Music Trade Review

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THE MUSIC TRADE REVIEW
AEOLIAN CO. ISSUES BEAUTIFUL DUO-ART PORTFOLIO
Extremely Artistic Brochure Is Fully Illustrated With Pictures of the Various Styles of Duo-Art
Pianos, and Contains Endorsements From a Host of Prominent Pianists
The Aeolian Co., New York, has just issued a
portfolio publication featuring its Duo-Art
piano that is one of the finest and most artistic
pieces of literature prepared by a member of
the piano trade in recent years. The design
and arrangement of this portfolio catalog is dis-
tinctive to a degree, and every page reflects the
prestige of the Duo-Art piano in musical circles.
The first section of this new Duo-Art publica-
tion comprises sixteen pages printed on the best
paper and contains full-page illustrations of
the various styles of Duo-Art pianos, together
with a brief description of the musical and me-
chanical qualities of those instruments. The
text in no sense bores or tires the reader or
prospective purchaser, for the salient features
of the instruments are set forth clearly and con-
cisely. In the text particular attention is paid,
of course, to the fact that the Duo-Art piano re-
produces the playing of the world's most fa-
mous artists, and the fact is emphasized that
many of the world's greatest pianists are re-
cording Duo-Art music rolls.
The Duo-Art piano is made with two types of
action. One is electrically impelled, and one
by foot treadles as in other models of the
Pianola. In both cases the keys are operated
pneumatically, thus preserving an elasticity and
resilience of touch. In other respects it may
be used as a regular Pianola playing ordinary
Pianola music rolls, and offering the performer
unlimited scope for the exercising of his own
powers of interpretation.
The success of the "Duo-Art piano has been
the result of the remarkable fidelity which char-
acterizes its reproduction of the playing of fa-
mous pianists. This instrument has not only
won the approval of music lovers everywhere,
but the artists themselves have praised the re-
productive qualities of this instrument in the
highest terms. The Duo-Art piano has also
appeared as a solo instrument with the famous
New York Symphony Orchestra and the Phila-
delphia Symphony Orchestra. At both of these
concerts it achieved remarkable success, mu-
sical critics and the leading newspapers being
enthusiastic in referring to its distinctive qual-
ities.
Among the instruments which are illustrated
in this new publication is the Steinway Duo-Art
grand, which combines the wonderful tone and
brilliancy that have made the Steinway piano
famous with the remarkable Duo-Art reproduc-
ing action.
Other models presented in this
publication through the medium of artistic
photogravures are the Weber Duo-Art piano,
the Steck Duo-Art piano and the Stroud Duo-
Art piano.
Accompanying this sixteen-page book are
separate portfolios featuring interviews with
some of the world's leading pianists, who have
played for the Duo-Art library, and who have
endorsed the Duo-Art piano in terms that can-
not fail to be convincing.
These portfolios
form an invaluable adjunct to the sixteen-page
book, and in themselves constitute a significant
tribute to the Duo-Art piano.
The interview with Harold Bauer is entitled
"The New Musical Art," and over two pages
are devoted to the interview with him. His
The
DUOARTHANO
AS THE GREAT PIANISTS KNOW IT
SEPTEMBER 28, 1918
His remarkable grasp of the art of interpreta-
tion gives the utmost weight and interest to the
opinions he expresses in the following pages."
The interview with Ossip Gabrilowitsch, the
distinguished pianist, is entitled "The Secret of
Music's Charms," and accompanying his photo-
graph is a well-deserved tribute to this renowned
artist's skill and technique.
Rudolph Ganz, the eminent Swiss pianist, is
presented in this portfolio with.a remarkable in-
terview entitled "Your New Opportunity to
Know the World's Greatest Music."
Percy Grainger, the wonderful young Aus-
tralian pianist-composer, who is now in the
service of his country, is presented through the
medium of an interview entitled "The Ideal In-
strument for the Home."
This remarkable Duo-Art publication will be
presented to the trade in two expensive forms
of binding, and will undoubtedly prove a valu-
able addition to the library of Duo-Art litera-
ture. It can be used to splendid advantage by
every Duo-Art representative, and in every de-
tail this new book typifies the beauty and dis-
tinctiveness of Aeolian publicity.
P. J. STROUP TELLS OF CONDITIONS
"I amhialuyenthusiastic
about the DuoArt Pi ana
I feel that at toon a* the
public knows the instru-
ment u we pianists knew
it.it will make the art of
thepiano universally
available."
Returns From Trip Up-State—Found Dealers
Optimistic—Activity in Chicago—Attractive
Folder of October Records Issued
Ertust SckMing
THE AEOLIAN COMPANY
Title Page of Aeolian Duo-Art Booklet
Duo-Art rolls have achieved great success. The
first page of this interview presents a splendid
portrait of Harold Bauer with the following ref-
erence to his fame and standing: "Harold Bauer
stands to-day in the very forefront of the world's
greatest pianists.
But he is more than an
artist. One cannot be in his presence a mo-
ment without realizing the strength, the intel-
lect, the keen, analytical insight of the man.
Bauer is a big man mentally. The world-wide
pre-eminence he has achieved in musical art is
the inevitable result of a great genius coupled
with a great mind."
The interview with Leopold Godowsky is en-
titled "A Great Factor in Musical Education,"
and this eminent artist, pianist and teacher is
certainly well qualified to discuss the educational
value of the Duo-Art piano.
Ernest Schelling, the well-known concert
pianist, entitles his interview "A Fascinating
New Wonder of Music," and the front page of
Mr. Schelling's portfolio says as follows:
"Ernest Schelling is a pianist of great talent
and distinction—a composer of high attain-
ments. America recognizes him as one of her
most wonderful native artists. Mr. Schelling
possesses a high position in the musical world.
Paul J. Stroup, of the Universal Music Co.,
New York, returned Monday from a visit to the
company's dealers in a number of the leading
cities up-State. He states that general condi-
tions as a whole are very encouraging, and that
in the majority of cities the dealers are more
concerned regarding the receipt of merchandise
than the consummation of sales.
Universal
rolls are meeting with pleasing success, and
the new song rolls in particular have won the
hearty praise of Universal dealers in all sections
of the country.
During the past week Mr. Stroup has received
reports from the company's Chicago office
which indicate that this branch is closing a rec-
ord-breaking business. In fact, the sales totals
at the Chicago office are increasing so rapidly
that Afanager Harris threatens to ask the ex-
ecutive management to sign a new lease for
twice the space now occupied in the "Windy
City."
The October supplement of new Universal
rolls is presented to the trade in the shape of an
unusually attractive folder, with a striking
cover in black and white, which is certain to
attract attention. The different types of new
rolls are listed under distinctive heading cuts,
and the back cover of the supplement features
the new Universal song roll "Mickey," which
constitutes the principal song and the incidental
melodies for the new photo play "Mickey."
This motion picture, starring Mabel Normand,
will be released shortly, and promises to be one
of the most pretentious productions offered to
motion picture exhibitors in recent years.
KNABE MIGNON FOR MISS SYLVA
Noted Operatic Soprano, Now With the Ameri-
can Opera Co., Purchases One of these Beau-
tiful Pianos From Wm. Knabe & Co.
A Leader
at
Grands
Uprights
Players
Home
and
Abroad
WILLIAM TONK & BRO., Inc.
Tenth Ave., Thirty-fifth and Thirty-sixth Sts., New York
Among the sales closed this week at the local
retail warerooms of William Knabe & Co., 437
Fifth avenue, was that of a Kuabe "Mignon"
grand to Marguerite Sylva, well-known operatic
soprano, who is a member of the American
Opera Co. now appearing at the Park Theatre,
New York.
Miss Sylva has achieved signal
success in operatic circles, and her interpreta-
tion of the role of "Carmen" has won the en-
thusiastic praise of musical critics. She pur-
chased the Knabe piano after a thorough test
of its tone quality, and her choice of this in-
strument was also influenced by the fact that
this piano is a prime favorite among members
of the musical and dramatic professions.
Freemen buy bonds, slaves wear them.