Music Trade Review

Issue: 1918 Vol. 67 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE
REVIEW
SPECIAL WINDOW DISPLAYS READY FOR EDISON DEALERS
fnnn pa^r 42)
SEPTEMBER 7,
1918
EQUIP THE WONDER-
FUL "RESURRECTONE"
OD all make* of machine*
and attachments (or Edison
tone and increase the value
Send for our Special Proposition
HOFFAY TALKING MACHINE CO., lac.
3 W«st 29th St.
New York City
For medium size windows, 7 feet 8 inches
wide
$9.50
For small windows
8.85
Record display stands, 85 cents each, or $10
per dozen.
Each display is packed separately, ready for
In its bulletin to jobbers and dealers concern-
reshipmcnt to the dealer, and in shape to be set
ing these displays the Edison Co. emphasize
up as soon as it is received. There is in each
that such a display as this if designed and pur-
monthly display one dominating display card,
supplemented by several smaller cards, as shown
in the accompanying illustration, ten pieces in
all each month, lithographed in poster colors,
tin coated cardboard, die cut and easeled ready
for placing in the window. Each display is so
designed as to permit of several different ar-
rangements.
How widely different and yet
equally attractive these may be made is shown
by two of the illustrations herewith, which show
different arrangements of the same display.
The first monthly display of this series con-
sists of (a) a two-part cut-out of Giovanni Zena-
tello as a centerpiece, 22 inches wide by 28 inches
high. By means of an electric light placed be-
tween the two sections of this cut-out a striking
footlight effect is produced; (b) a cut-out of
Mr. Edison treated in novel, artistic effect, 22
inches wide by 14 inches high; (c) four novel
cut-outs each 14 inches wide by 18 inches high,
and each holding an actual Re-Creation, dis-
playing a picture of the artist, and also the num-
ber and title of the selection.
In addition to the window displays Thomas
•\. Edison, Inc., have also arranged to supply
their dealers with a new electric indoor display
sign constructed of metal with frosted glass
slides in front to carry any desired messages to
the public. The sign is equipped with a re-
volving cylinder surrounding the electric light,
Cut No. 3—A Less Elaborate Form of Display Designed by Ellis Hansen
and which flashes different colors on the sign
way all Edison dealers with display windows, chased by a dealer individually would cost some- at regular intervals, giving the effect of ex-
no matter how small, are able to take advantage thing over $100.
treme and delicate tints constantly flowing
of the Hansen service.
Under the service plan as it is now operated across the sign. The sign complete with one
The permanent frame work for the largest size these displays are manufactured each month advertising plate is offered the dealer at $6.50,
display consists of three well-made wood frames, and an entirely different design is sent out. while additional glass plates, and bearing differ-
enameled in ivory tint and with openings for Each display is so designed that it will fit into ent copy, are obtainable at $1.25 each. The
seven panels that can easily and quickly be re- the original stock fixtures purchased by the company have also arranged to supply the deal-
placed by other panels, thereby changing the dealers who make subscription to the service. ers with life-size cut-outs of Edison artists, the
first being that of Anna Case.
made in three sizes: large size, 11 feet 8 inches
wide by 8 feet 4 inches high; medium size, 7
feet 8 inches wide by 7 feet 6 inches high, and
t h e third to lit in smaller windows. In most
of the displays life-size figures are to be used
for center pieces. Such figures' are sold sep-
arately to dealers with windows too small to
accommodate the regular size displays. In this
"NEWTS" AGAINJV1AKES APPEARANCE
Clever Little Monthly Edited by Frank T. Nutze
Contains Some Worth-While Thoughts
The latest edition of "Newts," that bright
little monthly edited in his own peculiar but
effective way by Frank T. Nutze, vice-president
of Stephenson Inc., well-known talking machine
motor manufacturers, consists chiefly of two-
articles full of clever thoughts. The first is
entitled: "The Dead Cell," and explains how
a single dead cell in a chain of batteries will
make ineffective the whole circuit. It is em-
phasized, however, that there are no dead cells
in the Stephenson organization. A second arti-
cle is on "Music in War and Peace," and offers
some thoughts on music in this particular which
make it well worth reading.
HE WAS A REAl^ VICTOR DOG
Cut No. 4—A Different Arrangement of Same Display Material as Shown in No. 3
The second series is for dealers who desire
entire appearance of the window. The cost
a less pretentious and more inexpensive form
of the fixtures, to be bought only once, is:
of display. This offers a complete window dis-
Eor large size windows, 11 feet 8 inches
wide
$15.00 play service, changed monthly, at $1.50 per
month. (See cuts 3 and 4.)
For medium size windows, 7 feet 8 inches
The plan of distribution of this series is as
wide
14.00
follows:
For smaller windows, no fixtures required.
Each month a complete window display out-
The cost of panels and figures is:
fit is designed and prepared, and jobbers are
For large size windows, 11 feet 8 inches
wide
$16.00 shipped as many sets as they have on order.
Reinald Werrenrath, reports overhearing the
following conversation at the Grand Central
Station as he was returning from his last con-
cert engagement:
Lady to Gentleman—"Isn't that a lovely bull-
dog over there?"
Gentleman—'"Yes, great."
Lady—"Something like mine. I have a won-
derful dog. Yes, 1 have—and he's nearly a
pure breed."
Gentleman—"Nearly?"
Lady -"Yes, he's half bulldog and half fox
terrier."
Gentleman—"Well, I have a full-blooded fox
terrier. He's the dead ringer for the clog that
talking machine company is advertising so ex-
tensively."—New York Globe.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
SEPTEMBER 7, 1918
MUSIC
TRADE
REVIEW
45
THE WAR AND BRASS INSTRUMENTS
THE CARE OF INSTRUMENTS
VIOLIN STRINGS FOR SOLDIERS
American Manufacturers Are Now Turning Out
Instruments to the Value of $4,000,000 Yearly
—America's Supremacy in This Field
Dealers in Small Goods Can Render Their Cus-
tomers a Real Service by Giving Them Hints
on the Care of Their Instruments
Paterson Patriot Furnishing Metal Violin E
Strings to Soldiers and Sailors
PATERSON, N. J., September 3.—C. Schermer-
Dealers in musical instruments who have horn,, of 540 East Twenty-seventh street, this
The war has brought about a decided change
in the status of the brass instrument manufac- among their clients pupils or amateur musicians city, has been doing his bit by supplying the
turing industry. Four years ago the trade here can render these clients real service, and at the soldiers in the orchestra and Y. M. C. A. at
in brass musical instruments depended for its same time cement their friendship for the dealer Camp Merritt, N. J., with the Lugen Crystal
supplies almost entirely on Germany and France. in question, by giving them friendly advice con- Metal Violin K Strings. These strings are well
cerning the care of their instruments. Violin- and favorably known to violinists throughout
Now, one manufacturer alone turns out a thou
sand brass instruments a week. The value of ists, for instance, especially young pupils who 1 he country, and, being free from susceptibility
the total output of this factory in 1917 amounted are inclined to be somewhat thoughtless, are to moisture, are in especial demand during the
to more than $1,500,000. It is roughly esti- often careless about their instruments, due prin- summer season, as they will not shrink from
mated that the total yearly production in the cipally to lack of knowledge concerning the atmospheric causes or from the "perspiration
whole country now amounts to considerably structural make-up of the violin. The lollow- from the hand of the violinist. Mr. Schermer-
ing hints, taken trom the notebook ot a violin horn announces that he will be glad to furnish
more than $4,000,000.
instructor, are of value to violinists, and the
Before the war started in 1914 it was gen- dealer who will learn them, and impart them as these strings free of charge to any soldiers or
erally accepted as a fact that we could not the occasion demands, will lind that his cus- sailors who will write and ask him for them, at
manufacture brass instruments in this country tomers will admire his knowledge and appre- the address given above.
to compete with the German product. With ciate his advice. In writing on the care of the
their cheap labor and their knowledge of manu- violin, the teacher referred to said:
PATENTS VIOLIN SUPPORT
facturing gained from generations of experience,
"The
carelessness
of
some
violin
players
re-
it was held to be impossible, not only to pro-
WASHINGTON, 1). C, August 2G.—Patent No.
duce in this country at their price, but even to garding their violins is singular to say the least. 1 ..275,291 was last week granted to Swan Allen
make an instrument that would compare at all Too often when they get through playing they Nelson, Tunnelhill, Pa., for a violin support.
favorably with the German instruments in qual- will lay the instrument on a chair or table, never
This invention relates to a support for use
ity or in tone. Consequently, the great bulk thinking, or putting it away and wiping all the in connection with violins which will enable the
of the brass instruments used in this country rosin from it, and nothing looks more slovenly player to more securely and easily support the
were imported. Germany's exports to us of and indicates the habits of the piayer than to violin during playing.
brass instruments before 1914 amounted an- see the top of a violin white with rosin and all It is one object of the present invention to
grimy and dirty. A violin can be kept for years provide a device of the character above men-
nually to about $1,000,000.
in a clean, pleasing condition. All the dirt and
But the war has changed all that. We now rosin that accumulates on it stops up the pores tioned which will permit of the violin being
manufacture the biggest part of the brass in- of the wood and prevents the tone from coming held in playing position without the necessity
struments made in the whole world, outside of out. Another bad practice is to hang a violin of pinching the same with the chin and thus
the device affords greater comfort to the player.
those which the Germans and Austrians make near anything that will attract dampness.
Another object is to provide a device which
for their own use. Our manufacturers have
"Keep it in a case in a room where the tem- is so constructed that it will not affect the
conquered all difficulties, and there were many
at the start, and have evolved new methods of perature is not extreme. The instrument will sound of the violin with which if is used, and
manufacturing. New machinery has been de- not speak well if it is very cold, and to have also will be practically concealed during playing.
vised and made which greatly simplifies many heat come upon it suddenly makes trouble. A
of the processes. We are now strpngly in- player told me the other day he thought the
The Kaiser has not invested in War Savings
tienched in this new field, and are very sure of varnish was not quite dry enough and he put Stamps. Are you like the Kaiser?
being able to hold all our gains, even after the the instrument in the stove oven, with the re-
war is ended and Germany is in a position to sult that all the varnish blistered and he had
try to get back the business which she once to take it to a repairer to have it repaired. At
another time, a pupil brought his violin on a
controlled.
very cold day and unknown to me put it on the
The instruments the American manufactur- steam radiator. When he took it in his hand,
JOHN FRIED
ers are now turning out are of the highest qual- it fell to pieces, the hot steam melting the glue.
SEND FOR
ity. They are" even better than the former Ger-
OUR
"The
bow
is
often
treated
very
carelessly
by
CATALOGUES
man product, and are now accepted as the stand-
ard of quality throughout the world. For this putting it away strained to the utmost. This
reason, more than for any other, the American spoils the stick very quickly and renders it
manufacturer will be able to hold the business unlit for playing. When the hair gets soiled
he has been able to obtain. He got it on merit, and thinned out, get it repaired and keep all
greasy matter from it. The cleanliness of the
and on merit he will keep it.
hair in the bow is an indicator of the player's
ability, for if the hair is soiled some distance
AND
Make your quarters grow. Buy Thrift Stamps. from the frog it implies that the player knows
nothing about the use of the whole bow."
DURRO
STEWART
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music House,
Utica, N. Y.
RUNO
T H E OLDEST AND
LARGEST MUSICAL
OLIVER DITSON CO.
BOSTON, MASS.
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
Manufacturer*
I n p w w i and Jobbers ol
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED ISM
113 University Place
NEW YORK
Black Diamond
Strings
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1834
C.BRUNO $SON,INC.
351-53 Jtonrra AVE. NEwYoRKCnt
Victor Distributors
WE YMAHN s — :
MUSICAL INSTRUMENTS
Victor Distributors
1108 chestnut Str«*t, Philadelphia, Pa.
Established OTer half a ceaturr
THE WORLD'S BEST
National Musical String Co.
Nev Brunswick, N. J.

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