Music Trade Review
Issue: 1918 Vol. 66 N. 9 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 2, 1918
The Edmund Gram advertisement employs a
method which establishes the minimum at which
Steinway uprights and grands may be secured.
In this way the Steinway instruments are defi-
nitely placed in the highest quality, highest price
class, without there being any necessity for
showing a range of styles and their respective
prices.
The Wanamaker advertisement illustrates a
different method. It gives the public a wide
range of makes and a wide range of prices from
which to choose. It seems likely that-a per-
son responding to this type of publicity will
accost the salesman with a request to see a
definite instrument at a definite price and in
this way the salesman will have an index as to
about how much the prospect contemplates ex-
pending.
The Barber Music House advertisement offers
still another style of price advertising. The
price range is specifically stated for both pianos
THE MUSIC TRADE
and players, but no effort is made to introduce
a discussion about particular models and their
prices. This method seems well adopted for
small sized space and the Wanamaker plan
seems well fitted for large display space.
The Vose advertisement illustrates the idea
of concentrating on a specific instrument and its
specific price. The Vose & Sons Piano Co. are
using this principle in their national magazine
advertising and it therefore represents a con-
crete effort to nationally identify the price of
Vose quality as found in the Vose small grand.
The Geo. P. Bent advertisement is another
example of price advertising devoted to a specific
instrument and that the small grand. The
"copy" is unique for the slogan it contains,
'Nothing but size sacrificed."
The Adam Schaaf advertisement is a third
example of mentioning the price of a definite
instrument, but in this case the "copy" and
price both refer ,to a player-piano.
MEETING OF ASSOCIATED MUSIC INDUSTRIES OF CANADA
Record Attendance at Dinner in Toronto to Hear Address by George W. Pound and to Discuss
Trade Problems—Raise $4,500 for Music in Home Campaign in the Dominion
TORONTO, ONT., February 22.—What was de-
clared to be one of the most representative and
enthusiastic gatherings of members of the Ca-
nadian music trade ever held took place last
night when the members of the Associated Music
Industries of Canada met in this- city to enjoy
a dinner together, and hold a conference. There
were 124 members and guests present, and prac-
tically every house of standing in Eastern Can-
ada was represented.
The feature of the evening was the address
delivered by George W. Pound, counsel and
general manager of the Music Industries Cham-
ber of Commerce of the I'nited States, whose
talk contained much information of value to the
local trade.
Mr. Pound dwelt strongly upon the work of
the Bureau for the Advancement of Music,
which has been established in the Canadian
trade, and complimented the members of the
local industry strongly for the manner in which
the work was being carried on, with a special
drive being made through the agricultural papers
to bring the music in the home propaganda to
the direct attention of the farming element. The
speaker also made a plea for clean buisness
methods in the piano trade, and a type of adver-
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
tising regarding which there could be no question.
The work accomplished by Mr. Pound in
bringing about a proper consideration of the
music industries of the United States by the au-
thorities in Washington resulting in the elim-
ination of the non-essential idea, and the plac-
ing of the music trade in that country on a par
with other industries had already been brought
to the attention of the trade in this country, and
he was, therefore, called upon to relate some
of his experiences in Washington. The local
music men were particularly interested in the
brief that Mr. Pound had submitted in behalf of
the industry, and it is very probable that a
brief along similar lines wrll be prepared for
presentation to the Canadian Government, inas-
much -as the trade in this country is facing a
condition very similar to that which confronted
the industry in the States.
At the conclusion of. his address Mr. Pound
was warmly congratulated and his offer to lend
what assistance he could to the industry in this
country is thoroughly appreciated.
The situation on this side of the border was
thoroughly discussed during the course of the
evening, and it was decided that there must be
no letup in the work of placing music and the
music industry in a proper light before the pub-
lic ;rt large. The trade has already subscribed
liberally to the Bureau for the Advancement of
Music and other activities, but in response to a
special appeal $4,500 more was subscribed at
the meeting last night. This is a very substan-
tial amount when the size of the trade is con-
sidered.
Thomas J. Howard is president of the Asso-
ciated Music Industries of Canada, and presided
at both the dinner and meeting which followed,
while A. P. Willis, of Willis & Co., Ltd., and
other well-known figures in the trade took an
active part. In commenting upon the evening's
results Mr. Willis declared that he had obtained
more real information from Mr. Pound's speech
than he had from any other address he had lis-
tened to during his twenty years in the trade.
WANTS PIANOS FOR THE SOLDIERS
We fix " o n e p r i c e d -
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.
11
REVIEW
C. Milbaur, of the Trans-Continental Freight
Co., in the Woolworth Building, is making an
appeal for old and unused pianos for the use of
soldiers in the various camps. He declares that
there are many pianos in storage or in dusty
corners in New York that are not being used,
but are still in playable condition and would
prove of great service to the military men. He
asks that owner> of such pianos communicate
with him.
Mediocrity Is
Never Imitated
BUSINESS FOUNDED IN
EIGHTEEN FIFTY-IIX
The names of mediocre pianos
are never imitated or stencilled.
For the imitator seeks to cash
in on the reputation of a piano
that has a ready sale.
And pianos that sell readily do
so because of an established
name value.
DECKER
PIANOS
and
PLAYER
PIANOS
have been sold throughout
America since 1856. The
Decker name is imitated, but
when the imitations meet the
genuine in competition they
haven't a chance.
Why sell the spurious when
the agency for Decker may be
obtained for your territory.
Write to the firm that has
been making the genuine
Decker for 61 years.
DECKER & SON, Inc.
697-701 Eaot 135th Street
The Popular Talking Machine Co., Brooklyn,
X. Y., has been incorporated with capital stock
of $5,000 by I). Jacobs, M. Petrak and H. C,
Xeuwirth.
NEW YORK CITY
MARCH 2, 1918
The Edmund Gram advertisement employs a
method which establishes the minimum at which
Steinway uprights and grands may be secured.
In this way the Steinway instruments are defi-
nitely placed in the highest quality, highest price
class, without there being any necessity for
showing a range of styles and their respective
prices.
The Wanamaker advertisement illustrates a
different method. It gives the public a wide
range of makes and a wide range of prices from
which to choose. It seems likely that-a per-
son responding to this type of publicity will
accost the salesman with a request to see a
definite instrument at a definite price and in
this way the salesman will have an index as to
about how much the prospect contemplates ex-
pending.
The Barber Music House advertisement offers
still another style of price advertising. The
price range is specifically stated for both pianos
THE MUSIC TRADE
and players, but no effort is made to introduce
a discussion about particular models and their
prices. This method seems well adopted for
small sized space and the Wanamaker plan
seems well fitted for large display space.
The Vose advertisement illustrates the idea
of concentrating on a specific instrument and its
specific price. The Vose & Sons Piano Co. are
using this principle in their national magazine
advertising and it therefore represents a con-
crete effort to nationally identify the price of
Vose quality as found in the Vose small grand.
The Geo. P. Bent advertisement is another
example of price advertising devoted to a specific
instrument and that the small grand. The
"copy" is unique for the slogan it contains,
'Nothing but size sacrificed."
The Adam Schaaf advertisement is a third
example of mentioning the price of a definite
instrument, but in this case the "copy" and
price both refer ,to a player-piano.
MEETING OF ASSOCIATED MUSIC INDUSTRIES OF CANADA
Record Attendance at Dinner in Toronto to Hear Address by George W. Pound and to Discuss
Trade Problems—Raise $4,500 for Music in Home Campaign in the Dominion
TORONTO, ONT., February 22.—What was de-
clared to be one of the most representative and
enthusiastic gatherings of members of the Ca-
nadian music trade ever held took place last
night when the members of the Associated Music
Industries of Canada met in this- city to enjoy
a dinner together, and hold a conference. There
were 124 members and guests present, and prac-
tically every house of standing in Eastern Can-
ada was represented.
The feature of the evening was the address
delivered by George W. Pound, counsel and
general manager of the Music Industries Cham-
ber of Commerce of the I'nited States, whose
talk contained much information of value to the
local trade.
Mr. Pound dwelt strongly upon the work of
the Bureau for the Advancement of Music,
which has been established in the Canadian
trade, and complimented the members of the
local industry strongly for the manner in which
the work was being carried on, with a special
drive being made through the agricultural papers
to bring the music in the home propaganda to
the direct attention of the farming element. The
speaker also made a plea for clean buisness
methods in the piano trade, and a type of adver-
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
tising regarding which there could be no question.
The work accomplished by Mr. Pound in
bringing about a proper consideration of the
music industries of the United States by the au-
thorities in Washington resulting in the elim-
ination of the non-essential idea, and the plac-
ing of the music trade in that country on a par
with other industries had already been brought
to the attention of the trade in this country, and
he was, therefore, called upon to relate some
of his experiences in Washington. The local
music men were particularly interested in the
brief that Mr. Pound had submitted in behalf of
the industry, and it is very probable that a
brief along similar lines wrll be prepared for
presentation to the Canadian Government, inas-
much -as the trade in this country is facing a
condition very similar to that which confronted
the industry in the States.
At the conclusion of. his address Mr. Pound
was warmly congratulated and his offer to lend
what assistance he could to the industry in this
country is thoroughly appreciated.
The situation on this side of the border was
thoroughly discussed during the course of the
evening, and it was decided that there must be
no letup in the work of placing music and the
music industry in a proper light before the pub-
lic ;rt large. The trade has already subscribed
liberally to the Bureau for the Advancement of
Music and other activities, but in response to a
special appeal $4,500 more was subscribed at
the meeting last night. This is a very substan-
tial amount when the size of the trade is con-
sidered.
Thomas J. Howard is president of the Asso-
ciated Music Industries of Canada, and presided
at both the dinner and meeting which followed,
while A. P. Willis, of Willis & Co., Ltd., and
other well-known figures in the trade took an
active part. In commenting upon the evening's
results Mr. Willis declared that he had obtained
more real information from Mr. Pound's speech
than he had from any other address he had lis-
tened to during his twenty years in the trade.
WANTS PIANOS FOR THE SOLDIERS
We fix " o n e p r i c e d -
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.
11
REVIEW
C. Milbaur, of the Trans-Continental Freight
Co., in the Woolworth Building, is making an
appeal for old and unused pianos for the use of
soldiers in the various camps. He declares that
there are many pianos in storage or in dusty
corners in New York that are not being used,
but are still in playable condition and would
prove of great service to the military men. He
asks that owner> of such pianos communicate
with him.
Mediocrity Is
Never Imitated
BUSINESS FOUNDED IN
EIGHTEEN FIFTY-IIX
The names of mediocre pianos
are never imitated or stencilled.
For the imitator seeks to cash
in on the reputation of a piano
that has a ready sale.
And pianos that sell readily do
so because of an established
name value.
DECKER
PIANOS
and
PLAYER
PIANOS
have been sold throughout
America since 1856. The
Decker name is imitated, but
when the imitations meet the
genuine in competition they
haven't a chance.
Why sell the spurious when
the agency for Decker may be
obtained for your territory.
Write to the firm that has
been making the genuine
Decker for 61 years.
DECKER & SON, Inc.
697-701 Eaot 135th Street
The Popular Talking Machine Co., Brooklyn,
X. Y., has been incorporated with capital stock
of $5,000 by I). Jacobs, M. Petrak and H. C,
Xeuwirth.
NEW YORK CITY
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