Music Trade Review
Issue: 1918 Vol. 67 N. 10 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE
REVIEW
SPECIAL WINDOW DISPLAYS READY FOR EDISON DEALERS
fnnn pa^r 42)
SEPTEMBER 7,
1918
EQUIP THE WONDER-
FUL "RESURRECTONE"
OD all make* of machine*
and attachments (or Edison
tone and increase the value
Send for our Special Proposition
HOFFAY TALKING MACHINE CO., lac.
3 W«st 29th St.
New York City
For medium size windows, 7 feet 8 inches
wide
$9.50
For small windows
8.85
Record display stands, 85 cents each, or $10
per dozen.
Each display is packed separately, ready for
In its bulletin to jobbers and dealers concern-
reshipmcnt to the dealer, and in shape to be set
ing these displays the Edison Co. emphasize
up as soon as it is received. There is in each
that such a display as this if designed and pur-
monthly display one dominating display card,
supplemented by several smaller cards, as shown
in the accompanying illustration, ten pieces in
all each month, lithographed in poster colors,
tin coated cardboard, die cut and easeled ready
for placing in the window. Each display is so
designed as to permit of several different ar-
rangements.
How widely different and yet
equally attractive these may be made is shown
by two of the illustrations herewith, which show
different arrangements of the same display.
The first monthly display of this series con-
sists of (a) a two-part cut-out of Giovanni Zena-
tello as a centerpiece, 22 inches wide by 28 inches
high. By means of an electric light placed be-
tween the two sections of this cut-out a striking
footlight effect is produced; (b) a cut-out of
Mr. Edison treated in novel, artistic effect, 22
inches wide by 14 inches high; (c) four novel
cut-outs each 14 inches wide by 18 inches high,
and each holding an actual Re-Creation, dis-
playing a picture of the artist, and also the num-
ber and title of the selection.
In addition to the window displays Thomas
•\. Edison, Inc., have also arranged to supply
their dealers with a new electric indoor display
sign constructed of metal with frosted glass
slides in front to carry any desired messages to
the public. The sign is equipped with a re-
volving cylinder surrounding the electric light,
Cut No. 3—A Less Elaborate Form of Display Designed by Ellis Hansen
and which flashes different colors on the sign
way all Edison dealers with display windows, chased by a dealer individually would cost some- at regular intervals, giving the effect of ex-
no matter how small, are able to take advantage thing over $100.
treme and delicate tints constantly flowing
of the Hansen service.
Under the service plan as it is now operated across the sign. The sign complete with one
The permanent frame work for the largest size these displays are manufactured each month advertising plate is offered the dealer at $6.50,
display consists of three well-made wood frames, and an entirely different design is sent out. while additional glass plates, and bearing differ-
enameled in ivory tint and with openings for Each display is so designed that it will fit into ent copy, are obtainable at $1.25 each. The
seven panels that can easily and quickly be re- the original stock fixtures purchased by the company have also arranged to supply the deal-
placed by other panels, thereby changing the dealers who make subscription to the service. ers with life-size cut-outs of Edison artists, the
first being that of Anna Case.
made in three sizes: large size, 11 feet 8 inches
wide by 8 feet 4 inches high; medium size, 7
feet 8 inches wide by 7 feet 6 inches high, and
t h e third to lit in smaller windows. In most
of the displays life-size figures are to be used
for center pieces. Such figures' are sold sep-
arately to dealers with windows too small to
accommodate the regular size displays. In this
"NEWTS" AGAINJV1AKES APPEARANCE
Clever Little Monthly Edited by Frank T. Nutze
Contains Some Worth-While Thoughts
The latest edition of "Newts," that bright
little monthly edited in his own peculiar but
effective way by Frank T. Nutze, vice-president
of Stephenson Inc., well-known talking machine
motor manufacturers, consists chiefly of two-
articles full of clever thoughts. The first is
entitled: "The Dead Cell," and explains how
a single dead cell in a chain of batteries will
make ineffective the whole circuit. It is em-
phasized, however, that there are no dead cells
in the Stephenson organization. A second arti-
cle is on "Music in War and Peace," and offers
some thoughts on music in this particular which
make it well worth reading.
HE WAS A REAl^ VICTOR DOG
Cut No. 4—A Different Arrangement of Same Display Material as Shown in No. 3
The second series is for dealers who desire
entire appearance of the window. The cost
a less pretentious and more inexpensive form
of the fixtures, to be bought only once, is:
of display. This offers a complete window dis-
Eor large size windows, 11 feet 8 inches
wide
$15.00 play service, changed monthly, at $1.50 per
month. (See cuts 3 and 4.)
For medium size windows, 7 feet 8 inches
The plan of distribution of this series is as
wide
14.00
follows:
For smaller windows, no fixtures required.
Each month a complete window display out-
The cost of panels and figures is:
fit is designed and prepared, and jobbers are
For large size windows, 11 feet 8 inches
wide
$16.00 shipped as many sets as they have on order.
Reinald Werrenrath, reports overhearing the
following conversation at the Grand Central
Station as he was returning from his last con-
cert engagement:
Lady to Gentleman—"Isn't that a lovely bull-
dog over there?"
Gentleman—'"Yes, great."
Lady—"Something like mine. I have a won-
derful dog. Yes, 1 have—and he's nearly a
pure breed."
Gentleman—"Nearly?"
Lady -"Yes, he's half bulldog and half fox
terrier."
Gentleman—"Well, I have a full-blooded fox
terrier. He's the dead ringer for the clog that
talking machine company is advertising so ex-
tensively."—New York Globe.
44
THE MUSIC TRADE
REVIEW
SPECIAL WINDOW DISPLAYS READY FOR EDISON DEALERS
fnnn pa^r 42)
SEPTEMBER 7,
1918
EQUIP THE WONDER-
FUL "RESURRECTONE"
OD all make* of machine*
and attachments (or Edison
tone and increase the value
Send for our Special Proposition
HOFFAY TALKING MACHINE CO., lac.
3 W«st 29th St.
New York City
For medium size windows, 7 feet 8 inches
wide
$9.50
For small windows
8.85
Record display stands, 85 cents each, or $10
per dozen.
Each display is packed separately, ready for
In its bulletin to jobbers and dealers concern-
reshipmcnt to the dealer, and in shape to be set
ing these displays the Edison Co. emphasize
up as soon as it is received. There is in each
that such a display as this if designed and pur-
monthly display one dominating display card,
supplemented by several smaller cards, as shown
in the accompanying illustration, ten pieces in
all each month, lithographed in poster colors,
tin coated cardboard, die cut and easeled ready
for placing in the window. Each display is so
designed as to permit of several different ar-
rangements.
How widely different and yet
equally attractive these may be made is shown
by two of the illustrations herewith, which show
different arrangements of the same display.
The first monthly display of this series con-
sists of (a) a two-part cut-out of Giovanni Zena-
tello as a centerpiece, 22 inches wide by 28 inches
high. By means of an electric light placed be-
tween the two sections of this cut-out a striking
footlight effect is produced; (b) a cut-out of
Mr. Edison treated in novel, artistic effect, 22
inches wide by 14 inches high; (c) four novel
cut-outs each 14 inches wide by 18 inches high,
and each holding an actual Re-Creation, dis-
playing a picture of the artist, and also the num-
ber and title of the selection.
In addition to the window displays Thomas
•\. Edison, Inc., have also arranged to supply
their dealers with a new electric indoor display
sign constructed of metal with frosted glass
slides in front to carry any desired messages to
the public. The sign is equipped with a re-
volving cylinder surrounding the electric light,
Cut No. 3—A Less Elaborate Form of Display Designed by Ellis Hansen
and which flashes different colors on the sign
way all Edison dealers with display windows, chased by a dealer individually would cost some- at regular intervals, giving the effect of ex-
no matter how small, are able to take advantage thing over $100.
treme and delicate tints constantly flowing
of the Hansen service.
Under the service plan as it is now operated across the sign. The sign complete with one
The permanent frame work for the largest size these displays are manufactured each month advertising plate is offered the dealer at $6.50,
display consists of three well-made wood frames, and an entirely different design is sent out. while additional glass plates, and bearing differ-
enameled in ivory tint and with openings for Each display is so designed that it will fit into ent copy, are obtainable at $1.25 each. The
seven panels that can easily and quickly be re- the original stock fixtures purchased by the company have also arranged to supply the deal-
placed by other panels, thereby changing the dealers who make subscription to the service. ers with life-size cut-outs of Edison artists, the
first being that of Anna Case.
made in three sizes: large size, 11 feet 8 inches
wide by 8 feet 4 inches high; medium size, 7
feet 8 inches wide by 7 feet 6 inches high, and
t h e third to lit in smaller windows. In most
of the displays life-size figures are to be used
for center pieces. Such figures' are sold sep-
arately to dealers with windows too small to
accommodate the regular size displays. In this
"NEWTS" AGAINJV1AKES APPEARANCE
Clever Little Monthly Edited by Frank T. Nutze
Contains Some Worth-While Thoughts
The latest edition of "Newts," that bright
little monthly edited in his own peculiar but
effective way by Frank T. Nutze, vice-president
of Stephenson Inc., well-known talking machine
motor manufacturers, consists chiefly of two-
articles full of clever thoughts. The first is
entitled: "The Dead Cell," and explains how
a single dead cell in a chain of batteries will
make ineffective the whole circuit. It is em-
phasized, however, that there are no dead cells
in the Stephenson organization. A second arti-
cle is on "Music in War and Peace," and offers
some thoughts on music in this particular which
make it well worth reading.
HE WAS A REAl^ VICTOR DOG
Cut No. 4—A Different Arrangement of Same Display Material as Shown in No. 3
The second series is for dealers who desire
entire appearance of the window. The cost
a less pretentious and more inexpensive form
of the fixtures, to be bought only once, is:
of display. This offers a complete window dis-
Eor large size windows, 11 feet 8 inches
wide
$15.00 play service, changed monthly, at $1.50 per
month. (See cuts 3 and 4.)
For medium size windows, 7 feet 8 inches
The plan of distribution of this series is as
wide
14.00
follows:
For smaller windows, no fixtures required.
Each month a complete window display out-
The cost of panels and figures is:
fit is designed and prepared, and jobbers are
For large size windows, 11 feet 8 inches
wide
$16.00 shipped as many sets as they have on order.
Reinald Werrenrath, reports overhearing the
following conversation at the Grand Central
Station as he was returning from his last con-
cert engagement:
Lady to Gentleman—"Isn't that a lovely bull-
dog over there?"
Gentleman—'"Yes, great."
Lady—"Something like mine. I have a won-
derful dog. Yes, 1 have—and he's nearly a
pure breed."
Gentleman—"Nearly?"
Lady -"Yes, he's half bulldog and half fox
terrier."
Gentleman—"Well, I have a full-blooded fox
terrier. He's the dead ringer for the clog that
talking machine company is advertising so ex-
tensively."—New York Globe.
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