Music Trade Review
Issue: 1918 Vol. 66 N. 22 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE
REVIEW
JUNE 1, 1918
Dealers—Attention
THE MOST SENSATIONAL RECORD EVER RELEASED
John McCormack's No. 64773
GOES ON SALE JUNE 1st
"God Be With Our Boys To-Night"
IS THE EPOCH-MAKING SONG
Have an unlimited supply of Song Copies for your
Customers—or you will regret it!
BOOSEY & CO.
SAYS SOLDIERS WANT RAGTIME
Y. M. C. A. Worker in London Gives Her Expe-
riences Regarding the Sort of Music That Ap-
peals to the Fighting Men—Should Not Write
Too Many Patriotic Songs
Rag is still the rage! That's the latest tip
to composers, as sent back from overseas.
Don't be too patriotic in your song writing,
says a bulletin of the National War Work
Council of the Y. M. C. A.
The men in the trenches and the men on leave
from the trenches are all "fed up," as they
would say themselves, on patriotism.
Even
"God Save the King" is usually eliminated now
from London programs. Composers who hope
to make a financial success at the present time
must write something that is a success with
the boys at the front. "Trying it out on the
dog" nowadays comes near meaning' trying it
out on the men in khaki, since what they want
is a fair indication of what their friends at
home and the world at large will want. And
they don't want patriotic songs, or too senti-
mental ones.
Ever since the American Y. M. C. A. opened
the Eagle Hut in the Strand, London, last Sep-
tember, Miss Kate Pope, an English girl, has
sat at the piano there to play at a twice-a-day
concert. Aspiring songwriters bring her their
efforts. This is what Miss Pope says to them:
"Write a rag—at least a song with some syn-
copation. That is what the boys always ask
for. Don't be too patriotic in your songwriting,
The boys don't care for that sort of thing.
When' they do its an exception, as, for instance,
'Tipperary,' But if you analyze that you will
find that it is not the usual type of patriotic
song. It is simply considered patriotic because
of time and usage.
"A good point to bear in mind is to intro-
duce the humorous side of war. The soldiers
know the other side, and when they are out to
sing it is for diversion. For instance, take the
NEW YORK (9 East 17th Street)
TORONTO (Ryrie Building)
and LONDON ( E n g l a n d )
most popular song of the minute with the sol-
diers here, 'I Don't Want.to Get Well.'
"Other popular songs of the moment with the
men are 'Joan of Arc,' 'Huckleberry Finn' and
'Are You From Dixie?' They sometimes like
what Americans call 'sob stuff'—such senti-
mental ballads as 'God Send You Back to Me,'
'A Little Bit of Heaven/ 'Mother Machree' and
'A Perfect Day.' But rag is the rage."
DRIVE ON "A SOLDIER'S ROSARY"
Harry Bemhardt, Sales Manager of A. J. Stasny
Co., Winning Out in His Campaign
Harry Bernhardt, sales manager of the A. J.
Stasny Music Co., is making a big drive with
the above company's patriotic song* "A Soldier's
LOOKS LIKE A BIG HIT
Al Piantadosi & Co. have one of the biggest
hits in the history of the house, according to
the reports sent in by the branch offices of the
company. Not only are those interested in the
song enthusiastic over the number, but many
representatives of other concerns have stated
they were especially impressed with the number.
The song is known as "Oh! Moon of the Sum-
mer's Night," and is the product of the pen of
Allen Flynn. It is a melodious number with a
lyric that will Ire accepted immediately by the
public, judging from all the indications so far
shown.
PRESENTS SONG TO BLUE DEVILS
Meyer Cohen, of the Meyer Cohen Music Co.,
during the recent visit of the Blue Devils of
France, gave each member of the visiting corps
a copy of "Mothers of France" at a dinner
which was given in their honor. The number
was tied appropriately with a red, white and
blue ribbon, and, needless to say, made a big hit
with the brave French soldiers.
A NEW NOVELTY SONG
Al Piantadosi has written a new novelty song
entitled "We'll Send You Some More Bill John-
sons Over There" (as a Yankee Souvenir). The
number has been heard by several singers in
vaudeville, who were quick to grasp the oppor-
tunity to place it in their repertoire.
Harry Bernhardt
Rosary."
He is finding the public eager to
buy the number as, according to his recent
statement, the song is an ideal melody for the
home.
Harry Bernhardt, who is directing the cam-
paign for the success of "A Soldier's Rosary,"
has long been connected with the music publish-
ing field, having been associated with some of
the largest publishers in the country. After
joining the Stasny organization he quickly dem-
onstrated his executive ability and was soon
placed in entire charge of the sales in the met-
ropolitan district. He is a man with a win-
ning personality and has made himself a factor
in the trade through the fact that he does not
allow his enthusiasm to pick him up and run
away with him.
A dealer understands that when he is pushing
a song he does so because it has been demon-
strated beyond a doubt that it has exceptional
sale value, and the dealer, if he is wise, places
his order quickly.
48
THE MUSIC TRADE
REVIEW
JUNE 1, 1918
Dealers—Attention
THE MOST SENSATIONAL RECORD EVER RELEASED
John McCormack's No. 64773
GOES ON SALE JUNE 1st
"God Be With Our Boys To-Night"
IS THE EPOCH-MAKING SONG
Have an unlimited supply of Song Copies for your
Customers—or you will regret it!
BOOSEY & CO.
SAYS SOLDIERS WANT RAGTIME
Y. M. C. A. Worker in London Gives Her Expe-
riences Regarding the Sort of Music That Ap-
peals to the Fighting Men—Should Not Write
Too Many Patriotic Songs
Rag is still the rage! That's the latest tip
to composers, as sent back from overseas.
Don't be too patriotic in your song writing,
says a bulletin of the National War Work
Council of the Y. M. C. A.
The men in the trenches and the men on leave
from the trenches are all "fed up," as they
would say themselves, on patriotism.
Even
"God Save the King" is usually eliminated now
from London programs. Composers who hope
to make a financial success at the present time
must write something that is a success with
the boys at the front. "Trying it out on the
dog" nowadays comes near meaning' trying it
out on the men in khaki, since what they want
is a fair indication of what their friends at
home and the world at large will want. And
they don't want patriotic songs, or too senti-
mental ones.
Ever since the American Y. M. C. A. opened
the Eagle Hut in the Strand, London, last Sep-
tember, Miss Kate Pope, an English girl, has
sat at the piano there to play at a twice-a-day
concert. Aspiring songwriters bring her their
efforts. This is what Miss Pope says to them:
"Write a rag—at least a song with some syn-
copation. That is what the boys always ask
for. Don't be too patriotic in your songwriting,
The boys don't care for that sort of thing.
When' they do its an exception, as, for instance,
'Tipperary,' But if you analyze that you will
find that it is not the usual type of patriotic
song. It is simply considered patriotic because
of time and usage.
"A good point to bear in mind is to intro-
duce the humorous side of war. The soldiers
know the other side, and when they are out to
sing it is for diversion. For instance, take the
NEW YORK (9 East 17th Street)
TORONTO (Ryrie Building)
and LONDON ( E n g l a n d )
most popular song of the minute with the sol-
diers here, 'I Don't Want.to Get Well.'
"Other popular songs of the moment with the
men are 'Joan of Arc,' 'Huckleberry Finn' and
'Are You From Dixie?' They sometimes like
what Americans call 'sob stuff'—such senti-
mental ballads as 'God Send You Back to Me,'
'A Little Bit of Heaven/ 'Mother Machree' and
'A Perfect Day.' But rag is the rage."
DRIVE ON "A SOLDIER'S ROSARY"
Harry Bemhardt, Sales Manager of A. J. Stasny
Co., Winning Out in His Campaign
Harry Bernhardt, sales manager of the A. J.
Stasny Music Co., is making a big drive with
the above company's patriotic song* "A Soldier's
LOOKS LIKE A BIG HIT
Al Piantadosi & Co. have one of the biggest
hits in the history of the house, according to
the reports sent in by the branch offices of the
company. Not only are those interested in the
song enthusiastic over the number, but many
representatives of other concerns have stated
they were especially impressed with the number.
The song is known as "Oh! Moon of the Sum-
mer's Night," and is the product of the pen of
Allen Flynn. It is a melodious number with a
lyric that will Ire accepted immediately by the
public, judging from all the indications so far
shown.
PRESENTS SONG TO BLUE DEVILS
Meyer Cohen, of the Meyer Cohen Music Co.,
during the recent visit of the Blue Devils of
France, gave each member of the visiting corps
a copy of "Mothers of France" at a dinner
which was given in their honor. The number
was tied appropriately with a red, white and
blue ribbon, and, needless to say, made a big hit
with the brave French soldiers.
A NEW NOVELTY SONG
Al Piantadosi has written a new novelty song
entitled "We'll Send You Some More Bill John-
sons Over There" (as a Yankee Souvenir). The
number has been heard by several singers in
vaudeville, who were quick to grasp the oppor-
tunity to place it in their repertoire.
Harry Bernhardt
Rosary."
He is finding the public eager to
buy the number as, according to his recent
statement, the song is an ideal melody for the
home.
Harry Bernhardt, who is directing the cam-
paign for the success of "A Soldier's Rosary,"
has long been connected with the music publish-
ing field, having been associated with some of
the largest publishers in the country. After
joining the Stasny organization he quickly dem-
onstrated his executive ability and was soon
placed in entire charge of the sales in the met-
ropolitan district. He is a man with a win-
ning personality and has made himself a factor
in the trade through the fact that he does not
allow his enthusiasm to pick him up and run
away with him.
A dealer understands that when he is pushing
a song he does so because it has been demon-
strated beyond a doubt that it has exceptional
sale value, and the dealer, if he is wise, places
his order quickly.
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