Music Trade Review
Issue: 1918 Vol. 66 N. 24 - Page 66
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66
THE MUSIC TRADE REVIEW
JUNE 15, 1918
COLUMBIA DEALERS TO MEET
JOBBERS' CONVENTION CALLED OFF
NEW POST FOR J. A. CR0MELIN
Will Hold Their Regular Monthly Meeting To-
Day in the Astor Gallery, Waldorf-Astoria
Hotel, New York—Lambert Friedl Presides
Decide to Postpone Annual Meeting of Asso-
ciation Owing to War Conditions
Becomes General Sales Manager for the Otto
Heineman Phonograph Supply Co.—Formerly
With Columbia Co., and Is Widely Known
The regular monthly meeting of the Columbia
dealers in local territory will be held to-day
under the auspices of Lambert Friedl, manager
of the Xew York branch,"in the Astor Gallery
of the Waldorf-Astoria Hotel at 2 o'clock. The
artists who will appear on this occasion will be
Madame rlulda Lashanska, a new American
soprano now recording for the Columbia library,
and Robert Lewis, exclusive Columbia artist.
Several informal talks will be made, including
addresses by Frank K. Pennington, assistant
general sales manager of the Columbia Grapho-
plione Co., and Ben F. Morrison, of the George
M. Clarke Co., Bridgeport, Conn.
BIG BUSINESS IN A SMALL TOWN
C. M. Christianson Doing Well With the Colum-
bia Line in Savannah, Mo.
C. M. Christianson, who handles the Colum-
bia line in Savannah, Mo., has sent to The
Review an interesting picture showing a ship-
ment of fourteen large Grafonolas lined up on
the sidewalk in front of his store, with his sales
staff standing in front of them. Mr. Christian-
son states that he does an excellent business
in Columbia graphophones and records, both
in the store and on trips through the surround-
ing country. For the latter work he has W. R.
Haskins, a veteran salesman, who still clings to
the horse and buggy in preference to the auto-
mob.le, but finds that they get him where he
wants to go in all kinds of weather. Mr. Has-
kins incidentally manages to sell three or four
Grafonolas per week from his buggy.
Savannah, Mo., is a town of 1,800 inhabitants,
but according to Mr. Christianson shipments of
Grafonolas are cleaned out with great regu-
larity. He has a horn projecting over the side-
walk with a tube connected with a Grafonola
inside the store in such a way that each time a
record is played for a customer the music is
also carried into the open air. He states that,
although the idea is not new, it has resulted in
the sale of a large number of machines and rec-
ords to people who have stopped to listen to the
It has now been officially announced that
there will be no convention of the National
Association of Talking Machine Jobbers at
Atlantic City in July, the membership of the
organization voting practically unanimously
against the holding of an annual convention at
that time, owing to conditions brought about
by the war. It is probable that there will be
an executive committee meeting in the next
month or so and if the situation warrants it, a
general convention may be held later in the
year. Nothing, however, has been decided re-
garding the latter plan.
ATTRACTIVE STORE IN MINNEAPOLIS
Nye & Nye, in the Brunswick Shop, Have an
Elaborate Establishment
MINNEAPOLIS, MINN., June 10.—One of the out-
standing establishments in the talking machine
trade in this city is the Brunswick Shop of Nye
ye & Nye's Attractive Store
& Aye, who are in possession of most attrac-
tive quarters, fitted out elaborately for the spe-
cial requirements of their business.
The Nye & Nye shop is located at 712 Mar-
quette avenue, right in the center of things,
and the amount of business already being han-
SILVER SERVICE FOR G. D. ORNSTEIN
Close Friends in the Trade Make Appropriate
Presentation to Newest Victor Wholesaler
PHILADELPHIA, PA., June 10.—At the recent meet-
ing of the executive committee of the National
Association of Talking Machine Jobbers held
here the presentation was made of a handsome
silver service valued at over $1,000, to George
D. Ornstein, who recently became a Victor
wholesaler in this city, after serving for twenty
years in an executive capacity for the Victor
Co. The silver service was the gift of a num-
ber of Mr. Ornstein's closest friends in the
trade, and with an engraved minute was pre-
sented to Mr. Ornstein by Joseph C. Roush, of
the Standard Talking Machine Co. The gift
was especially appropriate inasmuch as Mr.
Ornstein, while with the Victor Co., had acted as
guide, teacher and friend to most of the present
Victor wholesalers, and many of them he had
actually seen through the forming and develop-
ing of their organizations.
W. L. Ballinger, of 17 West Main street,
Madison, Wis., has recently secured the agency
for the Brunswick phonograph and the Pathe
records.
View of Display Room and Booths
died more than justifies the handsome equip-
ment. The firm is composed of Walter G. Nye,
a former Mayor of Minneapolis, and George M.
Nye, a former member of the Minneapolis Legis-
lature. Both men are naturally widely known
to the citizens of the city, and this fact has
helped them to build up a clientele that is con-
stantly growing.
GETS AGENCY FOR CHICAGO PRODUCT
Phonograph Clearing House to Represent Auto-
matic Record Container Co. in the East
S. N. Rosenstein, president of the Phono-
graph Clearing House, New York, stated last
week that his company had been appointed
Eastern representative for the Automatic Rec-
ord Container Co., Chicago. This device is
meeting with great success in all parts of the
country, and was shown at the National Music
Show held at the Grand Central Palace last
week.
Otto Heineman, president of the Otto Heine-
man Phonograph Supply Co., New York, an-
nounced this week the appointment of John A.
Cromelin as general sales manager of the com-
pany. Mr. Cromelin will assume his new duties
next week, and make his headquarters at the
executive offices of the company, 25 West Forty-
fifth street.
John A. Cromelin is one of the best known
members of the talking machine trade, having
been associated with the industry for many
years. Until recently he was vice-president and
general manager of. the Columbia Graphophone
Co., and for a number of years held the impor-
tant post of general manager of the Columbia
Co.'s European interests, with headquarters at
London. He possesses a thorough knowledge
of every phase of talking machine manufactur-
ing and merchandising, and is generally recog-
nized as one of the ablest executives in this field.
Mr. Cromelin has for some time been a keen
admirer of the plans and policies of the Otto
Heineman Phonograph Supply Co., and the
rapid strides that this company has made the
past two years will doubtless enable Mr. Crome-
lin to develop the sales of Heineman, Meissel-
bach and Dean products to excellent advantage.
Mr. Cromelin will, of course, devote a consid-
erable portion of his time to the new Heineman
"OkeH" record which was placed on the mar-
ket last month. This record is achieving signal
success, and Mr. Cromelin's intimate familiarity
with record production and merchandising will
undoubtedly contribute to the international suc-
cess of the "OkeH" record.
HERZOG ART RECORD CATALOG
New Catalog Portrays and Describes Over Sixty
Different Models of Cabinets
A new catalog of "Herzog Art Record Cab-
inets" has recently been published by the Her-
zog Art Furniture Co., of Saginaw, Mich. This
new catalog, which is a very handsome affair
in blue, white and black, portrays over sixty
different models of cabinets. It starts in with
a comprehensive view of the factory, and a per-
tinent discourse on why Herzog art record cab-
inets are a profitable accessory for talking ma-
chine dealers. Following this are a series of
profusely illustrated sections.
Section 1 is devoted to Victor record cabinets,
Section 2 to Columbia record cabinets, Sec-
tion 3 to Pathe cabinets, Section 4 to Bruns-
wick cabinets, Section 5 to Edison cabinets, Sec-
tion 6 to Auxiliary cabinets, Section 7 to player
roll cabinets, Section 8 to a reproduction of the
various newspaper cuts of Herzog cabinets
which are available for use in the dealer's local
advertising. The volume is well written, ad-
mirably printed and produced, and should prove
of interest to all members of the trade.
NEW POST FOR 0 . F. BENZ
George W. Hopkins, general sales manager of
the Columbia Graphophone Co., announced this
week the appointment of O. F. Benz as a mem-
ber of the sales department. Mr. Benz suc-
ceeds, and will do the work of A. R. Harris,
who has enlisted in the U. S. Navy. He will
act as a member of the general sales depart-
ment in connection with record activities, rep-
resenting the department at the record labora-
tories, at the factory, etc., and will co-operate
with the Columbia clientele in the promotion of
record sales. Mr. Benz has been associated
with the Columbia Co. for the past year.
66
THE MUSIC TRADE REVIEW
JUNE 15, 1918
COLUMBIA DEALERS TO MEET
JOBBERS' CONVENTION CALLED OFF
NEW POST FOR J. A. CR0MELIN
Will Hold Their Regular Monthly Meeting To-
Day in the Astor Gallery, Waldorf-Astoria
Hotel, New York—Lambert Friedl Presides
Decide to Postpone Annual Meeting of Asso-
ciation Owing to War Conditions
Becomes General Sales Manager for the Otto
Heineman Phonograph Supply Co.—Formerly
With Columbia Co., and Is Widely Known
The regular monthly meeting of the Columbia
dealers in local territory will be held to-day
under the auspices of Lambert Friedl, manager
of the Xew York branch,"in the Astor Gallery
of the Waldorf-Astoria Hotel at 2 o'clock. The
artists who will appear on this occasion will be
Madame rlulda Lashanska, a new American
soprano now recording for the Columbia library,
and Robert Lewis, exclusive Columbia artist.
Several informal talks will be made, including
addresses by Frank K. Pennington, assistant
general sales manager of the Columbia Grapho-
plione Co., and Ben F. Morrison, of the George
M. Clarke Co., Bridgeport, Conn.
BIG BUSINESS IN A SMALL TOWN
C. M. Christianson Doing Well With the Colum-
bia Line in Savannah, Mo.
C. M. Christianson, who handles the Colum-
bia line in Savannah, Mo., has sent to The
Review an interesting picture showing a ship-
ment of fourteen large Grafonolas lined up on
the sidewalk in front of his store, with his sales
staff standing in front of them. Mr. Christian-
son states that he does an excellent business
in Columbia graphophones and records, both
in the store and on trips through the surround-
ing country. For the latter work he has W. R.
Haskins, a veteran salesman, who still clings to
the horse and buggy in preference to the auto-
mob.le, but finds that they get him where he
wants to go in all kinds of weather. Mr. Has-
kins incidentally manages to sell three or four
Grafonolas per week from his buggy.
Savannah, Mo., is a town of 1,800 inhabitants,
but according to Mr. Christianson shipments of
Grafonolas are cleaned out with great regu-
larity. He has a horn projecting over the side-
walk with a tube connected with a Grafonola
inside the store in such a way that each time a
record is played for a customer the music is
also carried into the open air. He states that,
although the idea is not new, it has resulted in
the sale of a large number of machines and rec-
ords to people who have stopped to listen to the
It has now been officially announced that
there will be no convention of the National
Association of Talking Machine Jobbers at
Atlantic City in July, the membership of the
organization voting practically unanimously
against the holding of an annual convention at
that time, owing to conditions brought about
by the war. It is probable that there will be
an executive committee meeting in the next
month or so and if the situation warrants it, a
general convention may be held later in the
year. Nothing, however, has been decided re-
garding the latter plan.
ATTRACTIVE STORE IN MINNEAPOLIS
Nye & Nye, in the Brunswick Shop, Have an
Elaborate Establishment
MINNEAPOLIS, MINN., June 10.—One of the out-
standing establishments in the talking machine
trade in this city is the Brunswick Shop of Nye
ye & Nye's Attractive Store
& Aye, who are in possession of most attrac-
tive quarters, fitted out elaborately for the spe-
cial requirements of their business.
The Nye & Nye shop is located at 712 Mar-
quette avenue, right in the center of things,
and the amount of business already being han-
SILVER SERVICE FOR G. D. ORNSTEIN
Close Friends in the Trade Make Appropriate
Presentation to Newest Victor Wholesaler
PHILADELPHIA, PA., June 10.—At the recent meet-
ing of the executive committee of the National
Association of Talking Machine Jobbers held
here the presentation was made of a handsome
silver service valued at over $1,000, to George
D. Ornstein, who recently became a Victor
wholesaler in this city, after serving for twenty
years in an executive capacity for the Victor
Co. The silver service was the gift of a num-
ber of Mr. Ornstein's closest friends in the
trade, and with an engraved minute was pre-
sented to Mr. Ornstein by Joseph C. Roush, of
the Standard Talking Machine Co. The gift
was especially appropriate inasmuch as Mr.
Ornstein, while with the Victor Co., had acted as
guide, teacher and friend to most of the present
Victor wholesalers, and many of them he had
actually seen through the forming and develop-
ing of their organizations.
W. L. Ballinger, of 17 West Main street,
Madison, Wis., has recently secured the agency
for the Brunswick phonograph and the Pathe
records.
View of Display Room and Booths
died more than justifies the handsome equip-
ment. The firm is composed of Walter G. Nye,
a former Mayor of Minneapolis, and George M.
Nye, a former member of the Minneapolis Legis-
lature. Both men are naturally widely known
to the citizens of the city, and this fact has
helped them to build up a clientele that is con-
stantly growing.
GETS AGENCY FOR CHICAGO PRODUCT
Phonograph Clearing House to Represent Auto-
matic Record Container Co. in the East
S. N. Rosenstein, president of the Phono-
graph Clearing House, New York, stated last
week that his company had been appointed
Eastern representative for the Automatic Rec-
ord Container Co., Chicago. This device is
meeting with great success in all parts of the
country, and was shown at the National Music
Show held at the Grand Central Palace last
week.
Otto Heineman, president of the Otto Heine-
man Phonograph Supply Co., New York, an-
nounced this week the appointment of John A.
Cromelin as general sales manager of the com-
pany. Mr. Cromelin will assume his new duties
next week, and make his headquarters at the
executive offices of the company, 25 West Forty-
fifth street.
John A. Cromelin is one of the best known
members of the talking machine trade, having
been associated with the industry for many
years. Until recently he was vice-president and
general manager of. the Columbia Graphophone
Co., and for a number of years held the impor-
tant post of general manager of the Columbia
Co.'s European interests, with headquarters at
London. He possesses a thorough knowledge
of every phase of talking machine manufactur-
ing and merchandising, and is generally recog-
nized as one of the ablest executives in this field.
Mr. Cromelin has for some time been a keen
admirer of the plans and policies of the Otto
Heineman Phonograph Supply Co., and the
rapid strides that this company has made the
past two years will doubtless enable Mr. Crome-
lin to develop the sales of Heineman, Meissel-
bach and Dean products to excellent advantage.
Mr. Cromelin will, of course, devote a consid-
erable portion of his time to the new Heineman
"OkeH" record which was placed on the mar-
ket last month. This record is achieving signal
success, and Mr. Cromelin's intimate familiarity
with record production and merchandising will
undoubtedly contribute to the international suc-
cess of the "OkeH" record.
HERZOG ART RECORD CATALOG
New Catalog Portrays and Describes Over Sixty
Different Models of Cabinets
A new catalog of "Herzog Art Record Cab-
inets" has recently been published by the Her-
zog Art Furniture Co., of Saginaw, Mich. This
new catalog, which is a very handsome affair
in blue, white and black, portrays over sixty
different models of cabinets. It starts in with
a comprehensive view of the factory, and a per-
tinent discourse on why Herzog art record cab-
inets are a profitable accessory for talking ma-
chine dealers. Following this are a series of
profusely illustrated sections.
Section 1 is devoted to Victor record cabinets,
Section 2 to Columbia record cabinets, Sec-
tion 3 to Pathe cabinets, Section 4 to Bruns-
wick cabinets, Section 5 to Edison cabinets, Sec-
tion 6 to Auxiliary cabinets, Section 7 to player
roll cabinets, Section 8 to a reproduction of the
various newspaper cuts of Herzog cabinets
which are available for use in the dealer's local
advertising. The volume is well written, ad-
mirably printed and produced, and should prove
of interest to all members of the trade.
NEW POST FOR 0 . F. BENZ
George W. Hopkins, general sales manager of
the Columbia Graphophone Co., announced this
week the appointment of O. F. Benz as a mem-
ber of the sales department. Mr. Benz suc-
ceeds, and will do the work of A. R. Harris,
who has enlisted in the U. S. Navy. He will
act as a member of the general sales depart-
ment in connection with record activities, rep-
resenting the department at the record labora-
tories, at the factory, etc., and will co-operate
with the Columbia clientele in the promotion of
record sales. Mr. Benz has been associated
with the Columbia Co. for the past year.
Future scanning projects are planned by the International Arcade Museum Library (IAML).