOW CARDS
C. Bruno & Son, Inc., New York, Victor
wholesalers, have received a number of com-
mendatory letters from Victor dealers in this
territory, referring to the artistic conception of
two new window cards recently issued by this
house. These cards feature the popular hit from
"Yip, Yip, Yaphank" entitled "Oh, How I Hate
to Get Up in the Morning," and the successful
ballad, "Dear Old Pal of Mine." The former is
sung by Arthur Fields and the latter by John
McCormack. The cards presenting these rec-
ords are unusually attractive and can be used to
excellent advantage by Victor dealers.
KEEP TAB ON YOUR COMPETITORS
"In business watch your competitors. No one
man or concern has a monopoly of all the best
brains and methods. Let competition be an
incentive to your energy and ambition. Give
the other fellow a fair, square deal and beat him
out on your merits."—Walter H. Cottingham.
Lowenstein & Bros.' Pershing Window
uted to the elaborate window display recently
arranged by the company, and which is illus-
trated herewith. The display was arranged by
the store's chief window decorator, T. J. Twen-
tymen, with the assistance of Manager Hofheiiiz.
A large figure of General Pershing was drawn
and painted by Mr. Twentymen, as were the fig-
ures of the soldiers and sailors. The display
not only featured the Pershing records, but also
called attention to other hits through the me-
dium of special posters.
Mr. Hofheinz, manager of the department, has
met with considerable success here. He took
charge about a year ago, coming from the
Maison Blanche store in New Orleans. He is
very enthusiastic over fall prospects.
Sure, you love your country. But how many
Liberty Bonds can you prove it with?
OCTOBER 5,
1918
DEVELOPING EXPORT TRADE
Otto Heineman Phonograph Supply Co. Inau-
gurate Active Trade Campaign
In response to the encouraging attitude of the
Government regarding the exporting of mer-
chandise that is not made of raw materials
which are classed as essential to the winning
of the war, the Otto Heineman Phonograph
Supply Co. has inaugurated an active campaign
in behalf of its export trade. This campaign
has proved remarkably successful, and R. C.
Ackerman, manager of this department, has been
working day and night in order to render effi-
cient service to the Heineman export clientele.
In addition to using effective means of sales
stimulation, the Otto Heineman Co. has con-
ducted an educational campaign presenting the
possibilities of export trade. In this connection
it has sent out many letters featuring extracts
from the New York Times and other well-
known newspapers referring to the advisability
of booming export trade during wartimes, par-
ticularly where the articles are not manufac-
tured from materials considered essential for
war purposes.
All of the Heineman products have been in-
cluded in this export campaign, and Dean needles
in particular have shared in this fast increasing
trade. Prior to the war Germany exported bil-
lions of phonograph needles, but judging from
the orders already received by the Otto Heine-
man Co. for Dean needles, practically all of this
business has been diverted into American trade
channels, and will remain here even when the
war is over.
TRADE MUST HUSBAND RESOURCES
Dealers Should Get Good Terms on Their Sales,
Declares Lambert Friedl
In a chat this week with the Review, Lam-
bert Friedl, manager of the New York branch of
the Columbia Graphophone Co., stated as fol-
lows: "I have a message for the Columbia deal-
ers in this territory, which is becoming more
timely day by day. I would urge them that
in view of present manufacturing and transpor-
tation conditions, they husband their resources
in every possible way, and not sell goods on
ridiculous terms. There is no doubt but that
there will be plenty of profitable business this
fall for every Columbia dealer, and as the short-
age of goods is certain to become worse month
after month it behooves the dealers to sell
their goods at a profit and not try to handle
business on terms that are unbusiness-like and
unprofitable.
"Our own business the past month has been
excellent and has been limited only by the
available supply of merchandise. The demand
for Columbia products is far in advance of the
supply, but we are doing our utmost to give our
dealers the goods that they require."
PROMINENT MEN ACCOMPANY EDISON ON CAMPING TRIP
BECOMES MANAGERWDEPARTMENT
E. G. Bryson, who was formerly connected
with the New York offices of the Brunswick-
Balke-Collender Co., has joined the forces of
Koch & Co., New York department store, where
he has been made manager of the phonograph
department which carries the Brunswick line.
Left to Right: Edward H. Hurley, Director, U. S. Shipping Board; John Burroughs, Famous Nat-
uralist; Thomas A. Edison, Henry Ford, Harvey Firestone and Prof. De Loches
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 5,
THE
1918
MUSIC
TRADE
REVIEW
45
MUSICAL GOODS IN NEW ZEALAND
REFORMING OF MILITARY BANDS
BUEGELEISEN HELPING UNCLE SAM
Decided Shortage in Music and Musical Instru-
ments of All Kinds at Present
Gen. Pershing's Desire That American Military
Bands Should Equal Those of France and
England Being Made Possible by the Estab-
lishment of a School for Bandmasters Near
General Headquarters in France
Prominent Musical Merchandise Dealer Now
Associated With Army Purchasing Division
WASHINGTON, D. C, September 30.—According
to a report from Consul General A. A. Winslow,
of Auckland, there is a decided lack of sheet
music, musical instruments, and accessories in
New Zealand at present, with prices very great-
ly increased along all lines. The demand for
sheet music is greater than the supply, since
music from Great Britain (whence most of the
sheet music has come heretofore) is slow arriv-
ing, and there has been some difficulty relative
to sheet music from the United States, the copy-
rights not having been properly protected in
some cases here to the detriment of American
interests. The shortage of musical instrument
accessories seems to be the most serious; it is
practically impossible to procure piano wires,
piano keys, strings for small stringed instru-
ments, etc., and when obtainable prices have ad-
vanced in many cases 100 per cent, and more.
Prior to the war Germany supplied quite a
large proportion of the musical instruments and
accessories on sale here, especially such instru-
ments as mouth organs, accordions, and violins,
and the strings for stringed instruments. At
the beginning of the war Japan made a strong
bid for this business, but at first failed quite
seriously. Of late, however, it has materially
improved, the quality of its mouth organs, ac-
cordions, etc., and these may soon rival the
German-made article.
It would seem that there is an excellent field
for these lines, since New Zealand's imports of
music, musical instruments, parts, and acces-
sories amount to about $875,000 per annum.
DRUM BEATER PATENTED
Patent Granted on Form of Drum Beater to Be
Operated by the Feet
WASHINGTON, D. C, September 30.—A foot oper-
ated beater for drums and cymbals has been
invented by Arthur W. Riches, Los Angeles,
Cal., for which Patent No. 1,277,123 was last
week granted.
The object is to make a foot operated beater
for drums and cymbals, and to provide a de-
vice which may be readily changed from swing
beating to stop beating and vice versa, and to
provide a device which will beat a drum and
cymbal simultaneously.
If you want the Kaiser to send you an Iron
Cross, don't buy any Liberty Bonds.
I WILL
General Pershing has definitely fixed the
status of music as a part of military efficiency,
according to Walter Damrosch, director of the
New York Symphony Orchestra, who recently
returned from France, where he went to enter-
tain the American troops with good music, and
remained to reform the bands of the American
Expeditionary Forces, and established a band-
masters' school at the request of General Per-
shing. The distinguished head of the American
forces said: "1 would like our army bands to
play so well that the people will say when we
march up Fifth avenue after peace has come,
'Here is another proof of the justice of military
training.' "
As a result of the Pershing-Damrosch confer-
ence, the two hundred bandmasters, who have
recently been commissioned second lieutenants
by Congress, will enter a school of instruction
in a building established near' General Head-
quarters in France. There will also be a sup-
plementary school to train players in order that
the personnel of every American band will be
fifty real musicians. General Pershing has de-
sired that the bands be modeled on the Garde
Republicaine.
Andre Caplet, now sergeant in the French
army, who conducted for two years at the Bos-
ton Opera, will be at the head of the school.
Francis Casadesus, another famous French mu-
sician, will teach orchestration, and many pro-
fessors serving as privates in the French army
will be released to teach the Americans.
According to Mr. Damrosch, this will place
American band music in the army on an equal
footing with that of bands in the French and
British armies. The regimental band will no
longer be at the whim of the commanding
officer. It will be used only for musical pur-
poses, because of the extremely important psy-
chological effect of music on the men. The band
will not go near the front-line trenches, but
will play the regiment to the front and meet it
with music on its return.
JOHNFRIEDRICH&BRO.
BUY
FOR C A S H
Sheet Music and Small Goods
Peate's Music House,
Utica, N. Y.
RUNQ
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTA*USMCD 1834
C.BRUNO $SON,INC.
OLIVER DITSON CO.
BOSTON. MASS.
M anuf acturar*
Importer* and Jobber* of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED ISM
WEYMANN S=f=
Samuel Buegeleisen, head of the well-known
musical merchandise firm of Buegeleisen &
Jacobson, New York, and a recognized authority
in the musical merchandise industry, is now as-
sociated with the Purchasing Division of the
Samuel Buegeleisen
United States Army. Mr. Buegeleisen is spend-
ing his entire time in Washington, D. C, where
he is rendering valuable service to this depart-
ment in the purchasing of instruments and in-
cidental equipment for the IT. S. Army bands.
There is probably 110 man in the country who
is better qualified to serve in this capacity than
Samuel Buegeleisen, as he has been associated
with the musical merchandise industry for twen-
ty-five years, and is thoroughly familiar with
every detail of band instrument manufacture and
production. Me has visited the leading markets
abroad, and is recognized throughout the trade
as possessing a remarkable knowledge of the
industry. Mr. Buegeleisen, in giving up his
entire time to the Government, is evincing an
unselfish and patriotic spirit of the highest kind.
DURRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Place
NEW YORK
Black Diamond
Strings
THE WORLD'S BEST
351-53 Jtomra Avz. NEWYORKCTTY
Superior Quality MUSICAL INSTRUMENTS
National Musical String Co.
Victor Distributor*
Victor Distributors
,1108 c h c , t n u t Street, Philadelphia, Pa.
Nev Brunswick, N. J.
Establish**! ovar half * century

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