Music Trade Review
Issue: 1918 Vol. 66 N. 9 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
M A R C H 2,
191S
Should Retail Prices Be Used In Piano Advertising?
The Success Achieved by the Automobile and Talking Machine Trades, Which
Emphasize Their Retail Prices, is a "Lead" Well Worthy of Consideration
There has always been more or less debate
regarding the advisability of mentioning retail
prices in piano advertisements. Regardless of
past practice, it is a matter that should be given
frequent and earnest study. The rapid changes
which occur in times of war as well as in times
of peace may at any time have a very important
Geo. P. Bent Co.
Established 1870
And now—Just now
1918
The New
Living-Room' Grand
of the musical instrument advertising, also prac-
tically without exception, mention their retail
prices. Both the automobile and talking ma-
chine industries are comparatively new and are
therefore operated along modern methods of
merchandising. Both industries have been no-
tably prosperous, as affects both manufacturers
and dealers. .
What the ultimate influence may be on piano
advertising, of the policies pursued by motor
car and talking machine advertisers, we will
not venture to predict. We do believe, though,
that the matter merits attention.
Coming to the piano trade proper, what do we
find? Simply this. The majority of piano ad-
ADAM
publicity is built around instruments of acknowl-
edged merit and value.
Whether the newness of a product has direct
Choose Your Christmas PIANO
From the World's Best Makes
and Largest Stocks
THE WANAMAKER ROLL OF HONOR
The BE'ROtHJCING GRAND PIANO producea the hl«h«t type of
Wt luvr 11 siin and styles of Rrprodiking and PUyer
Grant* Pi«jm
hour 6* thfoldfrJ and
Ptayvr
The GRAND PIANO la I he pUno ol I m l TONE.
Wf hiv* 9 distinct styles of Grand Punas dmigrwdfnr
SMALL APARTMENTS: and IS sittt «nd styles in a little
krgrr Grand Piino tor larger rooms.
SCHAAF
Styl.
X
$595
NoUunj But
Six* Sacrificed
Nothing Put
SIM'Sacrificed
('tikkmni L.ottu NV - Mvtafany and Bmt
( McluriM Grind (4 • • )
Knibe QnuxJ 1
HrbonaeW Cmad a litm
Kimtioq (2 iljai!
Uidemn; Unad
THE VERY LATEST PRODUCT'OF THIS EMI-
NENT MANUFACTURING COMPANY
Usrlfht •eprooWia* and Plarer-PlaiuM
ths moet popular of all laetrumean.
PUy*r-Pwiw
HankkU a WtnWI Awha I
lfHo UmEl
rAiyha I'priltl
AjwtKutprirtit
$50 Ca«h and $15 P*r Month
Every string and pin; evtry block of wood and pUU of itMl;
every hammer and key—every itrlp o/ ttw wonderful •ound-
• nf board—all—through tlie.se loug yean have been developing
into a recogrtiied raut«r creation .encased In a amsil body) for
the refined and roiuicaj temperament.
0; PwUr Grud*, $S50; CMKMI Grufc, $1400
Now on Exhibition
OU liutrunwnU Taken In fachanre at Full A l l o w e *
BEN?™
GEQP
B«nt Bulldlnf
S14 S. Wabut, AM.
CHICAGO'S VKTKOLA CKNTMM
Bent Features Price of "Living Room" Grand
bearing on this question and The Review is
therefore pleased to present at this time a few
observations on the subject.
Broadly speaking, outside of the so-called es-
sentials of life, food, clothes and shelter, the
things which make life increasingly worth the
living are 1, musical instruments; 2, automobiles;
3, reading matter of all kinds and 4, theatres.
From a price standpoint only automobiles can
be compared with musical instruments.
Considered from the angle of advertising, we
A Most Extraordinary Creation
N^w Art Style Adam Shaaf
Player Piano
Stoddiri A
HRISTMAS is what you make
it - w i t h music you can brin:f a
new a n d l a s t i n g joy into your
home. From the great genius of Beethoven
to the simple charm of Christmas Carols the
supreme pleasure of music may be yours
through the New ADAM SCHAAF Art Stylo
Player Piano. Truly, it is today the most
remarkable achievement in the world of play-
BT pianos.
q The ADAM SHAAP New AH Style Player Piano ha.
patented expression devisea exclusive wiih instruments
of ADAM SCHAAF manufacture. And it ha. the basic
perfection of construction tbat only years of instrument
building can produce. The economic advantage in re-
tailing our own products enable us to offer THIS
PLAYER PIANO of exquintc tone, artistic fimah and
lifetime durability at remarkable savings and EASlf
PAYMENT TERMS TO SUIT YOU.
New Art Style 321
Adam Schaaf Player Piar.o
Christmas Terms
«i* Ninth Street, New York
Wanamaker's Advertised Price List
bearing on the price policy is difficult to tell.
Jt does appear to be the case that small grands
and player-pianos, the two latest contributions
of the industry, are advertised more by standard
prices than are the older types. This is par-
ticularly true in the case of the small or "baby"
With Player Piano Bench. Scurf
and 12 Rolls of Music
$650
Your Old Piano Taken in Excitants and Full Value Allowed
Liberty Oon
is creating a sensation in musi-
cal circles. Investigation will
convince you that never has a
grand piano with the prestige
and quality of the Vose sold
at so low a figure. $575. F. O.
B. Boston. Before buying a
piano learn more of this won-
derful instrument.
We Challenge Comparisons
Write for our beautiful-
ly illustrated eatalogut
and ta»u payment plan.
Vote tt Son* Piano Company
199 Bo*ktoa Street, Boston, Man.
ADAM SCHAAF
Ma fa of the Higher Craie Pianos for Nearly 50 Yean
New Adam Schaaf Buildinf
319-321 SOUTH WABASH AVENUE
Between Jackson Boulevard and Van B u n a
7Ae> GIFT Or ALL G I F T S
Music In The Home
An Adam Schaaf Advertisement
vertising directed at the consumer public entirely
waives the mention of prices. In cases where
prices are given, by far the majority of the
quotations are of a "bargain" or "special sale"
nature. However, in the comparatively few
ano
the leading piano of the world
tor l ° W '*'"' n ° ••'* r ' e8 -
no
corornlsnioiis. and direct ttte-
11 8htk Ntnwt »oi«ja, r»,«v a^-:t>r BuUdlmr. Phou*. VMM
Urral Falls, Mont.
There can be but one leader and the Steinway
enjoys this distinction more today than ever in
the past. It is more highly endorsed by the
great artists than any other piano made and
more Steinways made than all other high grade
pianos combined. Yotl are invited to hear and
play all models in our Steinway parlors.
Small initial payment. Convenient monthly terms.
How Price of Vose Grand Is Emphasized
find the following interesting facts regarding
automobiles and musical instruments. Auto-
mobile manufacturers are practically without ex-
ception advertising their retail prices. Talking
machine manufacturers, who do by far the bulk
Grandi
$826 upward
Cprig-hta
$350 upward
414-418 MttWAUKEE ST.
Gram's Ad Brief But Emphatic
cases where standard prices are included, we
find the advertising is done by manufacturers
and dealers of excellent standing and that the
Barber Features Steger Prices
grand, which is more frequently advertised with
a price than without.
j
There are several different ways of advertising
prices, some of which are illustrated herewith.
THE MUSIC TRADE REVIEW
10
M A R C H 2,
191S
Should Retail Prices Be Used In Piano Advertising?
The Success Achieved by the Automobile and Talking Machine Trades, Which
Emphasize Their Retail Prices, is a "Lead" Well Worthy of Consideration
There has always been more or less debate
regarding the advisability of mentioning retail
prices in piano advertisements. Regardless of
past practice, it is a matter that should be given
frequent and earnest study. The rapid changes
which occur in times of war as well as in times
of peace may at any time have a very important
Geo. P. Bent Co.
Established 1870
And now—Just now
1918
The New
Living-Room' Grand
of the musical instrument advertising, also prac-
tically without exception, mention their retail
prices. Both the automobile and talking ma-
chine industries are comparatively new and are
therefore operated along modern methods of
merchandising. Both industries have been no-
tably prosperous, as affects both manufacturers
and dealers. .
What the ultimate influence may be on piano
advertising, of the policies pursued by motor
car and talking machine advertisers, we will
not venture to predict. We do believe, though,
that the matter merits attention.
Coming to the piano trade proper, what do we
find? Simply this. The majority of piano ad-
ADAM
publicity is built around instruments of acknowl-
edged merit and value.
Whether the newness of a product has direct
Choose Your Christmas PIANO
From the World's Best Makes
and Largest Stocks
THE WANAMAKER ROLL OF HONOR
The BE'ROtHJCING GRAND PIANO producea the hl«h«t type of
Wt luvr 11 siin and styles of Rrprodiking and PUyer
Grant* Pi«jm
hour 6* thfoldfrJ and
Ptayvr
The GRAND PIANO la I he pUno ol I m l TONE.
Wf hiv* 9 distinct styles of Grand Punas dmigrwdfnr
SMALL APARTMENTS: and IS sittt «nd styles in a little
krgrr Grand Piino tor larger rooms.
SCHAAF
Styl.
X
$595
NoUunj But
Six* Sacrificed
Nothing Put
SIM'Sacrificed
('tikkmni L.ottu NV - Mvtafany and Bmt
( McluriM Grind (4 • • )
Knibe QnuxJ 1
HrbonaeW Cmad a litm
Kimtioq (2 iljai!
Uidemn; Unad
THE VERY LATEST PRODUCT'OF THIS EMI-
NENT MANUFACTURING COMPANY
Usrlfht •eprooWia* and Plarer-PlaiuM
ths moet popular of all laetrumean.
PUy*r-Pwiw
HankkU a WtnWI Awha I
lfHo UmEl
rAiyha I'priltl
AjwtKutprirtit
$50 Ca«h and $15 P*r Month
Every string and pin; evtry block of wood and pUU of itMl;
every hammer and key—every itrlp o/ ttw wonderful •ound-
• nf board—all—through tlie.se loug yean have been developing
into a recogrtiied raut«r creation .encased In a amsil body) for
the refined and roiuicaj temperament.
0; PwUr Grud*, $S50; CMKMI Grufc, $1400
Now on Exhibition
OU liutrunwnU Taken In fachanre at Full A l l o w e *
BEN?™
GEQP
B«nt Bulldlnf
S14 S. Wabut, AM.
CHICAGO'S VKTKOLA CKNTMM
Bent Features Price of "Living Room" Grand
bearing on this question and The Review is
therefore pleased to present at this time a few
observations on the subject.
Broadly speaking, outside of the so-called es-
sentials of life, food, clothes and shelter, the
things which make life increasingly worth the
living are 1, musical instruments; 2, automobiles;
3, reading matter of all kinds and 4, theatres.
From a price standpoint only automobiles can
be compared with musical instruments.
Considered from the angle of advertising, we
A Most Extraordinary Creation
N^w Art Style Adam Shaaf
Player Piano
Stoddiri A
HRISTMAS is what you make
it - w i t h music you can brin:f a
new a n d l a s t i n g joy into your
home. From the great genius of Beethoven
to the simple charm of Christmas Carols the
supreme pleasure of music may be yours
through the New ADAM SCHAAF Art Stylo
Player Piano. Truly, it is today the most
remarkable achievement in the world of play-
BT pianos.
q The ADAM SHAAP New AH Style Player Piano ha.
patented expression devisea exclusive wiih instruments
of ADAM SCHAAF manufacture. And it ha. the basic
perfection of construction tbat only years of instrument
building can produce. The economic advantage in re-
tailing our own products enable us to offer THIS
PLAYER PIANO of exquintc tone, artistic fimah and
lifetime durability at remarkable savings and EASlf
PAYMENT TERMS TO SUIT YOU.
New Art Style 321
Adam Schaaf Player Piar.o
Christmas Terms
«i* Ninth Street, New York
Wanamaker's Advertised Price List
bearing on the price policy is difficult to tell.
Jt does appear to be the case that small grands
and player-pianos, the two latest contributions
of the industry, are advertised more by standard
prices than are the older types. This is par-
ticularly true in the case of the small or "baby"
With Player Piano Bench. Scurf
and 12 Rolls of Music
$650
Your Old Piano Taken in Excitants and Full Value Allowed
Liberty Oon
is creating a sensation in musi-
cal circles. Investigation will
convince you that never has a
grand piano with the prestige
and quality of the Vose sold
at so low a figure. $575. F. O.
B. Boston. Before buying a
piano learn more of this won-
derful instrument.
We Challenge Comparisons
Write for our beautiful-
ly illustrated eatalogut
and ta»u payment plan.
Vote tt Son* Piano Company
199 Bo*ktoa Street, Boston, Man.
ADAM SCHAAF
Ma fa of the Higher Craie Pianos for Nearly 50 Yean
New Adam Schaaf Buildinf
319-321 SOUTH WABASH AVENUE
Between Jackson Boulevard and Van B u n a
7Ae> GIFT Or ALL G I F T S
Music In The Home
An Adam Schaaf Advertisement
vertising directed at the consumer public entirely
waives the mention of prices. In cases where
prices are given, by far the majority of the
quotations are of a "bargain" or "special sale"
nature. However, in the comparatively few
ano
the leading piano of the world
tor l ° W '*'"' n ° ••'* r ' e8 -
no
corornlsnioiis. and direct ttte-
11 8htk Ntnwt »oi«ja, r»,«v a^-:t>r BuUdlmr. Phou*. VMM
Urral Falls, Mont.
There can be but one leader and the Steinway
enjoys this distinction more today than ever in
the past. It is more highly endorsed by the
great artists than any other piano made and
more Steinways made than all other high grade
pianos combined. Yotl are invited to hear and
play all models in our Steinway parlors.
Small initial payment. Convenient monthly terms.
How Price of Vose Grand Is Emphasized
find the following interesting facts regarding
automobiles and musical instruments. Auto-
mobile manufacturers are practically without ex-
ception advertising their retail prices. Talking
machine manufacturers, who do by far the bulk
Grandi
$826 upward
Cprig-hta
$350 upward
414-418 MttWAUKEE ST.
Gram's Ad Brief But Emphatic
cases where standard prices are included, we
find the advertising is done by manufacturers
and dealers of excellent standing and that the
Barber Features Steger Prices
grand, which is more frequently advertised with
a price than without.
j
There are several different ways of advertising
prices, some of which are illustrated herewith.
Future scanning projects are planned by the International Arcade Museum Library (IAML).