Music Trade Review

Issue: 1918 Vol. 67 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
AEOLIAN CO. ISSUES BEAUTIFUL DUO-ART PORTFOLIO
Extremely Artistic Brochure Is Fully Illustrated With Pictures of the Various Styles of Duo-Art
Pianos, and Contains Endorsements From a Host of Prominent Pianists
The Aeolian Co., New York, has just issued a
portfolio publication featuring its Duo-Art
piano that is one of the finest and most artistic
pieces of literature prepared by a member of
the piano trade in recent years. The design
and arrangement of this portfolio catalog is dis-
tinctive to a degree, and every page reflects the
prestige of the Duo-Art piano in musical circles.
The first section of this new Duo-Art publica-
tion comprises sixteen pages printed on the best
paper and contains full-page illustrations of
the various styles of Duo-Art pianos, together
with a brief description of the musical and me-
chanical qualities of those instruments. The
text in no sense bores or tires the reader or
prospective purchaser, for the salient features
of the instruments are set forth clearly and con-
cisely. In the text particular attention is paid,
of course, to the fact that the Duo-Art piano re-
produces the playing of the world's most fa-
mous artists, and the fact is emphasized that
many of the world's greatest pianists are re-
cording Duo-Art music rolls.
The Duo-Art piano is made with two types of
action. One is electrically impelled, and one
by foot treadles as in other models of the
Pianola. In both cases the keys are operated
pneumatically, thus preserving an elasticity and
resilience of touch. In other respects it may
be used as a regular Pianola playing ordinary
Pianola music rolls, and offering the performer
unlimited scope for the exercising of his own
powers of interpretation.
The success of the "Duo-Art piano has been
the result of the remarkable fidelity which char-
acterizes its reproduction of the playing of fa-
mous pianists. This instrument has not only
won the approval of music lovers everywhere,
but the artists themselves have praised the re-
productive qualities of this instrument in the
highest terms. The Duo-Art piano has also
appeared as a solo instrument with the famous
New York Symphony Orchestra and the Phila-
delphia Symphony Orchestra. At both of these
concerts it achieved remarkable success, mu-
sical critics and the leading newspapers being
enthusiastic in referring to its distinctive qual-
ities.
Among the instruments which are illustrated
in this new publication is the Steinway Duo-Art
grand, which combines the wonderful tone and
brilliancy that have made the Steinway piano
famous with the remarkable Duo-Art reproduc-
ing action.
Other models presented in this
publication through the medium of artistic
photogravures are the Weber Duo-Art piano,
the Steck Duo-Art piano and the Stroud Duo-
Art piano.
Accompanying this sixteen-page book are
separate portfolios featuring interviews with
some of the world's leading pianists, who have
played for the Duo-Art library, and who have
endorsed the Duo-Art piano in terms that can-
not fail to be convincing.
These portfolios
form an invaluable adjunct to the sixteen-page
book, and in themselves constitute a significant
tribute to the Duo-Art piano.
The interview with Harold Bauer is entitled
"The New Musical Art," and over two pages
are devoted to the interview with him. His
The
DUOARTHANO
AS THE GREAT PIANISTS KNOW IT
SEPTEMBER 28, 1918
His remarkable grasp of the art of interpreta-
tion gives the utmost weight and interest to the
opinions he expresses in the following pages."
The interview with Ossip Gabrilowitsch, the
distinguished pianist, is entitled "The Secret of
Music's Charms," and accompanying his photo-
graph is a well-deserved tribute to this renowned
artist's skill and technique.
Rudolph Ganz, the eminent Swiss pianist, is
presented in this portfolio with.a remarkable in-
terview entitled "Your New Opportunity to
Know the World's Greatest Music."
Percy Grainger, the wonderful young Aus-
tralian pianist-composer, who is now in the
service of his country, is presented through the
medium of an interview entitled "The Ideal In-
strument for the Home."
This remarkable Duo-Art publication will be
presented to the trade in two expensive forms
of binding, and will undoubtedly prove a valu-
able addition to the library of Duo-Art litera-
ture. It can be used to splendid advantage by
every Duo-Art representative, and in every de-
tail this new book typifies the beauty and dis-
tinctiveness of Aeolian publicity.
P. J. STROUP TELLS OF CONDITIONS
"I amhialuyenthusiastic
about the DuoArt Pi ana
I feel that at toon a* the
public knows the instru-
ment u we pianists knew
it.it will make the art of
thepiano universally
available."
Returns From Trip Up-State—Found Dealers
Optimistic—Activity in Chicago—Attractive
Folder of October Records Issued
Ertust SckMing
THE AEOLIAN COMPANY
Title Page of Aeolian Duo-Art Booklet
Duo-Art rolls have achieved great success. The
first page of this interview presents a splendid
portrait of Harold Bauer with the following ref-
erence to his fame and standing: "Harold Bauer
stands to-day in the very forefront of the world's
greatest pianists.
But he is more than an
artist. One cannot be in his presence a mo-
ment without realizing the strength, the intel-
lect, the keen, analytical insight of the man.
Bauer is a big man mentally. The world-wide
pre-eminence he has achieved in musical art is
the inevitable result of a great genius coupled
with a great mind."
The interview with Leopold Godowsky is en-
titled "A Great Factor in Musical Education,"
and this eminent artist, pianist and teacher is
certainly well qualified to discuss the educational
value of the Duo-Art piano.
Ernest Schelling, the well-known concert
pianist, entitles his interview "A Fascinating
New Wonder of Music," and the front page of
Mr. Schelling's portfolio says as follows:
"Ernest Schelling is a pianist of great talent
and distinction—a composer of high attain-
ments. America recognizes him as one of her
most wonderful native artists. Mr. Schelling
possesses a high position in the musical world.
Paul J. Stroup, of the Universal Music Co.,
New York, returned Monday from a visit to the
company's dealers in a number of the leading
cities up-State. He states that general condi-
tions as a whole are very encouraging, and that
in the majority of cities the dealers are more
concerned regarding the receipt of merchandise
than the consummation of sales.
Universal
rolls are meeting with pleasing success, and
the new song rolls in particular have won the
hearty praise of Universal dealers in all sections
of the country.
During the past week Mr. Stroup has received
reports from the company's Chicago office
which indicate that this branch is closing a rec-
ord-breaking business. In fact, the sales totals
at the Chicago office are increasing so rapidly
that Afanager Harris threatens to ask the ex-
ecutive management to sign a new lease for
twice the space now occupied in the "Windy
City."
The October supplement of new Universal
rolls is presented to the trade in the shape of an
unusually attractive folder, with a striking
cover in black and white, which is certain to
attract attention. The different types of new
rolls are listed under distinctive heading cuts,
and the back cover of the supplement features
the new Universal song roll "Mickey," which
constitutes the principal song and the incidental
melodies for the new photo play "Mickey."
This motion picture, starring Mabel Normand,
will be released shortly, and promises to be one
of the most pretentious productions offered to
motion picture exhibitors in recent years.
KNABE MIGNON FOR MISS SYLVA
Noted Operatic Soprano, Now With the Ameri-
can Opera Co., Purchases One of these Beau-
tiful Pianos From Wm. Knabe & Co.
A Leader
at
Grands
Uprights
Players
Home
and
Abroad
WILLIAM TONK & BRO., Inc.
Tenth Ave., Thirty-fifth and Thirty-sixth Sts., New York
Among the sales closed this week at the local
retail warerooms of William Knabe & Co., 437
Fifth avenue, was that of a Kuabe "Mignon"
grand to Marguerite Sylva, well-known operatic
soprano, who is a member of the American
Opera Co. now appearing at the Park Theatre,
New York.
Miss Sylva has achieved signal
success in operatic circles, and her interpreta-
tion of the role of "Carmen" has won the en-
thusiastic praise of musical critics. She pur-
chased the Knabe piano after a thorough test
of its tone quality, and her choice of this in-
strument was also influenced by the fact that
this piano is a prime favorite among members
of the musical and dramatic professions.
Freemen buy bonds, slaves wear them.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SEPTEMBER 28, 1918
The Problem of the Motor-Driven Player Is Still Unsolved, But the Future
Development of the Player Will Doubtless Produce an Instrument of This
Type Which Will Be Satisfactory From Mechanical and Artistic Standpoints
With the extraordinary conditions now pre-
vailing it would rather seem that we should
consider ourselves lucky to get any kind of
player-piano out at all without bothering about
the refinements. Yet it would be the part of
good-sense to remember that the war, essen-
tial and overpowering as it is, nevertheless ac-
tually is no more or less than an interlude. It
began, and it will end. The end will come
perhaps not so soon as the superficial optimists
think; but much sooner than some of the pessi-
mists would have us believe. Therefore, the
wise man, even if he be packing up right now to"
take his place in camp or on shipboard, will not
forget that after the war the world will have to
get itself back to its peace schedule and find
itself again. Then, the man who has not neg-
lected to keep himself sharpened up on the game
will be much happier than the man who has al-
lowed himself to run stale.
It is in this spirit that we continue our re-
search into the pneumatics of player-mecha-
nism; and in just such a spirit do we submit the
following, feeling that now we have made our
explanation and shall not need to make it again.
The Motor Drive -
During the years immediately preceding 1917
the trade was developing a good deal of inter-
est in the idea of motor-driven player-pianos.
The reason assigned for this was that the foot-
driven player-piano is too unhandy for the peo-
ple and that women especially cannot play it
in any comfort. The "treading" feature of the
foot-driven player-piano does not indeed com-
mend itself on the grounds of convenience or
beauty, and to that extent there is much to be
said for the charges against it. But the hard-
pumping feature has been pretty well removed
meanwhile, and is not likely to be heard of
among the player-piano owning public to-day.
What is more important, however, is that the
public has shown itself unwilling or unable
(perhaps both) to take up the expressive ca-
pacity of the player-piano and work it out, so
that the manufacturers v ho ir. the past have
been most ready to consider the a .' !:'; side
of the instrument have been prepared * give
The Sensation of the Year in Music Rolls
Exclusively Featured in
IMPERIAL PLAYER ROLLS
up the task of education in despair. Now, son, one may believe.
The motor-driven
when the first hand-played rolls came on the player-pianos which were intended to supersede
market and a little later when automatic ex- the better class of ordinary player-piano with-
pression devices controlled by the perforation out actually getting into the reproducing piano
of the roll began to develop, the idea of adding class failed in one particular. They failed to
motor drive sprang up at once. For it was give the owner enough to do, and likewise at
plain that when the great advantage of foot- the same time they failed to give him an expres-
work, namely, the variation possible thereby in sion that would be high-class enough to satisfy
touch effects, was even partially removed, the by itself.
principal argument against the motor-driven
Suggestions
bellows was removed also. That, we imagine,
What
can
be
suggested?
Well, assuming that
is the true course of the process.
the player-piano, motor-driven, is a legitimate
An Analysis of the Problem
and necessary development—as may perhaps
But, however the idea was worked out, the be assumed without too great a strain on the
fortunes it experienced were extremely inter- intelligence, what can be done to bring it into
esting. Some four years ago it began to be line with public requirements?
seen that several manufacturers would certainly
One or two ideas may be set forth with some
take up the motor-drive player-piano and make confidence.
In the first place, if the motor-
a feature of it. For about a year during 1914-15 driven player-piano is to be a success it must
there were signs of activity everywhere in this be foolproof or as nearly so as the ordinary
department. Then the whole thing seemed to player now is. Electric motor troubles, and
fizzle out. What was the trouble and why did especially difficulties due to lubrication require-
the motor-driven player fail to strike public ments, must be eliminated as far as possible.
favor? The question is worth examining and
In the second place, the instrument should be
worth answering as carefully as possible.
designed to eliminate the pumping indeed, but
Superficially, and at first sight, it would cer- to eliminate nothing else in the way of control
tainly seem that the motor-driven player-piano unless the automatic expression be wanted in
has a hundred advantages to the other's one, any particular case. This means, above all,
wherever current for the electric power is avail- that the pedals must in some way be retained.
able, which means virtually everywhere except The biggest and best scheme would be to retain
in the open country; and sometimes there, too, the pedals in some form and use one of them
nowadays. The elimination of the labor of to elevate the hammers through the hammer-
pumping and the certainty of hearing music ren- rail lift just like the ordinary soft pedal of the
dered with tolerable expression were advantages piano. The other could be used to govern the
of very considerable magnitude, without a reducing valve for the pneumatic action, where-
doubt; but they did not suffice to carry the in- by the power of playing might be graduated in
strument to popularity. The reasons, as they a manner comparable with that of the pedals
appear to us, are curious and interesting.
of the ordinary player-pianos. In fact, while
Forgetting the Owner
such a scheme is being carried out it would be
In the first place, there is no doubt whatever simple to retain the ordinary piano pedals, loud
that, unless the instrument is actually reproduc- and soft, and add another pedal for the power
ing the playing of some definitely named and control. In this way, with some care, the
more or less noteworthy artist, the owner is operator could obtain a very good control, if
not satisfied constantly to sit by in a passive the tempo were left under the governance of a
state and listen, without taking any part in the lever as in the ordinary player-piano. But it
performance. It may seem illogical, and per- would be better to have the loud pedal in all
haps it is, but the fact remains that the public cases controlled by hand, too, for if the power-
in general would rather do something in a per- governor is foot-controlled then also it will be
formance and do it very badly than listen pas- necessary to control the soft pedal in the same
sively to a much finer performance done without . way, or else much confusion will result. This
interference. It actually seems to be true that will fully occupy the two feet, while the hands
the ordinary person would rather make night will be still free to take the tempo and the sus-
hideous by pumping out some jazz rag at the taining pedal. This will give a fairly close ap-
proximation to the ordinary practice of the
top of the motor's speed and of his own pedal
player-piano, which has so thoroughly estab-
capacity than sit down calmly and listen to the
lished itself among the customs of the age,
playing of something ever so much better by
while removing the physical effort entirely.
the instrument itself. It may be strange and
Of course, this simple notion is susceptible of
it may be illogical, but it is apparently true.
As a matter of fact, the writer has often dis- many modifications, but if its basis of giving'
cussed this phenomenon with the heads of two the operator something significant to do is
of the largest producers of player-pianos in realized, then much of the cause for previous
the country, men who have for years been in failure of the motor-driven type will have been
contact with the popular thought among the removed.
This is contributed as a random study to-
dealers and the people.
In both cases the
statement has been made, not once but many wards the post-war development of the player-
times, that no real demand for the motor-driven piano, a development that is sure to come, no
matter what particular trend or form said de-
player has yet come before them.
But apart from this there is still another rea- velopment may take.
A NATURAL PART OF EVERY PIANO DEALERS TPADE
LI .
Iff THE AUTOMATIC FIELJ*
BEEBUHG
PIANO
COMPANY . , , CHICAGO ILLINOIS-
THEATRE
OPOANS

Download Page 8: PDF File | Image

Download Page 9 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.