Music Trade Review

Issue: 1918 Vol. 66 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE
REVIEW
JUNE 1, 1918
Dealers—Attention
THE MOST SENSATIONAL RECORD EVER RELEASED
John McCormack's No. 64773
GOES ON SALE JUNE 1st
"God Be With Our Boys To-Night"
IS THE EPOCH-MAKING SONG
Have an unlimited supply of Song Copies for your
Customers—or you will regret it!
BOOSEY & CO.
SAYS SOLDIERS WANT RAGTIME
Y. M. C. A. Worker in London Gives Her Expe-
riences Regarding the Sort of Music That Ap-
peals to the Fighting Men—Should Not Write
Too Many Patriotic Songs
Rag is still the rage! That's the latest tip
to composers, as sent back from overseas.
Don't be too patriotic in your song writing,
says a bulletin of the National War Work
Council of the Y. M. C. A.
The men in the trenches and the men on leave
from the trenches are all "fed up," as they
would say themselves, on patriotism.
Even
"God Save the King" is usually eliminated now
from London programs. Composers who hope
to make a financial success at the present time
must write something that is a success with
the boys at the front. "Trying it out on the
dog" nowadays comes near meaning' trying it
out on the men in khaki, since what they want
is a fair indication of what their friends at
home and the world at large will want. And
they don't want patriotic songs, or too senti-
mental ones.
Ever since the American Y. M. C. A. opened
the Eagle Hut in the Strand, London, last Sep-
tember, Miss Kate Pope, an English girl, has
sat at the piano there to play at a twice-a-day
concert. Aspiring songwriters bring her their
efforts. This is what Miss Pope says to them:
"Write a rag—at least a song with some syn-
copation. That is what the boys always ask
for. Don't be too patriotic in your songwriting,
The boys don't care for that sort of thing.
When' they do its an exception, as, for instance,
'Tipperary,' But if you analyze that you will
find that it is not the usual type of patriotic
song. It is simply considered patriotic because
of time and usage.
"A good point to bear in mind is to intro-
duce the humorous side of war. The soldiers
know the other side, and when they are out to
sing it is for diversion. For instance, take the
NEW YORK (9 East 17th Street)
TORONTO (Ryrie Building)
and LONDON ( E n g l a n d )
most popular song of the minute with the sol-
diers here, 'I Don't Want.to Get Well.'
"Other popular songs of the moment with the
men are 'Joan of Arc,' 'Huckleberry Finn' and
'Are You From Dixie?' They sometimes like
what Americans call 'sob stuff'—such senti-
mental ballads as 'God Send You Back to Me,'
'A Little Bit of Heaven/ 'Mother Machree' and
'A Perfect Day.' But rag is the rage."
DRIVE ON "A SOLDIER'S ROSARY"
Harry Bemhardt, Sales Manager of A. J. Stasny
Co., Winning Out in His Campaign
Harry Bernhardt, sales manager of the A. J.
Stasny Music Co., is making a big drive with
the above company's patriotic song* "A Soldier's
LOOKS LIKE A BIG HIT
Al Piantadosi & Co. have one of the biggest
hits in the history of the house, according to
the reports sent in by the branch offices of the
company. Not only are those interested in the
song enthusiastic over the number, but many
representatives of other concerns have stated
they were especially impressed with the number.
The song is known as "Oh! Moon of the Sum-
mer's Night," and is the product of the pen of
Allen Flynn. It is a melodious number with a
lyric that will Ire accepted immediately by the
public, judging from all the indications so far
shown.
PRESENTS SONG TO BLUE DEVILS
Meyer Cohen, of the Meyer Cohen Music Co.,
during the recent visit of the Blue Devils of
France, gave each member of the visiting corps
a copy of "Mothers of France" at a dinner
which was given in their honor. The number
was tied appropriately with a red, white and
blue ribbon, and, needless to say, made a big hit
with the brave French soldiers.
A NEW NOVELTY SONG
Al Piantadosi has written a new novelty song
entitled "We'll Send You Some More Bill John-
sons Over There" (as a Yankee Souvenir). The
number has been heard by several singers in
vaudeville, who were quick to grasp the oppor-
tunity to place it in their repertoire.
Harry Bernhardt
Rosary."
He is finding the public eager to
buy the number as, according to his recent
statement, the song is an ideal melody for the
home.
Harry Bernhardt, who is directing the cam-
paign for the success of "A Soldier's Rosary,"
has long been connected with the music publish-
ing field, having been associated with some of
the largest publishers in the country. After
joining the Stasny organization he quickly dem-
onstrated his executive ability and was soon
placed in entire charge of the sales in the met-
ropolitan district. He is a man with a win-
ning personality and has made himself a factor
in the trade through the fact that he does not
allow his enthusiasm to pick him up and run
away with him.
A dealer understands that when he is pushing
a song he does so because it has been demon-
strated beyond a doubt that it has exceptional
sale value, and the dealer, if he is wise, places
his order quickly.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 1,
1918
THE
MUSIC TRADE
49
REVIEW
"ROCK-A-BYE BABY" ON BROADWAY
Jerome Kern Provides Delightful Score for Mu-
sical Version of "Baby Mine"
Don't Wait
Until your customers learn to
know of "Century Edition" from
outside sources, and then expect
them to come to you and insist on
your supplying it!
Let every person who passes or
enters your shop know you carry
"Century Edition," and you will
notice a marked increase in your
general sales as "Century" is an
all-around stimulant!
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
SOME OF MEYER COHEN CO.'S LATEST
A new song published by the Meyer Cohen
Music Co. is entitled "Watch the Bee Go Get
the Hun." The number is a patriotic one of a
sort which has met with immediate response
wherever it (has been heard. The biggest num-
bers in the above company's catalog at the pres-
ent time are "I'd Love to Dance an Old-Fash-
ioned Waltz" and "There's a Vacant Chair in
Every Home To-night." The latter number
brought an order from Sears, Roebuck & Co,
to the publishers for an initial shipment of fif-
teen hundred copies.
COMPLIMENT FOR E. T-PAULL
When E. T. Paull, the well-known composer
of marches and march songs, sent out the sam-
ple copies to the trade of "Hurrah for the Lib-
erty Boys, Hurrah," he received a letter from
Smith & Heiby, of Bucyrus, O., in which they
stated "Your music, like the farmer's wheat, is
always good," a no mean compliment.
The
above song by Mr. Paull is having a good sale,
which is improving from week to week, and the
publisher looks for it to be one of the biggest
numbers he has issued in years.
*
McKinley's New Song Success
The musical comedy "Rock-a-Bye Baby,"
which opened at the Astor Theatre on Friday
evening of last week, is a musical version of
"Baby Mine," by Margaret Mayo. The piece
as now presented has a book by Edgar Allan
Wolf with lyrics by Herbert Reynolds. The
music is the work of Jerome Kern, who it seems
never tires of writing the scores for successful
musical shows, and this his latest presentation
scored a success from the reports of the critics
who reviewed it. Indeed, one paper reported it
as one of the best scores Jerome Kern has writ-
ten for a season or more.
"Rock-a-Bye Baby" was produced at this time
as a summer show and as musical shows on the
whole have been among the most successful
ot the season it seems likely that the manage-
ment had the right idea. Among the song num-
bers that met special favor were "According to
Doctor Holt," "My Own Light Infantry" and
"There's No Better Use for Time Than Kiss-
ing," and the New York Times reports there
was not one tune out of the fifteen that was
not good to hear.
Among the stars appearing in the show were
Louise Dresser, Walter Jones, Edna Hibbard
and Dorothy Dickson, and the cast as a whole
was most capable. The costumes and scenery
were elaborate and will do their share in mak-
ing the show an attractive summer offering.
The consensus of opinion of those who witnessed
the opening is that it is the best production since
Kern's "Oh, Boy!" which is quite a compliment.
The score is published by the T. B. Hartps Co.
NEW BURKHARDT=HORWITZ NUMBERS
The Burkhardt-Horwitz Music Co., 146 West
Forty-fifth street, now have three numbers
which are having good sales. "Tiger Rose," a
number from the pen of Addison Burkhardt, is
the most successful of the trio, followed by
"Let's Bury the Hatchet in the Kaiser's Head,"
a novelty number which is well received, and a
new jazz song which is being featured by Sophie
Tucker entitled "Ghost of Uncle Sam." The
Enterprise Music Co. are the sole selling agents
oi the above firm's publications.
OU
CanHGo
WronA
With a
eisfSo
The Song With a Universal
Appeal
A Beautiful High-Glass Ballad
"MY BELGIAN
ROSE"
SPECIAL PRICE TO DEALERS
P"9
# C
a copy if you attach this
A d v t . to your order
LEO. FEIST, Inc., FEIST Bldg., New York
EARL CARROLL GETS COMMISSION
Weil-Known Song Writer and Composer Now
a First Lieutenant in Aviation Service
Earl Carroll, the well-known song writer and
composer, and author of "So Long Letty" and
other successful musical comedies, has been
commissioned as first lieutenant in the United
States Army Aviation Service. Mr. Carroll has
been in Texas for some time past, training for
his commission, and now has the distinction
of being a full-fledged pilot.
LESLIE SMITH AMONG WOUNDED
Among the New Yorkers mentioned in re-
cent despatches from over there was the name
of Leslie H. Smith, formerly advertising man-
ager of G. Schirmer, Inc.
Mr. Smith was
among those slightly wounded and gassed.
FEIST MEN IN THE SERVICE
ARONSON'S LATEST MARCH
Rudolph Aronson, composer of official cam-
paign songs for ex-President Roosevelt and ex-
President Taft, has just completed a catchy
war march entitled "We're In It, We'll Win It."
Among the members of the staff of Leo Feist,
Inc., who have recently joined the forces of
Uncle Sam are Bobby Crawford, of the Chi-
cago office, Harry Coe, of Cleveland, and Paul
Denish, of Providence.
AN EXQUISITE SONG
THE GREATEST POPULAR BALLAD THE
WAR HAS YET PRODUCED
Dedicated to John McCormack
THE SONG THAT TOUCHES EVERY HEART
HE'S
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D/1DDy MINE
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Programmed In concert by America's
Foremost Artists
NEW
M.WITMARK&50NS YORK

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