Music Trade Review
Issue: 1918 Vol. 66 N. 3 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 19, 1918
MUSIC TRADE REVIEW
49
For Your Benefit—Mr. Dealer
As well as ours, is this Extraordinary Advertising and Promotion Campaign conducted
IT WILL HELP THE BUSINESS
OF EVERY SHEET MUSIC DEALER, EVERY PIANO ROLL DEALER, AND EVERY
TALKING MACHINE DEALER IN THE COUNTRY
TWO BIG SONG HITS
Featured in a Quarter-Page $1250.00 Advertisement in the
SATURDAY EVENING POST—JAN. 24th
In addition to this, thousands of dollars will be spent in other forms of promotion, making this one of the most costly, tremendous and
most carefully planned publicity campaigns that the sheet music industry has ever known. Thru this extensive campaign, we are exploit-
ing these songs in a sensational way, and the people are urged to get them for their piano, their player-piano or talking machine
FROM THEIR DEALER—FROM YOU
These songs are in a class by themselves, and will be among the biggest sellers of the year. The extent to which you will benefit thru
this campaign depends entirely upon the co-operation and interest you take in the matter. It will mean much to every dealer, and espe-
cially to # those who "hook up" with the campaign by making a prominent display of the songs on the day the ad appears—January 24th.
DO NOT OVERLOOK
This unusual opportunity. You can get just as much good out of this campaign as your competitor, if you go after the business. We'll
do our part. Will you do yours?
NOW IS THE TIME TO GET IN LINE
Don't Forget
to Order
the Songs
Don't Forget
the Date
January 24th
Don't Forget
to Make
a Big Display
"OBEY THAT IMPULSE"
W E ALSO CALL YOUR ATTENTION
To our present collection of wonderful selling songs and instrumental numbers, including the following: "Berenice", one of the greatest
instrumental numbers ever published, retailing at 30c per copy. "That Red Cross Girl of Mine", already one of the biggest hits and
sellers in the country. "Sailing Home", very popular, and destined to be even more popular. "It's A Long Way From Dreamland to
Loveland", a beautiful waltz ballad. "Virginia From Virginia Wait For Me", a number you are having calls for right along. "Rose Of
The Night", very new and very good. "Come In The Garden, Dear" and "Love and Honor Dear Old Dad", both wonderful ballads. And
last, but not least, "Twilight Chimes", the greatest and best chimes number ever published.
Regarding Service—Order Direct or From One of the Following Jobbers
F. J. A. FORSTER, Chicago; McKINLEY MUSIC CO., Chicago; ENTERPRISE MUSIC SUPPLY CO., New York City; PLAZA
MUSIC CO., New York City; SHERMAN, CLAY & CO., San Francisco.
JEROME H. REMICK & CO., Detroit, Mich
BUCKEYE MUSIC PUBLISHING CO., COLUMBUS, OHIO, OR ANY MUSIC JOBBER
Send us the following copies at once via
..'.
Also send
Name
at 7c copy:
The U. S. A. Will Lay the Kaiser Away
That Red Cross Girl of Mine
Long Way From Dreamland to Loveland
Rose of the Night
Come in the Garden, Dear
My Flower of Italy
Sailing Home
Virginia From Virginia
Love and Honor Dear Old Dad
Twilight Chimes (Instrumental)
Berenice (Instrumental Hit) at 18c per copy
Address
THE
JANUARY 19, 1918
MUSIC TRADE REVIEW
49
For Your Benefit—Mr. Dealer
As well as ours, is this Extraordinary Advertising and Promotion Campaign conducted
IT WILL HELP THE BUSINESS
OF EVERY SHEET MUSIC DEALER, EVERY PIANO ROLL DEALER, AND EVERY
TALKING MACHINE DEALER IN THE COUNTRY
TWO BIG SONG HITS
Featured in a Quarter-Page $1250.00 Advertisement in the
SATURDAY EVENING POST—JAN. 24th
In addition to this, thousands of dollars will be spent in other forms of promotion, making this one of the most costly, tremendous and
most carefully planned publicity campaigns that the sheet music industry has ever known. Thru this extensive campaign, we are exploit-
ing these songs in a sensational way, and the people are urged to get them for their piano, their player-piano or talking machine
FROM THEIR DEALER—FROM YOU
These songs are in a class by themselves, and will be among the biggest sellers of the year. The extent to which you will benefit thru
this campaign depends entirely upon the co-operation and interest you take in the matter. It will mean much to every dealer, and espe-
cially to # those who "hook up" with the campaign by making a prominent display of the songs on the day the ad appears—January 24th.
DO NOT OVERLOOK
This unusual opportunity. You can get just as much good out of this campaign as your competitor, if you go after the business. We'll
do our part. Will you do yours?
NOW IS THE TIME TO GET IN LINE
Don't Forget
to Order
the Songs
Don't Forget
the Date
January 24th
Don't Forget
to Make
a Big Display
"OBEY THAT IMPULSE"
W E ALSO CALL YOUR ATTENTION
To our present collection of wonderful selling songs and instrumental numbers, including the following: "Berenice", one of the greatest
instrumental numbers ever published, retailing at 30c per copy. "That Red Cross Girl of Mine", already one of the biggest hits and
sellers in the country. "Sailing Home", very popular, and destined to be even more popular. "It's A Long Way From Dreamland to
Loveland", a beautiful waltz ballad. "Virginia From Virginia Wait For Me", a number you are having calls for right along. "Rose Of
The Night", very new and very good. "Come In The Garden, Dear" and "Love and Honor Dear Old Dad", both wonderful ballads. And
last, but not least, "Twilight Chimes", the greatest and best chimes number ever published.
Regarding Service—Order Direct or From One of the Following Jobbers
F. J. A. FORSTER, Chicago; McKINLEY MUSIC CO., Chicago; ENTERPRISE MUSIC SUPPLY CO., New York City; PLAZA
MUSIC CO., New York City; SHERMAN, CLAY & CO., San Francisco.
JEROME H. REMICK & CO., Detroit, Mich
BUCKEYE MUSIC PUBLISHING CO., COLUMBUS, OHIO, OR ANY MUSIC JOBBER
Send us the following copies at once via
..'.
Also send
Name
at 7c copy:
The U. S. A. Will Lay the Kaiser Away
That Red Cross Girl of Mine
Long Way From Dreamland to Loveland
Rose of the Night
Come in the Garden, Dear
My Flower of Italy
Sailing Home
Virginia From Virginia
Love and Honor Dear Old Dad
Twilight Chimes (Instrumental)
Berenice (Instrumental Hit) at 18c per copy
Address
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